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Digital Media Analytics

Using Data from Owned Media

Jessica Welch and Sorin Adam Matei

Topics Covered

  • Introducing social media auditing
  • Using social media audits to improve your social media
  • Understanding social media audit categories
  • Differences between owned, earned and paid media
  • Performing a social media audit
  • Social media audit templates
  • Tools and metrics for social media audits
  • Digital marketing campaign metrics
  • Facebook insights
  • Twitter, LinkedIn, Instagram, and Google analytics
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Time
12 hours
Via
FutureLearn
Institution
Purdue University
Instructors
Jessica Welch
Sorin Adam Matei
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