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Ánalisis de Marketing con Power BI
Visualizando Campañas
Lucero Sanchez
Lucero Sanchez
El Proyecto Guiado 'Análisis de datos con Power BI' está dirigido a personas con experiencia en visualización de datos y que deseen ampliar sus habilidades utilizando Power-BI. A lo largo del curso práctico de 1 hora, realizaras la carga de datos, limpieza, transformación y visualización para crear informes dinámicos y facilitar el análisis de datos.
Read more
El Proyecto Guiado 'Análisis de datos con Power BI' está dirigido a personas con experiencia en visualización de datos y que deseen ampliar sus habilidades utilizando Power-BI. A lo largo del curso práctico de 1 hora, realizaras la carga de datos, limpieza, transformación y visualización para crear informes dinámicos y facilitar el análisis de datos.
Read more
El Proyecto Guiado 'Análisis de datos con Power BI' está dirigido a personas con experiencia en visualización de datos y que deseen ampliar sus habilidades utilizando Power-BI. A lo largo del curso práctico de 1 hora, realizaras la carga de datos, limpieza, transformación y visualización para crear informes dinámicos y facilitar el análisis de datos.
En este proyecto, te enfrentarás a un desafío empresarial real: crear un informe sobre el rendimiento de diversas campañas de marketing, por lo que al completar el proyecto, los estudiantes habrán adquirido habilidades prácticasy estarán preparados para enfrentar desafíos similares en entornos empresariales reales.
Para tener éxito en este proyecto se requiere un conocimientos en base da datos, su composición y visualización de dashboards.
Register for this course and see more details by visiting:
OpenCourser.com/course/xism1o/analisis
What's inside
Syllabus
Visión general del proyecto
Aquí describirá de qué trata el proyecto... dará una visión general de lo que el alumno conseguirá al completar este proyecto.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Está dirigido a personas con experiencia en visualización de datos que deseen ampliar sus habilidades utilizando Power BI
Presenta un desafío empresarial real: crear un informe sobre el rendimiento de diversas campañas de marketing
Requiere conocimientos previos en bases de datos, su composición y visualización de dashboards
El curso es práctico y tiene una duración de 1 hora
Save this course
Save Ánalisis de Marketing con Power BI: Visualizando Campañas to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Ánalisis de Marketing con Power BI: Visualizando Campañas with these
activities:
Refresh your knowledge of data visualization tools (Power BI)
Show steps
Before the course begins, it will be advantageous to refresh your understanding of data visualization tools, with a special focus on Power BI
Show steps
-
Review documentation and tutorials on Power BI.
Review concepts related to data transformation and cleaning
Show steps
In order to ensure you have a strong foundation in data transformation and cleaning, it would be beneficial to review these concepts prior to beginning the project
Browse courses on
Data Transformation
Show steps
-
Review course materials on data transformation and cleaning
-
Complete practice exercises on data transformation and cleaning
Follow guided tutorials to set up a data model in Power BI
Show steps
Completing tutorials and practice exercises on setting up data models in Power BI will help you reinforce your understanding of data modeling concepts
Browse courses on
Data Modeling
Show steps
-
Follow a guided tutorial on how to import data into Power BI.
-
Complete practice exercises on creating and managing data models.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Participate in a study group to share and discuss project progress
Show steps
Regular study sessions will provide you with an opportunity to collaborate, share ideas, and keep each other motivated throughout the duration of the project
Show steps
-
Find a group of classmates who are also taking the course.
-
Meet regularly to discuss your progress.
Create a Power BI report summarizing key campaign metrics
Show steps
Creating a Power BI report on campaign metrics will help you apply your knowledge of data analysis and visualization techniques
Browse courses on
Data Analysis
Show steps
-
Collect and prepare the necessary data for your report
-
Design and create visualizations to communicate insights from the data
-
Write a summary of your findings and insights
Create a resource compilation on data visualization best practices
Show steps
Compiling resources on data visualization best practices will serve as a valuable reference tool throughout your journey in data visualization
Browse courses on
Data Visualization
Show steps
-
Gather articles, blog posts, and other resources on data visualization best practices.
-
Organize the resources into a structured document or online repository.
Watch videos and read articles on advanced Power BI techniques.
Show steps
To expand your knowledge of Power BI, it would be valuable to explore advanced techniques through videos and articles.
Browse courses on
Power BI
Show steps
-
Find and watch videos on advanced Power BI techniques
-
Read articles and blog posts on advanced Power BI techniques
Contribute to open-source Power BI projects
Show steps
Contributing to open-source Power BI projects will allow you to practice your skills and contribute to the community
Browse courses on
Power BI
Show steps
-
Find open-source Power BI projects on GitHub or other platforms.
-
Contribute to the project by fixing bugs, adding new features, or improving documentation.
Mentor a new Power BI user
Show steps
Mentoring a new Power BI user will provide you with an opportunity to solidify your understanding of the tool while also helping someone else learn
Show steps
-
Find a new Power BI user who is willing to be mentored.
-
Meet regularly to provide guidance and support.
Refresh your knowledge of data visualization tools (Power BI)
Show steps
Before the course begins, it will be advantageous to refresh your understanding of data visualization tools, with a special focus on Power BI
Show steps
Show steps
Show steps
- Review documentation and tutorials on Power BI.
Review concepts related to data transformation and cleaning
Show steps
In order to ensure you have a strong foundation in data transformation and cleaning, it would be beneficial to review these concepts prior to beginning the project
Browse courses on
Data Transformation
Show steps
Show steps
Show steps
- Review course materials on data transformation and cleaning
- Complete practice exercises on data transformation and cleaning
Follow guided tutorials to set up a data model in Power BI
Show steps
Completing tutorials and practice exercises on setting up data models in Power BI will help you reinforce your understanding of data modeling concepts
Browse courses on
Data Modeling
Show steps
Show steps
Show steps
- Follow a guided tutorial on how to import data into Power BI.
- Complete practice exercises on creating and managing data models.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Participate in a study group to share and discuss project progress
Show steps
Regular study sessions will provide you with an opportunity to collaborate, share ideas, and keep each other motivated throughout the duration of the project
Show steps
Show steps
Show steps
- Find a group of classmates who are also taking the course.
- Meet regularly to discuss your progress.
Create a Power BI report summarizing key campaign metrics
Show steps
Creating a Power BI report on campaign metrics will help you apply your knowledge of data analysis and visualization techniques
Browse courses on
Data Analysis
Show steps
Show steps
Show steps
- Collect and prepare the necessary data for your report
- Design and create visualizations to communicate insights from the data
- Write a summary of your findings and insights
Create a resource compilation on data visualization best practices
Show steps
Compiling resources on data visualization best practices will serve as a valuable reference tool throughout your journey in data visualization
Browse courses on
Data Visualization
Show steps
Show steps
Show steps
- Gather articles, blog posts, and other resources on data visualization best practices.
- Organize the resources into a structured document or online repository.
Watch videos and read articles on advanced Power BI techniques.
Show steps
To expand your knowledge of Power BI, it would be valuable to explore advanced techniques through videos and articles.
Browse courses on
Power BI
Show steps
Show steps
Show steps
- Find and watch videos on advanced Power BI techniques
- Read articles and blog posts on advanced Power BI techniques
Contribute to open-source Power BI projects
Show steps
Contributing to open-source Power BI projects will allow you to practice your skills and contribute to the community
Browse courses on
Power BI
Show steps
Show steps
Show steps
- Find open-source Power BI projects on GitHub or other platforms.
- Contribute to the project by fixing bugs, adding new features, or improving documentation.
Mentor a new Power BI user
Show steps
Mentoring a new Power BI user will provide you with an opportunity to solidify your understanding of the tool while also helping someone else learn
Show steps
Show steps
Show steps
- Find a new Power BI user who is willing to be mentored.
- Meet regularly to provide guidance and support.
Career center
Learners who complete Ánalisis de Marketing con Power BI: Visualizando Campañas will develop knowledge and skills
that may be useful to these careers:
Marketing Analyst
Marketing Analyst
Marketing analysts help businesses understand their customers and develop effective marketing campaigns. They use data analysis techniques to track customer behavior, measure the effectiveness of marketing campaigns, and identify areas for improvement. This course can help you develop the skills you need to become a marketing analyst, including data visualization, data analysis, and marketing campaign analysis using Power BI. This course can be particularly helpful if you are interested in working in the field of marketing, as it will help you develop the skills you need to analyze marketing data and measure the effectiveness of marketing campaigns.
Business Analyst
Business Analyst
Business analysts help businesses improve their performance by identifying and solving problems. They use data analysis techniques to understand business processes, identify areas for improvement, and develop solutions. This course can help you develop the skills you need to become a business analyst, including data visualization, data analysis, and problem-solving skills. This course can be particularly helpful if you are interested in working in the field of marketing, as it will help you develop the skills you need to analyze marketing data and identify areas for improvement.
Data Analyst
Data Analyst
Data analysts collect, clean, and analyze data to help businesses make informed decisions. They use a variety of statistical and data visualization techniques to identify trends and patterns in data. This course can help you develop the skills you need to become a data analyst, including data cleaning, transformation, and visualization using Power BI. This course can be particularly helpful if you are interested in working in the field of marketing, as it will help you develop the skills you need to analyze marketing data and measure the effectiveness of marketing campaigns.
Financial Analyst
Financial Analyst
Financial analysts help businesses make informed financial decisions. They use data analysis techniques to forecast financial performance, evaluate investment opportunities, and identify risks. This course can help you develop the skills you need to become a financial analyst, including data visualization, data analysis, and financial modeling. This course can be particularly helpful if you are interested in working in the field of finance, as it will help you develop the skills you need to analyze financial data and make informed financial decisions.
Operations Research Analyst
Operations Research Analyst
Operations research analysts use data analysis techniques to improve the efficiency and effectiveness of business operations. They use mathematical models and simulations to analyze business processes, identify areas for improvement, and develop solutions. This course can help you develop the skills you need to become an operations research analyst, including data visualization, data analysis, and operations research techniques. This course can be particularly helpful if you are interested in working in the field of operations management, as it will help you develop the skills you need to analyze business processes and identify areas for improvement.
Management Consultant
Management Consultant
Management consultants help businesses improve their performance by advising on strategy, operations, and management. They use data analysis techniques to understand business processes, identify areas for improvement, and develop solutions. This course can help you develop the skills you need to become a management consultant, including data visualization, data analysis, and problem-solving skills. This course can be particularly helpful if you are interested in working in the field of consulting, as it will help you develop the skills you need to analyze business data and identify areas for improvement.
Product Manager
Product Manager
Product managers develop and manage products. They work with cross-functional teams to define product requirements, develop product strategies, and launch new products. This course can help you develop the skills you need to become a product manager, including data visualization, data analysis, and product management skills. This course can be particularly helpful if you are interested in working in the field of product management, as it will help you develop the skills you need to analyze market data and develop new products.
Business Development Manager
Business Development Manager
Business development managers develop and manage business relationships. They work with cross-functional teams to identify new business opportunities, develop business plans, and close deals. This course can help you develop the skills you need to become a business development manager, including data visualization, data analysis, and business development skills. This course can be particularly helpful if you are interested in working in the field of business development, as it will help you develop the skills you need to analyze market data and identify new business opportunities.
Customer Success Manager
Customer Success Manager
Customer success managers develop and manage customer relationships. They work with cross-functional teams to identify customer needs, develop customer solutions, and close deals. This course can help you develop the skills you need to become a customer success manager, including data visualization, data analysis, and customer success management skills. This course can be particularly helpful if you are interested in working in the field of customer success management, as it will help you develop the skills you need to analyze customer data and develop customer solutions.
Account Manager
Account Manager
Account managers develop and manage customer relationships. They work with cross-functional teams to identify customer needs, develop customer solutions, and close deals. This course can help you develop the skills you need to become an account manager, including data visualization, data analysis, and account management skills. This course can be particularly helpful if you are interested in working in the field of account management, as it will help you develop the skills you need to analyze customer data and develop customer solutions.
Marketing Manager
Marketing Manager
Marketing managers develop and manage marketing campaigns. They work with cross-functional teams to define marketing strategies, develop marketing plans, and launch new products. This course can help you develop the skills you need to become a marketing manager, including data visualization, data analysis, and marketing management skills. This course can be particularly helpful if you are interested in working in the field of marketing management, as it will help you develop the skills you need to analyze market data and develop new marketing campaigns.
Project Manager
Project Manager
Project managers plan, execute, and close projects. They work with cross-functional teams to define project scope, develop project plans, and manage project risks. This course can help you develop the skills you need to become a project manager, including data visualization, data analysis, and project management skills. This course can be particularly helpful if you are interested in working in the field of project management, as it will help you develop the skills you need to analyze project data and manage project risks.
Sales Manager
Sales Manager
Sales managers develop and manage sales teams. They work with cross-functional teams to define sales strategies, develop sales plans, and launch new products. This course can help you develop the skills you need to become a sales manager, including data visualization, data analysis, and sales management skills. This course can be particularly helpful if you are interested in working in the field of sales management, as it will help you develop the skills you need to analyze market data and develop new sales strategies.
Data Scientist
Data Scientist
Data scientists use data analysis techniques to extract insights from data. They use machine learning and artificial intelligence techniques to develop predictive models and identify trends and patterns in data. This course can help you develop the skills you need to become a data scientist, including data visualization, data analysis, and machine learning techniques. This course can be particularly helpful if you are interested in working in the field of data science, as it will help you develop the skills you need to analyze data and extract insights.
Software Engineer
Software Engineer
Software engineers design, develop, and maintain software applications. They use programming languages and software development tools to create software solutions that meet business needs. This course can help you develop the skills you need to become a software engineer, including data visualization, data analysis, and software development skills. This course can be particularly helpful if you are interested in working in the field of software engineering, as it will help you develop the skills you need to analyze data and develop software solutions.
For more career information including salaries, visit:
OpenCourser.com/course/xism1o/analisis
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Ánalisis de Marketing con Power BI: Visualizando Campañas .
Save
Este libro proporciona una base sólida en los conceptos y técnicas de analítica de marketing, con un enfoque en el uso de Microsoft Excel. Es particularmente útil para aquellos que buscan una comprensión integral de la analítica de marketing y cómo utilizarla para tomar decisiones basadas en datos.
Este libro ofrece una guía completa sobre el uso de Power BI para la visualización de datos. Es valioso para aquellos que buscan profundizar sus conocimientos sobre las capacidades de visualización de Power BI y crear informes y paneles interactivos.
Este libro proporciona una introducción a los conceptos y técnicas de ciencia de datos para empresas. Ofrece una base útil para aquellos que buscan comprender cómo utilizar los datos para resolver problemas comerciales.
Save
Este libro explora el impacto de los macrodatos en varios aspectos de la sociedad. Proporciona una perspectiva más amplia sobre el papel de los datos en el mundo actual.
Este libro ofrece técnicas y principios para contar historias de manera efectiva con datos. Es valioso para aquellos que buscan comunicar información compleja de manera clara y atractiva.
Este libro proporciona una guía integral sobre el marketing basado en datos. Cubre temas como la recopilación y análisis de datos, la segmentación de clientes y la personalización de campañas.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/xism1o/analisis
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Effort
60 minutos
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Lucero Sanchez
Language
Español
Good to know
Está dirigido a personas con experiencia en visualización de datos que deseen ampliar sus habilidades utilizando Power BI
Presenta un desafío empresarial real: crear un informe sobre el rendimiento de diversas campañas de marketing
Requiere conocimientos previos en bases de datos, su composición y visualización de dashboards
El curso es práctico y tiene una duración de 1 hora
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