About this Specialization
This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.
| From | National University of Singapore via Coursera |
|---|---|
| Hours | 146 |
| Instructors | Iccha Basnyat, Mohan Dutta, Tracy Loh |
| Language | English |
| Subjects | Business Social Sciences |
Similar Courses
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Public Relations 2 $44k
Public Relations 3 $45k
Temporary Public Relations $47k
Regional Public Relations $57k
Government & Public Relations $59k
Public Relations Liaison $64k
Retired Public Relations $66k
Public Relations Fellow $70k
Public Relations Expert $73k
Public Relations Executive $74k
Communications & Public Relations $79k
Communications and Public Relations $87k
Courses in this Specialization
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
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May |
Introduction to Public Relations What is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature... Coursera | National University of Singapore |
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Aug |
Perhaps you are familiar with research. You might have learned about research or maybe you conduct research in your life. How is that different from research in Public Relations... Coursera | National University of Singapore |
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May |
Public Relations Campaigns (You were viewing this course) One of the most widely implemented and exciting areas of Public Relations is Public Relations Campaigns. What are PR campaigns and what are the best practices for putting together... Coursera | National University of Singapore |
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May |
Social Media in Public Relations Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and... Coursera | National University of Singapore |
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Jun |
The capstone project will be a strategic plan. Students will be given a specific problem and will be asked to conduct a situation analysis based on research, which will then serve... Coursera | National University of Singapore |
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| From | National University of Singapore via Coursera |
|---|---|
| Hours | 146 |
| Instructors | Iccha Basnyat, Mohan Dutta, Tracy Loh |
| Language | English |
| Subjects | Business Social Sciences |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Public Relations 2 $44k
Public Relations 3 $45k
Temporary Public Relations $47k
Regional Public Relations $57k
Government & Public Relations $59k
Public Relations Liaison $64k
Retired Public Relations $66k
Public Relations Fellow $70k
Public Relations Expert $73k
Public Relations Executive $74k
Communications & Public Relations $79k
Communications and Public Relations $87k
Similar Courses
Sorted by relevance
