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Digital Marketing Fluency

Becoming a digital marketer is a journey - let us be your guide with our Digital Marketing for Beginners course. Learn the framework to help you organize and plan your approach.

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What's inside

Syllabus

We will take you on a journey through the evolving digital marketing landscape. This course will teach the fundamentals to help you navigate and thrive in this fast-growing field.

We provide a framework to help you make the right decisions in a digital marketing environment.

The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.

Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.

There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.

Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Suitable for beginners in digital marketing who are looking to learn the fundamentals and build a strong foundation in the field

Provides a framework to help learners organize and plan their digital marketing approach, making it a good choice for those who want to develop a strategic mindset

Covers the essential concepts of digital marketing, including target audience identification, customer journey mapping, and marketing channel selection, making it a comprehensive option for those looking to gain a well-rounded understanding of the field

Emphasizes the importance of setting marketing objectives and measuring progress through Key Performance Indicators, equipping learners with practical skills for evaluating the effectiveness of their marketing campaigns

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Activities

Coming soon We're preparing activities for Digital Marketing Fluency. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Digital Marketing Fluency will develop knowledge and skills that may be useful to these careers:

Social Media Manager

The concepts taught in this course are highly relevant to the role of a Social Media Manager. You will learn how to create and implement social media marketing campaigns, measure their effectiveness, and build a strong social media presence for your organization.

See salaries and explore the career path for Social Media Manager

Content Marketing Specialist

Content Marketing Specialists create and manage content that is designed to attract and engage customers. This course will teach you how to develop a content marketing strategy, create high-quality content, and promote your content across a variety of channels.

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Digital Marketing Manager

Digital Marketing Managers help to provide strategic direction for all marketing initiatives, and as such, having a solid foundational understanding of the digital marketing landscape is required. This course will teach you about the fundamentals of digital marketing, including how to create a business model, understand your target audience, and execute campaigns across a variety of digital channels.

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Email Marketing Specialist

Email Marketing Specialists plan, execute, and track email marketing campaigns. This course will help you to build a strong foundation in email marketing, including how to create effective email campaigns, segment your audience, and measure your results.

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Search Engine Optimization (SEO) Specialist

SEO Specialists help to improve the visibility and ranking of websites in search engine results pages (SERPs). This course will teach you how to optimize your website for search engines, and how to conduct keyword research and track your results.

See salaries and explore the career path for Search Engine Optimization (SEO) Specialist

Marketing Manager

Marketing Managers are responsible for planning, executing, and measuring marketing campaigns across a variety of channels. This course will help you to develop the skills and knowledge you need to be a successful Marketing Manager, including how to create a marketing plan, develop a marketing budget, and track your results.

See salaries and explore the career path for Marketing Manager

Digital Marketing Analyst

Digital Marketing Analysts collect, analyze, and interpret data to help businesses understand the effectiveness of their digital marketing campaigns. This course will teach you how to use data to measure the success of your marketing campaigns, and how to make data-driven decisions.

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Market Research Analyst

Market Research Analysts collect and analyze data to help businesses understand their customers and make informed decisions. This course will teach you how to conduct market research, and how to analyze and interpret data.

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Product Marketing Manager

Product Marketing Managers are responsible for planning and executing marketing campaigns for specific products or services. This course will teach you how to create a product marketing plan, and how to manage a product launch.

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Brand Manager

Brand Managers are responsible for developing and managing a company's brand. This course will teach you how to create a strong brand identity, and how to manage your brand across a variety of channels.

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Public relations manager

Public Relations Managers are responsible for managing a company's public image. This course will teach you how to develop and implement a public relations plan, and how to manage media relations.

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Advertising Manager

Advertising Managers are responsible for planning and executing advertising campaigns. This course will teach you how to create an advertising plan, and how to manage advertising campaigns across a variety of media channels.

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Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities. This course will teach you how to develop a business development plan, and how to manage a business development team.

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Sales Manager

Sales Managers are responsible for leading and managing sales teams. This course will teach you how to develop and implement a sales plan, and how to manage a sales team.

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Marketing Consultant

Marketing Consultants provide marketing advice and services to businesses. This course will teach you how to develop a marketing plan, and how to provide marketing advice to clients.

See salaries and explore the career path for Marketing Consultant

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digital Marketing Fluency.

Digital Marketing For Dummies