إدارة وسائل التواصل الاجتماعي from Coursera

تدربك هذه الدورة التدريبية على المهارات الضرورية المعنية بإنشاء المحتوى وإدارته.

وفيها تتعلم كيفية إنشاء منشورات فعالة على وسائل التواصل الاجتماعي، وكذلك كيفية ابتكار علامة تجارية راسخة لمساعدتك في تحقيق حضورك على وسائل التواصل الاجتماعي.

كما ستتعلم كيفية إرساء أساسات عملية مستمرة التقدم لإدارة المحتوى الذي تقدمه.

يشمل هذا إعداد تقويم للمحتوى، وإدارة منشوراتك والإشراف عليها، وتحليل البيانات للرؤى والتكرار لتحقيق التكامل، وكيفية زيادة فعالية المنشورات.

ستتم الدورة بتطبيق واقعي لمهاراتك من خلال إعداد مشروع لإدارة المحتوى.

بنهاية هذه الدورة التدريبية، ستتمكن من:

• تحقيق الحضور على وسائل التواصل الاجتماعي وإدارته

• إعداد صفحة فيسبوك للأعمال وحساب إنستغرام للأعمال

• فهم كيفية إنشاء محتوى للعرض على وسائل التواصل الاجتماعي والغرض منه

• إنشاء علامة تجارية وتبني أسلوب ملائم والإستراتيجية المستخدمة لتحقيق الحضور على وسائل التواصل الاجتماعي

• إدارة تقويم محتوى لتحقيق حضورك على وسائل التواصل الاجتماعي

• تقييم أداء المحتوى على وسائل التواصل الاجتماعي وتكرار ذلك على الأداء وتعزيزه

• إنشاء تقويم محتوى لتحقيق حضورك على وسائل التواصل الاجتماعي

• إدارة محتوى منصات التواصل الاجتماعي باستخدام البيانات الواقعية

هذه الدورة التدريبية مخصصة للأشخاص الراغبين في تعلم كيفية تحقيق حضور تجاري على وسائل التواصل الاجتماعي وإدارته، بما في ذلك إنشاء المحتوى والتفاعل والمشاركة مع العملاء على وسائل التواصل الاجتماعي وتقييم نتائج المنشورات المختلفة.

لا يلزم أن يتمتع المتعلمون بخبرة تسويقية، ولكن يجب عليهم التمتع بمهارات أساسية ذات صلة بتصفح الإنترنت والحرص على المشاركة والتواصل في وسائل التواصل الاجتماعي.

إن من شأن امتلاك حساب على فيسبوك أو إنستغرام المساعدة، وعلى نحو مثالي، أتم المتدربون بالفعل الدورة التدريبية الأولى (مقدمة في التسويق عبر وسائل التواصل الاجتماعي) في هذا البرنامج.

What's inside

Syllabus

تحقيق وجود علامتك التجارية على وسائل التواصل الاجتماعي

في الأسبوع الأول، ستتعلم كيفية تأسيس كيان لنشاطك التجاري على وسائل التواصل الاجتماعي، وممارسة القيام بذلك، وكيفية إنشاء علامة تجارية باستخدام إطار عمل العلامة التجارية EPIC.

محتوى الوسائل الاجتماعية

ستتعلم هذا الأسبوع عناصر المنشور وكيفية إنشائهم للأعمال التجارية باستخدام النصوص والصور بشكل فعال.

إدارة المحتوى على وسائل التواصل الاجتماعي

ستتعلم في هذا الأسبوع كيفية تحديد ما تنشره وتدير المحتوى الذي تقدمه. ستتعلم أيضًا كيفية الإشراف على محادثات المنصات الاجتماعية وستتمرن على إنشاء تقويم محتوى.

تقييم جهودك

ستتعلم في هذا الأسبوع كيفية تقييم جهود التسويق عبر وسائل التواصل الاجتماعي وتحسينها. ستتمرن على استخدام بيانات من العالم الحقيقي لتحسين منشوراتك وتحفيز جهودك.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides tools for social media content creation and management

Concentrates on Facebook and Instagram among social media platforms

Taught by Anke Audenaert, an expert in social media marketing

Reviews summary

Comprehensive social media management training

This training fully prepares you with the skills needed to create and manage content that will increase your social media presence and engagement.

Provides opportunities to apply your skills through a content management project

"This course will be hands-on by applying your skills as you work on a content management project."

Teaches how to create engaging and effective content

"You will learn how to create effective social media posts and how to develop a strong brand to help you build your social media presence."

Guides you in developing a strong and recognizable brand

"You will learn how to create effective social media posts and how to develop a strong brand to help you build your social media presence."

Covers all aspects of social media management

"This course trains you on the necessary skills involved in content creation and management."

"You will learn how to create effective social media posts and how to develop a strong brand to help you build your social media presence."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in إدارة وسائل التواصل الاجتماعي with these activities:

Review goals and tasks

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Prepare for success by reviewing your personal and professional goals and tasks for the course.

Browse courses on Content Marketing

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Set aside time to review goals
Identify goals and tasks
Prioritize goals and tasks
Create a plan to achieve goals and tasks

Learn from Facebook’s Small Business Guide

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Expand your knowledge of social media marketing with Facebook’s Small Business Guide.

Browse courses on Content Marketing

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Navigate to Facebook’s Small Business Guide
Review the guide's content
Identify relevant sections for your learning
Take notes or highlight key points

Work with a peer to create a social media post

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Solidify your understanding by working with a peer to develop a social media post for a specific audience.

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Discuss your target audience
Brainstorm ideas for a social media post
Create a draft of the social media post
Peer review and give feedback

Two other activities

Expand to see all activities and additional details

Show all five activities

Create a personal social media marketing plan

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Develop your own tailored social media marketing plan to reinforce your understanding and practice applying your knowledge.

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Define your marketing goals
Identify your target audience
Choose the right social media platforms
Create a content calendar
Track your results and make adjustments

Build a mock social media strategy

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Create a mock social media strategy for a brands to implement creative best practices and test your understanding of all stages of content marketing.

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Define your target audience
Research your competitors
Develop a social media content strategy
Create a social media marketing calendar
Track and measure your results

Career center

Learners who complete إدارة وسائل التواصل الاجتماعي will develop knowledge and skills that may be useful to these careers:

Social Media Manager

As a Social Media Manager, you will be responsible for planning, developing, executing, and measuring social media campaigns. You will need to be able to create engaging content, build relationships with influencers, and track the results of your campaigns. The course "Social Media Marketing" will help you develop the skills you need to be successful in this role. You will learn how to create effective social media content, build a strong brand presence, and use data to measure the results of your campaigns. This course is a valuable resource for anyone who wants to start or advance a career in social media marketing.

See salaries and explore the career path for Social Media Manager

Digital Marketing Specialist

As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing campaigns. You will need to be able to create engaging content, track the results of your campaigns, and use data to optimize your campaigns. The course "Social Media Marketing" will help you develop the skills you need to be successful in this role. You will learn how to create effective social media content, build a strong brand presence, and use data to measure the results of your campaigns. This course is a valuable resource for anyone who wants to start or advance a career in digital marketing.

See salaries and explore the career path for Digital Marketing Specialist

Content Creator

As a Content Creator, you will be responsible for creating engaging content for social media, websites, and other platforms. You will need to be able to write well, take photos and videos, and edit content. The course "Social Media Marketing" will help you develop the skills you need to be successful in this role. You will learn how to create effective social media content, build a strong brand presence, and use data to measure the results of your campaigns. This course is a valuable resource for anyone who wants to start or advance a career in content creation.

See salaries and explore the career path for Content Creator

Community Manager

As a Community Manager, you will be responsible for building and managing online communities. You will need to be able to engage with customers, moderate discussions, and create a positive online experience. The course "Social Media Marketing" will help you develop the skills you need to be successful in this role. You will learn how to create effective social media content, build a strong brand presence, and use data to measure the results of your campaigns. This course is a valuable resource for anyone who wants to start or advance a career in community management.

See salaries and explore the career path for Community Manager

Public Relations Specialist

As a Public Relations Specialist, you will be responsible for managing the public image of a company or organization. You will need to be able to write press releases, manage media relations, and develop crisis communications plans. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to build a strong brand presence and manage online communications. This course is a valuable resource for anyone who wants to start or advance a career in public relations.

See salaries and explore the career path for Public Relations Specialist

Marketing Manager

As a Marketing Manager, you will be responsible for developing and executing marketing campaigns. You will need to be able to develop marketing strategies, manage budgets, and track the results of your campaigns. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to create effective social media campaigns and measure the results of your efforts. This course is a valuable resource for anyone who wants to start or advance a career in marketing.

See salaries and explore the career path for Marketing Manager

Sales Manager

As a Sales Manager, you will be responsible for leading a sales team and achieving sales goals. You will need to be able to develop sales strategies, motivate your team, and track the results of your efforts. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to generate leads and close deals. This course is a valuable resource for anyone who wants to start or advance a career in sales.

See salaries and explore the career path for Sales Manager

Customer Service Representative

As a Customer Service Representative, you will be responsible for providing customer service to customers. You will need to be able to answer questions, resolve complaints, and build relationships with customers. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to provide customer service and build relationships with customers. This course is a valuable resource for anyone who wants to start or advance a career in customer service.

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Web Developer

As a Web Developer, you will be responsible for designing and developing websites. You will need to be able to write code, design user interfaces, and optimize websites for search engines. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to promote your website and drive traffic to your site. This course is a valuable resource for anyone who wants to start or advance a career in web development.

See salaries and explore the career path for Web Developer

Graphic designer

As a Graphic Designer, you will be responsible for creating visual content for a variety of purposes. You will need to be able to design logos, brochures, websites, and other marketing materials. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to promote your work and build relationships with clients. This course is a valuable resource for anyone who wants to start or advance a career in graphic design.

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Photographer

As a Photographer, you will be responsible for taking photos for a variety of purposes. You will need to be able to capture images that tell a story and evoke emotions. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to promote your work and build relationships with clients. This course is a valuable resource for anyone who wants to start or advance a career in photography.

See salaries and explore the career path for Photographer

Event Planner

As an Event Planner, you will be responsible for planning and executing events. You will need to be able to manage budgets, timelines, and vendors. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to promote your events and build relationships with clients. This course is a valuable resource for anyone who wants to start or advance a career in event planning.

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Filmmaker

As a Filmmaker, you will be responsible for writing, directing, and editing films. You will need to be able to tell stories visually and evoke emotions. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to promote your work and build relationships with clients. This course is a valuable resource for anyone who wants to start or advance a career in filmmaking.

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Podcaster

As a Podcaster, you will be responsible for creating and hosting a podcast. You will need to be able to develop content, interview guests, and edit audio. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to promote your podcast and build relationships with listeners. This course is a valuable resource for anyone who wants to start or advance a career in podcasting.

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Writer

As a Writer, you will be responsible for writing content for a variety of purposes. You will need to be able to write clearly and concisely, and you will need to be able to tell stories that engage readers. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to promote your work and build relationships with readers. This course is a valuable resource for anyone who wants to start or advance a career in writing.

See salaries and explore the career path for Writer