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Jessica Welch
and
Sorin Adam Matei
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Topics Covered
Read more
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Topics Covered
Read more
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Topics Covered
- Understanding and making the most of earned media
- How to get earned media
- Best practices for earned media campaigns
- Earned media strategies for content marketing plans
- Introduction to social listening
- Benefits of social listening
- How brands use social listening
- Engaging customers on social media
- Tools for social media analytics
- Collecting tweets from social media
- Social media listening tools
Register for this course and see more details by visiting:
OpenCourser.com/course/7zbeyz/digital
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Reviews summary
Practical insights into earned media analytics
According to learners, this course offers practical insights and a solid foundation in digital media analytics, especially focusing on earned media and social listening tools. Many found the strategies to be actionable and highly relevant for professionals looking to advance their careers. While the core concepts are clearly explained and enduring, some noted that specific tools and examples may require updates due to the rapid evolution of technology, which is a common aspect of this field. Overall, it's considered valuable for professionals seeking to understand and leverage digital media for business growth.
Benefits from basic digital marketing understanding.
"Good for beginners, but I found my basic marketing background helpful in understanding some concepts faster."
"While comprehensive, a foundational grasp of digital marketing terms is beneficial to maximize learning from this course."
"I recommend having some prior exposure to digital media concepts to fully benefit from the course material."
Lecturers are knowledgeable and provide clear explanations.
"The instructor explained complex topics in an easy-to-understand manner, which was very helpful."
"Their expertise shone through in the examples and case studies presented during the lectures."
"I appreciated the clear and concise delivery of the lecture content, making it engaging and informative."
Highly relevant for career advancement in digital marketing.
"As a marketing professional, I found this course directly applicable to my career and current role."
"Great for anyone looking to upskill in digital media analytics and gain a competitive edge."
"The content aligns well with current industry needs and best practices in digital marketing."
Offers a solid understanding of earned media and social listening.
"The modules on social listening were particularly insightful and well-explained."
"It really helped me grasp the nuances of earned media and its importance in digital strategy."
"Provided a good introduction to social media analytics and relevant tools, making complex topics understandable."
Provides actionable insights for digital media professionals.
"I gained practical strategies for earned media campaigns that I could immediately apply."
"The course truly provided actionable insights that I could apply directly to my work."
"Learned how to implement earned media strategies into content marketing plans effectively."
Some tools mentioned may evolve quickly; course content may need updates.
"While the concepts are timeless, some specific tools discussed felt a bit dated already due to rapid tech changes."
"I wish there were more updated examples of the latest social listening platforms being used today."
"The fast pace of tech means some examples might need refreshing, but the underlying principles are sound."
Activities
Coming soon
We're preparing activities for
Digital Media Analytics: Earned Media.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Digital Media Analytics: Earned Media will develop knowledge and skills
that may be useful to these careers:
For more career information including salaries, visit:
OpenCourser.com/course/7zbeyz/digital
Reading list
We haven't picked any books for this reading list yet.
Explains how to use earned media to build a successful business. It provides a step-by-step guide to creating and executing a PR campaign, and it includes case studies from companies that have successfully used earned media to achieve their goals.
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Provides a comprehensive overview of public relations, including a chapter on earned media. It good choice for students who want to learn more about the entire field of public relations.
Provides a comprehensive overview of public relations writing and media techniques, including a chapter on earned media. It good choice for students who want to learn more about how to write and distribute press releases, media advisories, and other public relations materials.
Shows you how to measure and improve the results of your public relations campaigns. It provides a step-by-step guide to tracking your progress and measuring your ROI.
Provides a comprehensive overview of marketing and PR in the digital age. It includes a chapter on earned media, and it discusses how to use social media, online video, and blogs to build relationships and influence consumers.
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Provides a comprehensive overview of earned media strategies for building strong customer relationships. It discusses how to use earned media to generate positive word-of-mouth and build customer loyalty.
Provides a practical guide to creating and implementing a successful PR campaign. It includes a chapter on earned media, and it discusses how to use earned media to achieve your PR goals.
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Argues that earned media is the key to real PR success. It provides a step-by-step guide to getting earned media coverage, and it includes case studies from companies that have successfully used earned media to achieve their PR goals.
Provides a comprehensive overview of earned media in the digital age. It discusses how to use social media, online video, and blogs to generate earned media coverage.
Provides an overview of social media mining, which subset of social media analytics.
Provides a comprehensive overview of social listening, covering everything from the basics of setting up a social listening program to more advanced topics such as using social listening data to drive business decisions.
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Focuses on the ROI of social media, providing practical advice on how to measure the impact of social media marketing campaigns and maximize their effectiveness.
Provides practical advice on how to use social media effectively for business, covering topics such as social media listening, content creation, and community engagement.
Provides a comprehensive overview of social media marketing, covering everything from the basics of social media advertising to more advanced topics such as using social media data to drive business decisions.
Provides a practical guide to using social media for marketing purposes, covering topics such as social media listening, content creation, and community engagement.
Provides a beginner-friendly introduction to social media marketing, covering everything from the basics of social media advertising to more advanced topics such as using social media data to drive business decisions.
Provides a comprehensive overview of social media marketing, covering everything from the basics of social media advertising to more advanced topics such as using social media data to drive business decisions.
Provides a practical guide to using social media for marketing purposes, covering topics such as social media listening, content creation, and community engagement.
Provides a step-by-step guide to developing and implementing a social media marketing strategy.
Provides a forward-looking view of social media marketing, covering topics such as the use of artificial intelligence, augmented reality, and virtual reality.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/7zbeyz/digital
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