Small Business Lead Generation from Udemy

Simply THE BEST"

Landing new clients to grow your business doesn't have to be nightmare...

There's a better way than cold calling and going to networking events that rarely yield meaningful results...yet for some reason people keep approaching growing their business this way. ?

In this course, I want to teach you how to connect with any potential client you want using cold emails.

Can you imagine being 1 click away for anyone that might benefit from your product or service? It's a pretty powerful place to be...and way more fun than picking up the phone to pitch yourself to someone who doesn't want to talk to you.

Whether you've tried cold emailing before or this is your first time, you're going to get a ton of value out of this course. Many people I've taught recoup their investment in less than 1 day of implementing the strategies I teach.

You'll learn things like:

How to create a clockwork system for developing new leads and prospects to grow your business
Places to find potential clients for your business
How to find the right person to reach out to at target businesses
8+ proven methods to find anyone's email address
How to think and write like a world class copywriter
9 Cold Email rules you should always follow
4 Things you should always avoid
Eight different cold email scripts you can use today
How to increase your response rate from prospects by 50% with one little tweak
When and how you should follow up with people you're reaching out to maximize efficiency
How to convert initial cold emails to meetings and handle rebuttals like "we don't have the money", "this isn't a good fit," or "we already work with a competitor"

Does having a crystal clear understanding of all of these things sound like it would supercharge your business?

If you're not convinced, look no further than my Cold Emailing For Startups Course. It's been taken by over 11,000 students and has an average 5 star review.

I created this course because many people who took this course wanted more, and a greater focus on applying these strategies if you weren't building a technology startup.

This course is perfect for you if:

You have a freelancing, consulting, or small business
Your customers are often small businesses, local companies or targeted individuals
You want to learn how to connect with anyone to pitch your product or service
You're tired of trying to drum up business with cold calls and ineffective networking events

No matter who you are, I guarantee you'll learn at least one thing from this class (see the testimonials above for proof).

I will personally respond to any questions you may have as you go through the material so there's no worry if you're not sure how to take all of the information and apply it to your life. So sign up now.

Talk soon,

Scott Britton

P.S. The $197 price is an initial offering to build the students and positive reviews.

I believe being able to start a dialogue with anyone in the world is worth way more than 30 cents a day for the next year so I plan on raising the price in the near future. If you want to take advantage of the initial price, I'd sign up sooner than later (Like now. )

What's inside

Learning objectives

By the end of this course, you'll learn exactly how to connect with new clients using cold emails to grow your business

You'll learn a system you can use on a regular basis to constantly drum up new business

By the end of this course, you'll learn exactly how to connect with new clients using cold emails to grow your business
You'll learn a system you can use on a regular basis to constantly drum up new business

Syllabus

Setting Up A System to Find and Connect With New Clients

Course Introduction

Introduce Yourself!

Prospecting 101

Setting Yourself Up For Success

Establishing A Prospecting Schedule

Identifying Companies For Your Hitlist

Building Your Hitlist

Using Your Personal Network

Popular Directory Sites

Competitor Sites

Award Winners

Forums and Online Communities

Mining LinkedIn

Finding the Correct Person to Email

The Importance of Finding the Right Stakeholder

Company Websites

Informational Cold Calls

Articles and Press Releases

Twitter and Facebook

How to Find Anyone's Email Address

Why Email First?

Rapportive

Mailtester

Facebook

Manta.com

Jigsaw Data.com

Emails for Corporations

Snapbird, Toofr

Cold Call, Register.com, Slideshare, Google

What About LinkedIn Messages?

What About Website Forms?

How to Improve Your Email Copy and Writing

Applying the Copywriters Mindset To Cold Emails

Crafting Effective Subject Lines

Making Sure You Address Prospects Appropriately

Critical Cold Email Rules to Always Follow

Effective Length, Tone, and First Sentences

Personalization

Spacing and Formatting

Company Email Address and Signature

The Importance of Your Website

Limited Information Mindset

Handling Info@ Email Addresses

Exclamation Points & Smiley Faces

Cold Email Habits and Practices You Must Avoid

Best Practices for Attachments, Vocabulary, and Punctuation

Avoiding Assumptive Time Commitments

Specific Phrases to Avoid

Cold Email Scripts and Templates

Formula Mindset and Success Process

The Bandage Email Formula

Create An Interal Referral

The Personalized Screencast

The Custom HTML Attachment

Event Based Cold Emails

The Dialogue Builder

The Aha Research Formula

The Free Value Lead

Handling Rebuttals and How to Convert Initial Dialogues to Meetings

Converting Emails into Meetings

Handling When People Ask For More Information

Handling When Prospects Don't Respond

How to Handle We Work With A Competitor Rebuttal

Overcoming Lack of Budget or Resources

Keeping Prospects Warm Even if They Say No

Handling "This Isn't A Priority Right Now"

No Explanation on Why They're Not Interested

More Resources and Continuing Education

Section 9: Course Lecture PDFs

Section 1

Section 2

Section 3

Section 4

Section 5

Section 6

Section 7

Section 8

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops cold emailing skills, which are core skills for business growth

Taught by Scott Britton, who are recognized for their work in business growth

Examines proven methods to find anyone's email address, which is highly relevant to business growth

Teaches how to convert initial cold emails to meetings, which is highly relevant to business growth

Strong fit with a particular audience: freelancers, consultants, small businesses

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Small Business Lead Generation with these activities:

Create a Repository of Cold Email Templates

Show steps

Organize and maintain a collection of effective cold email templates for different purposes, ensuring you have ready-to-use resources for your outreach.

Browse courses on Email Marketing

Show steps

Gather email templates from various sources.
Categorize and organize the templates.
Review and select the most effective templates for your needs.

Read 'The Sales Acceleration Formula' by Mark Roberge

Show steps

Gain insights into the strategies and techniques used by successful sales teams to generate leads and close deals.

View The Sales Acceleration Formula: Using Data,... on Amazon

Show steps

Read the book thoroughly.
Identify key takeaways and apply them to your cold emailing approach.

Watch Tutorials on Cold Email Best Practices

Show steps

Learn from experts in cold emailing to enhance your knowledge and improve the effectiveness of your outreach.

Browse courses on Email Marketing

Show steps

Find tutorials on reputable platforms.
Watch and take notes on key takeaways.
Apply the techniques in your own cold emails.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Practice Cold Email Outreach

Show steps

Practice sending cold emails to potential clients to gain familiarity with the process and improve your writing skills.

Show steps

Create a list of potential clients.
Craft a compelling email subject line.
Personalize the email body.
Include a clear call to action.
Track and follow up on your emails.

Attend Industry Events and Meetups

Show steps

Connect with other professionals in your field, learn about industry trends, and expand your network, which can lead to potential client referrals.

Browse courses on Networking

Show steps

Research and identify relevant events.
Prepare an elevator pitch.
Attend the event and engage with attendees.

Write a Blog Post or Article on Cold Email Outreach

Show steps

Share your knowledge and experience with cold emailing by creating a blog post or article, thus reinforcing your understanding and establishing yourself as an expert.

Browse courses on Email Marketing

Show steps

Choose a specific topic related to cold email outreach.
Research and gather information.
Write a well-structured and informative article.
Promote your article on relevant platforms.

Contribute to Open-Source Cold Email Tools

Show steps

Gain hands-on experience with cold email technology, contribute to the community, and enhance your technical skills.

Browse courses on Open-Source

Show steps

Identify open-source cold email tools.
Review the documentation and codebase.
Find and fix bugs or contribute new features.

Career center

Learners who complete Small Business Lead Generation will develop knowledge and skills that may be useful to these careers:

Marketing Consultant

Marketing Consultants help businesses develop and execute marketing strategies. They work with clients to identify and develop new markets, and create and implement marketing campaigns. This course will help you develop the skills you need to succeed in this role, including how to write effective marketing copy, manage email campaigns, and use social media to reach your target audience.

See salaries and explore the career path for Marketing Consultant

Sales Consultant

Sales Consultants help businesses develop and execute sales strategies. They work with clients to identify and develop new markets, and create and implement sales plans. This course will help you develop the skills you need to succeed in this role, including how to find and qualify leads, close deals, and manage a sales team.

See salaries and explore the career path for Sales Consultant

Sales Manager

A Sales Manager is responsible for developing and executing sales strategies. They work with a team of salespeople to achieve sales goals. This course will help you develop the skills you need to succeed in this role, including how to find and qualify leads, close deals, and manage a sales team.

See salaries and explore the career path for Sales Manager

Marketing Manager

As a Marketing Manager, you will generate new business and develop marketing strategies. You will work with a team to create and execute marketing campaigns. This course will help you develop the skills you need to succeed in this role, including how to write effective marketing copy, manage email campaigns, and use social media to reach your target audience.

See salaries and explore the career path for Marketing Manager

Product Manager

Product Managers develop and manage products. They work with a team to identify and develop new products, and create and implement product roadmaps. This course may be useful for Product Managers who want to learn how to use cold email to generate new leads and convert them into paying customers.

See salaries and explore the career path for Product Manager

Human Resources Manager

Human Resources Managers plan and execute human resources programs. They work with a team to recruit, hire, and develop employees. This course may be useful for Human Resources Managers who want to learn how to use cold email to generate new leads and convert them into paying customers.

See salaries and explore the career path for Human Resources Manager

Information Technology Manager

Information Technology Managers plan and execute information technology plans. They work with a team to manage the company's information technology systems.

See salaries and explore the career path for Information Technology Manager

Business Development Manager

Business Development Managers generate new business for companies. They work with a team to identify and develop new markets, and create and implement business development plans. This course may be helpful for Business Development Managers who want to learn how to use cold email to generate new leads.

See salaries and explore the career path for Business Development Manager

Customer Success Manager

Customer Success Managers work with customers to ensure that they are successful with the company's products or services. They help customers achieve their goals and identify opportunities for growth. This course may be useful for Customer Success Managers who want to learn how to use cold email to generate new leads and convert them into paying customers.

See salaries and explore the career path for Customer Success Manager

Account Manager

Account Managers maintain relationships with existing customers. They work with customers to understand their needs and ensure that they are satisfied with the company's products or services. This course may be useful for Account Managers who want to learn how to use cold email to generate new leads and convert them into paying customers.

See salaries and explore the career path for Account Manager

Financial Manager

Financial Managers plan and execute financial plans. They work with a team to manage the company's finances.

See salaries and explore the career path for Financial Manager

Operations Manager

Operations Managers plan and execute operations. They work with a team to ensure that operations are efficient and effective. This course may be useful for Operations Managers who want to learn how to use cold email to generate new leads and convert them into paying customers.

See salaries and explore the career path for Operations Manager

Project Manager

Project Managers plan and execute projects. They work with a team to ensure that projects are completed on time, within budget, and to the required quality standards. This course may be useful for Project Managers who want to learn how to use cold email to generate new leads and convert them into paying customers.

See salaries and explore the career path for Project Manager

Business Analyst

Business Analysts help businesses identify and solve problems. They work with clients to understand their business needs and develop solutions that will help them achieve their goals. This course may be useful for Business Analysts who want to learn how to use cold email to generate new leads.

See salaries and explore the career path for Business Analyst

Data Analyst

Data Analysts help businesses collect, analyze, and interpret data. They work with clients to identify trends and patterns that can help them make better decisions. This course may be useful for Data Analysts who want to learn how to use cold email to generate new leads.

See salaries and explore the career path for Data Analyst