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How to find customers by uploading contacts on Twitter

Annette Billingsley

By the end of this project, you will be able to sign up for a business Twitter account and find and connect with your existing customer base on Twitter. This will allow you to better target your current customers with upcoming offers and enable you to connect to future customers.

Twitter is exceptionally good at creating sustained interest and has almost unlimited ways to connect with new customers, which is different from other online platforms, such as Facebook or Instagram. By finding your existing customers here, and then incorporating several unique Twitter features, you can grow your business fast!

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What's inside

Syllabus

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Teaches learners to sign up for a business Twitter account
Helps learners leverage Twitter's features to connect and nurture existing customer relationships
Provides a strong foundation for beginners starting their journey on Twitter for business
May help learners gain access to a global base of potential customers using Twitter
Provides practical knowledge for business owners looking to leverage Twitter

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Reviews summary

Twitter contacts for business basics

According to students, this course offers a concise and practical introduction for leveraging Twitter to connect with an existing customer base. Learners appreciate its straightforward approach and ease of application, making it particularly suitable for beginners in social media marketing or small business owners. However, some reviewers note that the course content, particularly the user interface demonstrations, is outdated, which can make following along challenging. While effective for uploading contacts, the course is often found to be basic in scope, primarily focusing on existing customers rather than broader new customer acquisition strategies, which may not align with expectations set by the title.
Offers immediately applicable steps for customer outreach.
"I immediately applied the techniques to connect with my existing client list. The focus on uploading contacts is very direct and effective."
"I found the contact upload feature demonstration very useful for getting started. Good for getting an initial foothold on Twitter for business."
"The instruction on privacy settings and contact management was particularly helpful. It delivered on its promise of showing how to upload contacts to find existing customers."
Provides a clear and concise starting point for novices.
"Excellent concise course! For someone who knew nothing about using Twitter for business, this was a perfect introduction."
"Simple, straightforward, and effective. As a small business owner, I needed a quick way to integrate Twitter into my customer outreach..."
"This project was a quick and clear guide to using Twitter for business contacts. The steps were easy to follow, and the instructor's pace was just right."
Primarily covers existing contacts, not broader customer acquisition.
"I was expecting more advanced strategies for 'finding customers' beyond just uploading contacts, which felt a bit limited."
"The course implies 'finding customers' which is a broader topic. It only covers existing contacts, not lead generation or new customer acquisition strategies on Twitter..."
"It's a good course if you're a complete novice, but didn't offer much new for someone who already uses Twitter as the content is quite basic."
Twitter UI changes make course demonstrations hard to follow.
"Unfortunately, several sections of the course, especially those demonstrating the UI, are outdated. Twitter's interface has changed significantly..."
"The information provided is very basic and could easily be found... Also, the interface screenshots are old, which makes it harder to follow along."
"I found some of the steps difficult to follow without guessing because the platform's user interface has changed since the course was created."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to find customers by uploading contacts on Twitter with these activities:
Review how to manage Twitter profiles
Reviewing how to manage Twitter profiles can help you get started on this project faster.
Browse courses on Social Media Management
Show steps
  • Read articles or watch videos on Twitter profile management
  • Practice creating and managing a Twitter profile
Compile a curated Twitter feed of your favorite businesses and thought leaders
Compiling a curated Twitter feed will help you stay up-to-date on the latest trends in business and marketing.
Show steps
  • Identify your favorite businesses and thought leaders
  • Follow them on Twitter
  • Create a curated feed using a tool like Feedly or Hootsuite
Read the book 'Twitter for Business' by Guy Kawasaki
This book provides insights on how to use Twitter for business purposes, which is particularly relevant to this course.
View The Art of Social Media: Power Tips for Power... on Amazon
Show steps
  • Read the book
  • Take notes on the key points
Four other activities
Expand to see all activities and additional details
Show all seven activities
Practice using Twitter's advanced search features
Practicing using Twitter's advanced search features will help you find and connect with your target audience on Twitter.
Show steps
  • Use the advanced search operators
  • Filter your search results by location, language, and date
Create a Twitter marketing plan for your business
Creating a Twitter marketing plan will help you apply the concepts you learn in this course to your own business.
Show steps
  • Define your target audience
  • Set your marketing goals
  • Develop your content strategy
  • Create a budget
  • Track your results
Volunteer for a nonprofit organization that uses Twitter for marketing or outreach
Volunteering for a nonprofit organization can help you gain practical experience using Twitter for business purposes.
Show steps
  • Find a nonprofit organization that uses Twitter
  • Contact the organization and offer your services
  • Assist the organization with their Twitter marketing or outreach efforts
Attend a Twitter marketing conference or workshop
Attending a Twitter marketing conference or workshop can help you learn from experts and network with other professionals.
Show steps
  • Find a conference or workshop that is relevant to your business
  • Register for the event
  • Attend the sessions and network with other attendees

Career center

Learners who complete How to find customers by uploading contacts on Twitter will develop knowledge and skills that may be useful to these careers:
Customer Relationship Manager
A Customer Relationship Manager (CRM) is responsible for managing and developing relationships with existing customers. This course can help build a foundation for a career in CRM by teaching students how to use Twitter to find and connect with their existing customer base. This knowledge can help CRMs better target their current customers with upcoming offers and enable them to connect to future customers.
See salaries and explore the career path for Customer Relationship Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns. This course can help build a foundation for a career in marketing by teaching students how to use Twitter to find and connect with their existing customer base. This knowledge can help Marketing Managers better target their current customers with upcoming offers and enable them to connect to future customers.
See salaries and explore the career path for Marketing Manager
Social Media Manager
A Social Media Manager is responsible for managing and developing a company's social media presence. This course can help build a foundation for a career in social media marketing by teaching students how to use Twitter to find and connect with their existing customer base. This knowledge can help Social Media Managers better target their current customers with upcoming offers and enable them to connect to future customers.
See salaries and explore the career path for Social Media Manager
Community Manager
A Community Manager is responsible for building and managing online communities. This course can help build a foundation for a career in community management by teaching students how to use Twitter to find and connect with their existing customer base. This knowledge can help Community Managers better target their current customers with upcoming offers and enable them to connect to future customers.
See salaries and explore the career path for Community Manager
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for developing and executing digital marketing campaigns. This course can help build a foundation for a career in digital marketing by teaching students how to use Twitter to find and connect with their existing customer base. This knowledge can help Digital Marketing Specialists better target their current customers with upcoming offers and enable them to connect to future customers.
See salaries and explore the career path for Digital Marketing Specialist
Public Relations Specialist
A Public Relations Specialist is responsible for managing a company's public image. This course can help build a foundation for a career in public relations by teaching students how to use Twitter to find and connect with their existing customer base. This knowledge can help Public Relations Specialists better target their current customers with upcoming offers and enable them to connect to future customers.
See salaries and explore the career path for Public Relations Specialist
Sales Representative
A Sales Representative is responsible for selling products or services. This course can help build a foundation for a career in sales by teaching students how to use Twitter to find and connect with their existing customer base. This knowledge can help Sales Representatives better target their current customers with upcoming offers and enable them to connect to future customers.
See salaries and explore the career path for Sales Representative
Business Development Manager
A Business Development Manager is responsible for developing new business opportunities. This course can help build a foundation for a career in business development by teaching students how to use Twitter to find and connect with their existing customer base. This knowledge can help Business Development Managers better target their current customers with upcoming offers and enable them to connect to future customers.
See salaries and explore the career path for Business Development Manager
Account Manager
An Account Manager is responsible for managing and developing relationships with existing customers. This course can help build a foundation for a career in account management by teaching students how to use Twitter to find and connect with their existing customer base. This knowledge can help Account Managers better target their current customers with upcoming offers and enable them to connect to future customers.
See salaries and explore the career path for Account Manager
Customer Success Manager
A Customer Success Manager is responsible for ensuring that customers are satisfied with a company's products or services. This course can help build a foundation for a career in customer success by teaching students how to use Twitter to find and connect with their existing customer base. This knowledge can help Customer Success Managers better target their current customers with upcoming offers and enable them to connect to future customers.
See salaries and explore the career path for Customer Success Manager
Project Manager
A Project Manager is responsible for planning and executing projects. This course may be useful for Project Managers who are looking to learn how to use Twitter to find and connect with their existing customer base.
See salaries and explore the career path for Project Manager
Product Manager
A Product Manager is responsible for developing and managing products. This course may be useful for Product Managers who are looking to learn how to use Twitter to find and connect with their existing customer base.
See salaries and explore the career path for Product Manager
Data Analyst
A Data Analyst is responsible for collecting and analyzing data. This course may be useful for Data Analysts who are looking to learn how to use Twitter to find and connect with their existing customer base.
See salaries and explore the career path for Data Analyst
Software Engineer
A Software Engineer is responsible for designing, developing, and maintaining software applications. This course may be useful for Software Engineers who are looking to learn how to use Twitter to find and connect with their existing customer base.
See salaries and explore the career path for Software Engineer
Web Developer
A Web Developer is responsible for designing and developing websites. This course may be useful for Web Developers who are looking to learn how to use Twitter to find and connect with their existing customer base.
See salaries and explore the career path for Web Developer

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to find customers by uploading contacts on Twitter.
Cover image
Facebook Marketing
Save
This guide provides a step-by-step approach to creating a social media marketing strategy. It includes a section on Twitter and how to align your Twitter strategy with your overall marketing goals.
Facebook Marketing: An Hour a Day
Paperback
$$
Facebook Marketing: An Hour a Day
Paperback
$$
Facebook Marketing: An Hour a Day
Kindle Edition
$$
Cover image
#AskGaryVee
Save
By Gary Vaynerchuk emphasizes the importance of providing value and building relationships on social media. While not specifically about Twitter, it provides valuable insights into content creation and engagement strategies.
#AskGaryVee: One Entrepreneur's Take on Leadership,...
Hardcover
$
(Deutsch) #AskGaryVee: Ein Entrepreneur über Social Media,...
Kindle Edition
$
Cover image
Social Media Marketing For Dummies
Save
Is written as a guide for beginners, and may be a good reference for understanding the basics of Twitter. It may be challenging to read if you have more experience with Twitter.
Social Media Marketing For Dummies
Paperback
$$
Social Media Marketing for Dummies
Paperback
$$
Social Media Marketing For Dummies
Kindle Edition
$$
Cover image
Digital Marketing
Save
While not specific to Twitter, this book provides a broader perspective on social media marketing as a whole. It includes sections on Twitter, and may be useful for understanding how Twitter fits into a larger social media strategy.
Digital Marketing
Paperback
$$
Digital Marketing
Paperback
$$$
Digital Marketing (6th Edition)
Paperback
$$$
Cover image
Twitter Power 3.0
Save
Provides a general overview of using Twitter. Though it may not be specific to business applications, it still provides some valuable context on using the platform.
Twitter Power 3.0: How to Dominate Your Market One...
Audible Audiobook
$$
Cover image
Ultimate Guide to YouTube for Business
Save
Provides a comprehensive overview of Twitter marketing, including how to create a business account, find and connect with customers, and use Twitter's features to grow your business.
Ultimate Guide to YouTube for Business
Paperback
Check
Ultimate Guide to YouTube for Business
Kindle Edition
Check
Cover image
Facebook Marketing All-in-One For Dummies
Save
Provides a comprehensive guide to using Twitter for business, including how to create a profile, build a following, and use Twitter's features to promote your products or services.
Facebook Marketing All-in-One for Dummies
Paperback
$$
Facebook Marketing All-in-One for Dummies
Paperback
$$
Cover image
Gin O'Clock
Save
Provides a basic overview of Twitter, including how to create an account, tweet, and follow other users.
Gin O'Clock
Paperback
$$
Gin O'Clock by The Queen (of Twitter) (2012-09-18)
Mass Market Paperback
$$$
Gin O'Clock: Gin O'clock: Secret diaries from...
Kindle Edition
$

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Course image
Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Annette Billingsley
Language
English
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Teaches learners to sign up for a business Twitter account
Helps learners leverage Twitter's features to connect and nurture existing customer relationships
Provides a strong foundation for beginners starting their journey on Twitter for business
May help learners gain access to a global base of potential customers using Twitter
Provides practical knowledge for business owners looking to leverage Twitter
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