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Bruce Pitman, Helen Drew, and Gerry Meehan

In this course, we will discuss the interplay of law, data analysis, and athlete representation using the athlete's career path trajectory as the focus. The intent is to introduce data analytical tools, laws, & regulations applicable to athlete representation throughout various stages of an athlete’s career. The primary focus is on athlete development and representation within the regulatory frameworks of federal and state laws and other pertinent rulemaking authorities, including pro sports unions.

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Syllabus

Athlete Career Stages & Employment Pathways
In this module, we discuss the stages of an athlete's career development and explore how and when an agent is introduced into the mix.
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Regulatory Framework
In this module, we will discuss the sources of laws and regulations governing sports agents & their clients.
Elite Athletes
In this module, we will explore challenges and opportunities presented to teen elite athletes and introduce the role of a sports agent.
Going Pro
In this module, we will review the relationships between athletes, their families, teams, and agents. We will also consider the role analytics plays in athletes’ decisions to go pro.
Agent Selection
We will introduce you to professionals in the sports industry and share the roles and responsibilities of agents who represent professional athletes.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides an overview of sports law and regulation as it pertains to athletic representation, a topic relevant for understanding the athlete representation space
Explores the pathways into sports representation, a particularly niche topic relevant to aspiring sports agents
Offers insights from experts at the intersection of law and sports, a combination recognized for its efficiency
Teaches skills regarding data analytic tools, an emerging area of emphasis for sports representation
Focuses on legal frameworks and regulatory agencies, a solid foundation for aspiring sports representation agents
Assumes some background knowledge, which may present challenges for those without experience in law or sports representation

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Analytics, Law, and Athlete Representation with these activities:
Review principles of agency law
Understanding agency law provides the foundation for key concepts covered in the course modules.
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  • Research core principles of agency law
  • Review case precedents and legal statutes
  • Summarize key concepts in own words
Analyze athlete contracts
Analyzing real-world athlete contracts allows students to apply knowledge of legal statutes and apply their understanding to practical examples.
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  • Select a sample athlete contract to review
  • Identify key clauses and provisions
  • Analyze legal implications of each clause
  • Prepare a summary of findings
Draft and prepare athlete representation agreement
Drafting an Athlete Representation Agreement allows students to engage with the real-world scenarios covered in assignments and discussions.
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  • Review athlete agency representation guidelines
  • Prepare representation agreement outline
  • Draft fee structure provisions
  • Draft term provisions
  • Include termination and amendment clauses
One other activity
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Practice negotiating contract terms
Engaging in role-playing activities allows students to apply their understanding of legal principles and negotiation strategies.
Browse courses on Contract Negotiation
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  • Identify negotiation goals and objectives
  • Develop negotiation strategies
  • Role-play contract negotiation scenarios
  • Analyze and evaluate negotiation outcomes

Career center

Learners who complete Analytics, Law, and Athlete Representation will develop knowledge and skills that may be useful to these careers:
Sports Agent
Sports agents are responsible for representing the interests of athletes in contract negotiations, endorsements, and other business matters. They must have a strong understanding of the legal and regulatory framework governing sports agents and their clients. This course provides an overview of the laws and regulations that govern sports agents, as well as the ethical considerations that they must take into account when representing their clients.
Athletic Director
Athletic directors are responsible for overseeing all aspects of an athletic program, including hiring and firing coaches, managing budgets, and fundraising. They need to have a strong understanding of the legal and regulatory framework governing sports, as well as the financial and operational aspects of running an athletic program. This course provides an overview of the laws and regulations that govern sports, as well as the financial and operational aspects of running an athletic program.
Sports Lawyer
Sports lawyers represent athletes, teams, and other sports organizations in a variety of legal matters, including contract negotiations, disputes, and regulatory compliance. They must have a strong understanding of the legal and regulatory framework governing sports, as well as the business and financial aspects of the sports industry. This course provides an overview of the laws and regulations that govern sports, as well as the business and financial aspects of the sports industry.
Player Personnel Director
Player personnel directors are responsible for evaluating and negotiating contracts for players. They must have a strong understanding of the legal and regulatory framework governing player contracts, as well as the financial and operational aspects of running a sports team. This course provides an overview of the laws and regulations that govern player contracts, as well as the financial and operational aspects of running a sports team.
Sports Marketing Manager
Sports marketing managers are responsible for developing and executing marketing campaigns for sports teams, athletes, and other sports organizations. They must have a strong understanding of the marketing principles and techniques, as well as the legal and regulatory framework governing sports marketing. This course provides an overview of the marketing principles and techniques, as well as the legal and regulatory framework governing sports marketing.
Sports Journalist
Sports journalists write, report, and produce news stories about sports for newspapers, magazines, websites, and other media outlets. They must have a strong understanding of the sport they are covering, as well as the ability to write and report effectively. This course provides an overview of the legal and regulatory framework governing sports journalism, as well as the writing and reporting skills necessary to be successful in this field.
Sports Broadcaster
Sports broadcasters provide commentary and analysis of sporting events for radio, television, and online platforms. They must have a strong understanding of the sport they are covering, as well as the ability to communicate effectively to a large audience. This course provides an overview of the legal and regulatory framework governing sports broadcasting, as well as the communication skills necessary to be successful in this field.
Talent Scout
Talent scouts identify and evaluate potential athletes for professional sports teams. They must have a strong understanding of the sport they are scouting, as well as the ability to identify and assess talent. This course provides an overview of the legal and regulatory framework governing talent scouting, as well as the scouting skills necessary to be successful in this field.
Sports Coach
Sports coaches teach and train athletes in a particular sport. They must have a strong understanding of the sport they are coaching, as well as the ability to motivate and inspire athletes. This course provides an overview of the legal and regulatory framework governing sports coaching, as well as the coaching skills necessary to be successful in this field.
Sports Psychologist
Sports psychologists help athletes improve their mental health and well-being. They must have a strong understanding of the psychology of sport, as well as the ability to provide counseling and support to athletes. This course provides an overview of the psychology of sport, as well as the counseling and support skills necessary to be successful in this field.
Sports Umpire or Referee
Sports umpires and referees enforce the rules of a sport during games and competitions. They must have a strong understanding of the rules of the sport they are officiating, as well as the ability to make fair and impartial decisions. This course provides an overview of the legal and regulatory framework governing sports officiating, as well as the skills necessary to be successful in this field.
Sports Administrator
Sports administrators manage the day-to-day operations of sports organizations. They must have a strong understanding of the legal and regulatory framework governing sports, as well as the financial and operational aspects of running a sports organization. This course provides an overview of the legal and regulatory framework governing sports administration, as well as the financial and operational aspects of running a sports organization.
Sports Massage Therapist
Sports massage therapists provide massage therapy to athletes to help them improve their performance and recover from injuries. They must have a strong understanding of the human body and the principles of massage therapy. This course provides an overview of the principles of massage therapy, as well as the massage skills necessary to be successful in this field.
Sports Nutritionist
Sports nutritionists help athletes improve their performance by providing them with nutritional advice and support. They must have a strong understanding of the science of nutrition, as well as the ability to provide individualized nutrition plans to athletes. This course provides an overview of the science of nutrition, as well as the nutrition planning skills necessary to be successful in this field.
Sports Physician
Sports physicians diagnose and treat injuries in athletes. They must have a strong understanding of the human body and the principles of sports medicine. This course provides an overview of the principles of sports medicine, as well as the medical skills necessary to be successful in this field.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Analytics, Law, and Athlete Representation.
Provides a comprehensive overview of the legal issues involved in professional sports, including the representation of athletes.
Provides a comprehensive overview of the business of sports agents, including the ethical and legal considerations involved.
This handbook provides a comprehensive overview of sports law, including the representation of athletes.
Provides a solid foundation in the use of data analytics in sports, which is increasingly important for athlete representation.
Provides a comprehensive overview of the sociology of sport, including the representation of athletes.
Provides historical context for the regulatory framework governing college athletics and the representation of student-athletes.
Provides a comprehensive overview of sports medicine and science, which is increasingly important for athlete representation.
This handbook provides a comprehensive overview of sport and social theory, which is increasingly important for athlete representation.

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