About this Specialization
Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.
| From | ESSEC Business School, University of Illinois at Urbana-Champaign via Coursera |
|---|---|
| Hours | 76 |
| Instructors | Peter O'Connor, Oktay Urcan, David Turnbull, Alex Slors, Brendan May, Lennert De Jong, Martin Soler, Nicolas Graf, Augustin Cacot, Nathaniel Green |
| Language | English |
| Subjects | Business |
Similar Courses
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Hospitality Clerk $28k
Hospitality/Sales $46k
Hospitality Ambassador $47k
Broker - Hospitality $47k
Catering/Hospitality $47k
Beverage and Hospitality $53k
Hospitality 2 $61k
Hospitality Engineer $62k
Hospitality Guru $63k
Hospitality 3 $66k
Hospitality Accountant $66k
Principal Hospitality $153k
Courses in this Specialization
Listed in the order in which they should be taken
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Jul |
The fundamentals of hotel distribution In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you... Coursera | ESSEC Business School |
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Jul |
The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the... Coursera | ESSEC Business School |
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Jul |
Demand management: Breaking down today’s commercial silos (You were viewing this course) The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and... Coursera | ESSEC Business School |
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Jun |
Hôtel “De l'étoile” - a hotel in crisis? In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a... Coursera | ESSEC Business School, University of Illinois at Urbana-Champaign |
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| From | ESSEC Business School, University of Illinois at Urbana-Champaign via Coursera |
|---|---|
| Hours | 76 |
| Instructors | Peter O'Connor, Oktay Urcan, David Turnbull, Alex Slors, Brendan May, Lennert De Jong, Martin Soler, Nicolas Graf, Augustin Cacot, Nathaniel Green |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Hospitality Clerk $28k
Hospitality/Sales $46k
Hospitality Ambassador $47k
Broker - Hospitality $47k
Catering/Hospitality $47k
Beverage and Hospitality $53k
Hospitality 2 $61k
Hospitality Engineer $62k
Hospitality Guru $63k
Hospitality 3 $66k
Hospitality Accountant $66k
Principal Hospitality $153k
Similar Courses
Sorted by relevance
