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Online Marketing Foundations

This course is part of a Learning Path (series of courses) called Become a Content Strategist.

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course also covers content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset.

LinkedIn Learning

Rating Not enough ratings
Length 3h 48m
Starts On Demand (None)
Cost $29
From LinkedIn Learning
Instructor Brad Batesole
Free Limited Content
Language English
Subjects Business Data Science
Tags Marketing Analytics

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Online Marketing Expert $64k

Online Marketing Consultant $66k

Online Marketing Coordinator $73k

Online Marketing $82k

Online Marketing Analyst $84k

Online Marketing Strategist $88k

Online Marketing Manager $92k

Online Marketing Specialist $93k

Senior Online Marketing $110k

Manager, Online Marketing $110k

Manager of Online Marketing $118k

Marketing Manager, Online $126k

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LinkedIn Learning

Rating Not enough ratings
Length 3h 48m
Starts On Demand (None)
Cost $29
From LinkedIn Learning
Instructor Brad Batesole
Free Limited Content
Language English
Subjects Business Data Science
Tags Marketing Analytics