Business Models for Technology Innovators from edX

Are you an engineer, technology innovator or just curious about the rapidly evolving landscape of what’s possible in the 4th Industrial Revolution? Learn through a series of case studies how to understand and deploy business models to capture value and maximise the opportunities of your technology passion.

Sparking the world’s potential and transforming lives globally requires having not just a great technical idea, but one that fits into an effective business model that captures value at scale.

Arm’s semiconductor technology is everywhere computing happens, yet we don’t manufacture anything. Instead, we license our IP to a rich eco-system of more 1000 partners, who transform their ideas into applications that positively impact the lives of billions in a globally connected world.

In this case-study centred course produced in collaboration with Duke Corporate Education, you will explore a range of business models and how your contribution could and should fit in, whether that be in a large organisation or a start-up.

These cases studies will form the context behind the critical skills you’ll need to understand the interconnected relationship between technology, product innovation, and business models.

This is especially useful for those learners working their way through more technically-orientated content, but also of wider interest to the technically curious.

Over the 6 modules of the course, you will gain a key overview of:

The four key product development lessons for aspiring innovators and engineers
The relationship between business and technology and how this has changed over time
The major components of business models and how they are deployed in the technology sector
The role of digital transformation processes and the impact of technology market trends in relation to business models
The importance of partnership networks/ ecosystems
How to assess, select and pivot to different business models

The convergence of technologies such as Artificial Intelligence (AI), Robotics and the Internet of Things (IoT) is driving the creation of new industries, products and services that are reshaping modern life. As a forward-looking technology innovator, you’ll need to be able to understand, evaluate and deploy appropriate business models that will take maximum advantage of these new opportunities.

Stay aware of the bigger picture and develop your business skills by enrolling in our course today!

What's inside

Learning objectives

How to explain the relationship between technology and business
An understanding of the variety of business models in the technology sector, and how they have changed over time.
How to identify digital disruption in business, and differentiate between ‘digitalization’ and ‘digitization.’

How to explain the impact of impact of key technology market trends on business models
How to outline the importance of the partnership network within business models.
How to choose and apply business models to scenarios based on your learning.

How to explain the relationship between technology and business
An understanding of the variety of business models in the technology sector, and how they have changed over time.
How to identify digital disruption in business, and differentiate between ‘digitalization’ and ‘digitization.’
How to explain the impact of impact of key technology market trends on business models
How to outline the importance of the partnership network within business models.
How to choose and apply business models to scenarios based on your learning.

Syllabus

The course consists of three modules:

Introduction to Technology and Business Models

This module focuses on business models, how they’re applied and relationships between business and technology.

The Digital Transformation Journey

This module looks at how technology is changing the world of business, both as a consumer and provider.

Building Effective Business Models

This module is about partnerships and business ecosystems and how to assess, choose and apply business models.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches students how to understand and deploy a variety of business models in the tech industry

Covers the major components of business models and how they are used in the technology sector

Outlines the importance of partnership networks/ecosystems in business models

Provides context behind skills needed to understand the relationship between technology, product innovation, and business models

Taught by instructors who are experts in the technology and business sectors

Produced in collaboration with Duke Corporate Education, a recognized leader in business education

Career center

Learners who complete Business Models for Technology Innovators will develop knowledge and skills that may be useful to these careers:

Business Analyst

A Business Analyst is responsible for analyzing and understanding the business needs of an organization. They work with stakeholders to identify and define the requirements for new or improved products or services. This course can help you develop the skills you need to be a successful Business Analyst. You will learn about the different techniques used to gather and analyze business requirements. You will also learn about the different types of business models that can be used to commercialize technology products.

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Product Manager

A Product Manager is responsible for managing and overseeing the development and launch of a product. They work with engineers, designers, and marketers to ensure that the product meets the needs of customers. This course can help you develop the skills you need to be a successful Product Manager. You will learn about the different aspects of product development, including market research, product design, and product launch. You will also learn about the different types of business models that can be used to commercialize technology products.

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Software Engineer

A Software Engineer is responsible for designing, developing, and testing software applications. They work with other engineers to create software that meets the needs of users. This course can help you develop the skills you need to be a successful Software Engineer. You will learn about the different aspects of software development, including software design, coding, and testing. You will also learn about the different types of business models that can be used to commercialize technology products.

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Technology Consultant

A Technology Consultant is responsible for providing advice and guidance to organizations on how to use technology to improve their business. They work with clients to identify their business needs and recommend solutions that will help them achieve their goals. This course can help you develop the skills you need to be a successful Technology Consultant. You will learn about the different types of technology solutions that are available and how to evaluate their costs and benefits. You will also learn about the different business models that can be used to commercialize technology products.

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Data Analyst

A Data Analyst is responsible for collecting, analyzing, and interpreting data. They work with stakeholders to identify trends and patterns that can be used to improve decision-making. This course can help you develop the skills you need to be a successful Data Analyst. You will learn about the different techniques used to collect and analyze data. You will also learn about the different types of business models that can be used to commercialize technology products.

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Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns for products or services. They work with other marketing professionals to create and implement marketing strategies that will reach the target audience. This course can help you develop the skills you need to be a successful Marketing Manager. You will learn about the different aspects of marketing, including market research, product positioning, and advertising. You will also learn about the different types of business models that can be used to commercialize technology products.

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Project Manager

A Project Manager is responsible for planning, executing, and closing projects. They work with other project team members to ensure that the project is completed on time, within budget, and to the required quality standards. This course can help you develop the skills you need to be a successful Project Manager. You will learn about the different aspects of project management, including project planning, risk management, and stakeholder management. You will also learn about the different types of business models that can be used to commercialize technology products.

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Sales Manager

A Sales Manager is responsible for leading and managing a sales team. They work with other sales professionals to develop and implement sales strategies that will achieve the company's sales goals. This course can help you develop the skills you need to be a successful Sales Manager. You will learn about the different aspects of sales, including sales management, customer relationship management, and negotiation. You will also learn about the different types of business models that can be used to commercialize technology products.

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Operations Manager

An Operations Manager is responsible for overseeing the day-to-day operations of a business. They work with other managers to ensure that the business is running smoothly and efficiently. This course can help you develop the skills you need to be a successful Operations Manager. You will learn about the different aspects of operations management, including supply chain management, inventory management, and quality control. You will also learn about the different types of business models that can be used to commercialize technology products.

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Private Equity Investor

A Private Equity Investor is responsible for investing in private companies. They work with companies to help them grow and achieve their full potential. This course can help you develop the skills you need to be a successful Private Equity Investor. You will learn about the different aspects of private equity, including deal sourcing, due diligence, and portfolio management. You will also learn about the different types of business models that can be used to commercialize technology products.

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Investment Banker

An Investment Banker is responsible for advising companies on mergers and acquisitions, capital raising, and other financial transactions. They work with clients to develop and execute financial strategies that will achieve their business goals. This course can help you develop the skills you need to be a successful Investment Banker. You will learn about the different aspects of investment banking, including financial modeling, valuation, and due diligence. You will also learn about the different types of business models that can be used to commercialize technology products.

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Venture Capitalist

A Venture Capitalist is responsible for investing in early-stage companies. They work with entrepreneurs to help them grow their businesses and achieve their full potential. This course can help you develop the skills you need to be a successful Venture Capitalist. You will learn about the different aspects of venture capital, including deal sourcing, due diligence, and portfolio management. You will also learn about the different types of business models that can be used to commercialize technology products.

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Financial Analyst

A Financial Analyst is responsible for analyzing and interpreting financial data. They work with other financial professionals to make investment recommendations and develop financial plans. This course can help you develop the skills you need to be a successful Financial Analyst. You will learn about the different aspects of financial analysis, including financial modeling, valuation, and risk assessment. You will also learn about the different types of business models that can be used to commercialize technology products.

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Technology Entrepreneur

A Technology Entrepreneur is responsible for starting and running a technology company. They work with other entrepreneurs to develop and launch new technology products and services. This course can help you develop the skills you need to be a successful Technology Entrepreneur. You will learn about the different aspects of starting and running a business, including product development, marketing, and sales. You will also learn about the different types of business models that can be used to commercialize technology products.

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Management Consultant

A Management Consultant is responsible for advising companies on how to improve their performance. They work with clients to identify and solve problems, develop strategies, and implement solutions. This course can help you develop the skills you need to be a successful Management Consultant. You will learn about the different aspects of management consulting, including problem solving, strategic planning, and change management. You will also learn about the different types of business models that can be used to commercialize technology products.

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