A Guide to Diversifying and Transforming Football Leadership from Coursera

Football is a globally followed and revered sport. In recent years, concerns over diversity and discrimination in the beloved sport have made international headlines. This has put a spotlight on the lack of representation both on and off the football pitch. The disparity in football leadership representation is even more apparent when gender, race and ethnicity comes into play. This MOOC aims to understand, explore and ultimately address the exclusion of women and people of ethnic minority background (WEM) in football organizations. Resources and practical tools are provided for aspiring football leaders and governing body members. Ultimately, the course looks to the future of football leadership and asks what needs to be done to transform the football world from the inside out.

This course consists of 4 modules or ‘weeks’. In each module, a different theme will be addressed in short expert videos. Furthermore, each week will have supplementary reading material and a brief quiz or discussion topic to apply the knowledge gained from the videos and readings. Participants are invited to relate the gained knowledge to their own experiences, personal development or ambitions to create social change within the football world. Participants are expected to watch the videos before doing the small exercises.

The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

What's inside

Syllabus

Gender and ethnic minority exclusion in football cultures and structures

Welcome to the course! This module puts a spotlight on the exclusion of women and ethnic minority groups in football organizations. It explores how exclusion manifests itself and what structural processes inhibit diversity in football leadership.

Structures and governance in football

The diverse talent that is seen on the football field is often not represented in the boardroom. In this module, we will break down football governing structures and discuss the process of moving up the leadership ladder in football organisations.

Navigating race and gender based discrimination in football organizations

Making your way up the football leadership ladder as a person of colour can be challenging but as a woman of colour this can be burdensome because of the discriminatory hurdles within football organisations. Module 3 delves into these hurdles and discusses ways women of colour navigate discrimination in football organisations.

Transforming football leadership

Thus far, the course has highlighted the competitive disadvantage that women of minority background have in employment for leadership positions in the football world. In this final module, we talk about measures that need to be taken to address structural inequities in football organisations.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops an understanding of diversity and discrimination in football cultures and structures

Explores the challenges faced by women and ethnic minorities in football organizations

Provides practical tools and resources for aspiring football leaders

Taught by experts in the field of football leadership

Offers a multi-modal learning experience with videos, readings, and discussions

Requires some background knowledge in football or sports management

Career center

Learners who complete A Guide to Diversifying and Transforming Football Leadership will develop knowledge and skills that may be useful to these careers:

Chief Diversity Officer

A Chief Diversity Officer (CDO) leads initiatives to promote and ensure diversity and inclusion within a company. They may also help its leadership gain a better understanding of the benefits of diversity. They may also have to evaluate the success of diversity programs. This course may provide insight into a CDO's work, especially by discussing how to navigate structures.

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Sports Administrator

A Sports Administrator is responsible for managing the day-to-day operations of a sports organization. They may also be responsible for developing and implementing policies and procedures. This course may help an aspiring Sports Administrator to gain a better understanding of the challenges and opportunities of working in the sports industry, especially when it comes to issues of diversity and inclusion.

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Diversity, Equity, and Inclusion (DEI) Manager

A Diversity, Equity, and Inclusion (DEI) Manager is responsible for creating and overseeing diversity programs within an organization. They may also provide diversity training to employees and conduct audits to measure progress. This course may provide one insights that can be used to build a foundation for working as a DEI Manager.

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Diversity and Inclusion Consultant

A Diversity and Inclusion Consultant provides guidance to organizations on how to improve diversity and inclusion. They may also help organizations develop and implement diversity and inclusion programs. This course may help a potential consultant to better understand the issues surrounding diversity and inclusion and how to address them.

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Coach

A Coach is responsible for training and managing a sports team. They must develop strategies to gain an advantage over opponents. They will also be responsible for motivating and supporting their team. This course could assist a Coach, especially in inspiring future strategies and for understanding how to create a supportive team environment by providing insight into leadership techniques.

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Human Resources (HR) Manager

An HR Manager is responsible for overseeing all aspects of human resources within an organization. They may also be responsible for developing and implementing diversity and inclusion programs. This course may provide insight into a HR Manager's work, especially by discussing how to navigate structures and address issues of discrimination.

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Football Agent

A Football Agent represents the interests of football players. They negotiate contracts, arrange transfers, and provide advice on career development. This course provides insight into the football industry and may help an aspiring agent develop a better understanding of the contractual and negotiation elements of the work.

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Project Manager

A Project Manager is responsible for planning, executing, and completing projects. They may also be responsible for managing a team of people. This course may help a Project Manager to gain a better understanding of how to manage projects that involve diverse teams and stakeholders.

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Event Coordinator

An Event Coordinator plans and executes events. They are responsible for all aspects of the event, from venue selection to vendor management. This course may help an aspiring Event Coordinator build a foundation in event management and help them to better understand the teamwork involved in putting on an event.

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Lawyer

A Lawyer provides legal advice and representation to clients. They may specialize in a particular area of law, such as employment law or sports law. This course may help a Lawyer to gain a better understanding of the legal issues surrounding diversity and inclusion, especially in the context of employment.

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Nonprofit Manager

A Nonprofit Manager is responsible for overseeing the operations of a nonprofit organization. They may also be responsible for fundraising and grant writing. This course may help a Nonprofit Manager to gain a better understanding of the challenges and opportunities of working in the nonprofit sector, especially when it comes to issues of diversity and inclusion.

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Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns. They may also be responsible for managing the brand and reputation of a company. This course may help a Marketing Manager to gain a better understanding of how to market to diverse audiences.

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Executive Director

An Executive Director provides leadership and management for a nonprofit organization. They are responsible for developing and implementing the organization's mission, vision, and strategic plan. This course may be a useful introduction to some of the challenges of becoming an Executive Director, especially when it comes to addressing issues of gender and race.

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Grant Writer

A Grant Writer is responsible for writing and submitting grant proposals. They must be able to clearly and persuasively communicate the need for funding. This course may help a Grant Writer to gain a better understanding of social issues that may make their grant proposals more competitive, especially with regard to diversity and inclusion.

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Analyst

An Analyst is responsible for evaluating data. They are experts in extracting meaningful insights and trends. They present these to help their business understand how to improve operations or move into new markets. By studying the diversity of football, this course may help prepare one for this kind of work by helping to improve research and analytical thinking skills.

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