Éthique, culture et perspectives mondiales from Coursera

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Syllabus

Introduction du cours et module 1 - L'éthique est-elle une composante du business ?

Ce module débute par une introduction du cours, et il se poursuit par la définition de l'éthique et du raisonnement moral. Découvrez l'approche « faire ce qui est bien », l'utilitarisme et les théories de justice. Comprenez pourquoi ces théories sont importantes pour le raisonnement moral et pour le commerce. Familiarisez-vous avec le cadre de raisonnement moral. Appliquez ce cadre à une analyse de cas.

Module 2 - Théorie des parties prenantes : Bayer CropScience en Inde

Distinguez la théorie des parties prenantes de la théorie des actionnaires de gestion Utilisez la théorie des parties prenantes dans le cadre d'un raisonnement moral. Appliquez le modèle à un cas, par ex., Merck, BHP ou la plate-forme pétrolière.

Module 3 - Mondialisation, culture et marques

La mondialisation a drastiquement modifié le marché. Parallèlement à la prolifération de marques internationales porteuses de différentes cultures, les consommateurs s'ouvrent aussi de plus en plus à la diversité culturelle. Ce module définit la mondialisation et les quatre facteurs qui s'y rapportent : multiculturalisme croissant, brassage culturel, concurrence mondiale et connectivité/cocréation. Nous analyserons ce qu'est la culture, comment elle se manifeste et dans quelle mesure elle varie à travers le monde. Nous terminerons ce module en soulignant que les marques peuvent être des représentations tangibles de la culture qui incarnent les valeurs et les idéaux d'un groupe culturel.

Module 4 - États d'esprit culturels et assimilation à un cadre culturel

Ce module explique comment la culture peut nous influencer dans nos jugements et nos comportements. Nous y apprendrons que la culture est représentée dans nos cerveaux comme un réseau d'éléments liés à un concept central. Lorsque ce réseau s'active, nous avons tendance à adapter notre comportement aux prescriptions de notre culture.

Module 5 - Le brassage culturel et ses conséquences

Ce module étudie la manière dont les personnes réagissent à la juxtaposition simultanée de cultures pour un même objet, un phénomène que nous appelons « brassage culturel ». Nous apprendrons que le brassage culturel a des conséquences sur le plan cognitif et de l'attitude. Selon plusieurs facteurs personnels et contextuels, les personnes peuvent répondre favorablement ou défavorablement aux stimuli liés au brassage culturel. Nous examinerons ces facteurs afin de déterminer quand les personnes réagissent positivement ou négativement au brassage culturel.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Renforce les compétences professionnelles, éthiques, culturelles et mondiales nécessaires pour réussir dans n'importe quelle organisation

Analyse les avantages et les défis d'une culture diversifiée et de perspectives mondiales en évolution

Fournit une base solide en éthique des affaires, en théorie des parties prenantes et en intelligence culturelle

Enseigné par la réputée Gies College of Business de l'Université de l'Illinois

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Éthique, culture et perspectives mondiales with these activities:

Explore Case Studies

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Analyze real-world case studies to apply ethical principles to practical situations.

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Gather case studies from online sources or textbooks.
Read and analyze the case studies.
Identify the ethical issues involved.
Develop potential solutions to the ethical dilemmas.

Review ethics theories

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Review basic ethical theories to strengthen your understanding of the course concepts.

Browse courses on Ethical Theories

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Read the assigned readings on ethical theories.
Create a summary of the main points of each theory.
Identify the similarities and differences between the theories.

Network with Professionals in Business Ethics

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Attend networking events to connect with individuals working in the field of business ethics.

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Research and identify relevant networking events.
Attend the events and introduce yourself to others.
Share your knowledge and experiences.
Follow up with connections after the event.

Five other activities

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Engage in Peer Discussions

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Engage in peer discussions to learn from the perspectives of others and challenge your own assumptions.

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Join a study group or online forum.
Participate in discussions on course-related topics.
Share your insights and listen to the perspectives of others.
Reflect on your discussions and identify areas for personal growth.

Develop a Code of Ethics

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Create a personal code of ethics to guide your decision-making in the workplace.

Browse courses on Code of Ethics

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Identify your personal values and beliefs.
Research different ethical codes and guidelines.
Draft a code of ethics that incorporates your values and the best practices from your research.
Seek feedback from peers or mentors on your code of ethics.

Attend a Workshop on Ethical Leadership

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Attend a workshop to develop your skills in ethical leadership and decision-making.

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Research and identify relevant workshops.
Register for a workshop.
Attend the workshop and actively participate.
Apply the principles and techniques learned in your professional life.

Volunteer at a Non-Profit Organization

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Volunteer at a non-profit organization to gain practical experience in ethical decision-making.

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Research different non-profit organizations that align with your interests.
Contact the organizations and inquire about volunteer opportunities.
Volunteer for a specific project or role that interests you.
Reflect on your experiences and identify the ethical challenges you encountered.

Write a Research Paper

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Conduct research and write a paper to deepen your understanding of a specific ethical issue in business.

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Choose a topic that interests you.
Conduct research using scholarly sources.
Develop a thesis statement and outline.
Write a draft of your paper.
Revise and edit your paper.

Career center

Learners who complete Éthique, culture et perspectives mondiales will develop knowledge and skills that may be useful to these careers:

Intercultural Communications Specialist

Intercultural Communications Specialists develop and implement intercultural communications strategies for companies and organizations. Éthique, culture et perspectives mondiales may be useful for Intercultural Communications Specialists, because the course covers topics such as ethics, culture, and globalization. These topics are important for Intercultural Communications Specialists, because they need to understand the ethical implications of their work and how to develop intercultural communications strategies that are effective in a global marketplace.

See salaries and explore the career path for Intercultural Communications Specialist

Brand Manager

Brand Managers develop and manage brands for companies. Éthique, culture et perspectives mondiales may be useful for Brand Managers, because the course covers topics such as branding, culture, and globalization. These topics are important for Brand Managers, because they need to understand how to build and manage brands in a global marketplace.

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Sustainability Manager

Sustainability Managers develop and implement sustainability strategies for companies and organizations. Éthique, culture et perspectives mondiales may be useful for Sustainability Managers, because the course covers topics such as ethics, culture, and globalization. These topics are important for Sustainability Managers because they need to understand the ethical implications of their work and how to develop sustainability strategies that are effective in a global marketplace.

See salaries and explore the career path for Sustainability Manager

Corporate Social Responsibility Manager

Corporate Social Responsibility Managers develop and implement corporate social responsibility strategies for companies and organizations. Éthique, culture et perspectives mondiales may be useful for Corporate Social Responsibility Managers, because the course covers topics such as ethics, culture, and globalization. These topics are important for Corporate Social Responsibility Managers because they need to understand the ethical implications of their work and how to develop corporate social responsibility strategies that are effective in a global marketplace.

See salaries and explore the career path for Corporate Social Responsibility Manager

International Business Manager

International Business Managers oversee the international operations of companies and organizations. Éthique, culture et perspectives mondiales may be useful for International Business Managers, because the course covers topics such as ethics, culture, and globalization. These topics are important for International Business Managers, because they need to understand the ethical implications of their work and how to manage a diverse workforce in a global marketplace.

See salaries and explore the career path for International Business Manager

Cross-Cultural Trainer

Cross-Cultural Trainers prepare individuals and groups to work effectively in different cultures. Éthique, culture et perspectives mondiales may be useful for Cross-Cultural Trainers, because the course covers topics such as ethics, culture, and globalization. These topics are important for Cross-Cultural Trainers, because they need to understand the ethical implications of their work and how to train individuals and groups to work effectively in a global marketplace.

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Global Business Manager

Global Business Managers oversee the global operations of companies and organizations. Éthique, culture et perspectives mondiales may be useful for Global Business Managers, because the course covers topics such as ethics, culture, and globalization. These topics are important for Global Business Managers, because they need to understand the ethical implications of their work and how to manage a diverse workforce in a global marketplace.

See salaries and explore the career path for Global Business Manager

Diversity and Inclusion Manager

Diversity and Inclusion Managers develop and implement diversity and inclusion strategies for companies and organizations. Éthique, culture et perspectives mondiales may be useful for Diversity and Inclusion Managers, because the course covers topics such as ethics, culture, and globalization. These topics are important for Diversity and Inclusion Managers, because they need to understand the ethical implications of their work and how to develop diversity and inclusion strategies that are effective in a global marketplace.

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Global Project Manager

Global Project Managers oversee the implementation of projects in a global context. Éthique, culture et perspectives mondiales may be useful for Global Project Managers, because the course covers topics such as ethics, culture, and globalization. These topics are important for Global Project Managers, because they need to understand the ethical implications of their work and how to manage a diverse team in a global marketplace.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products or services. Éthique, culture et perspectives mondiales may be useful for Marketing Managers, because the course covers topics such as culture, globalization, and branding. These topics are important for Marketing Managers, because they need to understand the cultural context of their target market and how to develop marketing campaigns that are effective in a global marketplace.

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Human Resources Manager

Human Resources Managers oversee the human resources department of companies and organizations. Éthique, culture et perspectives mondiales may be useful for Human Resources Managers because the course covers topics such as ethics, culture, and globalization. These topics are important for Human Resources Managers because they need to understand the ethical implications of their work and how to manage a diverse workforce.

See salaries and explore the career path for Human Resources Manager

Public relations manager

Public Relations Managers manage the public image of companies and organizations. Éthique, culture et perspectives mondiales may be useful for Public Relations Managers, because the course covers topics such as ethics, culture, and globalization. These topics are important for Public Relations Managers, because they need to understand the ethical implications of their work and how to communicate effectively with a diverse audience.

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Nonprofit Manager

Nonprofit Managers oversee the operations of nonprofit organizations. Éthique, culture et perspectives mondiales may be useful for Nonprofit Managers, because the course covers topics such as ethics, culture, and globalization. These topics are important for Nonprofit Managers because they need to understand the ethical implications of their work and how to manage a diverse workforce in a global marketplace.

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Management Consultant

Management Consultants analyze business processes and recommend ways to improve efficiency and profitability. Éthique, culture et perspectives mondiales may be useful for Management Consultants, because the course covers topics such as ethics, culture, and globalization. These topics are relevant to Management Consulting because businesses operate in a global marketplace with diverse cultures and ethical considerations.

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Business Analyst

Business Analysts study business processes, analyze data, and develop solutions for business problems. Studying Éthique, culture et perspectives mondiales may be helpful in Business Analysis, because the course dives into the importance and role of ethics within an organization. Businesses operate in a complex global marketplace. Understanding the role that ethics plays in a business environment and how to approach ethical dilemmas will be valuable for Business Analysts.

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Éthique, culture et perspectives mondiales

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