About this Learning Path
Become a content marketer and create valuable, share-worthy content that inspires and drives customers to action. In this path, you'll learn the best practices for crafting an effective message and optimizing content for your brand.
- Learn to create valuable, relevant content that tells a story.
- Build an editorial calendar and write effective marketing copy.
- Craft shareable content for viral marketing.
| From | LinkedIn Learning |
|---|---|
| Hours | 9 |
| Instructors | C.C. Chapman, Dayna Rothman, Ian Lurie, Jonah Berger, Martin Waxman |
| Language | English |
| Subjects | Business Data Science |
Similar Courses
Sorted by relevance
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Digital Content Marketer $47k
Outside Marketer $54k
Marketer/Painter $61k
In Store Marketer $64k
Inbound Marketer $65k
Merchant and Marketer $65k
Web Content Writer and Digital Marketer $67k
Freelance Social Media and Content Marketer $69k
Email Marketer $85k
Strategic Marketer $98k
Corporate Marketer $162k
Principal Marketer $242k
Courses in this Learning Path
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
|
On Demand |
What is content marketing? Photos, words, audio, and video—everything you create to tell the story of your product or company online. It's not a new concept, but the tools have... LinkedIn Learning |
Save
|
|
On Demand |
Create messaging that breaks through to buyers and tells the story of your brand with content marketing. Expert Dayna Rothman explains fundamental content marketing concepts and... LinkedIn Learning |
Save
|
|
On Demand |
Content Marketing: Staying Relevant Your customers are multichannel and multidevice. They interact with you from their desktop and on their smartphones, over social media, through email, and on your website. They... LinkedIn Learning |
Save
|
|
On Demand |
Content Marketing: Podcasts and Audio Companies have used audio to connect to customers since the invention of the airwaves. Now, with podcasts, content marketers have a great anywhere, anytime way to reach their... LinkedIn Learning |
Save
|
|
On Demand |
Content Marketing: How to Podcast (You were viewing this course) Podcasting is a great way to promote a brand or build a following. In this course, public relations and social media expert Martin Waxman shows you how to create a successful... LinkedIn Learning |
Save
|
|
On Demand |
Contents:Introduction1. Defining Blogging for Business2. Designing and Developing Your Blog3. Creating Your Blog Content4. Promoting and Measuring Your BlogConclusion LinkedIn Learning |
Save
|
|
On Demand |
Whether you build them in PowerPoint, Keynote, or an online platform like SlideShare, it's the quality of your slides that determines whether the audience hears your message—or... LinkedIn Learning |
Save
|
|
On Demand |
Content Marketing: Newsletters Long live email. While rumors of its death persist, the email newsletter is actually thriving. Customers like seeing something concrete, curated, and well written show up in their... LinkedIn Learning |
Save
|
|
On Demand |
Great visuals make content more engaging and share worthy. In this short course, content marketing expert C.C. Chapman, author of the best-selling LinkedIn Learning |
Save
|
|
On Demand |
Learning to Write Marketing Copy Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your... LinkedIn Learning |
Save
|
|
On Demand |
Jonah Berger on Viral Marketing Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling bookContents:Introduction1.... LinkedIn Learning |
Save
|
| From | LinkedIn Learning |
|---|---|
| Hours | 9 |
| Instructors | C.C. Chapman, Dayna Rothman, Ian Lurie, Jonah Berger, Martin Waxman |
| Language | English |
| Subjects | Business Data Science |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Digital Content Marketer $47k
Outside Marketer $54k
Marketer/Painter $61k
In Store Marketer $64k
Inbound Marketer $65k
Merchant and Marketer $65k
Web Content Writer and Digital Marketer $67k
Freelance Social Media and Content Marketer $69k
Email Marketer $85k
Strategic Marketer $98k
Corporate Marketer $162k
Principal Marketer $242k
Similar Courses
Sorted by relevance
