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Mike Yao
أحدثت الثورة الرقمية تغييرًا هائلًا في مشهد التواصل التسويقي، بينما أوجدت فرصًا جديدة للشركات لكي تصل إلى المستهلكين وتتفاعل معهم من خلال تقنيات الوسائط الذكية ووسائل التواصل الاجتماعي والاتصالات الجوالة. في هذه الدورة التدريبية، ستتعرف على تأثيرات التقنيات الرقمية على إستراتيجيات وممارسات التواصل التسويقي. بفهم العمليات الأساسية للتواصل التسويقي والميزات الجوهرية لتقنيات وسائط الإعلام الجديدة، يمكنك بطريقة إستراتيجية اختيار القنوات المناسبة لتوصيل الرسالة التسويقية الصحيحة للجمهور الصحيح في اللحظة الصحيحة.
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Syllabus
نظرة عامة على الدورة التدريبية والمشهد المتغير
في النشاط التعريفي، ستصبح ملمًا بالدورة التدريبية ومعلمك وزملائك وبيئة التعلُّم. كما سيساعدك النشاط التعريفي على اكتساب المهارات التقنية المطلوبة للدورة التدريبية. في الوحدة الأولى، سنستعرض التسويق كعملية تواصل، تحاول فيها الشركات والمسوقون توصيل الرسالة الصحيحة إلى الشخص الصحيح في اللحظة الصحيحة، والاستماع إلى المستهلكين والرد على تعليقاتهم.
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Syllabus
نظرة عامة على الدورة التدريبية والمشهد المتغير
في النشاط التعريفي، ستصبح ملمًا بالدورة التدريبية ومعلمك وزملائك وبيئة التعلُّم. كما سيساعدك النشاط التعريفي على اكتساب المهارات التقنية المطلوبة للدورة التدريبية. في الوحدة الأولى، سنستعرض التسويق كعملية تواصل، تحاول فيها الشركات والمسوقون توصيل الرسالة الصحيحة إلى الشخص الصحيح في اللحظة الصحيحة، والاستماع إلى المستهلكين والرد على تعليقاتهم.
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Traffic lights
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Read about what's good
what should give you pause and
possible dealbreakers
Covers innovative approaches to a traditional subject
Provides comprehensive training in digital communication strategies
Introduces core principles and concepts in digital marketing
Taught by instructors with expertise in the field
Provides in-depth analysis of digital marketing techniques
Examines the role of digital media in shaping consumer behavior
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Reviews summary
مقدمة شاملة ومبسطة للتسويق الرقمي
وفقًا للمتعلمين، تقدم هذه الدورة مقدمة ممتازة وشاملة لمبادئ الإعلام والتسويق الرقمي، وهي مثالية للمبتدئين. يثني العديد على وضوح المحاضرات وقدرة المحاضر على تبسيط المفاهيم المعقدة، مما يجعل التعلم ممتعًا وسهلاً. يشير الطلاب إلى أنها توفر قاعدة معرفية قوية وفهمًا واسعًا للمشهد الرقمي الحالي. ومع ذلك، يرى بعض المتعلمين أن الدورة تفتقر إلى العمق الكافي في بعض الجوانب، خاصة فيما يتعلق بالتطبيق العملي أو للمتعلمين ذوي الخلفية المسبقة، وقد تحتاج إلى مزيد من التمارين التفاعلية أو دراسات الحالة.
تغطي الدورة جوانب أساسية واسعة من التسويق الرقمي بصلة.
"استفدت كثيرًا من الأمثلة العملية. أصبحت لدي نظرة أعمق بكثير عن كيفية عمل الحملات التسويقية في العصر الرقمي."
"المحتوى محدث وذو صلة بالمشهد الحالي."
"تعلمت الكثير عن استراتيجيات التسويق الرقمي وتأثير التقنيات الجديدة."
يتميز المحاضر بقدرته على تبسيط المعلومات المعقدة بوضوح.
"المحاضرات واضحة جدًا والمدرب يشرح بطريقة مبسطة وممتعة."
"المحاضر ممتاز ويقدم المعلومات بطريقة سلسة ومنظمة."
"المدرب كان ملهمًا وواضحًا في إيصال المعلومات المعقدة بطريقة سهلة."
توفر الدورة أساسًا متينًا وواضحًا لمن يبدأ في المجال.
"هذه الدورة ممتازة للمبتدئين! قدمت لي فهمًا شاملاً للمفاهيم الأساسية في التسويق الرقمي والإعلام."
"أحد أفضل الدورات التمهيدية التي أخذتها في التسويق الرقمي. تغطي كل الأساسيات الضرورية بطريقة منظمة ومفهومة."
"الدورة تقدم مقدمة جيدة للمبتدئين، أعتقد أنها مناسبة كخطوة أولى."
الدورة تركز على المفاهيم وقد تحتاج لتعميق في التطبيق العملي.
"شعرت أن بعض الأقسام يمكن أن تكون أكثر عمقًا، خاصة فيما يتعلق بالتطبيقات العملية."
"من ناحية التطبيق العملي، شعرت بوجود نقص. يمكن أن يستفيد الكورس من المزيد من دراسات الحالة الواقعية."
"المحتوى كان مفيدًا ولكن ليس بالعمق الذي كنت أتمناه. تبدو كدورة للمبتدئين فقط."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in مبادئ الإعلام والتسويق الرقمي with these
activities:
Review basic marketing concepts
Show steps
Refresh your knowledge of marketing fundamentals to ensure a strong foundation for the course.
Show steps
-
Revise key marketing concepts such as target audience, market segmentation, and value proposition.
-
Review examples of successful marketing campaigns and analyze their strategies.
Follow a tutorial on Google Analytics
Show steps
Gain practical experience using Google Analytics to track and analyze website traffic.
Browse courses on
Google Analytics
Show steps
-
Find a Google Analytics tutorial.
-
Follow the steps in the tutorial.
-
Practice using Google Analytics on your own website.
Learn about the latest digital marketing trends
Show steps
Stay up-to-date with the latest advancements in digital marketing to enhance your understanding of the evolving landscape.
Browse courses on
Digital Marketing Trends
Show steps
-
Follow industry blogs, attend webinars, and read whitepapers on digital marketing trends.
-
Explore case studies and examples of innovative digital marketing campaigns.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Mentor other students in the course
Show steps
Enhance your understanding by sharing your knowledge and assisting other students in the course.
Browse courses on
Mentoring
Show steps
-
Identify areas where you excel and offer support to other students.
-
Participate in discussion forums and answer questions.
-
Provide feedback and encouragement to your fellow learners.
Analyze website traffic using Google Analytics
Show steps
Gain practical experience in analyzing website traffic data to understand user behavior and improve marketing strategies.
Browse courses on
Google Analytics
Show steps
-
Set up and configure Google Analytics on a practice website.
-
Collect and analyze website traffic data using Google Analytics reports.
-
Identify trends, patterns, and areas for improvement in website performance.
Develop a social media marketing plan for a product or service
Show steps
Apply your understanding of social media marketing by creating a comprehensive plan that aligns with marketing objectives.
Browse courses on
Social Media Strategy
Show steps
-
Identify the target audience for the product or service.
-
Research and select the most relevant social media platforms.
-
Develop a content calendar and create engaging content.
-
Set up social media advertising campaigns and track their performance.
Conduct a SWOT analysis for a company or industry
Show steps
Demonstrate your ability to analyze the strengths, weaknesses, opportunities, and threats affecting a company or industry.
Browse courses on
SWOT Analysis
Show steps
-
Gather data and conduct research on the company or industry.
-
Identify the internal and external factors influencing the business.
-
Categorize these factors into strengths, weaknesses, opportunities, and threats.
-
Develop recommendations based on the SWOT analysis results.
Review basic marketing concepts
Show steps
Refresh your knowledge of marketing fundamentals to ensure a strong foundation for the course.
Show steps
Show steps
Show steps
- Revise key marketing concepts such as target audience, market segmentation, and value proposition.
- Review examples of successful marketing campaigns and analyze their strategies.
Follow a tutorial on Google Analytics
Show steps
Gain practical experience using Google Analytics to track and analyze website traffic.
Browse courses on
Google Analytics
Show steps
Show steps
Show steps
- Find a Google Analytics tutorial.
- Follow the steps in the tutorial.
- Practice using Google Analytics on your own website.
Learn about the latest digital marketing trends
Show steps
Stay up-to-date with the latest advancements in digital marketing to enhance your understanding of the evolving landscape.
Browse courses on
Digital Marketing Trends
Show steps
Show steps
Show steps
- Follow industry blogs, attend webinars, and read whitepapers on digital marketing trends.
- Explore case studies and examples of innovative digital marketing campaigns.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Mentor other students in the course
Show steps
Enhance your understanding by sharing your knowledge and assisting other students in the course.
Browse courses on
Mentoring
Show steps
Show steps
Show steps
- Identify areas where you excel and offer support to other students.
- Participate in discussion forums and answer questions.
- Provide feedback and encouragement to your fellow learners.
Analyze website traffic using Google Analytics
Show steps
Gain practical experience in analyzing website traffic data to understand user behavior and improve marketing strategies.
Browse courses on
Google Analytics
Show steps
Show steps
Show steps
- Set up and configure Google Analytics on a practice website.
- Collect and analyze website traffic data using Google Analytics reports.
- Identify trends, patterns, and areas for improvement in website performance.
Develop a social media marketing plan for a product or service
Show steps
Apply your understanding of social media marketing by creating a comprehensive plan that aligns with marketing objectives.
Browse courses on
Social Media Strategy
Show steps
Show steps
Show steps
- Identify the target audience for the product or service.
- Research and select the most relevant social media platforms.
- Develop a content calendar and create engaging content.
- Set up social media advertising campaigns and track their performance.
Conduct a SWOT analysis for a company or industry
Show steps
Demonstrate your ability to analyze the strengths, weaknesses, opportunities, and threats affecting a company or industry.
Browse courses on
SWOT Analysis
Show steps
Show steps
Show steps
- Gather data and conduct research on the company or industry.
- Identify the internal and external factors influencing the business.
- Categorize these factors into strengths, weaknesses, opportunities, and threats.
- Develop recommendations based on the SWOT analysis results.
Career center
Learners who complete مبادئ الإعلام والتسويق الرقمي will develop knowledge and skills
that may be useful to these careers:
Digital Strategist
Digital Strategist
Digital Strategists are responsible for developing and executing digital strategies for organizations. They work closely with other marketing team members to develop and implement digital marketing campaigns. This course can be highly beneficial for Digital Strategists as it provides a comprehensive overview of the digital marketing landscape and the latest trends and best practices.
Digital Marketing Consultant
Digital Marketing Consultant
Digital Marketing Consultants provide advice and guidance to businesses on how to improve their digital marketing strategies. They work with clients to develop and implement digital marketing campaigns, and track and measure results. This course can be highly beneficial for Digital Marketing Consultants as it provides a comprehensive overview of the digital marketing landscape and the latest trends and best practices.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for planning, creating, and distributing content across a variety of channels, including blogs, social media, and email. This course can be highly beneficial for Content Marketing Managers as it provides a solid understanding of content marketing principles and strategies, including content creation, content optimization, and content distribution.
Market Research Analyst
Market Research Analyst
Market Research Analysts are responsible for conducting market research to gather insights into consumer behavior and market trends. They work closely with other marketing team members to develop and implement marketing strategies. This course can be highly beneficial for Market Research Analysts as it provides a solid understanding of market research principles and techniques, including data collection, data analysis, and data interpretation.
Marketing Analyst
Marketing Analyst
Marketing Analysts are responsible for collecting, analyzing, and interpreting data to measure the effectiveness of marketing campaigns and make recommendations for improvement. This course can be highly beneficial for Marketing Analysts as it provides a solid understanding of marketing analytics principles and techniques, including data analysis, data visualization, and reporting.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning, executing, and measuring digital marketing campaigns. They work closely with other marketing team members to develop and implement digital marketing strategies. This course can be highly beneficial for Digital Marketing Managers as it provides a deep understanding of the digital marketing ecosystem, including the latest trends and best practices.
Advertising Manager
Advertising Manager
Advertising Managers are responsible for planning, executing, and measuring advertising campaigns. They work closely with other marketing team members to develop and implement advertising strategies. This course can be useful for Advertising Managers as it provides a solid understanding of advertising principles and techniques, including advertising campaign development, media planning, and advertising measurement.
Marketing Specialist
Marketing Specialist
The role of a Marketing Specialist is to develop, execute, and manage marketing campaigns across a variety of channels, including digital and traditional media. This course can be useful for aspiring Marketing Specialists as it provides a comprehensive overview of the digital marketing landscape, including key concepts, strategies, and tactics. Learners will gain insights into the use of social media, search engine optimization, and other digital channels for effective marketing.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialists are responsible for optimizing websites and content for search engines, such as Google and Bing. This course may be useful for SEO Specialists as it provides an overview of SEO principles and techniques, including keyword research, on-page optimization, and link building.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for developing and executing social media strategies, creating and curating content, and engaging with followers on social media platforms. This course may be useful for Social Media Managers as it provides insights into the use of social media for marketing purposes, including content creation, community management, and social media advertising.
Email Marketing Manager
Email Marketing Manager
Email Marketing Managers are responsible for planning, creating, and executing email marketing campaigns. They work closely with other marketing team members to develop and implement email marketing strategies. This course can be useful for Email Marketing Managers as it provides insights into the use of email marketing for marketing purposes, including email campaign design, email list segmentation, and email automation.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers are responsible for developing and marketing new products and services. They work closely with other marketing team members to develop and implement product marketing strategies. This course may be useful for Product Marketing Managers as it provides insights into the use of digital media for product marketing purposes, including product launch, product positioning, and product promotion.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists are responsible for managing the public image of organizations and communicating with the media. They work closely with other marketing team members to develop and implement public relations strategies. This course may be useful for Public Relations Specialists as it provides insights into the use of digital media for public relations purposes, including social media, media relations, and crisis communication.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing the brand of an organization. They work closely with other marketing team members to develop and implement brand strategies. This course may be useful for Brand Managers as it provides insights into the use of digital media for branding purposes, including brand positioning, brand management, and brand communication.
Communications Manager
Communications Manager
Communications Managers are responsible for managing the communications of an organization, both internally and externally. They work closely with other marketing team members to develop and implement communications strategies. This course may be useful for Communications Managers as it provides insights into the use of digital media for communications purposes, including media relations, public relations, and crisis communication.
For more career information including salaries, visit:
OpenCourser.com/course/u9e4ge/mbdy'
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
مبادئ الإعلام والتسويق الرقمي .
Provides a comprehensive overview of digital marketing concepts and strategies, including social media, search engine optimization, and email marketing. Useful as a reference tool.
Save
Provides a comprehensive overview of the psychology of advertising. It covers the key concepts, theories, and research in the field. The book is well-written and easy to read, making it a valuable resource for students and professionals.
Provides a strategic overview of social media marketing. It covers the key concepts, theories, and best practices in the field. The book is well-written and up-to-date with the latest trends.
This textbook provides a comprehensive overview of media psychology. It covers the key theories, research, and applications in the field. The book is well-written and easy to read, making it a valuable resource for students and professionals.
Save
Challenges traditional marketing strategies and emphasizes the importance of creating remarkable products and experiences.
Introduces the principles of lean startup methodology, emphasizing the importance of iterative development and customer feedback.
Provides a framework for understanding the challenges of crossing the chasm between early adopters and mainstream customers.
Provides a framework for using data to make informed marketing decisions. Useful as additional reading.
Save
Provides a framework for understanding the factors that make ideas and products go viral.
Save
Provides a practical framework for acquiring customers for startups.
Provides a comprehensive overview of content marketing. It covers the key concepts, tools, and strategies for using content marketing to attract and engage your target audience.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/u9e4ge/mbdy'
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Effort
مدة الدراسة 4 أسابيع، 8-10 ساعات/أسبوع
Via
Coursera
Institution
University of Illinois at Urbana-Champaign
Instructor
Mike Yao
Language
العربية
Transcripts
English
Español
Français
Português
Pусский
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