Digital Commerce Reinventing Business Models from edX

This course will be composed by four weeks, in each one the student will have the possibility to analyze different perspectives about the rationale of businesses and how they innovate their way to satisfy the expectations of their customers.

Analyzing different business models worldwide and understanding the impact of new technologies in the way companies are making businesses, how the digital waves have been changing and facing new challenges for the business people, and the way to provide in a continuous improvement way value creation to the entire market.
Learning about waterfall project management techniques and their counterpart, the agile development way of work. Why each of them have their own reason, and how you could take advantage of each of them.
Understanding the growth hacking concept through different examples, and think about the detection of how to decrease the number of steps to create growth in your market.
Enriching the needs about why branding is part of the backbone of any digital strategy, understanding why old-fashion techniques could even apply for the digital world, at the end, we still humans making business with other humans.
Analyzing the whys about customer engagement through customer satisfaction and how to change the mindset of an organization to become more customer-centric.
Detecting effective digital campaigns and see different online platforms, understanding why they could leverage any kind of requirements from your own market.

What's inside

Learning objectives

Analyze different perspectives about how companies approach to customers and how they innovate to satisfy customers expectations.
Agile development for marketing strategies and best practices to decrease the number of steps to create presence in your market.

Understand the importance of having a customer-oriented organization.
Compare effective digital campaigns through different platforms.

Analyze different perspectives about how companies approach to customers and how they innovate to satisfy customers expectations.
Agile development for marketing strategies and best practices to decrease the number of steps to create presence in your market.
Understand the importance of having a customer-oriented organization.
Compare effective digital campaigns through different platforms.

Syllabus

Global Business Models by Technological Growth

Digital Waves

Value Creation

The Impact of Agile and Growth Hacking in Business

Agile Mentality

Growth Hacking

Digital Branding and Customer Engagement

Digital Branding

Customer Engagement

Develop an Effective Digital Commerce Presence

Digital Commerce

Online Platforms

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores a range of international and technological business model applications

Provides an overview of traditional and modern project management techniques, aiding learners in understanding the flexibility and benefits of each

Focuses on fostering a customer-centric approach in organizations, addressing the importance of customer satisfaction

Examines the concept of growth hacking as a means to reduce steps and increase market presence

Highlight the significance of branding within digital strategies and its influence on human-to-human connections

Delves into effective digital campaigns across various online mediums, empowering learners to leverage diverse channels

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Commerce Reinventing Business Models with these activities:

Review value propositions in the digital era

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Sharpen your understanding of value propositions in the context of digital advancements to align with the syllabus topic on value creation.

Browse courses on Value Creation

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Read articles or case studies on successful value propositions in the digital space.
Analyze value propositions of leading digital companies.
Identify patterns and key elements that make value propositions effective in the digital context.

Engage in customer service role-play

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Develop empathy and enhance customer service skills through role-playing exercises, aligning with the course's focus on customer satisfaction.

Browse courses on Customer Engagement

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Pair up with a classmate or colleague.
Take turns acting as customers and customer service representatives.
Provide feedback and constructive criticism on each other's performance.

Agile development simulations

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Enhance your comprehension and practical application of agile development techniques, aligning with the course's focus on agile project management.

Browse courses on Agile Development

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Join online simulations or participate in mock sprints.
Work on hypothetical projects using agile methodologies.
Reflect on best practices and challenges faced during the simulations.

Four other activities

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Immerse yourself in digital branding techniques

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Expand your knowledge of digital branding strategies through guided tutorials, reinforcing the syllabus topic on digital branding.

Browse courses on Digital Branding

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Enroll in courses or workshops on digital branding.
Follow tutorials on branding tools and techniques.
Experiment with digital branding strategies on personal projects or online platforms.

Develop a digital growth hacking plan

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Apply growth hacking concepts and create a customized plan for a real or hypothetical business, aligning with the syllabus topic on growth hacking.

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Research industry best practices and case studies on growth hacking.
Identify target audience, pain points, and growth opportunities.
Develop a step-by-step growth hacking strategy.
Present the plan and justify its potential impact.

Participate in a digital marketing challenge

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Test your skills and gain hands-on experience in digital marketing by participating in a challenge, complementing the syllabus topic on effective digital campaigns.

Browse courses on Digital Marketing

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Find and register for relevant online marketing challenges.
Develop and execute a comprehensive digital marketing strategy.
Submit your results and receive feedback from industry professionals.

Contribute to open source digital marketing projects

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Enhance your practical skills and connect with the digital marketing community by contributing to open source projects, reinforcing the syllabus topic on effective digital campaigns.

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Identify and assess potential open source projects that align with your interests.
Reach out to project maintainers and express your desire to contribute.
Complete tasks and submit pull requests to contribute to the project.

Career center

Learners who complete Digital Commerce Reinventing Business Models will develop knowledge and skills that may be useful to these careers:

E-commerce Manager

E-commerce Managers are responsible for the planning and execution of an online store. They work to ensure that the website is easy to use and that customers have a positive shopping experience. The course's emphasis on digital commerce and online platforms may be particularly useful to E-commerce Managers.

See salaries and explore the career path for E-commerce Manager

Growth Hacker

Growth Hackers are responsible for finding creative ways to grow a company's customer base. They use a variety of techniques, from content marketing to social media advertising. This course may be useful for Growth Hackers because of its focus on growth hacking.

See salaries and explore the career path for Growth Hacker

Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with a company's products or services. They work to build relationships with customers and help them get the most value out of their purchases. The focus of Digital Commerce Reinventing Business Models on customer engagement and customer satisfaction would be a big help to those who want to become Customer Success Managers.

See salaries and explore the career path for Customer Success Manager

Marketing Manager

Marketing Managers are responsible for planning and executing marketing campaigns. They work to develop and implement strategies that will reach the target audience and achieve the desired results. This course may be useful for Marketing Managers because of its focus on digital commerce and customer engagement.

See salaries and explore the career path for Marketing Manager

Social Media Manager

Social Media Managers are responsible for creating and managing a company's social media presence. They work to build a community of followers and engage with customers on a regular basis. The course's focus on digital commerce and customer engagement would be particularly relevant to a Social Media Manager.

See salaries and explore the career path for Social Media Manager

Brand Manager

Brand Managers are responsible for the reputation and perception of a company's brand. They work to develop and maintain a consistent brand identity across all channels, from advertising to social media. This course would be especially useful for Brand Managers because of its focus on digital branding.

See salaries and explore the career path for Brand Manager

Sales Manager

Sales Managers are responsible for leading and managing a sales team. They work to develop and implement sales strategies that will achieve the desired results. This course may be useful for Sales Managers because of its focus on business models and value creation.

See salaries and explore the career path for Sales Manager

Business Analyst

Business Analysts are responsible for analyzing a company's business processes and identifying areas for improvement. They work with other departments to implement changes that will improve the efficiency and effectiveness of the business. This course may be useful for Business Analysts because of its focus on business models and value creation.

See salaries and explore the career path for Business Analyst

Product Marketing Manager

Product Marketing Managers champion the features and benefits of one or a group of products offered by their company. They collaborate with other departments such as engineering and design, but they are the ones responsible for aligning the product with the customer's needs. The course's focus on customer engagement and value creation would be particularly relevant to a Product Marketing Manager.

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Entrepreneur

Entrepreneurs start and run their own businesses. This course may be useful for Entrepreneurs because of its focus on business models and value creation.

See salaries and explore the career path for Entrepreneur

Digital Analyst

Digital Analysts are responsible for collecting and analyzing data about a company's digital marketing campaigns. They use this data to improve the effectiveness of the campaigns and to make better decisions about future marketing efforts. This course may be useful for Digital Analysts because of its focus on digital commerce and online platforms.

See salaries and explore the career path for Digital Analyst

User Experience (UX) Designer

UX Designers are responsible for the design and usability of websites and other digital products. They work to create a user-friendly experience that meets the needs of the user. The course's focus on customer engagement and customer satisfaction would be particularly relevant to a UX Designer.

See salaries and explore the career path for User Experience (UX) Designer

Content Marketer

Content Marketers are responsible for creating and distributing content that promotes a company's products or services. They work to attract and engage potential customers. The course's focus on digital branding and customer engagement may be useful for Content Marketers.

See salaries and explore the career path for Content Marketer

Consultant

Consultants provide advice and guidance to businesses on a variety of topics, including marketing, strategy, and operations. This course may be useful for Consultants because of its focus on business models and value creation.

See salaries and explore the career path for Consultant

Digital Marketing Manager

Digital Marketing Managers create and implement marketing campaigns on digital channels such as social media, email, and websites. Digital Commerce Reinventing Business Models may help you build a foundation in Agile development for marketing strategies which may lead to potential success as a Digital Marketing Manager.

See salaries and explore the career path for Digital Marketing Manager