May 1, 2024
Updated June 19, 2025
22 minute read
Navigating the Future: An Introduction to Demand Planning
Demand planning is a critical business process that involves forecasting future customer demand and then using those forecasts to guide the production, inventory, and distribution of products or services. At its core, it's about anticipating what customers will want, when they will want it, and how much of it they will require, ensuring that a company can meet this demand efficiently and profitably. It acts as a vital link in the supply chain, connecting various business functions to ensure a smooth flow of goods and services from production to the end consumer.
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Find a path to becoming a Demand Planning. Learn more at:
OpenCourser.com/topic/yhobov/demand
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Demand Planning.
Offers a rigorous and in-depth treatment of forecasting techniques, covering both theoretical foundations and practical applications. It is highly recommended for advanced practitioners and researchers seeking a deeper understanding of forecasting.
Provides a comprehensive overview of demand planning and forecasting methods and techniques, covering both traditional and advanced approaches. It is highly relevant for anyone seeking a deep understanding of the subject matter.
Introduces the Demand Driven Material Requirements Planning (DDMRP) framework, a revolutionary approach to supply chain management that focuses on demand variability and resilience. It is highly relevant for professionals seeking to implement DDMRP in their organizations.
Offers a concise and practical introduction to demand forecasting, making it suitable for beginners or those seeking a refresher on the topic. It covers essential concepts and techniques in a clear and accessible manner.
Provides a guide to implementing demand-driven principles in supply chain management, helping organizations improve inventory optimization and overall performance. It is particularly valuable for supply chain leaders and practitioners.
Explores the broader field of predictive analytics, which encompasses demand forecasting as a subset. It provides a comprehensive overview of various predictive techniques and their applications in different industries.
Covers supply chain design, which includes demand planning as a key element. It provides a comprehensive overview of supply chain management principles and practices, making it valuable for professionals seeking to understand the broader context of demand planning.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/yhobov/demand
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