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Jessica Welch
and
Sorin Adam Matei
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Topics Covered
Read more
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Topics Covered
Read more
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Topics Covered
- Building a research plan to analyse social media behavior.
- Understanding the market research process.
- The steps of market research.
- Developing descriptive research methods.
- Writing and delivering great marketing research reports.
- Analysing social media data.
- Getting familiar with Excel sheets and formulas.
- Interpreting social media data.
- Advanced quantitative tests.
- Statistical functions.
Register for this course and see more details by visiting:
OpenCourser.com/course/jjm17p/digital
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Reviews summary
Structuring social media analytics for professionals
According to learners, this course offers a strong foundation for professionals seeking to develop robust social media research plans. Students praise the course for its focus on practical application, enabling them to gain actionable insights and structure their analytical efforts effectively. The instructor's explanations are frequently cited as clear and concise. While providing a solid framework for beginners, some suggest it might be less suitable for highly experienced analysts seeking deep dives into specific platforms or advanced techniques. Overall, it's a highly relevant program for understanding the 'why' behind social media data and mastering marketing research report writing.
Some concern over outdated tools, while core methodology remains strong.
"some of the material felt a bit outdated, especially the tools mentioned."
"While the theoretical framework was sound, I felt there wasn't enough emphasis on hands-on application with current social media analytics platforms."
"It's more about the academic approach to research than practical application with industry tools."
Instructor provides clear, concise, and easy-to-understand explanations.
"The instructor's explanations were clear and concise, making complex topics digestible."
"The instructor was knowledgeable and responsive in the forums."
"I found the lectures well-paced and easy to follow, making the content accessible."
Delivers practical tools and strategies for immediate application.
"...providing practical steps I could immediately apply. I also appreciated the deep dive into Excel functions for data analysis."
"I particularly enjoyed the practical examples that demonstrated how to apply the concepts."
"I learned how to use practical tools and strategies that I could apply immediately to my work."
Provides essential methods for building effective research plans.
"This course exceeded my expectations for understanding social media analytics. The content on building a research plan was particularly valuable..."
"Extremely relevant for today's digital landscape. The emphasis on building a coherent research plan is a game-changer."
"The course does an excellent job of connecting social media behavior with robust research methodologies."
Strong for beginners but may not satisfy advanced learners' depth needs.
"...experienced analysts might find some parts too basic."
"I found the section on advanced quantitative tests a bit rushed; it might benefit from more examples..."
"I felt the course didn't dive deep enough into specific platforms like Google Analytics or Facebook Insights."
Activities
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Digital Media Analytics: Social Media Research Plans.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Digital Media Analytics: Social Media Research Plans will develop knowledge and skills
that may be useful to these careers:
For more career information including salaries, visit:
OpenCourser.com/course/jjm17p/digital
Reading list
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Provides a framework for measuring the ROI of your social media marketing campaigns and making data-driven decisions about how to improve your results.
Provides an overview of social media mining, which subset of social media analytics.
Provides a step-by-step guide to social media listening, covering topics such as how to set up a social media listening program, how to analyze social media data, and how to engage in social media conversations.
Provides practical advice on how to create and share content that will resonate with your audience and help you build a following on social media.
Provides practical tips and advice on how to use social media to build your brand, connect with customers, and drive traffic to your website.
Comprehensive guide to social media, covering everything from the basics of social media marketing to advanced strategies for using social media to build relationships and drive business results.
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Provides a comprehensive overview of social media marketing, covering topics such as social media strategy, content creation, and measurement. It valuable resource for anyone looking to learn more about how to use social media to achieve their marketing goals.
Provides a practical guide to social media crisis management, covering topics such as how to identify potential social media crises, how to develop a social media crisis plan, and how to respond to social media crises when they occur.
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Provides a step-by-step guide to using social media analytics to measure the effectiveness of your social media marketing campaigns and make data-driven decisions.
Provides a comprehensive overview of social media strategy, covering topics such as how to develop a social media strategy, how to implement a social media strategy, and how to measure the effectiveness of a social media strategy.
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Provides a framework for measuring the effectiveness of your social media marketing campaigns and making data-driven decisions about how to improve your results.
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This report provides insights into the latest social media marketing trends and best practices.
Provides a comprehensive guide to social media research, covering topics such as how to plan a social media research project, how to conduct a social media research project, and how to analyze social media research data.
Provides a comprehensive overview of social media marketing, covering topics such as social media strategy, content creation, and measurement. It valuable resource for anyone new to social media marketing or for those who want to brush up on the basics.
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Comprehensive overview of customer-centric market research techniques. It covers all the essential topics in a clear and concise manner. It great resource for students and professionals who want to learn more about this essential business discipline.
Comprehensive overview of data-driven market research techniques. It covers all the essential topics in a clear and concise manner. It great resource for students and professionals who want to learn more about this essential business discipline.
Comprehensive overview of qualitative market research techniques. It covers all the essential topics in a clear and concise manner. It great resource for students and professionals who want to learn more about this essential business discipline.
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Comprehensive overview of quantitative market research techniques. It covers all the essential topics in a clear and concise manner. It great resource for students and professionals who want to learn more about this essential business discipline.
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Takes a unique approach to market research by using real-world examples to illustrate the key concepts. It great read for anyone who wants to learn more about how market research is used in practice.
Comprehensive overview of advanced marketing research techniques. It covers all the essential topics in a clear and concise manner. It great resource for students and professionals who want to learn more about this essential business discipline.
For more information about how these books relate to this course, visit:
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