We may earn an affiliate commission when you visit our partners.
Dae Ryun Chang
Este curso ha sido desarrollado especialmente para gerentes y estudiantes que desean tener éxito como especialistas de marketing en la región asiática. Asia ha experimentado la mayor cantidad de crecimiento en la economía global en los últimos años. Aunque muchas compañías de otras regiones se han beneficiado de entrar al mercado asiático, en un sentido comparativo, esto ha sido menos cierto para las empresas latinoamericanas. Al ofrecer un curso dedicado a gerentes y estudiantes de América Latina y España y también impartir clases en español, este curso le ayudará a mejorar la comprensión de Asia y la práctica del marketing a este público. El curso proporciona una introducción al paradigma del marketing, la ejecución y la estrategia. Además, como beneficio adicional, también cubrirá temas específicos tales como el B2C, B2B, los deportes y el marketing del entretenimiento.
Register for this course and see more details by visiting:
OpenCourser.com/course/xmll3a/marketing
Two deals to help you save
Save money when you learn. Here are two deals and offers that may be relevant to this course.
All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.
Valid until July 14
Coursera Plus Annual
Work toward what's next for your career with access to 10,000+ programs. Discover emerging skills and save.
Up to
40%
off
Get offer
Valid until August 30
Google AI App Builder
Learn how to use Gemini API and API Studio with a three-course series from Google DeepMind
Take
100%
off
Get offer
What's inside
Syllabus
El concepto de Marketing CON ENFOQUE A ASIA
Este curso reúne dos temas clave, el marketing internacional y Asia. Proporcionará los fundamentos básicos de la comercialización internacional y los explicará en el contexto asiático, más específicamente la comercialización a Asia, la comercialización de Asia, y la comercialización con Asia (Asia como marca). Las personas que completen con éxito este curso obtendrán los siguientes resultados: (1) una mejor comprensión de los conceptos de marketing en el contexto específico de empresas y consumidores en una región importante. (2) para los profesionales, adquirir herramientas prácticas para aplicar estos conceptos a sus productos y en los mercados de los países de destino. (3) aprender que el marketing internacional trata de lograr el equilibrio adecuado entre maximizar las similitudes entre culturas (enfoque Etic) y personalizar el marketing (enfoque Emic) a importantes diferencias locales, y (4) aprender de entrevistas con expertos, algunos de los cuales tienen décadas de experiencia académica y experiencia de campo en marketing en Asia. Este curso será único en su enfoque en el marketing centrado en Asia y en su integración de la teoría y la práctica.
Read more
Syllabus
El concepto de Marketing CON ENFOQUE A ASIA
Este curso reúne dos temas clave, el marketing internacional y Asia. Proporcionará los fundamentos básicos de la comercialización internacional y los explicará en el contexto asiático, más específicamente la comercialización a Asia, la comercialización de Asia, y la comercialización con Asia (Asia como marca). Las personas que completen con éxito este curso obtendrán los siguientes resultados: (1) una mejor comprensión de los conceptos de marketing en el contexto específico de empresas y consumidores en una región importante. (2) para los profesionales, adquirir herramientas prácticas para aplicar estos conceptos a sus productos y en los mercados de los países de destino. (3) aprender que el marketing internacional trata de lograr el equilibrio adecuado entre maximizar las similitudes entre culturas (enfoque Etic) y personalizar el marketing (enfoque Emic) a importantes diferencias locales, y (4) aprender de entrevistas con expertos, algunos de los cuales tienen décadas de experiencia académica y experiencia de campo en marketing en Asia. Este curso será único en su enfoque en el marketing centrado en Asia y en su integración de la teoría y la práctica.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Es un curso especializado en la región asiática
Está diseñado para gerentes y estudiantes en Latinoamérica y España
Brinda una comprensión profunda del marketing en el contexto asiático
Enseña estrategias y prácticas de marketing específicas para Asia
Cuenta con instructores expertos con décadas de experiencia en marketing en Asia
Abarca una amplia gama de temas, incluyendo B2C, B2B, deportes y entretenimiento
Save this course
Create your own learning path.
Save this course to your list so you can find it easily later.
Save
Save
Reviews summary
Marketing internacional con enfoque en asia
Según la descripción del curso y el plan de estudios (ya que no se proporcionaron reseñas de estudiantes), este curso de Yonsei University se enfoca en brindar los fundamentos del marketing internacional específicamente en el contexto asiático. Está diseñado para gerentes y estudiantes de América Latina y España. El curso parece ofrecer herramientas prácticas para aplicar conceptos en mercados asiáticos, cubriendo temas como estrategia (VSA, transing, STP) y tipos de marketing específicos (B2C, B2B, deportes, entretenimiento). Promete integrar teoría y práctica y incluir entrevistas con expertos. La principal limitación para esta evaluación es la ausencia total de opiniones de estudiantes, por lo que esta descripción se basa puramente en la información del curso proporcionada.
En español para público de LATAM/España.
"Es una gran ventaja tener un curso de esta calidad sobre Asia disponible en español."
"El curso está claramente dirigido a un público hispanohablante interesado en Asia, lo cual es mi caso."
"Agradezco que el contenido esté adaptado culturalmente para estudiantes y profesionales de América Latina y España."
Fundamentos de marketing y marcos estratégicos.
"El curso presenta marcos estratégicos como VSA y STP, que parecen muy útiles."
"Cubrir la estrategia de marketing desde un nivel básico hasta el internacional es un buen punto de partida."
"Me parece importante aprender sobre el proceso de selección de mercado y estrategias de aterrizaje."
Cubre B2C, B2B, deportes, entretenimiento.
"Me interesa mucho que cubra temas tan específicos como el marketing deportivo y de entretenimiento en Asia."
"La diferenciación y análisis del marketing B2C y B2B en el contexto asiático es un punto fuerte."
"Es útil tener módulos dedicados a industrias en crecimiento como deportes y entretenimiento."
Adquiere herramientas para aplicar conceptos.
"Espero obtener herramientas prácticas que pueda aplicar directamente en mi rol profesional."
"El objetivo de adquirir herramientas aplicables es muy relevante para los profesionales."
"Busco estrategias y herramientas concretas para implementar en mercados extranjeros, especialmente en Asia."
Explora marketing en el contexto asiático.
"Aprender sobre marketing específicamente para la región asiática me parece muy valioso."
"El curso diferencia entre marketing a, desde y con Asia, lo que es un enfoque interesante."
"Obtener una comprensión del marketing internacional dentro del contexto cultural y económico de Asia es crucial para mi trabajo."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Marketing Internacional en Asia with these
activities:
Review basic marketing concepts and principles
Show steps
Strengthen your foundation in marketing by revisiting core concepts and principles.
Show steps
-
Review textbooks, online resources, or videos that cover fundamental marketing concepts.
-
Focus on understanding the 4Ps of Marketing (Product, Price, Place, Promotion) and their role in creating value for customers.
-
Identify real-world examples of how these concepts are applied in successful marketing campaigns.
-
Test your understanding by completing practice problems or quizzes.
-
Seek clarification from instructors or peers if needed.
Create a comprehensive study guide or resource repository
Show steps
Consolidate and organize your learning materials for effective revision and reference.
Browse courses on
Marketing Concepts
Show steps
-
Gather all relevant course materials, including lecture notes, readings, and assignments.
-
Review the materials and identify key concepts, definitions, and examples.
-
Create a structured and logical outline for your study guide or resource repository.
-
Summarize and condense the information from the course materials into your study guide.
-
Include additional resources such as articles, websites, or videos to supplement your study materials.
Explore advanced marketing techniques through online courses or workshops
Show steps
Enhance your marketing knowledge and skills by seeking out additional learning resources.
Browse courses on
Marketing Trends
Show steps
-
Identify online courses or workshops that align with your marketing interests and goals.
-
Enroll in the courses or workshops and actively participate in the learning process.
-
Engage with instructors, peers, and industry experts to gain diverse perspectives.
-
Apply the newly acquired knowledge and techniques to your marketing projects or initiatives.
-
Share your experiences and insights with classmates or colleagues to foster a collaborative learning environment.
Three other activities
Expand to see all activities and additional details
Show all six activities
Mentor junior students
Show steps
Assist less knowledgeable students in building a strong understanding of marketing fundamentals.
Browse courses on
Marketing
Show steps
-
Identify students seeking mentorship opportunities.
-
Establish clear communication channels and meeting times.
-
Share your marketing knowledge and experiences, providing guidance and support.
-
Facilitate discussions and answer questions, fostering a deeper understanding of key marketing concepts.
-
Provide constructive feedback and encouragement, helping students develop their marketing skills.
Analyze case studies and solve marketing challenges
Show steps
Put your marketing knowledge to the test by analyzing real-world scenarios and devising solutions.
Browse courses on
Marketing Strategy
Show steps
-
Review case studies that demonstrate successful marketing strategies and campaigns.
-
Identify the key challenges and opportunities faced by the businesses in the case studies.
-
Develop creative solutions and recommendations based on your understanding of marketing principles.
-
Present your analysis and recommendations to peers or instructors for feedback and discussion.
-
Share your solutions with the case study authors or companies for potential implementation.
Develop a marketing campaign proposal
Show steps
Apply your knowledge of marketing principles to develop a comprehensive campaign proposal.
Browse courses on
Marketing Strategy
Show steps
-
Define the target audience, marketing objectives, and key performance indicators.
-
Conduct thorough market research to understand consumer needs and preferences.
-
Develop creative and effective marketing strategies to reach the target audience.
-
Outline a detailed implementation plan, including budget allocation and timelines.
-
Present the proposal to stakeholders, demonstrating the potential impact and return on investment.
Review basic marketing concepts and principles
Show steps
Strengthen your foundation in marketing by revisiting core concepts and principles.
Show steps
Show steps
Show steps
- Review textbooks, online resources, or videos that cover fundamental marketing concepts.
- Focus on understanding the 4Ps of Marketing (Product, Price, Place, Promotion) and their role in creating value for customers.
- Identify real-world examples of how these concepts are applied in successful marketing campaigns.
- Test your understanding by completing practice problems or quizzes.
- Seek clarification from instructors or peers if needed.
Create a comprehensive study guide or resource repository
Show steps
Consolidate and organize your learning materials for effective revision and reference.
Browse courses on
Marketing Concepts
Show steps
Show steps
Show steps
- Gather all relevant course materials, including lecture notes, readings, and assignments.
- Review the materials and identify key concepts, definitions, and examples.
- Create a structured and logical outline for your study guide or resource repository.
- Summarize and condense the information from the course materials into your study guide.
- Include additional resources such as articles, websites, or videos to supplement your study materials.
Explore advanced marketing techniques through online courses or workshops
Show steps
Enhance your marketing knowledge and skills by seeking out additional learning resources.
Browse courses on
Marketing Trends
Show steps
Show steps
Show steps
- Identify online courses or workshops that align with your marketing interests and goals.
- Enroll in the courses or workshops and actively participate in the learning process.
- Engage with instructors, peers, and industry experts to gain diverse perspectives.
- Apply the newly acquired knowledge and techniques to your marketing projects or initiatives.
- Share your experiences and insights with classmates or colleagues to foster a collaborative learning environment.
Three other activities
Expand to see all activities and additional details
Show all six activities
Mentor junior students
Show steps
Assist less knowledgeable students in building a strong understanding of marketing fundamentals.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Identify students seeking mentorship opportunities.
- Establish clear communication channels and meeting times.
- Share your marketing knowledge and experiences, providing guidance and support.
- Facilitate discussions and answer questions, fostering a deeper understanding of key marketing concepts.
- Provide constructive feedback and encouragement, helping students develop their marketing skills.
Analyze case studies and solve marketing challenges
Show steps
Put your marketing knowledge to the test by analyzing real-world scenarios and devising solutions.
Browse courses on
Marketing Strategy
Show steps
Show steps
Show steps
- Review case studies that demonstrate successful marketing strategies and campaigns.
- Identify the key challenges and opportunities faced by the businesses in the case studies.
- Develop creative solutions and recommendations based on your understanding of marketing principles.
- Present your analysis and recommendations to peers or instructors for feedback and discussion.
- Share your solutions with the case study authors or companies for potential implementation.
Develop a marketing campaign proposal
Show steps
Apply your knowledge of marketing principles to develop a comprehensive campaign proposal.
Browse courses on
Marketing Strategy
Show steps
Show steps
Show steps
- Define the target audience, marketing objectives, and key performance indicators.
- Conduct thorough market research to understand consumer needs and preferences.
- Develop creative and effective marketing strategies to reach the target audience.
- Outline a detailed implementation plan, including budget allocation and timelines.
- Present the proposal to stakeholders, demonstrating the potential impact and return on investment.
Career center
Learners who complete Marketing Internacional en Asia will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
Marketing Managers develop and execute marketing campaigns for products and services. This course may be useful for aspiring Marketing Managers as it provides a comprehensive overview of marketing fundamentals, including concepts, strategies, and execution. The course's focus on the Asian market will be particularly relevant for those interested in working in this region. The course will help you build a foundation in marketing principles and learn how to apply them to real-world business situations.
Brand Manager
Brand Manager
Brand Managers are responsible for managing and developing a company's brand strategy. This course may be useful for aspiring Brand Managers as it provides a comprehensive overview of marketing fundamentals, including concepts, strategies, and execution. The course's focus on the Asian market will be particularly relevant for those interested in working in this region. The course will help you build a foundation in marketing principles and learn how to apply them to real-world business situations, which is essential for success in brand management.
Product Manager
Product Manager
Product Managers are responsible for managing the development and launch of new products. This course may be useful for aspiring Product Managers as it provides a comprehensive overview of marketing fundamentals, including concepts, strategies, and execution. The course's focus on the Asian market will be particularly relevant for those interested in working in this region. The course will help you build a foundation in marketing principles and learn how to apply them to real-world business situations, which is essential for success in product management.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide advice and support to businesses on marketing strategies and campaigns. This course may be useful for aspiring Marketing Consultants as it provides a comprehensive overview of marketing fundamentals, including concepts, strategies, and execution. The course's focus on the Asian market will be particularly relevant for those interested in working in this region. The course will help you build a foundation in marketing principles and learn how to apply them to real-world business situations.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. This course may be useful for aspiring Digital Marketing Managers as it provides a comprehensive overview of marketing fundamentals, including concepts, strategies, and execution. The course's focus on the Asian market will be particularly relevant for those interested in working in this region. The course will help you build a foundation in marketing principles and learn how to apply them to real-world business situations, which is essential for success in digital marketing.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for managing a company's social media presence and developing social media marketing campaigns. This course may be useful for aspiring Social Media Managers as it provides a comprehensive overview of marketing fundamentals, including concepts, strategies, and execution. The course's focus on the Asian market will be particularly relevant for those interested in working in this region. The course will help you build a foundation in marketing principles and learn how to apply them to real-world business situations, which is essential for success in social media marketing.
Marketing Analyst
Marketing Analyst
Marketing Analysts collect and analyze data to measure the effectiveness of marketing campaigns. This course may be useful for aspiring Marketing Analysts as it provides a comprehensive overview of marketing fundamentals, including concepts, strategies, and execution. The course's focus on the Asian market will be particularly relevant for those interested in working in this region. The course will help you build a foundation in marketing principles and learn how to apply them to real-world business situations, which is essential for success in marketing analytics.
Market Researcher
Market Researcher
Market Researchers conduct research to identify and understand target markets. This course may be useful for aspiring Market Researchers as it provides a comprehensive overview of marketing fundamentals, including concepts, strategies, and execution. The course's focus on the Asian market will be particularly relevant for those interested in working in this region. The course will help you build a foundation in marketing principles and learn how to apply them to real-world business situations, which is essential for success in market research.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams. This course may be useful for aspiring Sales Managers as it provides a comprehensive overview of marketing fundamentals, including concepts, strategies, and execution. The course's focus on the Asian market will be particularly relevant for those interested in working in this region. The course will help you build a foundation in marketing principles and learn how to apply them to real-world business situations, which is essential for success in sales management.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities. This course may be useful for aspiring Business Development Managers as it provides a comprehensive overview of marketing fundamentals, including concepts, strategies, and execution. The course's focus on the Asian market will be particularly relevant for those interested in working in this region. The course will help you build a foundation in marketing principles and learn how to apply them to real-world business situations, which is essential for success in business development.
International Marketing Manager
International Marketing Manager
International Marketing Managers are responsible for developing and executing marketing campaigns for products and services in international markets. This course may be useful for aspiring International Marketing Managers as it provides a comprehensive overview of marketing fundamentals, including concepts, strategies, and execution. The course's focus on the Asian market will be particularly relevant for those interested in working in this region. The course will help you build a foundation in marketing principles and learn how to apply them to real-world business situations, which is essential for success in international marketing.
Marketing Professor
Marketing Professor
Marketing Professors teach and conduct research in the field of marketing. This course may be useful for aspiring Marketing Professors as it provides a comprehensive overview of marketing fundamentals, including concepts, strategies, and execution. The course's focus on the Asian market will be particularly relevant for those interested in working in this region. The course will help you build a foundation in marketing principles and learn how to apply them to real-world business situations, which is essential for success in teaching and research in marketing.
Marketing Director
Marketing Director
Marketing Directors are responsible for developing and executing marketing strategies for an organization. This course may be useful for aspiring Marketing Directors as it provides a comprehensive overview of marketing fundamentals, including concepts, strategies, and execution. The course's focus on the Asian market will be particularly relevant for those interested in working in this region. The course will help you build a foundation in marketing principles and learn how to apply them to real-world business situations, which is essential for success in marketing leadership.
Chief Marketing Officer
Chief Marketing Officer
Chief Marketing Officers are responsible for leading all marketing activities for an organization. This course may be useful for aspiring Chief Marketing Officers as it provides a comprehensive overview of marketing fundamentals, including concepts, strategies, and execution. The course's focus on the Asian market will be particularly relevant for those interested in working in this region. The course will help you build a foundation in marketing principles and learn how to apply them to real-world business situations, which is essential for success in marketing leadership.
For more career information including salaries, visit:
OpenCourser.com/course/xmll3a/marketing
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Marketing Internacional en Asia.
Ofrece un enfoque práctico para el marketing en Asia, brindando estudios de casos y ejemplos reales de estrategias exitosas.
Ofrece una perspectiva desde un autor asiático, brindando información sobre las estrategias de marketing y las mejores prácticas que son efectivas en Asia.
Ofrece información sobre estrategias de marketing ganadoras, lo que ayuda a los estudiantes a desarrollar planes de marketing efectivos para los mercados asiáticos.
Cubre las estrategias y tácticas de marketing en redes sociales, proporcionando información sobre cómo aprovechar las plataformas de redes sociales para llegar a los consumidores asiáticos.
Proporciona información sobre el comportamiento del consumidor, lo cual es esencial para comprender las motivaciones y preferencias de los consumidores asiáticos.
Save
Explora las estrategias de marketing utilizadas en la industria del entretenimiento, brindando información sobre cómo comercializar películas, música y otros productos de entretenimiento en Asia.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/xmll3a/marketing
Share
Similar courses
Similar courses are unavailable at this time. Please try again later.
Our mission
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
Affiliate disclosure
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
© 2016 - 2025 OpenCourser