Udemy Marketing: Build a WordPress Website

Hi, my name is Matt Bernstein, successful Udemy instructor with over 175,000+ students across 198 countries.

Discover amazing secrets from a successful Udemy instructor.

Learn from someone who is doing what they are teaching.

This is not theory, everything you will learn in this course I have done and continue to do so you can be assured it works.

See how I make money teaching on Udemy and then duplicate the same steps to create a successful online business.

Based on my successes, I let you look over my shoulder as I explore my own Udemy account, showing you precisely what I do.

So different than other courses - Unlike other courses about this same subject, I have walked the walk. I have done and continue to do what I am teaching. This is not some rehashed cookie cutter content.

You will

This Udemy Marketing course is not just boring lectures with no substance. You will gain access to a complete

At the end of the course you'll learn how to…

Design a WordPress website to market Udemy courses (no coding knowledge needed).
Build an email list and email followup series.
Profit more money from existing sales channels.

There are minimal costs selling Udemy video courses on your WordPress website. You only need to buy a domain name and monthly website hosting plan.

You'll get a look over my shoulder (step by step guide) to learn exactly how I designed a WordPress website to market Udemy courses.

This course is not sponsored by or affiliated with Udemy, Inc.

What's inside

Learning objectives

Create a passive income from udemy with an initial goal to profit at least $2,000 a month
Create a wordpress blog to market udemy courses
Market courses on udemy and maximize profits.
Get started with udemy to create courses.
Validate their course subject before creating a course.

Maximize udemy profits by following specific rules learned in the course.
Utilize the sidebar widgets on wordpress
Bonus: profit additional income from other platforms with their existing content.
Bonus: increase udemy revenue according to top instructors advice (google hangout)

Create a passive income from udemy with an initial goal to profit at least $2,000 a month
Create a wordpress blog to market udemy courses
Market courses on udemy and maximize profits.
Get started with udemy to create courses.
Validate their course subject before creating a course.
Maximize udemy profits by following specific rules learned in the course.
Utilize the sidebar widgets on wordpress
Bonus: profit additional income from other platforms with their existing content.
Bonus: increase udemy revenue according to top instructors advice (google hangout)

Syllabus

Create a wordpress blog to market udemy courses

Convert Visitors on WordPress to Paying Customers on Udemy

Market Video Courses on WordPress

Start a WordPress.org Blog

Start Email Marketing with Aweber

Purchase a WordPress.org Theme

Optimize Press/Optimize Member

OptimizePress is the new way to create high converting landing pages, sales pages and membership portals

Optimize Press/Optimize Member

OptimizePress is the new way to create high converting landing pages, sales pages and membership portals

http://www.optimizepress.com/

WordPress.org Plugins to Download for FREE

How to Download, Install, and Activate WordPress Plugins

Choosing a Business Logo Nike Approves

Sales Page to Increase Sales

How to Create Product Sales Pages

How to Create Blog Posts to Market Products

How to Create an Email Signup Form

How to Create an Email Confirmation Page

How to Create a "Terms & Conditions" Page

How to Create a "Privacy Policy" Page

How to Configure WordPress Settings

Plugmatter Feature Box Pro

Plugmatter Optin Feature Box is the Only List Building Plugin that Allows You to Create High Converting Optin Feature Boxes for Your WordPress Site.

https://wordpress.org/plugins/plugmatter-optin-feature-box-lite/

Utilize the wordpress sidebar using wordpress widgets.

How to Create a Sidebar Widget to Collect Emails

Using Sidebar Widget to Market Udemy Courses

How to Enable "Search Bar" on WordPress

How to Enable "Popular Blog Posts" on the Sidebar

How to Enable "Blog Post Categories" on the Sidebar

How to Create an "About Me" Sidebar Widget

Understand how branding can increase sales and grow your business.

Branding

Mission Statement

Logo

Promotion

Delivering

Success

Learn how to execute a front end offer, upsell, downsell, and backend offering.

Creating a Front-End Product

Creating an Upsell Offer

Creating a Downsell Offer

Creating a 2nd and 3rd Upsell

Create a Backend Offering

How To Write Buyer Follow-Up Emails

Setting Up Your Sales Funnel On JVZoo

Increase sales by closing more student sales.

Closing the Sales Funnel

Relationship Followup

Sales Followup

Understand how an email list can increase sales and grow your business.

Email Marketing

Challenges of Email Marketing

Content Marketing

Valuable Content

Email Standards

Email Spam Filters

Keeping Email Clean

Lead Generation

AIDA

Email Marketing Conclusion

Start an email marketing list and use youtube, kindle, and fiverr to further promote Udemy courses.

How to Start Aweber Email Lists

Create an Email Followup Series to Sell Courses

Create an Email Broadcast Series to Sell Courses

Utilizing YouTube to Market Udemy Courses

Utilizing Amazon Kindle to Market Udemy Courses

Understand how copywriting can increase sales and grow your business.

Copywriting Secrets

Headlines

Copywriting

Offer

Closing

Basic Writing Skills

Sell the Sizzle

Writing Sales Copy

Copywriting Conclusion

Understand how to setup a monthly membership site.

Introduction to Monthly Membership

5 Reasons to Build a Monthly Membership Site

Finding Content

Choosing Hot Topics

Getting Traffic

Generating Extra Income

Use their existing content on these platforms to increase their profits each month.

Automate the Uploading Process for Additional Sales Channels

Sales Channel #1

Sales Channel #2

Sales Channel #3

Sales Channel #4

Sales Channel #5

Sales Channel #6

Sales Channel #7

Google Hangout with Alun Hill, Grant Weherley, Rob Cubbon, and Dennis J. Smith

Get to Know the Top Instructors on Udemy

How Much Money the Top Instructors Profit on Udemy

How to Be Successful on Udemy (Part 1)

How to Market Courses on Udemy

How to Be Successful on Udemy (Part 2)

Make Money Online Teaching on Teachable and Thinkific

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches unconventional methods for increasing sales and profits

Instructor and expert Matt Bernstein teaches the course, which increases credibility

Teaches the creation of a WordPress membership site for passive income

Provides tips for closing more sales and improving revenue

Requires knowledge and experience in online marketing

Teaches methods that may not apply to all niches and industries

Reviews summary

Beginner-friendly wordpress building

According to students, this beginner-friendly course will teach you how to build your own WordPress website. Learners enjoyed the easy-to-understand format and said the videos are super helpful.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Udemy Marketing: Build a WordPress Website - Unofficial with these activities:

Review WordPress Fundamentals

Show steps

Strengthen your understanding of WordPress before starting the course to ensure a smooth learning journey.

Browse courses on Wordpress

Show steps

Review the basic concepts of WordPress, such as posts, pages, and plugins.
Familiarize yourself with the WordPress dashboard and its functionalities.

Brush Up on WordPress

Show steps

Familiarize yourself with the WordPress platform, ensuring a solid foundation for course content.

Browse courses on Wordpress

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Review WordPress documentation or tutorials.
Install WordPress locally or on a test server.
Create a sample WordPress site and customize it.

Join an Online Community or Forum Related to Udemy

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Connect with other Udemy creators and learners to share knowledge, ask questions, and stay informed.

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Identify and join relevant online communities or forums related to Udemy.
Actively participate in discussions, ask questions, and share your experiences.
Collaborate with other creators to promote your courses and cross-promote each other's content.

Seven other activities

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Show all ten activities

Practice Udemy Course SEO Techniques

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Reinforce your understanding of Udemy course SEO techniques through repetitive exercises.

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Identify relevant keywords for your course using Udemy's Keyword Tool.
Optimize your course title, description, and tags using the identified keywords.
Create a visually appealing course thumbnail that captures potential students' attention.
Write a compelling course description that highlights the value and benefits of your course.
Promote your course on social media platforms and relevant online communities.

Udemy Course Marketing Practice

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Put your marketing skills to the test by creating a marketing plan for a mock Udemy course.

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Define your target audience for the course.
Conduct keyword research to identify relevant keywords.
Create a course title and description that optimize for SEO.
Design a course landing page and promotional materials.

Develop a Content Marketing Plan for Your Udemy Course

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Enhance your course promotion efforts by creating a comprehensive content marketing plan.

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Define your target audience and research their content preferences.
Brainstorm content ideas that align with your course topic and provide value to your audience.
Create high-quality content in various formats, such as blog posts, articles, and videos.
Promote your content through social media, email marketing, and other channels.
Track your content performance and make adjustments to optimize results.

Connect with Successful Course Creators

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Reach out to seasoned Udemy course creators for guidance and insights into the field.

Browse courses on Mentorship

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Search for Udemy instructors in your niche.
Identify instructors with successful courses.
Send personalized email or LinkedIn messages requesting mentorship.
Attend webinars or workshops hosted by Udemy experts.

Build a Website to Showcase Your Udemy Course

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Create a professional website that serves as a hub for promoting and selling your Udemy course.

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Choose a domain name and web hosting provider.
Install WordPress or another website builder.
Design and develop your website using templates or custom code.
Create landing pages for your Udemy course and provide clear calls to action.
Integrate payment gateways to facilitate course purchases.

Explore Advanced WordPress Plugins

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Enhance your WordPress skills by exploring advanced plugins that can extend your course's functionality.

Browse courses on WordPress Plugins

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Research popular WordPress plugins related to your course topic.
Install and activate a few plugins on a test site.
Configure and customize the plugins to meet your specific needs.
Test the plugins thoroughly to ensure compatibility and functionality.

Develop an Email Marketing Campaign for Your Udemy Course

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Engage with potential students and promote your course through a targeted email marketing campaign.

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Build an email list by offering valuable content or lead magnets.
Segment your email list based on interests and demographics.
Create a series of email campaigns that nurture your subscribers and promote your course.
Personalize your emails with dynamic content and targeted messaging.
Track your email campaign performance and make adjustments to optimize results.

Career center

Learners who complete Udemy Marketing: Build a WordPress Website - Unofficial will develop knowledge and skills that may be useful to these careers:

Marketing Manager

In this role, you will be responsible for planning and executing marketing campaigns. The course teaches how to build a WordPress website, email list, and effective email marketing series, which are all skills that are essential for success in this role.

See salaries and explore the career path for Marketing Manager

Email Marketing Specialist

As an Email Marketing Specialist, you will be responsible for creating and executing email marketing campaigns. The course teaches how to build an email list, create effective email marketing campaigns, and track your results.

See salaries and explore the career path for Email Marketing Specialist

Copywriter

As a Copywriter, you will be responsible for writing persuasive and engaging marketing content. The course teaches how to write persuasive headlines, copywriting, and sales copy, which are all skills that are essential for success in this role.

See salaries and explore the career path for Copywriter

Digital Marketing Manager

As a Digital Marketing Manager, you will be responsible for planning and executing digital marketing campaigns. The course teaches how to build a WordPress website, email list, and effective email marketing series for marketing Udemy courses, which are all skills that are essential for success in this role.

See salaries and explore the career path for Digital Marketing Manager

Web Developer

As a Web Developer, you will be responsible for designing and developing websites. The course teaches how to build a WordPress website, which is a valuable skill for this role.

See salaries and explore the career path for Web Developer

Content Marketing Manager

In this role, you will be responsible for creating and executing content marketing campaigns. The course teaches how to create high-quality blog posts, videos, and other content that will help you attract and engage potential customers.

See salaries and explore the career path for Content Marketing Manager

Marketing Consultant

As a Marketing Consultant, you will be responsible for providing marketing advice and services to clients. The course can teach you the skills you need to start and grow your own marketing consultancy.

See salaries and explore the career path for Marketing Consultant

Sales Manager

As a Sales Manager, you will be responsible for leading and motivating a sales team. The course teaches how to close sales and build relationships with customers, which are all skills that are essential for success in this role.

See salaries and explore the career path for Sales Manager

SEO Specialist

As an SEO Specialist, you will be responsible for optimizing websites for search engines. The course teaches how to use WordPress and other tools to improve your website's SEO.

See salaries and explore the career path for SEO Specialist

Social Media Marketing Manager

In this role, you will be responsible for creating and executing social media marketing campaigns. The course can help you build your skills in social media marketing and learn how to use social media to reach your target audience.

See salaries and explore the career path for Social Media Marketing Manager

Online Business Owner

As an Online Business Owner, you will be responsible for all aspects of your business, including marketing, sales, and customer service. The course can teach you the skills you need to start and grow your own online business.

See salaries and explore the career path for Online Business Owner

Freelance Writer

As a Freelance Writer, you will be responsible for writing content for a variety of clients. The course teaches how to create high-quality blog posts, articles, and other content, which is a valuable skill for this role.

See salaries and explore the career path for Freelance Writer

Product Manager

As a Product Manager, you will be responsible for managing the development and marketing of products. The course teaches how to create and execute marketing campaigns, which is a valuable skill for this role.

See salaries and explore the career path for Product Manager

Virtual Assistant

As a Virtual Assistant, you will be responsible for providing administrative, technical, or creative assistance to clients remotely. The course may teach you the skills you need to provide virtual assistant services.

See salaries and explore the career path for Virtual Assistant

Business Analyst

As a Business Analyst, you will be responsible for analyzing business processes and identifying ways to improve them. The course may teach you the skills you need to analyze business processes.

See salaries and explore the career path for Business Analyst