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Heather Ackmann
Every day on the job you interact with people who do not share your background knowledge and opinions. Therefore, communicating a single message consistently to a diverse groups of end users is critically important, as is developing a coherent strategy for delivering that message through a multi-tiered, end-user communication campaign. In this course, End-user Communications for Better IT, you'll learn how to accomplish this across a variety of mediums, be it in print, in-person presentations, or in pre-recorded videos. First, you'll discover how to build a communication strategy. Next, you'll learn how that communication strategy...
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Every day on the job you interact with people who do not share your background knowledge and opinions. Therefore, communicating a single message consistently to a diverse groups of end users is critically important, as is developing a coherent strategy for delivering that message through a multi-tiered, end-user communication campaign. In this course, End-user Communications for Better IT, you'll learn how to accomplish this across a variety of mediums, be it in print, in-person presentations, or in pre-recorded videos. First, you'll discover how to build a communication strategy. Next, you'll learn how that communication strategy encompasses a variety of persuasive, emotional, as well as informative and instructive appeals to get the job done. Finally, you'll explore how to accomplish this across a variety of mediums. After watching this course, you'll be able to effectively keep end-users up-to-speed on the latest IT implementations.
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Taught by instructors Heather Ackmann
Delves into communication strategies for IT implementations
Builds a communication strategy that encompasses persuasive, emotional, informative, and instructive appeals
Examines various mediums for effective communication, including print, in-person presentations, and pre-recorded videos
Suitable for end-users who need to stay informed about the latest IT implementations

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Career center

Learners who complete End-user Communications for Better IT will develop knowledge and skills that may be useful to these careers:
Communications Specialist
Communications Specialists keep an organization's communications flowing seamlessly. They work behind the scenes putting together marketing materials, managing public relations, writing speeches, and more. This course's exploration of various communication techniques will support efforts to deliver consistent messaging across various channels.
Project Manager
Project Managers plan, execute, and close projects to achieve specific goals. This course's focus on communication strategies and stakeholder management can support efforts to keep projects on track and ensure clear communication among team members.
User Experience (UX) Designer
UX Designers enhance the usability and user-friendliness of products and services. This course's emphasis on understanding end-users' perspectives and communicating technical concepts clearly may prove valuable in creating seamless user experiences.
Business Analyst
Business Analysts bridge the gap between business and IT, analyzing business processes and developing solutions to improve efficiency. This course's emphasis on understanding end-user needs and communicating technical concepts effectively may be beneficial in this role.
Customer Success Manager
Customer Success Managers ensure that customers are satisfied with a company's products or services. This course's emphasis on persuasive communication techniques and understanding end-user needs may prove valuable in building strong customer relationships and driving customer satisfaction.
Product Manager
Product Managers oversee the development and launch of new products and features. This course's exploration of communication strategies and persuasion techniques may be useful in effectively conveying product vision and building support for new initiatives.
Account Manager
Account Managers manage relationships with existing customers, ensuring their satisfaction and driving revenue growth. This course's exploration of communication strategies and persuasion techniques may be useful in effectively communicating with clients, building rapport, and closing deals.
Training and Development Specialist
Training and Development Specialists design and deliver training programs to enhance employee skills and knowledge. This course's approach to communication strategies and persuasive techniques may prove valuable in crafting engaging and effective training materials.
Technical Support Specialist
Technical Support Specialists provide technical assistance to users experiencing problems with software or hardware. This course's exploration of end-user communication strategies and persuasive techniques may be useful in effectively troubleshooting issues and providing clear guidance to users.
Information Technology (IT) Consultant
IT Consultants provide expert advice and guidance to organizations on IT-related matters. This course's exploration of persuasive communication techniques and multi-tiered communication campaigns may prove valuable in effectively conveying technical recommendations and building client relationships.
Sales Executive
Sales Executives identify and develop sales leads, build relationships with customers, and close deals. This course's emphasis on persuasive communication techniques and understanding customer needs may prove valuable in effectively presenting products or services and converting leads into paying customers.
Technical Writer
Technical Writers craft written materials that help users perform complex tasks and understand technical subjects. This course may be useful in honing communications skills to effectively convey IT concepts in documentation.
Content Writer
Content Writers have a knack for creating engaging and persuasive content to promote products, services, or ideas. This course may be useful in developing storytelling capabilities to captivate audiences through written communication.
Software Engineer
Software Engineers design, develop, and maintain software applications. While this course may not directly teach programming skills, its emphasis on clear communication and understanding end-user needs may be beneficial in ensuring that software meets user requirements and is effectively documented.
Instructional Designer
Instructional Designers create, develop, and implement learning experiences. This course may help build a foundation for effectively communicating learning objectives and engaging learners through various media.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in End-user Communications for Better IT.
This classic book provides a timeless guide to writing clear and concise prose. It valuable resource for anyone who wants to improve their writing skills, regardless of their field.
This shorter version of "The Art of Technical Writing" provides a concise guide to writing clear and concise prose. It valuable resource for anyone who wants to improve their writing skills, regardless of their field.

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