Local Marketing 2025: Google My Business, SEO, Social Media from Udemy

Most effective strategies to promote a local business. Stop wasting your time on strategies that don't work and begin getting clients.

WHY I MADE THIS COURSE

Small business owners usually struggle with promoting their business. The first thing people usually think of for promotion are Instagram, Facebook, Twitter, fliers and business cards to promote their businesses. Those are fine, but there are so many other marketing strategies for local businesses that are more effective. This course shows you those much more effective strategies.

In addition to the course lectures, you get my help and advice. Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.

BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* My list of 50 business-success skills after you complete the course

* Be entered to get chosen for my student of the month status and have your business featured

I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.

MONEY-BACK GUARANTEE

The local SEO course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed with local marketing just like I've done for thousands of my other students.

Invest in your future. Enroll now.

What's inside

Syllabus

Welcome to your local marketing journey

Watch this first: Let's ease into what we are going to do

Google local search result template that we will dominate your competition

In this section, I explain how to create a website for your local small business. In order to have a website, you need to choose a good domain name, so in this lecture, I explain how to find a good domain name for your business.

In this section I discuss how to create a WordPress website for your local small business by hiring freelancers from UpWork, or how to build your WordPress website on your own. Almost all small businesses need a website, and in this tutorial I explain how to get your own website in a few days cheaply or for free.

I might re-film this lecture in the near future to make it more practical. But for now, in this lecture I discuss the power of YouTube for local business marketing. I already covered this partially earlier in the course.

Did you realize that you can also rank YouTube videos in Google search? In fact, it is often much easier to get a video about your business to rank in Google search than it is for your website. In this tutorial I explain how to make a YouTube video rank in Google and do SEO for it on YouTube and Google SEO. A video can really boost your local small business marketing because videos can be very highly converting and easier to get views for that web pages.

We are starting a new section in our local business marketing course. This section is all about promoting your business on social media. Let's get started.

In this lecture I explain some proper and effective body language techniques for effective in person business networking to help you appear friendly and confident when you are out promoting your local business.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Covers Google My Business, which is essential for local businesses to manage their online presence and improve local search rankings

Explores SEO strategies, which are crucial for driving organic traffic to a local business's website and improving its visibility in search results

Includes a section on website creation, which is helpful for businesses that need to establish or improve their online presence

Features a section on Google Analytics 4, which is the latest version of Google's analytics platform and provides valuable insights into website traffic and user behavior

Discusses Yelp and other local directories, which are important platforms for local businesses to list their services and manage their online reputation

Includes a section on social media marketing, which is essential for engaging with customers and building brand awareness in the local community

Reviews summary

Practical local marketing strategies

According to learners, this course is a highly positive and practical guide, particularly useful for small business owners aiming to enhance their online presence. Students frequently highlight the step-by-step approach, especially for Google My Business optimization, and praise the instructor's exceptional responsiveness to questions. While some sections, particularly on social media or broader SEO, might be perceived as introductory or potentially require updates to fully reflect 2025 strategies, the course is seen as providing actionable strategies and a solid foundation for local marketing efforts that can be applied immediately.

Good foundational knowledge.

"Perfect for someone new to local online marketing."

"Explains concepts clearly for beginners."

"Provides a good overview if you're just starting out."

"Easy to follow even without prior marketing experience."

Learn tips you can use immediately.

"This course provides concrete steps I can apply right now."

"Learned practical strategies to promote my local business."

"Very actionable advice throughout the lessons."

"Tips are easy to implement for immediate results."

Excellent, practical GMB guidance.

"The GMB section alone is worth the price."

"Step-by-step guide for optimizing Google Business Profile."

"I immediately saw improvements after applying the GMB tips."

"Great practical steps for Google My Business."

Instructor is very quick and helpful.

"He actually answers questions... unlike other instructors."

"The instructor support is excellent and very helpful."

"Instructor responds to 99% of questions within 24 hours."

"His response time and assistance makes a huge difference."

Some content may need updating.

"A few sections feel slightly outdated in the fast-changing digital world."

"Given the '2025' title, I expected more cutting-edge info throughout."

"Some platforms and strategies evolve quickly; check for recent updates."

"Could benefit from updates reflecting the latest algorithm changes."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Local Marketing 2025: Google My Business, SEO, Social Media with these activities:

Review SEO Fundamentals

Show steps

Refresh your understanding of SEO principles to better grasp the local SEO strategies taught in the course.

Browse courses on Local SEO

Show steps

Read articles or watch videos explaining basic SEO concepts.
Take a short online quiz to test your knowledge.
Identify any knowledge gaps and focus on those areas.

Keyword Research Practice

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Improve your keyword research skills by practicing with different local business niches.

Show steps

Select a local business niche.
Use keyword research tools to identify relevant keywords.
Analyze the keywords and prioritize them based on search volume and competition.
Repeat the process with different niches to improve your skills.

Read 'Local SEO Secrets' by Greg Gifford

Show steps

Gain a deeper understanding of local SEO strategies and best practices.

View Putting Knowledge to Work on Amazon

Show steps

Obtain a copy of 'Local SEO Secrets'.
Read the book, taking notes on key concepts and strategies.
Apply the book's recommendations to your own local marketing efforts.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Optimize a Google My Business Profile

Show steps

Apply the course's teachings by optimizing a real Google My Business profile for a local business.

Show steps

Identify a local business that needs GMB optimization.
Claim or create a Google My Business profile for the business.
Optimize the profile based on the course's recommendations.
Track the profile's performance and make adjustments as needed.

Write a Blog Post on Local SEO

Show steps

Solidify your understanding of local SEO by writing a blog post explaining key concepts and strategies.

Show steps

Choose a specific local SEO topic to focus on.
Research the topic and gather relevant information.
Write a clear and concise blog post explaining the topic.
Publish the blog post on your website or a relevant platform.

Read 'The Art of SEO' by Enge, Spencer, Stricchiola

Show steps

Expand your knowledge of SEO beyond local strategies.

View The Art of SEO on Amazon

Show steps

Obtain a copy of 'The Art of SEO'.
Read the book, focusing on chapters relevant to local SEO.
Apply the book's recommendations to your local marketing efforts.

Local SEO Audit Report

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Assess a local business's online presence and identify areas for improvement.

Show steps

Choose a local business to audit.
Analyze the business's website, Google My Business profile, and online citations.
Identify areas where the business can improve its local SEO.
Create a report summarizing your findings and recommendations.

Career center

Learners who complete Local Marketing 2025: Google My Business, SEO, Social Media will develop knowledge and skills that may be useful to these careers:

Small Business Owner

As a Small Business Owner, you are responsible for all aspects of your business, including marketing. This course is tailored to Small Business Owners who want to promote their business effectively without wasting time on ineffective strategies. The course provides practical guidance on optimizing Google My Business, improving local SEO, and leveraging social media. It teaches you how to build a website, conduct keyword research, and manage your online reputation. This course gives small business owners the tools and knowledge to take control of their local marketing efforts and grow their business.

See salaries and explore the career path for Small Business Owner

Local SEO Specialist

A Local SEO Specialist concentrates on optimizing online presence for businesses within a specific geographic area. This course directly addresses the core strategies needed for this role. The curriculum covers critical aspects of local SEO, such as dominating Google local search results, optimizing Google My Business profiles, and understanding local three pack ranking signals. Furthermore, the course helps Local SEO Specialists by examining how to get reviews for your Google Business listing and adding photos and videos, which enhances customer engagement. Learning to set up a local small business website, including choosing a domain name and building a WordPress site are also valuable skills taught by this course.

See salaries and explore the career path for Local SEO Specialist

Google My Business Manager

The Google My Business Manager is responsible for optimizing and managing a business's profile on Google My Business. This course is particularly helpful for Google My Business Managers, as it provides specific guidance on optimizing Google My Business profiles to dominate the local three pack Google map rankings. You'll understand how to fill out business profile details, add posts, and manage reviews to enhance customer engagement. The course also covers adding services and products to the profile and the impact of social media activity on rankings. This course is a must for anyone looking to master Google My Business.

See salaries and explore the career path for Google My Business Manager

Digital Marketing Consultant

A Digital Marketing Consultant advises businesses on how to effectively use digital channels to reach their target audience. This course is valuable for Digital Marketing Consultants because it covers essential strategies for promoting local businesses online. It emphasizes effective marketing strategies beyond traditional methods like Instagram and Facebook. The course helps consultants provide better advice through its coverage of Google My Business optimization, SEO, social media marketing, and website development. The insights into local search result templates, keyword research, and website conversion optimization are particularly useful for crafting effective digital marketing strategies.

See salaries and explore the career path for Digital Marketing Consultant

Social Media Manager

The Social Media Manager is responsible for creating and managing a company's social media presence. Social Media Managers should take this course so they may learn to integrate social media strategies with local SEO efforts. The course provides insights into how social media and brand activity impact local search rankings. You'll learn how to write better headlines to get higher social media post click throughs, how to use local groups and Facebook Marketplace, and how to implement Twitter marketing strategies. Specifically, modules on writing headlines for social media and leveraging platforms like Facebook and Twitter are invaluable tools for enhancing a local business’s visibility.

See salaries and explore the career path for Social Media Manager

Online Reputation Manager

An Online Reputation Manager focuses on monitoring and influencing the public perception of a business online. This course may be highly pertinent to Online Reputation Managers, especially its sections on managing reviews on platforms like Google and Yelp. The course explains how answering reviews can help rankings and customer engagement, and provides guidance on creating a great Yelp listing and managing reviews to rank organically. The course’s emphasis on building a positive online presence through various channels would help Online Reputation Managers effectively manage and improve a business's reputation.

See salaries and explore the career path for Online Reputation Manager

Local Business Consultant

The Local Business Consultant advises local businesses on various aspects of their operations, including marketing and business strategy. This course arms the Local Business Consultant with effective strategies to promote local businesses. The curriculum emphasizes Google My Business optimization, local SEO, and social media marketing. The Local Business Consultant can also learn about creating high conversion websites. By understanding these strategies, the Local Business Consultant can offer small businesses relevant advice.

See salaries and explore the career path for Local Business Consultant

Marketing Director

A Marketing Director oversees the planning and execution of marketing strategies for an organization. Taking this course makes them better equipped to guide their teams in local marketing efforts. This course provides valuable insights into local SEO strategies, Google My Business optimization, and social media marketing. It helps in setting website conversion goals, keyword selection, and link building. The case studies included are very helpful. The course arms marketing directors with the knowledge needed to develop and implement effective, locally focused marketing campaigns.

See salaries and explore the career path for Marketing Director

Freelance Marketer

A Freelance Marketer provides marketing services to clients on a contract basis. This course may be useful for Freelance Marketers as it offers strategies in the areas of local SEO, Google My Business, and social media marketing. The course's emphasis on practical, actionable strategies and its coverage of website creation and SEO make it a strong asset for freelance marketers looking to deliver results for local business clients. The course is directly applicable to the daily tasks of a Freelance Marketer helping local businesses grow.

See salaries and explore the career path for Freelance Marketer

SEO Copywriter

An SEO Copywriter specializes in writing website content that is optimized for search engines to improve organic search rankings. SEO Copywriters can take this course to delve more deeply into optimizing content for local businesses. The course covers keyword research, on-page SEO techniques, and how to write effective title and description meta tags. Learning how to create citations and backlinks for local businesses are also valuable skills this course teaches. This course would help SEO copywriters create more effective content that drives local search traffic.

See salaries and explore the career path for SEO Copywriter

Content Marketing Specialist

A Content Marketing Specialist focuses on creating and distributing valuable content to attract and engage a target audience. This course may be useful for Content Marketing Specialists by enhancing their understanding of local SEO strategies and the types of content that resonate with local audiences. The course’s sections on adding posts to Google My Business, creating engaging social media content, and optimizing website content for local keywords are particularly relevant. The course provides a solid understanding of how to tailor content to attract local customers and improve search engine rankings.

See salaries and explore the career path for Content Marketing Specialist

Paid Advertising Specialist

A Paid Advertising Specialist manages and optimizes paid advertising campaigns across various platforms. This course may be valuable for Paid Advertising Specialists because it addresses running Google local ads and three pack ads. The course’s content on Google Analytics 4 can help improve their skill at tracking campaign performance and making data-driven decisions. This course equips Paid Advertising Specialists with expertise in local advertising strategies, allowing them to create more targeted and effective campaigns.

See salaries and explore the career path for Paid Advertising Specialist

Web Content Manager

A Web Content Manager oversees the creation, organization, and maintenance of content on a website. This course may be useful for Web Content Managers by enhancing their understanding of local SEO and website optimization techniques. The course offers help in the form of tutorials on setting up local small business websites, increasing website conversion, and conducting keyword research. The Web Content Manager will be better equipped to manage and optimize website content for local search.

See salaries and explore the career path for Web Content Manager

Community Manager

The Community Manager is responsible for building and managing a company’s online community. This course may appeal to Community Managers interested in leveraging local strategies to enhance community engagement. The course’s section on social media marketing provides insights into how to use platforms like Facebook and Twitter to connect with local audiences. The Community Manager will learn the importance of local groups and discussions taught in this course. This makes the Community Manager able to build and nurture a thriving local online community.

See salaries and explore the career path for Community Manager

Local Sales Representative

A Local Sales Representative focuses on selling products or services to customers within a specific geographic area. Taking this course enhances their ability to understand the local market and connect with potential customers online. The course’s content on local SEO, Google My Business, and social media marketing provides insights into how local businesses can improve their online presence and attract more customers. The Local Sales Representative may find modules, for example, on business networking, to be of particular use.

See salaries and explore the career path for Local Sales Representative

Local Marketing 2025

Google My Business, SEO, Social Media

What's inside

Syllabus

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Reviews summary

Practical local marketing strategies

Activities

Career center

Featured in The Course Notes

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