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Jessica Welch
and
Sorin Adam Matei
Topics Covered
- Understanding and making the most of earned media
- How to get earned media
- Best practices for earned media campaigns
- Earned media strategies for content marketing plans
- Introduction to social listening
- Benefits of social listening
- How brands use social listening
- Engaging customers on social media
- Tools for social media analytics
- Collecting tweets from social media
- Social media listening tools
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Digital Media Analytics: Earned Media.
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Reading list
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Explains how to use earned media to build a successful business. It provides a step-by-step guide to creating and executing a PR campaign, and it includes case studies from companies that have successfully used earned media to achieve their goals.
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Provides a comprehensive overview of public relations, including a chapter on earned media. It good choice for students who want to learn more about the entire field of public relations.
Provides a comprehensive overview of public relations writing and media techniques, including a chapter on earned media. It good choice for students who want to learn more about how to write and distribute press releases, media advisories, and other public relations materials.
Shows you how to measure and improve the results of your public relations campaigns. It provides a step-by-step guide to tracking your progress and measuring your ROI.
Provides a comprehensive overview of marketing and PR in the digital age. It includes a chapter on earned media, and it discusses how to use social media, online video, and blogs to build relationships and influence consumers.
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Provides a comprehensive overview of earned media strategies for building strong customer relationships. It discusses how to use earned media to generate positive word-of-mouth and build customer loyalty.
Provides a practical guide to creating and implementing a successful PR campaign. It includes a chapter on earned media, and it discusses how to use earned media to achieve your PR goals.
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Argues that earned media is the key to real PR success. It provides a step-by-step guide to getting earned media coverage, and it includes case studies from companies that have successfully used earned media to achieve their PR goals.
Provides a comprehensive overview of earned media in the digital age. It discusses how to use social media, online video, and blogs to generate earned media coverage.
Provides an overview of social media mining, which subset of social media analytics.
Provides a comprehensive overview of social listening, covering everything from the basics of setting up a social listening program to more advanced topics such as using social listening data to drive business decisions.
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Focuses on the ROI of social media, providing practical advice on how to measure the impact of social media marketing campaigns and maximize their effectiveness.
Provides practical advice on how to use social media effectively for business, covering topics such as social media listening, content creation, and community engagement.
Provides a comprehensive overview of social media marketing, covering everything from the basics of social media advertising to more advanced topics such as using social media data to drive business decisions.
Provides a practical guide to using social media for marketing purposes, covering topics such as social media listening, content creation, and community engagement.
Provides a beginner-friendly introduction to social media marketing, covering everything from the basics of social media advertising to more advanced topics such as using social media data to drive business decisions.
Provides a comprehensive overview of social media marketing, covering everything from the basics of social media advertising to more advanced topics such as using social media data to drive business decisions.
Provides a practical guide to using social media for marketing purposes, covering topics such as social media listening, content creation, and community engagement.
Provides a step-by-step guide to developing and implementing a social media marketing strategy.
Provides a forward-looking view of social media marketing, covering topics such as the use of artificial intelligence, augmented reality, and virtual reality.
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