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Jessica Welch
Topics Covered
- Introduction to social media analytics
- Overview of digital analytics
- Twitter as a data source for analysis
- Introduction to social media analytics research
- Data science and social media analytics
- Building a social media research program
- Extracting meaning from data
- Tools to track social media analytics
- Organizing and categorizing social media data
- Analysing social media data using t-tests and correlations
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Reading list
We haven't picked any books for this reading list yet.
Provides an overview of social media mining, which subset of social media analytics.
A foundational text on digital analytics, this book covers the essential concepts and techniques, including data collection, analysis, and reporting.
A comprehensive overview of the key concepts and methods of digital analytics, this book provides actionable insights for optimizing digital marketing campaigns.
Explores the latest cloud-based data analytics tools and techniques, and provides case studies of successful cloud analytics implementations.
A practical guide to using web analytics data to improve website design, content, and marketing strategies.
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A step-by-step guide to using Google Analytics, this book provides clear instructions and real-world examples for tracking and analyzing website data.
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A groundbreaking book that introduces the concept of predictive analytics and its potential to transform business and everyday life.
A comprehensive guide to designing and building effective data dashboards, this book provides practical tips and case studies from industry experts.
For experienced digital analysts, this book dives deep into advanced Google Analytics techniques, including custom reports, data visualizations, and A/B testing.
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Written by a data science pioneer, this book provides a comprehensive framework for using data analytics to make better decisions and drive business success.
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Tells the story of Twitter's founding and early years. It's a fascinating look at how the platform came to be and how it has evolved over time.
Provides a comprehensive overview of social media marketing, including Twitter. It covers topics such as creating a social media strategy, building a community, and measuring your results.
Provides a comprehensive overview of social media marketing, including Twitter. It covers topics such as creating a social media strategy, building a community, and measuring your results.
Explores the power of Twitter to connect people and change the world.
Explores the role of social media in social movements.
Examines the impact of social media on culture and society.
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Explores the political and social impact of Twitter.
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Provides a comprehensive overview of Twitter, covering topics such as the platform's history, culture, and impact on society.
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This short book examines how Twitter has changed the way that people consume news.
Provides a comprehensive overview of Twitter, covering everything from creating an account to using advanced features. It's a great resource for beginners who want to learn more about the platform.
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