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Becoming a digital marketer is a journey - let us be your guide with our Digital Marketing for Beginners course. Learn the framework to help you organize and plan your approach.
Register for this course and see more details by visiting:
OpenCourser.com/course/y8y0p7/digital
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What's inside
Syllabus
We will take you on a journey through the evolving digital marketing landscape. This course will teach the fundamentals to help you navigate and thrive in this fast-growing field.
Read more
Syllabus
We will take you on a journey through the evolving digital marketing landscape. This course will teach the fundamentals to help you navigate and thrive in this fast-growing field.
Read more
We provide a framework to help you make the right decisions in a digital marketing environment.
The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.
Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.
There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.
Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Suitable for beginners in digital marketing who are looking to learn the fundamentals and build a strong foundation in the field
Provides a framework to help learners organize and plan their digital marketing approach, making it a good choice for those who want to develop a strategic mindset
Covers the essential concepts of digital marketing, including target audience identification, customer journey mapping, and marketing channel selection, making it a comprehensive option for those looking to gain a well-rounded understanding of the field
Emphasizes the importance of setting marketing objectives and measuring progress through Key Performance Indicators, equipping learners with practical skills for evaluating the effectiveness of their marketing campaigns
Save this course
Save Digital Marketing Fluency to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Digital Marketing Fluency with these
activities:
Develop a marketing plan for a hypothetical business
Show steps
Apply your knowledge of marketing fundamentals to develop a hypothetical marketing plan that will help you understand the practical aspects of marketing.
Browse courses on
Marketing Plan
Show steps
-
Identify the target audience for your hypothetical business
-
Conduct market research to understand the competitive landscape and customer needs
-
Develop a marketing strategy that outlines your marketing goals, target audience, and marketing mix
-
Create a marketing budget and timeline
-
Evaluate the effectiveness of your marketing plan and make adjustments as needed
Complete online exercises and quizzes on digital marketing concepts
Show steps
Reinforce your understanding of digital marketing concepts by practicing through exercises and quizzes.
Show steps
-
Find online exercises or quizzes on digital marketing topics
-
Complete the exercises or quizzes to test your knowledge
-
Review your answers and identify areas for improvement
Create a digital marketing portfolio
Show steps
Organize your marketing projects, assignments, and relevant materials to showcase your skills and knowledge.
Show steps
-
Gather your digital marketing projects, assignments, and relevant materials
-
Create a portfolio website or use a platform like LinkedIn to showcase your work
-
Include case studies, examples of your marketing campaigns, and any other materials that demonstrate your abilities
Three other activities
Expand to see all activities and additional details
Show all six activities
Participate in digital marketing competitions or hackathons
Show steps
Test your skills and knowledge in a competitive environment to further enhance your learning.
Show steps
-
Find digital marketing competitions or hackathons that align with your interests
-
Form a team or work individually to develop a solution to the competition's challenge
-
Submit your solution and receive feedback from judges or mentors
Develop a digital marketing campaign for a non-profit organization
Show steps
Apply your knowledge of digital marketing to make a positive impact on a non-profit organization.
Show steps
-
Identify a non-profit organization that you are passionate about
-
Conduct research to understand their target audience, marketing goals, and current marketing efforts
-
Develop a digital marketing campaign that aligns with their mission and objectives
-
Implement the campaign and track its results
-
Evaluate the effectiveness of the campaign and make adjustments as needed
Volunteer as a mentor for aspiring digital marketers
Show steps
Share your knowledge and experience to help others succeed in the field of digital marketing.
Show steps
-
Find opportunities to mentor aspiring digital marketers through organizations or online platforms
-
Provide guidance and support on digital marketing topics
-
Share your industry knowledge and experience
Develop a marketing plan for a hypothetical business
Show steps
Apply your knowledge of marketing fundamentals to develop a hypothetical marketing plan that will help you understand the practical aspects of marketing.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Identify the target audience for your hypothetical business
- Conduct market research to understand the competitive landscape and customer needs
- Develop a marketing strategy that outlines your marketing goals, target audience, and marketing mix
- Create a marketing budget and timeline
- Evaluate the effectiveness of your marketing plan and make adjustments as needed
Complete online exercises and quizzes on digital marketing concepts
Show steps
Reinforce your understanding of digital marketing concepts by practicing through exercises and quizzes.
Show steps
Show steps
Show steps
- Find online exercises or quizzes on digital marketing topics
- Complete the exercises or quizzes to test your knowledge
- Review your answers and identify areas for improvement
Create a digital marketing portfolio
Show steps
Organize your marketing projects, assignments, and relevant materials to showcase your skills and knowledge.
Show steps
Show steps
Show steps
- Gather your digital marketing projects, assignments, and relevant materials
- Create a portfolio website or use a platform like LinkedIn to showcase your work
- Include case studies, examples of your marketing campaigns, and any other materials that demonstrate your abilities
Three other activities
Expand to see all activities and additional details
Show all six activities
Participate in digital marketing competitions or hackathons
Show steps
Test your skills and knowledge in a competitive environment to further enhance your learning.
Show steps
Show steps
Show steps
- Find digital marketing competitions or hackathons that align with your interests
- Form a team or work individually to develop a solution to the competition's challenge
- Submit your solution and receive feedback from judges or mentors
Develop a digital marketing campaign for a non-profit organization
Show steps
Apply your knowledge of digital marketing to make a positive impact on a non-profit organization.
Show steps
Show steps
Show steps
- Identify a non-profit organization that you are passionate about
- Conduct research to understand their target audience, marketing goals, and current marketing efforts
- Develop a digital marketing campaign that aligns with their mission and objectives
- Implement the campaign and track its results
- Evaluate the effectiveness of the campaign and make adjustments as needed
Volunteer as a mentor for aspiring digital marketers
Show steps
Share your knowledge and experience to help others succeed in the field of digital marketing.
Show steps
Show steps
Show steps
- Find opportunities to mentor aspiring digital marketers through organizations or online platforms
- Provide guidance and support on digital marketing topics
- Share your industry knowledge and experience
Career center
Learners who complete Digital Marketing Fluency will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
The concepts taught in this course are highly relevant to the role of a Social Media Manager. You will learn how to create and implement social media marketing campaigns, measure their effectiveness, and build a strong social media presence for your organization.
Content Marketing Specialist
Content Marketing Specialist
Content Marketing Specialists create and manage content that is designed to attract and engage customers. This course will teach you how to develop a content marketing strategy, create high-quality content, and promote your content across a variety of channels.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers help to provide strategic direction for all marketing initiatives, and as such, having a solid foundational understanding of the digital marketing landscape is required. This course will teach you about the fundamentals of digital marketing, including how to create a business model, understand your target audience, and execute campaigns across a variety of digital channels.
Email Marketing Specialist
Email Marketing Specialist
Email Marketing Specialists plan, execute, and track email marketing campaigns. This course will help you to build a strong foundation in email marketing, including how to create effective email campaigns, segment your audience, and measure your results.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
SEO Specialists help to improve the visibility and ranking of websites in search engine results pages (SERPs). This course will teach you how to optimize your website for search engines, and how to conduct keyword research and track your results.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for planning, executing, and measuring marketing campaigns across a variety of channels. This course will help you to develop the skills and knowledge you need to be a successful Marketing Manager, including how to create a marketing plan, develop a marketing budget, and track your results.
Digital Marketing Analyst
Digital Marketing Analyst
Digital Marketing Analysts collect, analyze, and interpret data to help businesses understand the effectiveness of their digital marketing campaigns. This course will teach you how to use data to measure the success of your marketing campaigns, and how to make data-driven decisions.
Market Research Analyst
Market Research Analyst
Market Research Analysts collect and analyze data to help businesses understand their customers and make informed decisions. This course will teach you how to conduct market research, and how to analyze and interpret data.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers are responsible for planning and executing marketing campaigns for specific products or services. This course will teach you how to create a product marketing plan, and how to manage a product launch.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing a company's brand. This course will teach you how to create a strong brand identity, and how to manage your brand across a variety of channels.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing a company's public image. This course will teach you how to develop and implement a public relations plan, and how to manage media relations.
Advertising Manager
Advertising Manager
Advertising Managers are responsible for planning and executing advertising campaigns. This course will teach you how to create an advertising plan, and how to manage advertising campaigns across a variety of media channels.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities. This course will teach you how to develop a business development plan, and how to manage a business development team.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and managing sales teams. This course will teach you how to develop and implement a sales plan, and how to manage a sales team.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide marketing advice and services to businesses. This course will teach you how to develop a marketing plan, and how to provide marketing advice to clients.
For more career information including salaries, visit:
OpenCourser.com/course/y8y0p7/digital
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Digital Marketing Fluency.
Provides a comprehensive overview of digital marketing, covering essential concepts such as search engine optimization (SEO), social media marketing, email marketing, and content marketing. It is perfect for beginners who want to learn the basics of digital marketing.
Teaches you how to measure and analyze your digital marketing campaigns. It covers topics such as web analytics, social media analytics, and email marketing analytics. This book valuable resource for anyone who wants to improve the performance of their digital marketing campaigns.
Save
Provides a comprehensive overview of the psychology of persuasion. It's a valuable resource for marketers who want to learn how to persuade customers to buy their products or services.
Provides a strategic overview of social media marketing. It covers topics such as social media strategy, content creation, community management, and social media advertising. It valuable resource for anyone who wants to use social media to grow their business.
Teaches you how to choose the right marketing metrics and KPIs, set up your reporting infrastructure, and analyze your data to make better marketing decisions. It's a valuable reference for anyone serious about measuring the impact of their digital marketing efforts.
Explores why large, successful companies often fail to innovate and why disruptive technologies often succeed. It's a classic work on innovation that can help marketers understand the challenges of bringing new products and services to market.
Save
Provides a beginner's guide to content marketing. It covers topics such as content creation, content distribution, and content measurement. It valuable resource for anyone who wants to use content marketing to grow their business.
Provides a framework for marketing and selling technology products to mainstream customers. It's a valuable resource for marketers who are launching new products or services.
Provides a step-by-step guide to building a successful startup. It's a valuable resource for marketers who are starting their own businesses or who want to learn more about the latest trends in marketing and innovation.
Save
Provides a beginner's guide to search engine optimization (SEO). It covers topics such as keyword research, on-page SEO, and off-page SEO. It valuable resource for anyone who wants to improve the visibility of their website in search results.
Explores the psychology of decision-making. It's a valuable resource for marketers who want to understand how consumers make decisions.
Provides a beginner's guide to paid advertising. It covers topics such as paid search, display advertising, and social media advertising. It valuable resource for anyone who wants to use paid advertising to grow their business.
Save
Provides a practical guide to getting customers for your startup. It's a valuable resource for marketers who are looking to grow their customer base.
Save
Provides a controversial guide to escaping the 9-to-5 grind and living a more fulfilling life. It's not specifically about marketing, but it can be inspirational for marketers who are looking to start their own businesses or who want to work more efficiently.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/y8y0p7/digital
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Effort
3 hours
Via
Udacity
Language
English
Good to know
Suitable for beginners in digital marketing who are looking to learn the fundamentals and build a strong foundation in the field
Provides a framework to help learners organize and plan their digital marketing approach, making it a good choice for those who want to develop a strategic mindset
Covers the essential concepts of digital marketing, including target audience identification, customer journey mapping, and marketing channel selection, making it a comprehensive option for those looking to gain a well-rounded understanding of the field
Emphasizes the importance of setting marketing objectives and measuring progress through Key Performance Indicators, equipping learners with practical skills for evaluating the effectiveness of their marketing campaigns
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