Brand Identity for Ecological Brand using Adobe Illustrator from Coursera

By the end of this project, a brand identity for an Eco-friendly brand called Green Steps will be designed. So as a result, in this brand identity, a logo and its variations, a pattern and a color palette will be designed. Then these brand elements will be implemented on a mock-up of the grocery bag, letterhead, envelope, notebook, business card, tablet, and employee tag. Then the final stage will be designing a mood-board that includes all the brand elements and the mock-up of the grocery bag. This is to showcase the client the brand’s mood and how the final outcome will look like at the end. This project is for intermediate graphic designers that are interested in branding and logo designing, who already have the basics of Adobe illustrator. As a designer, learning to create a brand identity will help you in your career, as everyday new brands are willing to join the market and need the help of designers to create a unique identity to their brands, in order to be able to stand up in the market. Moreover, implementing this brand identity on a mock-up and a mood-board will help you as designer to present your ideas and designs to the client, thus giving them a realistic image on the brand’s final outcome.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Reinforces foundational knowledge for intermediate-level graphic designers

Emphasizes branding and logo design, valuable skills for graphic designers

Enhances designers' abilities to present ideas effectively through mock-ups and mood-boards

Focuses on Adobe Illustrator, a widely-used industry-standard software

Requires familiarity with Adobe Illustrator, limiting accessibility for beginners

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Brand Identity for Ecological Brand using Adobe Illustrator with these activities:

Review Basic Design Principles

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Refreshes understanding of fundamental design concepts essential for effective brand identity creation.

Browse courses on Design Principles

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Revisit the principles of balance, contrast, proximity, alignment, and repetition.
Study examples of well-designed logos and brand identities.
Analyze the application of these principles in successful brand identity designs.

Inspiration Board

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Helps visualize the desired mood and aesthetic of the brand.

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Collect images, colors, textures, and other elements that reflect the brand's personality.
Organize the elements on a digital or physical board.
Analyze the board to identify common themes and patterns that define the brand's visual style.

Review: Logo Design Love by David Airey

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Provides a comprehensive overview of logo design principles and best practices.

View Identity Designed: The Process: Research,... on Amazon

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Read the book actively, taking notes on key concepts and principles.
Analyze the examples provided in the book, identifying common design elements and techniques.
Create a mind map or sketch out ideas for your own logo design.

Five other activities

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Design Sketches and Drafts

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Enhances the development of visual ideas and allows for experimentation with different concepts.

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Brainstorm and sketch out initial ideas for the logo and brand elements.
Refine the sketches, experimenting with different variations and compositions.
Digitize the sketches using a design software, such as Adobe Illustrator.

Color Theory Exercises

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Strengthens understanding of color theory and its application in brand identity development.

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Create color swatches and experiment with different color combinations.
Study color harmonies and explore their effects on mood and perception.
Apply color theory to the development of the brand's color palette.

Mock-Up Design Tutorials

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Provides practical guidance on creating realistic mock-ups to visualize the brand identity in real-world applications.

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Find and download high-quality mock-up templates.
Import the brand's design elements into the mock-ups.
Adjust the mock-ups to showcase the brand identity in different contexts.

Develop a Brand Style Guide

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Ensures consistency in the application of the brand identity across all touchpoints.

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Document the brand's logo, color palette, typography, and other design elements.
Establish guidelines for the use of the brand identity in various applications, such as print, digital, and merchandise.
Create a visual reference guide that showcases the brand's identity and its applications.

Develop a Comprehensive Brand Identity

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Provides a comprehensive and practical approach to developing a cohesive and effective brand identity.

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Conduct research to understand the brand's target audience and market positioning.
Design the brand's logo, color palette, typography, and other visual elements.
Develop a brand style guide to ensure consistency in the application of the brand identity.
Implement the brand identity across various touchpoints, such as packaging, website, and social media.
Evaluate the effectiveness of the brand identity and make adjustments as needed.

Career center

Learners who complete Brand Identity for Ecological Brand using Adobe Illustrator will develop knowledge and skills that may be useful to these careers:

Brand Manager

A Brand Manager helps develop and implement marketing strategies for a brand or a product. This includes developing the brand's identity, positioning, and messaging and creating and executing marketing campaigns. This course on Brand Identity for Ecological Brands will be helpful to the Brand Manager in understanding how to create a strong brand identity that resonates with consumers. Based on the information given, the Brand Manager will learn the elements of a good visual brand identity for ecological brands.

See salaries and explore the career path for Brand Manager

Design Director

A Design Director leads a team of designers in developing and implementing design solutions for a variety of clients. This includes developing brand identities, marketing materials, and website design. This course on Brand Identity for Ecological Brands will help build a foundation for a Design Director in understanding the principles of brand identity and how to create a strong brand identity for ecological brands.

See salaries and explore the career path for Design Director

Brand Strategist

A Brand Strategist develops and implements brand strategies for a variety of clients. This includes developing brand identities, positioning brands, and creating brand messaging. This course on Brand Identity for Ecological Brands will help build a foundation for a Brand Strategist in understanding the principles of brand identity and how to create a strong brand identity for ecological brands.

See salaries and explore the career path for Brand Strategist

Graphic designer

A Graphic Designer creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course on Brand Identity for Ecological Brands will help build a foundation for a Graphic Designer in understanding the principles of brand identity and how to create a strong brand identity for ecological brands.

See salaries and explore the career path for Graphic designer

Marketing Manager

A Marketing Manager plans and executes marketing campaigns to promote products or services. This includes developing marketing strategies, creating marketing materials, and managing marketing budgets. This course on Brand Identity for Ecological Brands will be helpful to the Marketing Manager in understanding how to create a strong brand identity that resonates with consumers. Based on the information given, the Marketing Manager will learn the elements of a good visual brand identity for ecological brands.

See salaries and explore the career path for Marketing Manager

Marketing Specialist

A Marketing Specialist helps develop and implement marketing strategies and campaigns for a variety of clients. This includes creating marketing materials, managing marketing budgets, and analyzing marketing data. This course on Brand Identity for Ecological Brands will be helpful to the Marketing Specialist in understanding how to create a strong brand identity that resonates with consumers. Based on the information given, the Marketing Specialist will learn the elements of a good visual brand identity for ecological brands.

See salaries and explore the career path for Marketing Specialist

Public relations manager

A Public Relations Manager develops and implements public relations campaigns to promote a company or organization. This includes developing media relations strategies, creating press releases, and managing social media accounts. This course on Brand Identity for Ecological Brands may be useful to a Public Relations Manager in understanding how to create a strong brand identity that resonates with the public.

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Product Designer

A Product Designer designs and develops products, taking into account the needs of the user, the manufacturing process, and the overall brand strategy. This course on Brand Identity for Ecological Brands may be useful to a Product Designer in understanding how to create a brand identity that is consistent with the product's design and how to create a brand identity that appeals to the target market.

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Social Media Manager

A Social Media Manager develops and executes social media strategies for a variety of clients. This includes creating social media content, managing social media accounts, and analyzing social media data. This course on Brand Identity for Ecological Brands may be useful to a Social Media Manager in understanding how to create a strong brand identity that resonates with social media users.

See salaries and explore the career path for Social Media Manager

Web Designer

A Web Designer designs and develops websites. This includes creating website layouts, writing code, and optimizing websites for search engines. This course on Brand Identity for Ecological Brands may be useful to a Web Designer in understanding how to create a brand identity that is consistent with the website design and how to create a brand identity that appeals to the target audience.

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Project Manager

A Project Manager plans and executes projects, ensuring that they are completed on time, within budget, and to the required quality standards. This course on Brand Identity for Ecological Brands may be useful to a Project Manager in understanding how to manage a branding project and how to ensure that the project meets the needs of the client.

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Creative Director

A Creative Director leads a team of designers and artists in developing creative concepts and designs for a variety of media, including advertising, marketing, and branding. This course on Brand Identity for Ecological Brands may be useful to a Creative Director in expanding their skillset beyond the design and execution of advertising campaigns into the more focused area of brand identity.

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Sales Manager

A Sales Manager leads a team of salespeople in selling products or services to customers. This includes developing sales strategies, managing sales budgets, and training sales staff. This course on Brand Identity for Ecological Brands may be useful to a Sales Manager in understanding how to create a brand identity that appeals to the target market and how to use branding to close sales.

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User Experience Designer

A User Experience Designer designs and develops user interfaces for websites, apps, and other digital products. This includes conducting user research, creating wireframes, and prototyping designs. This course on Brand Identity for Ecological Brands may be useful to a User Experience Designer in understanding how to create a brand identity that is consistent with the user experience and how to create a brand identity that is easy to use.

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Art Director

An Art Director helps lead a team of artists in developing designs for products, publications, and online media. This course on Brand Identity for Ecological Brands will help build a foundation for the Art Director in understanding how customers interact with branding and how this is reflected in the design of marketing materials. Based on the information given, the Art Director will learn the elements of a good visual brand identity for ecological brands.

See salaries and explore the career path for Art Director