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Online Marketing Foundations

This course is a part of Become a Content Strategist, a 13-course Learning Path series from LinkedIn Learning.

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course also covers content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset.

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    LinkedIn Learning

    Rating Not enough ratings
    Length 3h 48m
    Starts On Demand (Start anytime)
    Cost $29/month (Access to entire library- free trial available)
    From LinkedIn Learning
    Instructor Brad Batesole
    Download Videos Only via the LinkedIn Learning mobile app
    Language English
    Subjects Business Data Science
    Tags Marketing Analytics

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    Careers

    An overview of related careers and their average salaries in the US. Bars indicate income percentile.

    Online Marketing Representative $50k

    Marketing Coordinator, Online $52k

    Online Marketing Manager 1 $58k

    Online Marketing Designer $61k

    Coordinator, Online Marketing $72k

    Online Marketing Freelancer $74k

    Online Marketing Champion $76k

    Online and Marketing Manager $80k

    Freelance Online Marketing $83k

    Online Marketing Professional $92k

    Online Marketing team $94k

    Manager - Online Marketing $143k

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    LinkedIn Learning

    Rating Not enough ratings
    Length 3h 48m
    Starts On Demand (Start anytime)
    Cost $29/month (Access to entire library- free trial available)
    From LinkedIn Learning
    Instructor Brad Batesole
    Download Videos Only via the LinkedIn Learning mobile app
    Language English
    Subjects Business Data Science
    Tags Marketing Analytics