Stakeholders
Stakeholders are individuals or groups who have an interest in a particular project, business, or organization. Understanding stakeholders' needs and interests is crucial because their involvement can have a significant impact on a project's development and execution. Different types of stakeholders may have opposing needs and interests, making it important to identify and address their concerns early on to minimize potential risks and frictions.
Recognizing Stakeholders
An organization's stakeholders can be internal or external. Internal stakeholders are those who have a direct relationship with the organization, such as employees, managers, and shareholders. External stakeholders are those who are affected by the organization's operations, such as customers, suppliers, and government agencies.
Identifying stakeholders can be done through brainstorming sessions and interviews. It is important to consider all potential stakeholders, even those who may not be immediately apparent.