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Jessica Welch
and
Sorin Adam Matei
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Topics Covered
Read more
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Topics Covered
Read more
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Topics Covered
- Advanced methods to extract and analyze data from social media
- Introduction to API’s
- API marketing strategies
- Advantages and disadvantages of using API’s to extract and use data
- Mobile marketing
- Types of mobile marketing strategies
- The future of mobile marketing
Register for this course and see more details by visiting:
OpenCourser.com/course/g5cksc/digital
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Reviews summary
Digital media analytics for professionals
According to students, 'Digital Media Analytics: Using 'Listening Data'' offers incredibly insightful and practical content, particularly valuable for working professionals seeking to advance their careers in digital marketing. Learners praise the course for its focus on advanced methods to extract and analyze data from social media, including API marketing strategies and a comprehensive look into mobile marketing. The instructor explains complex concepts clearly, often providing actionable insights. While generally well-received, some feedback suggests a desire for more hands-on practical exercises and deeper technical implementation beyond demonstrations, noting it might be fast-paced for absolute beginners despite its professional appeal.
Appeals to professionals but might be fast for true beginners.
"My only minor critique is that some parts felt a bit fast-paced, especially for someone new to APIs."
"I found the course to be quite basic in some areas, especially concerning APIs, which were introduced but not explored in enough depth..."
"The course provides a good theoretical framework... However, it introduces concepts well, but doesn't always show *how* to implement them effectively."
Instructor effectively clarifies complex subject matter.
"The instructor explained complex concepts like API marketing strategies and data extraction methods clearly."
"The instructor clearly knows the subject matter."
"Very useful course for my career! ... The instructor was engaging."
Explores advanced data extraction and API strategies.
"The instructor explained complex concepts like API marketing strategies and data extraction methods clearly."
"As a professional in the field, I found the advanced methods for social media data analysis particularly valuable."
"The detailed explanations on how to extract and analyze data from social media using advanced methods were exactly what I needed."
Delivers actionable strategies for digital marketing roles.
"This course was incredibly insightful and practical... It really gave me actionable insights for my role in digital marketing."
"Absolutely fantastic! As a professional in the field, I found... The course content is highly relevant and immediately applicable."
"Very useful course for my career! The content on 'listening data' was eye-opening. Highly relevant for digital marketing professionals."
Some learners wished for more hands-on application.
"I felt there was a lack of practical exercises beyond just demos. I was hoping for more challenging projects where I could apply..."
"I wish there were more opportunities for hands-on practice with the tools mentioned, rather than just descriptions."
"For a course advertised with 'advanced methods', I found the practical application somewhat lacking. It introduces concepts well, but..."
Activities
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Digital Media Analytics: Using 'Listening Data'.
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Career center
Learners who complete Digital Media Analytics: Using 'Listening Data' will develop knowledge and skills
that may be useful to these careers:
For more career information including salaries, visit:
OpenCourser.com/course/g5cksc/digital
Reading list
We haven't picked any books for this reading list yet.
Provides an overview of social media mining, which subset of social media analytics.
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Considered a foundational text on RESTful APIs, this book delves into the concepts behind REST and how to design APIs that leverage its benefits. It's suitable for beginners who want a deep understanding of the architectural style before diving into implementation. It serves as a strong reference for core API principles.
Provides a holistic approach to API design, covering topics such as architecture, security, and documentation. It valuable resource for anyone who wants to design and develop effective APIs.
Provides a practical guide to designing and developing REST APIs with C# and ASP.NET Core. It valuable resource for anyone who wants to develop REST APIs using these technologies.
Provides a comprehensive overview of designing and developing data-intensive applications. It valuable resource for anyone who wants to build applications that can handle large amounts of data.
Provides a practical guide to securing APIs. It valuable resource for anyone who is responsible for the security of APIs.
Offers a practical and example-rich guide to designing effective web APIs. It covers fundamental design principles and techniques applicable to both public and private APIs. It is valuable for developers and architects looking to build usable and evolvable APIs.
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Explores common and effective design patterns for APIs, helping developers build consistent and maintainable interfaces. It covers various patterns and anti-patterns, providing insights into API architecture. This book useful reference for those looking to improve their API design skills.
A crucial book for anyone building or managing APIs, this resource focuses on securing APIs effectively. It covers various security threats and provides practical guidance on implementing robust security measures. is essential for ensuring the safety and integrity of API-led systems.
Covers the entire API design lifecycle, emphasizing the delivery of value through APIs and their relationship with microservices. It provides practical advice on choosing API styles and addressing the organizational context of APIs. It's a valuable resource for understanding the broader impact of API design.
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Focused on creating developer-friendly APIs, this book provides practical advice and best practices for designing APIs that are easy to understand and consume. It emphasizes the developer experience as a key aspect of API design. is particularly useful for those involved in creating public-facing APIs.
A concise guide to designing RESTful APIs based on established best practices and the REST architectural style. It provides a set of rules for URI design, HTTP usage, and media types. serves as a quick reference for implementing consistent REST principles.
While not solely focused on APIs, this book is essential for understanding how APIs are used to connect and manage microservices. It covers various aspects of microservices architecture, including communication patterns and integration. provides crucial context for API development in a microservices environment.
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Explores the practical application of REST principles, focusing on hypermedia and its role in systems architecture. It delves into the theoretical underpinnings of REST and how to build truly RESTful systems. It's a valuable resource for those seeking a deeper understanding of advanced REST concepts.
Serves as a guide to designing and building microservices and integrating them using APIs. It emphasizes best practices and patterns for achieving loose coupling. The book includes examples of building both REST and GraphQL APIs, making it relevant for contemporary API development.
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An excellent introduction to GraphQL, a contemporary alternative to REST for building APIs. covers the basics of GraphQL, including schema design and querying. It's suitable for beginners looking to explore different API styles beyond REST.
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Provides a more in-depth look at GraphQL, covering design principles, syntax, and performance optimization. It offers practical examples and tips for building efficient GraphQL APIs. This book is valuable for developers who want to deepen their understanding of GraphQL.
While not exclusively about APIs, this book is highly relevant as it covers the fundamental concepts behind building modern, data-intensive systems, which often rely heavily on APIs for data access and communication. It provides essential background knowledge for designing robust API-driven architectures.
Offers a practical approach to learning RESTful API design patterns and related topics like API gateways and security. It includes easy-to-follow examples to help readers implement patterns programmatically. It's a good resource for gaining practical experience.
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Provides an in-depth introduction to REST APIs, covering how they work, associated practices, and tools for designing and documenting them. It uses live examples to illustrate concepts and helps build a strong foundation for API development. It's suitable for beginners looking for a comprehensive guide.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/g5cksc/digital
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