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Bekhruzbek Ochilov, MCSI, PAGRC

В этом курсе-проекте продолжительностью 1 час вы научитесь пользоваться Twitter Ad Manager и смотреть результаты ваших рекламных кампаний, а также получать аналитику по вашему аккаунту в Twitter.

Примечание. Этот курс изначально создан для учащихся из Северной Америки. На данный момент мы адаптируем его и для других регионов.

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What's inside

Syllabus

Обзор проекта
В этом курсе-проекте продолжительностью 1 час вы научитесь пользоваться Twitter Ad Manager и смотреть результаты ваших рекламных кампаний, а также получать аналитику по вашему аккаунту в Twitter.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Этот курс может оказаться полезным для тех, кто желает научиться пользоваться Twitter Ad Manager, чтобы продвигать свои кампании и собирать данные
Данный курс разработан для новичков, которые мало знают о рекламе в Twitter

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Как пользоваться Twitter Ad Manager и смотреть результаты with these activities:
Twitter Ad Manager практика в управлении кампаниями
Укрепите свои навыки в управлении кампаниями в Twitter Ad Manager, решая практические задачи по созданию и запуску кампаний.
Show steps
  • Создайте новую рекламную кампанию
  • Загрузите креативы для объявления
  • Установите сроки показа объявления и бюджет
  • Выберите таргетинг для кампании
  • Запустите рекламную кампанию
Самостоятельное изучение Twitter Ad Manager Tutorials
Расширьте свое понимание Twitter Ad Manager, пройдя официальные руководства и уроки, предоставленные платформой.
Show steps
  • Просмотрите документацию по Twitter Ad Manager
  • Завершите интерактивные онлайн-уроки
  • Проанализируйте примеры успешных рекламных кампаний в Twitter
Show all two activities

Career center

Learners who complete Как пользоваться Twitter Ad Manager и смотреть результаты will develop knowledge and skills that may be useful to these careers:
Marketing Manager
Marketing Managers plan, execute, and analyze marketing campaigns to achieve business goals. This course can be useful for gaining insights into how to use Twitter Ad Manager to create and track effective social media advertising campaigns. Understanding how to use Twitter's advertising platform can help Marketing Managers maximize their impact on the platform and contribute to the overall success of marketing campaigns.
Brand Manager
Brand Managers plan, execute, and analyze marketing campaigns to build and maintain brand awareness. This course can be useful for gaining insights into how to use Twitter Ad Manager to create and track effective social media advertising campaigns that align with brand goals. Understanding how to use Twitter's advertising platform can help Brand Managers maximize their impact on the platform and contribute to the overall success of brand building efforts.
Digital Marketing Specialist
Digital Marketing Specialists plan, execute, and analyze digital marketing campaigns to achieve business goals. This course can be useful for gaining insights into how to use Twitter Ad Manager to create and track effective social media advertising campaigns. Understanding how to use Twitter's advertising platform can help Digital Marketing Specialists maximize their impact on the platform.
Product Marketing Manager
Product Marketing Managers plan, execute, and analyze marketing campaigns to drive product adoption. This course can be useful for gaining insights into how to use Twitter Ad Manager to create and track effective social media advertising campaigns for specific products. Understanding how to use Twitter's advertising platform can help Product Marketing Managers maximize their impact on the platform and contribute to the success of product launches and ongoing marketing efforts.
Social Media Analyst
Social Media Analysts collect and analyze data from social media platforms to measure the effectiveness of social media campaigns. This course can be useful for gaining insights into how to use Twitter Ad Manager to track and analyze the performance of social media advertising campaigns. Understanding how to use Twitter's advertising platform can help Social Media Analysts provide valuable insights to inform future campaign strategies and maximize the return on investment.
Social Media Strategist
Social Media Strategists develop and implement social media strategies to achieve business goals. This course can be useful for gaining insights into how to use Twitter Ad Manager to create and track effective social media advertising campaigns. Understanding how to use Twitter's advertising platform can help Social Media Strategists maximize their impact on the platform and contribute to the overall success of social media strategies.
Market Researcher
Market Researchers conduct research to identify and understand target markets. This course may be useful for gaining insights into how to use Twitter Ad Manager to conduct research on social media users. Understanding how to use Twitter's advertising platform can help Market Researchers gather valuable data to inform marketing strategies and target specific audiences.
Marketing Analyst
Marketing Analysts collect and analyze data from various marketing channels to measure the effectiveness of marketing campaigns. This course may be useful for gaining insights into how to use Twitter Ad Manager to track and analyze the performance of social media advertising campaigns. Understanding how to use Twitter's advertising platform can help Marketing Analysts provide valuable insights to inform future campaign strategies and maximize the return on investment.
Influencer Marketing Specialist
Influencer Marketing Specialists identify and collaborate with influencers to promote products or services. This course may be useful for gaining insights into how to use Twitter Ad Manager to identify and reach out to influencers on Twitter. Understanding how to use Twitter's advertising platform can help Influencer Marketing Specialists build relationships with influencers and create successful influencer marketing campaigns.
Community Manager
Community Managers build and manage online communities. This course may be useful for gaining insights into how to use Twitter Ad Manager to promote and engage with online communities. Understanding how to use Twitter's advertising platform can help Community Managers reach a wider audience and build stronger relationships with community members.
Data Analyst
Data Analysts collect and analyze data from various sources to identify trends and patterns. This course may be useful for gaining insights into how to use Twitter Ad Manager to collect and analyze data from social media advertising campaigns. Understanding how to use Twitter's advertising platform can help Data Analysts provide valuable insights to inform future campaign strategies and maximize the return on investment.
Public Relations Specialist
Public Relations Specialists manage the public image of organizations. This course may be useful for gaining insights into how to use Twitter Ad Manager to promote an organization on Twitter. Understanding how to use Twitter's advertising platform can help Public Relations Specialists reach a wider audience and build relationships with key stakeholders.
Digital Marketing Consultant
Digital Marketing Consultants provide advice and guidance to businesses on how to improve their digital marketing strategies. This course can be useful for gaining insights into how to use Twitter Ad Manager to create and track effective social media advertising campaigns. Understanding how to use Twitter's advertising platform can help Digital Marketing Consultants provide valuable recommendations to clients and help them achieve their business goals.
Social Media Manager
A Social Media Manager plans, executes, and analyzes social media campaigns to achieve business goals. This course can be useful for gaining insights into how to use Twitter Ad Manager to create and track effective social media advertising campaigns. Understanding how to use Twitter's advertising platform can help Social Media Managers maximize their impact on the platform.
Content Marketing Specialist
Content Marketing Specialists plan, create, and distribute content to achieve business goals. This course may be useful for gaining insights into how to use Twitter Ad Manager to promote content on Twitter. Understanding how to use Twitter's advertising platform can help Content Marketing Specialists maximize their reach and engagement with target audiences.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Как пользоваться Twitter Ad Manager и смотреть результаты.
Эта книга охватывает все аспекты Twitter-маркетинга, от создания контента до проведения платных рекламных кампаний.
Эта книга научит вас использовать Twitter для создания мощного бренда, привлечения клиентов и увеличения продаж.
Этот практический справочник поможет вам создать эффективную бизнес-стратегию для Twitter.
Эта книга охватывает все аспекты маркетинга в социальных сетях, включая Twitter.
В этом руководстве освещаются все аспекты цифрового маркетинга, включая маркетинг в социальных сетях и Twitter-рекламу.
Это руководство для начинающих познакомит вас с основами цифрового маркетинга, включая маркетинг в социальных сетях и Twitter-рекламу.
Эта книга поможет вам отслеживать и измерять результаты вашей маркетинговой деятельности в Twitter и других социальных сетях.
Эта книга предоставляет практические советы и стратегии по использованию Twitter для развития вашего бизнеса.
Эта книга является пошаговым руководством по использованию Twitter для развития вашего бизнеса.
Это руководство для начинающих поможет вам понять и использовать аналитику Twitter для улучшения вашей маркетинговой деятельности.

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