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Brenda Aranda
and
Fernando Sierra Saavedra
This course will be composed by four weeks, in each one the student will have the possibility to analyze different perspectives about the rationale of businesses and how they innovate their way to satisfy the expectations of their customers.
Read more
This course will be composed by four weeks, in each one the student will have the possibility to analyze different perspectives about the rationale of businesses and how they innovate their way to satisfy the expectations of their customers.
Read more
This course will be composed by four weeks, in each one the student will have the possibility to analyze different perspectives about the rationale of businesses and how they innovate their way to satisfy the expectations of their customers.
- Learning about the new digital communication trends as Influencer Marketing, to analyze how the advertising is moving from professional studios to the bedroom of an influencer.
- Understanding about the main role of the digital footprint of a person but also of a brand in the digital ecosystem.
- Learning about the SEO Fundamentals and why searching is the key component of any digital strategy.
- Analyzing the impact of SEM Alignment through the usage of different techniques and campaigns.
- Thinking about the UI/UX point of view, and why is so challenging to accomplish the needs and requirements from a customer.
- Navigating through Social Media, and analyze the impact of each of them.
- Going deeper in the data world by data driven analytics and big data escalations from social media.
Register for this course and see more details by visiting:
OpenCourser.com/course/r4mnm0/digital
What's inside
Learning objectives
- Learn how to use influencer marketing and create the best strategy to approach your customer.
- Understand the importance of your brand in the digital ecosystem.
- Learn about the seo fundamentals.
- Analyze data curated from your social media strategies.
- Learn about ui/ux point of view.
- Learn how to use influencer marketing and create the best strategy to approach your customer.
- Understand the importance of your brand in the digital ecosystem.
- Learn about the seo fundamentals.
- Analyze data curated from your social media strategies.
- Learn about ui/ux point of view.
Syllabus
Digital Marketing Communication Strategies
* Influencer Marketing
* Digital Footprint
Digital Marketing through SEO and SEM Alignment
Read more
Syllabus
Digital Marketing Communication Strategies
* Influencer Marketing
* Digital Footprint
Digital Marketing through SEO and SEM Alignment
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Explores modern digital marketing trends and strategies, such as influencer marketing and SEO
Examines the impact of digital footprints and social media on brand reputation
Provides a comprehensive overview of SEO fundamentals and SEM alignment
Emphasizes the importance of data-driven analytics and big data in modern marketing
Covers UI/UX design optimization and the challenges of meeting customer requirements
May require additional software or tools that are not readily available in a typical household
Save this course
Create your own learning path.
Save this course to your list so you can find it easily later.
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Reviews summary
Foundational digital marketing for beginners
According to students, this course is an excellent starting point for those new to digital marketing, offering a well-structured and comprehensive overview of essential topics like SEO, SEM, and social media. Many appreciate the clear lectures and the instructor's ability to explain complex concepts clearly. However, some learners with prior knowledge found the content too basic and lacking in depth, particularly regarding data-driven analytics. While the course provides a solid foundation and practical tips, a few reviews noted a limited number of hands-on activities. Recent updates have reportedly improved the content flow, indicating ongoing enhancements.
Offers some practical insights, but more hands-on activities would be beneficial.
"I appreciated the practical examples, but the hands-on exercises were limited."
"It was mostly theoretical, with very little practical application for me."
"The practical tips provided were immediately applicable to my work."
Course content shows signs of active improvement and updates over time.
"The recent updates seem to have improved the content flow, which is great."
"I found some content, particularly concerning social media algorithms, felt outdated in areas, indicating a need for ongoing updates."
"It's good that the course seems to be evolving, as digital marketing changes fast and requires fresh content."
Well-organized content delivered by a clear and passionate instructor.
"The content was well-structured and easy to understand... The instructor explained complex concepts clearly."
"The instructor's passion for the subject was evident. The UI/UX module was surprisingly insightful, and the practical tips were immediately applicable."
"The lectures were clear and the quizzes helped reinforce learning. I feel much more confident in understanding digital strategies now."
"I found the course material well-organized and the modules flow logically."
A foundational course ideal for those new to digital marketing.
"This course was a fantastic introduction to digital marketing... Highly recommend for beginners."
"Absolutely loved this course! It gave me a solid foundation... Definitely worth the time for anyone starting out."
"Excellent course for beginners! It covers all the essential aspects of digital marketing from A to Z."
"I found this course to be very basic. If I had prior knowledge, it would be too superficial for me."
Provides a wide overview but lacks depth, especially in data analytics.
"While it provides a broad understanding, I felt some sections, especially on data-driven analytics, could have gone deeper."
"The course covers a lot of ground... Some parts felt a bit rushed, especially the data analytics section, which is critical."
"There was no real 'data-driven analytics' as advertised. It was mostly theoretical, with very little practical application."
"The data analytics part was a bit light for me, but it introduced the concepts well."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Digital Marketing and Data Driven Analytics with these
activities:
Review SEO Fundamentals
Show steps
Reviewing the basics of SEO will increase your understanding of its importance and implementation in this course.
Browse courses on
SEO Fundamentals
Show steps
-
Read articles or blog posts about SEO fundamentals
-
Watch online tutorials on SEO
-
Take a free online course on SEO
Create a Social Media Marketing Plan
Show steps
Hands-on experience in creating a social media marketing plan will prepare you for developing strategies and campaigns in this course.
Browse courses on
Social Media Marketing
Show steps
-
Identify your target audience
-
Set your social media goals
-
Choose the right social media platforms
-
Develop a content calendar
-
Track your results and make adjustments
Compile Related Tools and Platforms
Show steps
Enhance your understanding of the digital marketing ecosystem by identifying and compiling a list of relevant tools and platforms, fostering a holistic view of the industry.
Browse courses on
Digital Marketing Tools
Show steps
-
Research and identify key tools for digital marketing, SEO, and social media management.
-
Explore influencer marketing platforms and identify those that align with your target audience and industry.
-
Create a comprehensive list or document that includes tool descriptions, features, and usage scenarios.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice SEO Keyword Research
Show steps
Solidify your understanding of SEO fundamentals by engaging in practice drills that focus on keyword research, enabling you to optimize your content and improve your visibility in search engine results.
Browse courses on
Content Marketing
Show steps
-
Use keyword research tools to identify relevant and high-volume keywords for your target audience.
-
Analyze search engine results pages (SERPs) to understand keyword competitiveness and user intent.
-
Develop a list of targeted keywords to incorporate into your content and marketing materials.
Analyze Social Media Data
Show steps
Regular practice in analyzing social media data will strengthen your analytical skills and enhance your understanding of data-driven decision-making.
Browse courses on
Social Media Analytics
Show steps
-
Choose a social media platform to analyze
-
Collect data using a social media listening tool
-
Analyze the data to identify trends and insights
-
Create a report or presentation to share your findings
Design a Website User Interface
Show steps
Designing a website user interface will enhance your understanding of UI/UX principles and their application in website optimization.
Browse courses on
UI Design
Show steps
-
Sketch out your design ideas
-
Create a prototype using a design tool
-
Get feedback from others on your design
-
Refine your design based on feedback
Create an Influencer Marketing Campaign
Show steps
Hands-on experience in creating an influencer marketing campaign will provide deeper insights into the strategies and techniques covered in this course.
Browse courses on
Influencer Marketing
Show steps
-
Identify your target audience
-
Set your campaign goals
-
Find the right influencers to partner with
-
Develop a campaign brief
-
Track your results and make adjustments
Build a Digital Marketing Website
Show steps
Embarking on a project to build a digital marketing website will provide you with a comprehensive understanding of the principles and practices covered in this course.
Browse courses on
Digital Marketing
Show steps
-
Plan your website
-
Design your website
-
Develop your website
-
Launch your website
-
Promote your website
Review SEO Fundamentals
Show steps
Reviewing the basics of SEO will increase your understanding of its importance and implementation in this course.
Browse courses on
SEO Fundamentals
Show steps
Show steps
Show steps
- Read articles or blog posts about SEO fundamentals
- Watch online tutorials on SEO
- Take a free online course on SEO
Create a Social Media Marketing Plan
Show steps
Hands-on experience in creating a social media marketing plan will prepare you for developing strategies and campaigns in this course.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Identify your target audience
- Set your social media goals
- Choose the right social media platforms
- Develop a content calendar
- Track your results and make adjustments
Compile Related Tools and Platforms
Show steps
Enhance your understanding of the digital marketing ecosystem by identifying and compiling a list of relevant tools and platforms, fostering a holistic view of the industry.
Browse courses on
Digital Marketing Tools
Show steps
Show steps
Show steps
- Research and identify key tools for digital marketing, SEO, and social media management.
- Explore influencer marketing platforms and identify those that align with your target audience and industry.
- Create a comprehensive list or document that includes tool descriptions, features, and usage scenarios.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice SEO Keyword Research
Show steps
Solidify your understanding of SEO fundamentals by engaging in practice drills that focus on keyword research, enabling you to optimize your content and improve your visibility in search engine results.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Use keyword research tools to identify relevant and high-volume keywords for your target audience.
- Analyze search engine results pages (SERPs) to understand keyword competitiveness and user intent.
- Develop a list of targeted keywords to incorporate into your content and marketing materials.
Analyze Social Media Data
Show steps
Regular practice in analyzing social media data will strengthen your analytical skills and enhance your understanding of data-driven decision-making.
Browse courses on
Social Media Analytics
Show steps
Show steps
Show steps
- Choose a social media platform to analyze
- Collect data using a social media listening tool
- Analyze the data to identify trends and insights
- Create a report or presentation to share your findings
Design a Website User Interface
Show steps
Designing a website user interface will enhance your understanding of UI/UX principles and their application in website optimization.
Browse courses on
UI Design
Show steps
Show steps
Show steps
- Sketch out your design ideas
- Create a prototype using a design tool
- Get feedback from others on your design
- Refine your design based on feedback
Create an Influencer Marketing Campaign
Show steps
Hands-on experience in creating an influencer marketing campaign will provide deeper insights into the strategies and techniques covered in this course.
Browse courses on
Influencer Marketing
Show steps
Show steps
Show steps
- Identify your target audience
- Set your campaign goals
- Find the right influencers to partner with
- Develop a campaign brief
- Track your results and make adjustments
Build a Digital Marketing Website
Show steps
Embarking on a project to build a digital marketing website will provide you with a comprehensive understanding of the principles and practices covered in this course.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Plan your website
- Design your website
- Develop your website
- Launch your website
- Promote your website
Career center
Learners who complete Digital Marketing and Data Driven Analytics will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers plan, execute, and track digital marketing campaigns. This course can help you build a foundation in digital marketing by teaching you about influencer marketing, digital footprints, SEO and SEM alignment, website optimization, and social media marketing.
Data Analyst
Data Analyst
Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. This course can help you develop the skills you need to be a Data Analyst, by teaching you about data-driven analytics and social media big data.
Marketing Analyst
Marketing Analyst
Marketing Analysts research, analyze, and interpret market data to help businesses develop and implement marketing strategies. This course can help you build a foundation in marketing analysis by teaching you about influencer marketing, digital footprints, SEO and SEM alignment, website optimization, and social media marketing.
Social Media Manager
Social Media Manager
Social Media Managers plan, execute, and track social media campaigns. This course can help you build a foundation in social media marketing by teaching you about influencer marketing, digital footprints, SEO and SEM alignment, website optimization, and social media marketing.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialists optimize websites to improve their ranking in search engine results pages (SERPs). This course can help you build a foundation in SEO by teaching you about SEO fundamentals and SEM alignment.
Search Engine Marketing (SEM) Specialist
Search Engine Marketing (SEM) Specialist
Search Engine Marketing (SEM) Specialists plan, execute, and track SEM campaigns. This course can help you build a foundation in SEM by teaching you about SEO fundamentals and SEM alignment.
Web Designer
Web Designer
Web Designers create and maintain websites. This course can help you build a foundation in web design by teaching you about UI/UX design optimization.
User Experience (UX) Designer
User Experience (UX) Designer
User Experience (UX) Designers research, design, and test user interfaces to improve the user experience (UX). This course can help you build a foundation in UX design by teaching you about UI/UX design optimization.
Marketing Manager
Marketing Manager
Marketing Managers plan, execute, and track marketing campaigns. This course can help you build a foundation in marketing by teaching you about influencer marketing, digital footprints, SEO and SEM alignment, website optimization, and social media marketing.
E-commerce Manager
E-commerce Manager
E-commerce Managers plan, execute, and track e-commerce campaigns. This course can help you build a foundation in e-commerce by teaching you about influencer marketing, digital footprints, SEO and SEM alignment, website optimization, and social media marketing.
Product Manager
Product Manager
Product Managers plan, develop, and launch products. This course may help you build a foundation in product management by teaching you about influencer marketing, digital footprints, SEO and SEM alignment, website optimization, and social media marketing.
Business Analyst
Business Analyst
Business Analysts research, analyze, and interpret business data to help businesses make informed decisions. This course may help you build a foundation in business analysis by teaching you about data-driven analytics and social media big data.
Data Scientist
Data Scientist
Data Scientists use data to solve business problems. This course may help you build a foundation in data science by teaching you about data-driven analytics and social media big data.
Computer Scientist
Computer Scientist
Computer Scientists research, design, and develop computer systems and applications. This course may help you build a foundation in computer science by teaching you about data-driven analytics and social media big data.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software applications. This course may help you build a foundation in software engineering by teaching you about UI/UX design optimization.
For more career information including salaries, visit:
OpenCourser.com/course/r4mnm0/digital
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Digital Marketing and Data Driven Analytics.
Provides a comprehensive overview of digital marketing strategy, covering topics such as content marketing, social media marketing, and search engine optimization. It valuable reference for students and professionals alike.
Provides a strategic overview of the data-driven business, covering the latest trends and techniques for leveraging data to gain a competitive advantage.
Provides a strategic overview of social media marketing, covering the latest trends and techniques for developing and implementing effective social media marketing campaigns.
Provides a practical guide to data science using R, covering the latest trends and techniques for data analysis and visualization.
Provides a practical guide to using the lean startup methodology to build successful businesses. It covers topics such as customer validation, product development, and growth hacking.
Provides a comprehensive overview of the psychology of persuasion. It covers topics such as reciprocity, authority, and social proof.
Save
Provides a technical overview of big data, covering the latest trends and techniques for building and deploying scalable real-time data systems.
Provides a framework for understanding why successful companies often fail to innovate. It covers topics such as the innovator's dilemma and the disruptive innovation theory.
Provides a practical guide to personal and professional effectiveness. It covers topics such as proactivity, goal setting, and time management.
Classic work on military strategy. It covers topics such as deception, surprise, and terrain.
Save
Provides a comprehensive overview of the science of habit formation. It covers topics such as the habit loop, the power of cues, and the role of willpower.
Provides a comprehensive overview of emotional intelligence. It covers topics such as self-awareness, self-regulation, and empathy.
Provides a comprehensive overview of social media marketing. It covers topics such as social media strategy, content marketing, and social media analytics.
Provides a practical guide to improving sales skills. It covers topics such as building relationships, handling objections, and closing deals.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/r4mnm0/digital
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Effort
5 to 8 hours per week for 4 weeks
Level
Intermediate
Via
edX
Institution
Tecnológico de Monterrey
Instructors
Brenda Aranda
Fernando Sierra Saavedra
Language
English
Transcript
English
This course belongs to a
collection
called
Digital Marketing and Customer Engagement. It's comprised of two courses:
- Digital Commerce Reinventing Business Models
- Digital Marketing and Data Driven Analytics (viewing)
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