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Jessica Welch
and
Sorin Adam Matei
Topics Covered
- Building a research plan to analyse social media behavior.
- Understanding the market research process.
- The steps of market research.
- Developing descriptive research methods.
- Writing and delivering great marketing research reports.
- Analysing social media data.
- Getting familiar with Excel sheets and formulas.
- Interpreting social media data.
- Advanced quantitative tests.
- Statistical functions.
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Reading list
We haven't picked any books for this reading list yet.
Provides an overview of social media mining, which subset of social media analytics.
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Provides a comprehensive overview of social media marketing, covering topics such as social media strategy, content creation, and measurement. It valuable resource for anyone looking to learn more about how to use social media to achieve their marketing goals.
Comprehensive guide to social media, covering everything from the basics of social media marketing to advanced strategies for using social media to build relationships and drive business results.
Provides practical advice on how to create and share content that will resonate with your audience and help you build a following on social media.
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Provides a step-by-step guide to using social media analytics to measure the effectiveness of your social media marketing campaigns and make data-driven decisions.
Provides practical tips and advice on how to use social media to build your brand, connect with customers, and drive traffic to your website.
Provides a comprehensive overview of social media marketing, covering topics such as social media strategy, content creation, and measurement. It valuable resource for anyone new to social media marketing or for those who want to brush up on the basics.
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Provides a framework for measuring the ROI of your social media marketing campaigns and making data-driven decisions about how to improve your results.
Provides a step-by-step guide to social media listening, covering topics such as how to set up a social media listening program, how to analyze social media data, and how to engage in social media conversations.
Provides a practical guide to social media crisis management, covering topics such as how to identify potential social media crises, how to develop a social media crisis plan, and how to respond to social media crises when they occur.
Provides a comprehensive overview of social media strategy, covering topics such as how to develop a social media strategy, how to implement a social media strategy, and how to measure the effectiveness of a social media strategy.
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Provides a framework for measuring the effectiveness of your social media marketing campaigns and making data-driven decisions about how to improve your results.
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This report provides insights into the latest social media marketing trends and best practices.
Provides a comprehensive guide to social media research, covering topics such as how to plan a social media research project, how to conduct a social media research project, and how to analyze social media research data.
Comprehensive overview of advanced marketing research techniques. It covers all the essential topics in a clear and concise manner. It great resource for students and professionals who want to learn more about this essential business discipline.
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Takes a unique approach to market research by using real-world examples to illustrate the key concepts. It great read for anyone who wants to learn more about how market research is used in practice.
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Comprehensive overview of quantitative market research techniques. It covers all the essential topics in a clear and concise manner. It great resource for students and professionals who want to learn more about this essential business discipline.
Comprehensive overview of qualitative market research techniques. It covers all the essential topics in a clear and concise manner. It great resource for students and professionals who want to learn more about this essential business discipline.
Comprehensive overview of data-driven market research techniques. It covers all the essential topics in a clear and concise manner. It great resource for students and professionals who want to learn more about this essential business discipline.
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Comprehensive overview of customer-centric market research techniques. It covers all the essential topics in a clear and concise manner. It great resource for students and professionals who want to learn more about this essential business discipline.
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