About this Specialization
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, you’ll get to practice your new skills through hands-on projects in every course, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.
| From | Facebook, Meta via Coursera |
|---|---|
| Hours | 146 |
| Instructors | Anke Audenaert, Daniel Kob |
| Language | English |
| Subjects | Business |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Social Media Analyst 3 $24k
Social Media/ Blogger $33k
Social Media Host $33k
Social Media Adviser $35k
Mobile & Social Media $36k
Social Media Expert $41k
Media & Social Planner $44k
Social Media Researcher $45k
Associate Social Media $54k
Social Media Evangelist $75k
Digital Social Media $90k
Social Media SME $154k
Courses in this Specialization
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
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Jul |
Introduction to Social Media Marketing (You were viewing this course) This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that... Coursera | Facebook, Meta |
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Jul |
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you... Coursera | Facebook, Meta |
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Jul |
Fundamentals of Social Media Advertising This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how... Coursera | Facebook, Meta |
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Jul |
This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement... Coursera | Facebook, Meta |
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Jul |
Measure and Optimize Social Media Marketing Campaigns This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to... Coursera | Facebook, Meta |
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| From | Facebook, Meta via Coursera |
|---|---|
| Hours | 146 |
| Instructors | Anke Audenaert, Daniel Kob |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Social Media Analyst 3 $24k
Social Media/ Blogger $33k
Social Media Host $33k
Social Media Adviser $35k
Mobile & Social Media $36k
Social Media Expert $41k
Media & Social Planner $44k
Social Media Researcher $45k
Associate Social Media $54k
Social Media Evangelist $75k
Digital Social Media $90k
Social Media SME $154k
Similar Courses
Sorted by relevance
