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Matt Bernstein and Skillhance, LLC

Hi, my name is Matt Bernstein, successful Udemy instructor with over 175,000+ students across 198 countries.

​Discover amazing secrets from a successful Udemy instructor​.

Learn from someone who is doing what they are teaching.

Read more

Hi, my name is Matt Bernstein, successful Udemy instructor with over 175,000+ students across 198 countries.

​Discover amazing secrets from a successful Udemy instructor​.

Learn from someone who is doing what they are teaching.

This is not theory, everything you will learn in this course I have done and continue to do so you can be assured it works.

See how I make money teaching on Udemy and then duplicate the same steps to create a successful online business.

Based on my successes, I let you look over my shoulder as I explore my own Udemy account, showing you precisely what I do.

So different than other courses - Unlike other courses about this same subject, I have walked the walk. I have done and continue to do what I am teaching. This is not some rehashed cookie cutter content.

You will

This Udemy Marketing course is not just boring lectures with no substance. You will gain access to a complete

At the end of the course you'll learn how to…

  • Design a WordPress website to market Udemy courses (no coding knowledge needed).

  • Build an email list and email followup series.

  • Profit more money from existing sales channels.

There are minimal costs selling Udemy video courses on your WordPress website. You only need to buy a domain name and monthly website hosting plan.

You'll get a look over my shoulder (step by step guide) to learn exactly how I designed a WordPress website to market Udemy courses.

This course is not sponsored by or affiliated with Udemy, Inc.

Enroll now

What's inside

Learning objectives

  • Create a passive income from udemy with an initial goal to profit at least $2,000 a month
  • Create a wordpress blog to market udemy courses
  • Market courses on udemy and maximize profits.
  • Get started with udemy to create courses.
  • Validate their course subject before creating a course.
  • Maximize udemy profits by following specific rules learned in the course.
  • Utilize the sidebar widgets on wordpress
  • Bonus: profit additional income from other platforms with their existing content.
  • Bonus: increase udemy revenue according to top instructors advice (google hangout)

Syllabus

Create a wordpress blog to market udemy courses
Convert Visitors on WordPress to Paying Customers on Udemy
Market Video Courses on WordPress
Start a WordPress.org Blog
Read more
Start Email Marketing with Aweber
Purchase a WordPress.org Theme

Optimize Press/Optimize Member

OptimizePress is the new way to create high converting landing pages, sales pages and membership portals

Optimize Press/Optimize Member

OptimizePress is the new way to create high converting landing pages, sales pages and membership portals

http://www.optimizepress.com/

WordPress.org Plugins to Download for FREE
How to Download, Install, and Activate WordPress Plugins
Choosing a Business Logo Nike Approves
Sales Page to Increase Sales
How to Create Product Sales Pages
How to Create Blog Posts to Market Products
How to Create an Email Signup Form
How to Create an Email Confirmation Page
How to Create a "Terms & Conditions" Page
How to Create a "Privacy Policy" Page
How to Configure WordPress Settings

Plugmatter Feature Box Pro

Plugmatter Optin Feature Box is the Only List Building Plugin that Allows You to Create High Converting Optin Feature Boxes for Your WordPress Site.

https://wordpress.org/plugins/plugmatter-optin-feature-box-lite/

Utilize the wordpress sidebar using wordpress widgets.
How to Create a Sidebar Widget to Collect Emails
Using Sidebar Widget to Market Udemy Courses
How to Enable "Search Bar" on WordPress
How to Enable "Popular Blog Posts" on the Sidebar
How to Enable "Blog Post Categories" on the Sidebar
How to Create an "About Me" Sidebar Widget
Understand how branding can increase sales and grow your business.
Branding
Mission Statement
Logo
Promotion
Delivering
Success
Learn how to execute a front end offer, upsell, downsell, and backend offering.
Creating a Front-End Product
Creating an Upsell Offer
Creating a Downsell Offer
Creating a 2nd and 3rd Upsell
Create a Backend Offering
How To Write Buyer Follow-Up Emails
Setting Up Your Sales Funnel On JVZoo
Increase sales by closing more student sales.
Closing the Sales Funnel
Relationship Followup
Sales Followup
Understand how an email list can increase sales and grow your business.
Email Marketing
Challenges of Email Marketing
Content Marketing
Valuable Content
Email Standards
Email Spam Filters
Keeping Email Clean
Lead Generation
AIDA
Email Marketing Conclusion
Start an email marketing list and use youtube, kindle, and fiverr to further promote Udemy courses.
How to Start Aweber Email Lists
Create an Email Followup Series to Sell Courses
Create an Email Broadcast Series to Sell Courses
Utilizing YouTube to Market Udemy Courses
Utilizing Amazon Kindle to Market Udemy Courses
Understand how copywriting can increase sales and grow your business.
Copywriting Secrets
Headlines
Copywriting
Offer
Closing
Basic Writing Skills
Sell the Sizzle
Writing Sales Copy
Copywriting Conclusion
Understand how to setup a monthly membership site.
Introduction to Monthly Membership
5 Reasons to Build a Monthly Membership Site
Finding Content
Choosing Hot Topics
Getting Traffic
Generating Extra Income
Use their existing content on these platforms to increase their profits each month.
Automate the Uploading Process for Additional Sales Channels
Sales Channel #1
Sales Channel #2
Sales Channel #3
Sales Channel #4
Sales Channel #5
Sales Channel #6
Sales Channel #7
Google Hangout with Alun Hill, Grant Weherley, Rob Cubbon, and Dennis J. Smith
Get to Know the Top Instructors on Udemy
How Much Money the Top Instructors Profit on Udemy
How to Be Successful on Udemy (Part 1)
How to Market Courses on Udemy
How to Be Successful on Udemy (Part 2)
Make Money Online Teaching on Teachable and Thinkific

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches unconventional methods for increasing sales and profits
Instructor and expert Matt Bernstein teaches the course, which increases credibility
Teaches the creation of a WordPress membership site for passive income
Provides tips for closing more sales and improving revenue
Requires knowledge and experience in online marketing
Teaches methods that may not apply to all niches and industries

Save this course

Save Udemy Marketing: Build a WordPress Website - Unofficial to your list so you can find it easily later:
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Reviews summary

Beginner-friendly wordpress building

According to students, this beginner-friendly course will teach you how to build your own WordPress website. Learners enjoyed the easy-to-understand format and said the videos are super helpful.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Udemy Marketing: Build a WordPress Website - Unofficial with these activities:
Review WordPress Fundamentals
Strengthen your understanding of WordPress before starting the course to ensure a smooth learning journey.
Browse courses on Wordpress
Show steps
  • Review the basic concepts of WordPress, such as posts, pages, and plugins.
  • Familiarize yourself with the WordPress dashboard and its functionalities.
Brush Up on WordPress
Familiarize yourself with the WordPress platform, ensuring a solid foundation for course content.
Browse courses on Wordpress
Show steps
  • Review WordPress documentation or tutorials.
  • Install WordPress locally or on a test server.
  • Create a sample WordPress site and customize it.
Join an Online Community or Forum Related to Udemy
Connect with other Udemy creators and learners to share knowledge, ask questions, and stay informed.
Show steps
  • Identify and join relevant online communities or forums related to Udemy.
  • Actively participate in discussions, ask questions, and share your experiences.
  • Collaborate with other creators to promote your courses and cross-promote each other's content.
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Practice Udemy Course SEO Techniques
Reinforce your understanding of Udemy course SEO techniques through repetitive exercises.
Show steps
  • Identify relevant keywords for your course using Udemy's Keyword Tool.
  • Optimize your course title, description, and tags using the identified keywords.
  • Create a visually appealing course thumbnail that captures potential students' attention.
  • Write a compelling course description that highlights the value and benefits of your course.
  • Promote your course on social media platforms and relevant online communities.
Udemy Course Marketing Practice
Put your marketing skills to the test by creating a marketing plan for a mock Udemy course.
Show steps
  • Define your target audience for the course.
  • Conduct keyword research to identify relevant keywords.
  • Create a course title and description that optimize for SEO.
  • Design a course landing page and promotional materials.
Develop a Content Marketing Plan for Your Udemy Course
Enhance your course promotion efforts by creating a comprehensive content marketing plan.
Show steps
  • Define your target audience and research their content preferences.
  • Brainstorm content ideas that align with your course topic and provide value to your audience.
  • Create high-quality content in various formats, such as blog posts, articles, and videos.
  • Promote your content through social media, email marketing, and other channels.
  • Track your content performance and make adjustments to optimize results.
Connect with Successful Course Creators
Reach out to seasoned Udemy course creators for guidance and insights into the field.
Browse courses on Mentorship
Show steps
  • Search for Udemy instructors in your niche.
  • Identify instructors with successful courses.
  • Send personalized email or LinkedIn messages requesting mentorship.
  • Attend webinars or workshops hosted by Udemy experts.
Build a Website to Showcase Your Udemy Course
Create a professional website that serves as a hub for promoting and selling your Udemy course.
Show steps
  • Choose a domain name and web hosting provider.
  • Install WordPress or another website builder.
  • Design and develop your website using templates or custom code.
  • Create landing pages for your Udemy course and provide clear calls to action.
  • Integrate payment gateways to facilitate course purchases.
Explore Advanced WordPress Plugins
Enhance your WordPress skills by exploring advanced plugins that can extend your course's functionality.
Browse courses on WordPress Plugins
Show steps
  • Research popular WordPress plugins related to your course topic.
  • Install and activate a few plugins on a test site.
  • Configure and customize the plugins to meet your specific needs.
  • Test the plugins thoroughly to ensure compatibility and functionality.
Develop an Email Marketing Campaign for Your Udemy Course
Engage with potential students and promote your course through a targeted email marketing campaign.
Show steps
  • Build an email list by offering valuable content or lead magnets.
  • Segment your email list based on interests and demographics.
  • Create a series of email campaigns that nurture your subscribers and promote your course.
  • Personalize your emails with dynamic content and targeted messaging.
  • Track your email campaign performance and make adjustments to optimize results.

Career center

Learners who complete Udemy Marketing: Build a WordPress Website - Unofficial will develop knowledge and skills that may be useful to these careers:
Marketing Manager
In this role, you will be responsible for planning and executing marketing campaigns. The course teaches how to build a WordPress website, email list, and effective email marketing series, which are all skills that are essential for success in this role.
Email Marketing Specialist
As an Email Marketing Specialist, you will be responsible for creating and executing email marketing campaigns. The course teaches how to build an email list, create effective email marketing campaigns, and track your results.
Copywriter
As a Copywriter, you will be responsible for writing persuasive and engaging marketing content. The course teaches how to write persuasive headlines, copywriting, and sales copy, which are all skills that are essential for success in this role.
Digital Marketing Manager
As a Digital Marketing Manager, you will be responsible for planning and executing digital marketing campaigns. The course teaches how to build a WordPress website, email list, and effective email marketing series for marketing Udemy courses, which are all skills that are essential for success in this role.
Web Developer
As a Web Developer, you will be responsible for designing and developing websites. The course teaches how to build a WordPress website, which is a valuable skill for this role.
Content Marketing Manager
In this role, you will be responsible for creating and executing content marketing campaigns. The course teaches how to create high-quality blog posts, videos, and other content that will help you attract and engage potential customers.
Marketing Consultant
As a Marketing Consultant, you will be responsible for providing marketing advice and services to clients. The course can teach you the skills you need to start and grow your own marketing consultancy.
Sales Manager
As a Sales Manager, you will be responsible for leading and motivating a sales team. The course teaches how to close sales and build relationships with customers, which are all skills that are essential for success in this role.
SEO Specialist
As an SEO Specialist, you will be responsible for optimizing websites for search engines. The course teaches how to use WordPress and other tools to improve your website's SEO.
Social Media Marketing Manager
In this role, you will be responsible for creating and executing social media marketing campaigns. The course can help you build your skills in social media marketing and learn how to use social media to reach your target audience.
Online Business Owner
As an Online Business Owner, you will be responsible for all aspects of your business, including marketing, sales, and customer service. The course can teach you the skills you need to start and grow your own online business.
Freelance Writer
As a Freelance Writer, you will be responsible for writing content for a variety of clients. The course teaches how to create high-quality blog posts, articles, and other content, which is a valuable skill for this role.
Product Manager
As a Product Manager, you will be responsible for managing the development and marketing of products. The course teaches how to create and execute marketing campaigns, which is a valuable skill for this role.
Virtual Assistant
As a Virtual Assistant, you will be responsible for providing administrative, technical, or creative assistance to clients remotely. The course may teach you the skills you need to provide virtual assistant services.
Business Analyst
As a Business Analyst, you will be responsible for analyzing business processes and identifying ways to improve them. The course may teach you the skills you need to analyze business processes.

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Udemy Marketing: Build a WordPress Website - Unofficial.
Comprehensive guide to creating a WordPress website from scratch. It covers everything from choosing a domain name and hosting plan to designing your site and adding content. It great resource for beginners who want to learn how to create a WordPress website quickly and easily.
Comprehensive reference guide to WordPress, covering everything from basic concepts to advanced techniques. It's a great resource for anyone who wants to learn more about WordPress, whether they're a beginner or an experienced user.
Comprehensive guide to email marketing. It covers everything from building your email list to writing effective emails and getting results. It great resource for anyone who wants to learn more about email marketing.
Guide to strategy. It explains what makes a good strategy and what makes a bad strategy. It great resource for anyone who wants to learn more about strategy.
Guide to the lean startup methodology. It explains how to quickly and cheaply test your business ideas. It great resource for anyone who wants to learn more about the lean startup methodology.
Classic in the field of innovation. It explains why successful companies often fail when they attempt to innovate. It great resource for anyone who wants to learn more about innovation.
Guide to building a monopoly. It explains how to create a unique product or service that no one else can copy. It great resource for anyone who wants to learn more about building a monopoly.
Classic in the field of strategy. It explains how to win in battle and in business. It great resource for anyone who wants to learn more about strategy and business.
Guide to building a successful startup. It covers everything from the early days of a startup to the challenges of scaling a startup. It great resource for anyone who wants to learn more about building a successful startup.

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