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Create a Brand Awareness Survey in Qualtrics

Kristin Walker

By the end of this project, you will discover how to create a basic Brand Awareness and Performance survey in Qualtrics. This study will help you gauge the overall success of your brand’s marketing initiatives to date or measure current awareness levels for future campaign launches.

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By the end of this project, you will discover how to create a basic Brand Awareness and Performance survey in Qualtrics. This study will help you gauge the overall success of your brand’s marketing initiatives to date or measure current awareness levels for future campaign launches.

The brand is the center of an organization. Therefore, Brand Awareness and Performance studies are often a crucial tool in understanding your target market’s perception of your brand. These studies will help you develop a deep understanding of customer perceptions and help you visualize how customers and prospects feel about key competitors.

Upon completing this project, you will be able to design a basic Brand Awareness & Performance survey in Qualtrics.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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What's inside

Syllabus

Create a Brand Awareness Survey in Qualtrics
By the end of this project, you will have created a Brand Awareness survey for your organization in Qualtrics.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Builds a strong foundation for beginners by introducing the basics of Brand Awareness and Performance studies
Provides hands-on experience in designing surveys using Qualtrics
Develops key skills for understanding customer perceptions and measuring marketing effectiveness
Requires access to Qualtrics software, which may be subject to additional fees

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create a Brand Awareness Survey in Qualtrics with these activities:
Review Marketing Management
Review the foundational principles of marketing to build a strong foundation for understanding brand awareness and performance.
View Marketing Management on Amazon
Show steps
  • Read the first three chapters of the book.
  • Summarize the key concepts of each chapter.
  • Identify the key takeaways that are relevant to brand awareness and performance.
Refresh Brand Management Concepts
Review fundamental concepts of brand management to enhance understanding of brand awareness and performance.
Browse courses on Brand Management
Show steps
  • Review notes or textbooks from previous marketing or brand management courses.
  • Read articles or blog posts on current trends and best practices in brand management.
Qualtrics Tutorial for Beginners
Gain familiarity with Qualtrics, the platform used for creating and conducting the Brand Awareness and Performance survey in this course.
Browse courses on Qualtrics
Show steps
  • Watch the introductory video tutorial on Qualtrics.
  • Create a basic survey using the Qualtrics interface.
Five other activities
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Show all eight activities
Organize Course Materials
Keep track of course materials to enhance productivity and facilitate easy access to relevant information.
Browse courses on Organization
Show steps
  • Gather all course materials, including lecture notes, slides, assignments, and readings.
  • Organize materials into a logical structure using folders or a note-taking system.
Develop Survey Questions
Draft effective survey questions that accurately measure brand awareness and performance, ensuring the survey's effectiveness in gathering valuable data.
Browse courses on Brand Awareness
Show steps
  • Identify the specific aspects of brand awareness and performance you want to measure.
  • Brainstorm potential survey questions for each aspect.
  • Refine and finalize the survey questions, ensuring they are clear, concise, and unbiased.
Practice Analyzing Survey Results
Develop proficiency in analyzing survey data to extract meaningful insights and draw informed conclusions about brand awareness and performance.
Browse courses on Survey Analysis
Show steps
  • Collect sample survey data or use a provided dataset.
  • Analyze the data using statistical techniques and visualization tools.
  • Interpret the results and identify trends, patterns, and key insights.
Contribute to Qualtrics Community
Engage with the Qualtrics community, helping to improve the platform and expand your knowledge of survey design and analysis.
Browse courses on Qualtrics
Show steps
  • Join the Qualtrics Community forum.
  • Participate in discussions and provide support to other users.
  • Contribute ideas or suggestions for Qualtrics product improvements.
Mentor Junior Marketers
Share your knowledge and experience with junior marketers or students, reinforcing your understanding of brand awareness and performance while making a positive impact.
Browse courses on Mentorship
Show steps
  • Identify opportunities to mentor junior marketers or students.
  • Provide guidance and support on topics related to brand awareness and performance.
  • Share case studies and examples to illustrate key concepts.

Career center

Learners who complete Create a Brand Awareness Survey in Qualtrics will develop knowledge and skills that may be useful to these careers:
Brand Manager
Brand Managers are responsible for developing and implementing marketing strategies to build and maintain brand awareness. They work with marketing teams to develop and execute marketing campaigns, monitor brand performance, and manage brand reputation. The Create a Brand Awareness Survey in Qualtrics course can be very useful for Brand Managers by providing them with the skills and knowledge needed to design and conduct effective brand awareness surveys. This can help them to gather valuable insights into customer perceptions and preferences, which can be used to improve marketing strategies and increase brand awareness.
See salaries and explore the career path for Brand Manager
Marketing Consultant
Marketing Consultants provide advice and guidance to businesses on marketing strategy and implementation. They work with clients to develop and execute marketing campaigns, improve brand awareness, and increase sales. The Create a Brand Awareness Survey in Qualtrics course can be very useful for Marketing Consultants by providing them with the skills and knowledge needed to design and conduct effective brand awareness surveys. This can help them to gather valuable insights into customer perceptions and preferences, which can be used to improve marketing strategies and increase brand awareness.
See salaries and explore the career path for Marketing Consultant
Product Marketing Manager
Product Marketing Managers are responsible for developing and executing marketing strategies for specific products or services. They work with marketing teams to develop and execute marketing campaigns, monitor brand performance, and manage brand reputation. The Create a Brand Awareness Survey in Qualtrics course can be useful for Product Marketing Managers by providing them with the skills and knowledge needed to design and conduct effective brand awareness surveys. This can help them to gather valuable insights into customer perceptions and preferences, which can be used to improve marketing strategies and increase brand awareness.
See salaries and explore the career path for Product Marketing Manager
Market Research Analyst
Market Research Analysts study market trends and collect data related to customer behavior and demographics. They use this information to help businesses understand their target market, develop marketing campaigns, and improve product development. The Create a Brand Awareness Survey in Qualtrics course can be useful for Market Research Analysts by providing them with the skills and knowledge needed to design and conduct effective brand awareness surveys. This can help them to gather valuable insights into customer perceptions and preferences, which can be used to improve marketing strategies and increase brand awareness.
See salaries and explore the career path for Market Research Analyst
Public relations manager
Public Relations Managers are responsible for developing and executing public relations campaigns to build and maintain brand awareness. They work with marketing teams to develop and execute marketing campaigns, monitor brand performance, and manage brand reputation. The Create a Brand Awareness Survey in Qualtrics course can be useful for Public Relations Managers by providing them with the skills and knowledge needed to design and conduct effective brand awareness surveys. This can help them to gather valuable insights into customer perceptions and preferences, which can be used to improve marketing strategies and increase brand awareness.
See salaries and explore the career path for Public relations manager
Social Media Manager
Social Media Managers are responsible for developing and executing marketing campaigns across social media channels. They work with marketing teams to develop and execute marketing campaigns, monitor brand performance, and manage brand reputation. The Create a Brand Awareness Survey in Qualtrics course can be useful for Social Media Managers by providing them with the skills and knowledge needed to design and conduct effective brand awareness surveys. This can help them to gather valuable insights into customer perceptions and preferences, which can be used to improve marketing strategies and increase brand awareness.
See salaries and explore the career path for Social Media Manager
Digital Marketing Specialist
Digital Marketing Specialists are responsible for developing and executing marketing campaigns across digital channels. They work with marketing teams to develop and execute marketing campaigns, monitor brand performance, and manage brand reputation. The Create a Brand Awareness Survey in Qualtrics course can be useful for Digital Marketing Specialists by providing them with the skills and knowledge needed to design and conduct effective brand awareness surveys. This can help them to gather valuable insights into customer perceptions and preferences, which can be used to improve marketing strategies and increase brand awareness.
See salaries and explore the career path for Digital Marketing Specialist
Advertising Manager
Advertising Managers are responsible for developing and executing advertising campaigns to build and maintain brand awareness. They work with marketing teams to develop and execute marketing campaigns, monitor brand performance, and manage brand reputation. The Create a Brand Awareness Survey in Qualtrics course can be useful for Advertising Managers by providing them with the skills and knowledge needed to design and conduct effective brand awareness surveys. This can help them to gather valuable insights into customer perceptions and preferences, which can be used to improve marketing strategies and increase brand awareness.
See salaries and explore the career path for Advertising Manager
User Experience Researcher
User Experience Researchers study how users interact with products and services to improve the user experience. They work with design teams to develop and evaluate user interfaces, conduct usability testing, and gather feedback from users. The Create a Brand Awareness Survey in Qualtrics course may be useful for User Experience Researchers by providing them with the skills and knowledge needed to design and conduct effective brand awareness surveys. This can help them to gather valuable insights into customer perceptions and preferences, which can be used to improve the user experience and increase brand awareness.
See salaries and explore the career path for User Experience Researcher
Data Analyst
Data Analysts collect, analyze, and interpret data to identify trends and patterns. They work with businesses to improve decision-making, identify opportunities, and solve problems. The Create a Brand Awareness Survey in Qualtrics course may be useful for Data Analysts by providing them with the skills and knowledge needed to design and conduct effective brand awareness surveys. This can help them to gather valuable insights into customer perceptions and preferences, which can be used to improve data analysis and decision-making.
See salaries and explore the career path for Data Analyst
Project Manager
Project Managers plan, execute, and close projects to achieve specific goals and objectives. They work with teams to develop project plans, assign tasks, and track progress. The Create a Brand Awareness Survey in Qualtrics course may be useful for Project Managers by providing them with the skills and knowledge needed to design and conduct effective brand awareness surveys. This can help them to gather valuable insights into customer perceptions and preferences, which can be used to improve project planning and execution.
See salaries and explore the career path for Project Manager
Business Development Manager
Business Development Managers are responsible for developing and executing business development strategies to grow revenue and profits. They work with sales teams to develop and execute sales strategies, identify new business opportunities, and manage customer relationships. The Create a Brand Awareness Survey in Qualtrics course may be useful for Business Development Managers by providing them with the skills and knowledge needed to design and conduct effective brand awareness surveys. This can help them to gather valuable insights into customer perceptions and preferences, which can be used to improve business development strategies and increase brand awareness.
See salaries and explore the career path for Business Development Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams to achieve sales goals. They work with sales teams to develop and execute sales strategies, monitor sales performance, and manage customer relationships. The Create a Brand Awareness Survey in Qualtrics course may be useful for Sales Managers by providing them with the skills and knowledge needed to design and conduct effective brand awareness surveys. This can help them to gather valuable insights into customer perceptions and preferences, which can be used to improve sales strategies and increase brand awareness.
See salaries and explore the career path for Sales Manager
Customer Relationship Manager
Customer Relationship Managers are responsible for building and maintaining relationships with customers to increase customer satisfaction and loyalty. They work with customers to resolve issues, answer questions, and provide support. The Create a Brand Awareness Survey in Qualtrics course may be useful for Customer Relationship Managers by providing them with the skills and knowledge needed to design and conduct effective brand awareness surveys. This can help them to gather valuable insights into customer perceptions and preferences, which can be used to improve customer service and increase brand awareness.
See salaries and explore the career path for Customer Relationship Manager

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Create a Brand Awareness Survey in Qualtrics.
Strategic Brand Management
Save
Provides a comprehensive overview of strategic brand management. It covers a wide range of topics, including brand positioning, brand identity, and brand measurement. It would be a valuable resource for students who want to learn more about the strategic aspects of brand management.
Strategic Brand Management
Paperback
Check
Strategic Brand Management
Kindle Edition
Check
Cover image
Pharmaceuticals-Where's the Brand Logic?
Save
Classic work on brand strategy. It provides a systematic framework for understanding how brands are created, managed, and sustained. It would be a valuable resource for students who want to learn more about the strategic aspects of brand management.
Pharmaceuticals-where's the Brand Logic?: Branding...
Paperback
$$$$
Cover image
Foundations of Marketing, 7e
Save
Provides a comprehensive overview of brand management. It covers a wide range of topics, including brand strategy, brand identity, and brand measurement. It would be a valuable resource for students who want to learn more about the theoretical and practical aspects of brand management.
Foundations of Marketing, 7e
Paperback
Check
Foundations of Marketing, 7e
Kindle Edition
Check
Cover image
The Designful Company
Save
Provides a practical guide to creating a brand that people love. It covers a wide range of topics, including brand strategy, brand identity, and brand measurement. It would be a valuable resource for students who want to learn more about the practical aspects of brand management.
The Designful Company: How to Build a Culture of...
Paperback
$$
Cover image
Marketing Research
Save
Provides a comprehensive overview of marketing research, including the design, implementation, and analysis of surveys. It would be a valuable resource for students who want to learn more about the basics of marketing research.
Marketing Research
Paperback
Check
Marketing Research
Kindle Edition
Check
Cover image
Brandwashed
Save
Provides a critical look at the branding industry. It exposes the tricks that companies use to manipulate our minds and persuade us to buy. It would be a valuable resource for students who want to learn more about the dark side of branding.
Brandwashed: Tricks Companies Use to Manipulate Our...
Hardcover
$$
Brandwashed: Tricks Companies Use to Manipulate Our...
Paperback
$$$
Brandwashed (Danish Edition)
Kindle Edition
$$
(Português) Brandwashed (Em Portuguese do Brasil)
Paperback
$$
(한국어) Brandwashed (Korean Edition)
Paperback
$$$
(Türkçe) Brandwashed
Paperback
$$
Cover image
Applied Survey Sampling
Save
Comprehensive guide to market research. It covers a wide range of topics, including research design, data collection, and data analysis. It would be a valuable resource for students who want to learn more about the practical aspects of market research.
Applied Survey Sampling
Paperback
$$$
Applied Survey Sampling
Kindle Edition
$$$
Cover image
Strategic Market Management
Save
Provides a practical guide to building strong brands. It covers a wide range of topics, including brand positioning, brand identity, and brand measurement. It would be a valuable resource for students who want to learn more about the practical aspects of brand management.
Strategic Market Management
Kindle Edition
$$$
Strategic Market Management (Strategic Market...
Paperback
$$$
Strategic Market Management, Evaluation Copy
Paperback
$$$$

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Course image
Effort
2 Hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Kristin Walker
Language
English
Good to know
Builds a strong foundation for beginners by introducing the basics of Brand Awareness and Performance studies
Provides hands-on experience in designing surveys using Qualtrics
Develops key skills for understanding customer perceptions and measuring marketing effectiveness
Requires access to Qualtrics software, which may be subject to additional fees
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