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Sumner Hobart

How to Effortlessly Find I

(This works EVEN IF you’ve tried before and failed or have ZERO experience.)

Did you know the #1 reason Amazon Sellers fail is picking the wrong product to sell?

99% of the time one of these two things happen…

  1. You try to sell a brand-new product with 0 reviews against competitors with hundreds if not THOUSANDS of reviews and end up never making a single sale forcing your to liquidate your entire inventory. OUCH.

Read more

How to Effortlessly Find I

(This works EVEN IF you’ve tried before and failed or have ZERO experience.)

Did you know the #1 reason Amazon Sellers fail is picking the wrong product to sell?

99% of the time one of these two things happen…

  1. You try to sell a brand-new product with 0 reviews against competitors with hundreds if not THOUSANDS of reviews and end up never making a single sale forcing your to liquidate your entire inventory. OUCH.

  1. Let’s say you DO start making sales just to realize that you are actually LOSING money on each sale because your margins are too low and end up losing your entire investment.

The problem is that 99% of “information” you will hear about Amazon product research on Youtube, Facebook Groups, articles, etc. is

Online gurus who have never sold on Amazon in their life fake screenshots and tell you to use the

They say things like, “Look at how much revenue this product can make you every month. ” without mentioning how

This is what would cause you to waste

Luckily for you there’s a PROVEN, step-by-step solution to finding DOZENS of high-demand, high-profit, low-competition Amazon products.

Let me introduce you to the Profitable Amazon Product Research course.

In this course you will learn…

  • 6 DEADLY products that will leave you bankrupt and how to avoid them. (Lecture 4)

  • How to ethically hack Etsy to show you top-selling product designs in just 1 minute (Lecture 9)

  • Find products with high GOOGLE search volume but few (or zero) options on Amazon in SECONDS. (Lecture 14)

  • Let Pinterest literally (Lecture 17)

  • 4 SIMPLE strategies that will make you the #1 Amazon seller in your category (Lecture 21)

  • How to (Lecture 22)

  • The ONLY course that teaches you how to find products based on your passions giving you a KILLER advantage in the market (Lectures 5-6)

  • EVEN MORE content you won’t find anywhere else.

Why do I, Sumner, have a single ounce of credibility to teach this topic?

First, I’m literally one of the top 1% of Amazon sellers who has sold over $1,000,000.00 of my OWN products on Amazon which has allowed me to quit a job I hated, travel the world, gain financial freedom and I can help you do the same.

Don’t take my word for it though.

Just read a few of these raving student testimonials for yourself…

“ATTENTION: I have taken many "highly rated" courses from big names like Ben Cummings, Seller Tradecraft, Kevin David(lol) etc. This is my fav course from Sumner. I can tell he has put his blood, sweat and tears in his courses. I still cannot believe he is given this amount of value at this price. Every single course I have taken was missing some info that is needed to succeed, so they can upsell their advance course (lol). Please listen when I tell you that his courses is the only one's you need to succeed. Thank you so much Sumner. I can tell you are truly genuine. Bless up. ” - Reese

“The value that this course offers goes way more than what you spend on it. If you are struggling to achieve your goals on Amazon FBA, this course has the tools to keep you moving on the right track. A few years ago, I bought the most expensive course on the market (around $5000), but received less value than this amazing course for a few bucks. Sumner does an excellent job of breaking the content down for everyone to understand. Thank you Sumner :).” - Ardie L

“I didn't even know where to start, but everything seems so simple right now. One of the best classes, if not the best, that I have ever taken.” - Karo L

“Sumner is THE best Amazon FBA teacher out there. Most people charge several thousand dollars for the same or even less stuff. Sumner is super passionate and caring. Over the screen, I can feel his positiveness and kindness to help us succeed. I'm going to move on to the next module and I'll see you there. ” - Turvey H

“Thankful to have found Sumner's course. His positive energy and insights were helpful to give me confidence to get going on product research, and I am going to continue with his next course as well.” - Erin G

“Sumner Hobart is an amazing teacher. I have been watching Udemy courses you tube videos and almost all of them are the within 2 or 3 different types of videos which all copy cat each other. This is original content that as far as I am aware you will not see anywhere else. Thanks for sharing your knowledge Sir.” - Mike T

“I was looking for an overview in the FBA market and the possibilities it holds for private sellers. i am a photographer, filmmaker and graphic designer. So this was gold for me. I can do the whole marketing and product design myself and will definitely try this out. I was listening to the course and i already started researching products. I already have a list of possible products. I am very excited. Thank you for sharing your knowledge. I wish you all the best. Will also check out the other courses right ahead :)” - Tobias H

“Amazing class and I feel like I have learned from A-Z on how to find my first product. You convinced me to absolutely start investing in this, where 2 days ago I was not even aware about it. If I may give a remark below: It can be really confusing on how to proceed after finishing the course, so maybe a slide on bullet points for the product research and the usage of the tools with each step along the way. Thank you again and good luck to you. ” - Ana M

“Absolutely loved this course. The amount of valuable knowledge is huge and it covers all the aspects you need. It's very clear and the steps are easily actionable. Many thanks for sharing that much information, it definitely makes a huge difference from all the other options out there on YouTube and other platforms. Will definitely use everything I learnt from this course. The only downside: if you have already a bit of an idea about Amazon FBA, some moments in the course can be a bit too redundant, but speeding up the videos to 1.5x helps, as you don't want to skip that altogether.” - Lulia S

“My dream sense a little kid has always been to be different and not to follow the typical 9 to 5 with college debt and a 401k retirement plan. I started with engineering in college and soon realized i just wanted to be my own boss and my own individual. I later transitioned into an entrepreneurship degree and soon realized why am i here and not out there doing something to improve myself and my career. I've always been scared because I don’t know how to start anything and I don’t have some big brained plan, I’m just a kid with a dream. This Course really just proves to me that you can live a normal life while still working on your wild dreams. Ive been wanting to start my own Amazon career for over a year now and finding this course was absolutely the best thing i could've done. Sumner’s energy, positivity, clarity and transparency has really aloud me to improve and learn new skills that i can utilize to build my career and has really given me hope as to whats attainable and how much opportunity there really is out there for people like me. It seems difficult because everything you can think about is most likely already a product or a service and just makes you feel like you cant bring originality to products but he has definitely inspired me and shown me how much potential and opportunity there is with every single product. Great work, Highly recommend. ” - Gustavo S

By the end of this course you will have every single tool, template & strategy you need to find)

BONUS: If you enroll today you will get 100% FREE access to my

You have NOTHING to lose and so much to gain.

Enroll now

What's inside

Learning objectives

  • Want to generate real income every month from selling your own high-demand, low-competition, amazon products with 40%+ margin? this course is for you!
  • 100% free 1. amazon product research spreadsheet 2. amazon profit calculator 3. etsy revenue calculator
  • 6 deadly products that will leave you bankrupt and how to avoid them!
  • How to easily hack etsy to show you top-selling product designs in just 1 minute.
  • Find products with high google search volume but few (or zero) options on amazon in seconds!
  • Let pinterest literally tell you what to sell!
  • 4 simple strategies that will make you the #1 amazon seller in your category.
  • How to ethically read your future customers’ minds to know exactly what they want to buy!
  • The only course that teaches you how to find products based on your passions giving you a killer advantage in the market.
  • Even more content you won’t find anywhere else. add to cart now.

Syllabus

Introduction
Welcome! (START HERE)
Product Research
5 Steps of Amazon Product Research
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Teaches strategies to identify high-demand, low-competition products, which is essential for success in the competitive Amazon marketplace
Includes a custom product research template, which can streamline the product selection process for new sellers
Explores methods to ethically understand customer preferences, which can lead to more effective product development and marketing strategies
Offers insights into avoiding common pitfalls that lead to financial losses, which is crucial for beginners in Amazon FBA
Emphasizes finding products aligned with personal passions, which can provide a competitive edge and increase motivation
Features methods to leverage Etsy, Google, and Pinterest for product research, which may require learners to create accounts on these platforms

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Reviews summary

Finding profitable amazon products (inferred)

According to learners (inferred from course materials), this course provides a step-by-step guide for finding highly profitable Amazon products with low competition. Students appreciate the practical strategies taught, including methods for leveraging platforms like Etsy, Google, and Pinterest, and even finding products based on personal passions. The course is noted for highlighting deadly products to avoid, helping students steer clear of common pitfalls. It offers a structured process and mentions utilizing various product research tools. Overall, it is seen as providing actionable insights for building an Amazon FBA business.
Provides or mentions practical resources and tools.
"The suggested tools and any free resources provided are extremely helpful for getting started."
"I appreciate getting access to templates and calculators mentioned in the course material."
"Having practical aids like spreadsheets and calculators makes the research process much easier."
Warns against common product types that lead to failure.
"The warnings about specific product types that are likely to fail were eye-opening and necessary."
"Knowing the 'deadly' products to steer clear of is absolutely crucial before investing anything."
"This specific section on avoiding pitfalls could potentially save new sellers a lot of time and money."
Teaches multiple creative ways to find product ideas.
"Discovering how to leverage platforms like Etsy and Pinterest for product ideas was unique and insightful."
"The methods taught go beyond the standard approaches seen in many other product research guides."
"Learning how to connect product research to personal interests and passions is a refreshing and great angle."
Provides clear, actionable steps for product research.
"The step-by-step framework made the whole process easy to understand and follow."
"I appreciate having a clear path laid out for conducting product research effectively."
"It breaks down finding potential products into simple, manageable steps that anyone can follow."
Focuses on finding high-demand, high-margin products.
"The course really focuses on identifying products that have genuine potential to generate significant profit."
"I learned how to pinpoint products with high market demand and healthy profit margins."
"The strategies for finding high-demand, low-competition items are incredibly valuable for new sellers."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fast & INSANELY Profitable Amazon Product Research (2024) with these activities:
Review Basic Business Principles
Reinforce your understanding of basic business principles to better evaluate product viability and market opportunities.
Show steps
  • Review key concepts like supply and demand, profit margins, and market analysis.
  • Practice calculating profit margins and break-even points for sample products.
Read 'The Lean Startup'
Learn about lean startup principles to efficiently validate product ideas and minimize risk.
Show steps
  • Read the book and take notes on key concepts like MVP and validated learning.
  • Apply the principles to a hypothetical Amazon product idea.
Analyze Competitor Listings
Practice analyzing competitor listings on Amazon to identify strengths, weaknesses, and opportunities for differentiation.
Show steps
  • Select 3-5 competitor listings for a product you're interested in.
  • Analyze their product titles, descriptions, images, and customer reviews.
  • Identify areas where you could offer a better product or marketing message.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Write a Sample Product Listing
Practice writing a compelling product listing based on your research and the course's teachings.
Show steps
  • Choose a product you've researched.
  • Write a product title, bullet points, and description optimized for keywords and conversions.
  • Get feedback from peers or mentors on your listing.
Follow Advanced Keyword Research Tutorials
Refine your keyword research skills by following advanced tutorials on using tools like Helium 10 or Jungle Scout.
Show steps
  • Find 2-3 tutorials on advanced keyword research for Amazon.
  • Follow the tutorials and apply the techniques to a product idea.
  • Document your keyword research process and results.
Create a Product Research Report
Synthesize your product research findings into a comprehensive report to demonstrate your understanding of the process.
Show steps
  • Choose a product niche to research.
  • Use the techniques from the course to identify potential product opportunities.
  • Compile your findings into a structured report with data and analysis.
  • Present your report to a peer or mentor for feedback.
Read 'Building a StoryBrand'
Learn how to craft compelling product stories to attract and convert customers.
Show steps
  • Read the book and identify the key elements of the StoryBrand framework.
  • Apply the framework to create a product story for your chosen product.

Career center

Learners who complete Fast & INSANELY Profitable Amazon Product Research (2024) will develop knowledge and skills that may be useful to these careers:
Amazon Seller
An Amazon seller lists and sells products on the Amazon marketplace and needs to identify the right product to sell. This course can help an Amazon seller avoid common mistakes by providing a systematic approach to product research. Lessons on avoiding high-risk products and understanding how to find high-demand, low-competition items will greatly benefit anyone selling on Amazon. The course’s approach, which includes unique methods of using Etsy, Google, and Pinterest to discover products, helps an Amazon seller to make informed decisions.
Entrepreneur
An entrepreneur is an individual who creates and manages a new business, bearing most of the risks and enjoying most of the rewards. For an entrepreneur looking to establish an online retail business, this course is directly relevant. The course emphasizes identifying profitable product opportunities, a critical skill for any entrepreneur. The course’s focus on Amazon, and techniques such as leveraging Etsy, Google, and Pinterest, is relevant to this position. This course will help an entrepreneur find products to sell.
Ecommerce Business Owner
An ecommerce business owner is responsible for all aspects of running an online retail business, including sourcing products, managing inventory, and marketing. This course is particularly valuable for any aspiring ecommerce business owner focusing on the Amazon marketplace, as it directly addresses the crucial skill of product research. The course helps build a foundation for identifying high-demand, low-competition products, which is essential for success. With the course, one can learn to ethically "hack" Etsy, use Google search data, and interpret Pinterest trends to discover product opportunities, strategies that can give any ecommerce business owner a competitive edge.
Online Retailer
An online retailer sells products through online platforms, like Amazon. This course helps a prospective online retailer build a foundation by focusing on a crucial step: product research. The course teaches vital skills to find in-demand items that face less competition, a key to success when selling online. The course provides strategies to source and validate product ideas. This includes analyzing Etsy, leveraging Google search volume, understanding Pinterest trends, and learning to make informed decisions, all aspects that are highly relevant to an online retailer.
Product Sourcing Specialist
A product sourcing specialist researches and identifies potential products for a company to sell; this position often involves market analysis and trend forecasting. This course may help a product sourcing specialist by providing actionable techniques to identify profitable products, particularly for those interested in Amazon marketplace. The course’s emphasis on finding high-demand, low-competition opportunities aligns directly with the specialist's objectives. The course's modules in using Etsy, Google, and Pinterest to find products will be invaluable to any product sourcing specialist looking to hone their research skills.
E-commerce Manager
An ecommerce manager oversees the online sales of a company, including product selection and marketing. This course is helpful for any e-commerce manager, specifically those focused on Amazon, as it offers essential insights into product research. The course teaches valuable strategies for identifying high-potential products that are both in demand and face low competition. The methods taught here may help any e-commerce manager refine their approach to product selection and gain a competitive advantage within the Amazon marketplace.
Market Research Analyst
A market research analyst studies market conditions to assess potential sales of a product or service. While this course is specific to Amazon product research, a market research analyst may find that it touches on many relevant skills. The course dives into finding high-demand products through diverse methods, including analyzing Etsy, Google, and Pinterest. This course could help any analyst seeking to understand consumer behavior, product trends, and competitive landscapes within the Amazon marketplace.
Business Development Associate
A business development associate identifies new business opportunities, which includes analyzing market trends and identifying potential products. This course may be useful, teaching techniques that can be applied to a business development goal. The methods of identifying high-demand, low-competition products and the strategies for leveraging platforms like Etsy, Google search, and Pinterest, can help any associate identify potential market opportunities.
Retail Buyer
A retail buyer is responsible for selecting and purchasing products to sell in a retail environment, often focusing on specific categories. This course may be useful for any retail buyer exploring the Amazon marketplace, since it provides tactics for market analysis and product identification. The course covers a range of methods, from "hacking" Etsy to leveraging Google search data and the trends of Pinterest. This may help any retail buyer improve product selection and purchasing choices by applying the course's principles to the online domain.
Business Consultant
A business consultant provides expert advice to organizations on how to improve business performance. While this course is specific to Amazon product research, the skills it teaches may be tangentially useful. The course could give a business consultant a foundation of understanding market dynamics and spotting product opportunities. The strategies taught in the course, such as leveraging Etsy, Google, and Pinterest for market analysis may be valuable for a business consultant who is helping their client enter or improve their standing within the Amazon marketplace.
Product Development Manager
A product development manager oversees the process of creating and launching new products. This course may be useful for a product development manager who wants to understand market trends and identify product opportunities. Though not focused on product invention, this course helps build a foundation in finding products, analyzing markets, and identifying high-demand items. The course teaches different methods, including the use of Etsy, Google search data, and Pinterest, which may be helpful to a product development professional.
Digital Marketing Specialist
A digital marketing specialist develops and implements online marketing strategies. While this course is not primarily about marketing, the insights it provides can inform a digital marketing approach. Understanding which products are in demand and how to identify those opportunities may help shape targeted marketing campaigns. Additionally, the knowledge of how to use platforms like Etsy, Google, and Pinterest for product research could help a digital marketing specialist understand and leverage consumer trends.
Supply Chain Analyst
A supply chain analyst studies and improves the flow of goods and services in a company's supply chain. Although not directly related to supply chain, this course may be helpful in understanding product trends which may affect supply. This course helps build a foundation for finding products, which may provide a supply chain analyst with insights into what products are in demand. Lessons on identifying and analyzing profitable products can be valuable in understanding supply and demand factors.
Operations Analyst
An operations analyst improves processes within a company, often examining efficiency and resource allocation. This course is not primarily about operations, but the skills in identifying market trends may help an operations analyst in anticipating demand to help improve efficiency. This course helps build a foundation in identifying high-demand products and understanding consumer behavior, which could aid in operations planning to meet demand by applying the strategies to this specific field.
Sales Representative
A sales representative sells a company's products or services, often focusing on building client relationships. Although not directly related to sales, this course may be helpful in understanding consumer preferences within the Amazon Marketplace. The course helps build a foundation in recognizing high-demand products, which may be useful for a sales representative. Understanding how to use platforms like Etsy, Google, and Pinterest for product research, may help inform sales strategies.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Fast & INSANELY Profitable Amazon Product Research (2024).
Introduces the Lean Startup methodology, emphasizing validated learning, rapid experimentation, and iterative product development. It's highly relevant for Amazon product research as it promotes a data-driven approach to identifying and validating product ideas. Understanding these principles can help avoid costly mistakes and increase the likelihood of launching a successful product. This book is commonly used by entrepreneurs and startups.
Focuses on clarifying your brand's message to attract customers. It teaches you how to position your customer as the hero of the story and your brand as the guide. This is useful for crafting compelling product listings and marketing materials that resonate with potential buyers. While not directly about product research, it's valuable for effectively communicating the value of your chosen product. This book is commonly used by marketing professionals.

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