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Digital Media Analytics

Earned Media

Jessica Welch and Sorin Adam Matei

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

Topics Covered

Understanding and making the most of earned media
How to get earned media
Best practices for earned media campaigns
Earned media strategies for content marketing plans
Introduction to social listening
Benefits of social listening
How brands use social listening
Engaging customers on social media
Tools for social media analytics
Collecting tweets from social media
Social media listening tools

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Reviews summary

Practical insights into earned media analytics

According to learners, this course offers practical insights and a solid foundation in digital media analytics, especially focusing on earned media and social listening tools. Many found the strategies to be actionable and highly relevant for professionals looking to advance their careers. While the core concepts are clearly explained and enduring, some noted that specific tools and examples may require updates due to the rapid evolution of technology, which is a common aspect of this field. Overall, it's considered valuable for professionals seeking to understand and leverage digital media for business growth.

Benefits from basic digital marketing understanding.

"Good for beginners, but I found my basic marketing background helpful in understanding some concepts faster."

"While comprehensive, a foundational grasp of digital marketing terms is beneficial to maximize learning from this course."

"I recommend having some prior exposure to digital media concepts to fully benefit from the course material."

Lecturers are knowledgeable and provide clear explanations.

"The instructor explained complex topics in an easy-to-understand manner, which was very helpful."

"Their expertise shone through in the examples and case studies presented during the lectures."

"I appreciated the clear and concise delivery of the lecture content, making it engaging and informative."

Highly relevant for career advancement in digital marketing.

"As a marketing professional, I found this course directly applicable to my career and current role."

"Great for anyone looking to upskill in digital media analytics and gain a competitive edge."

"The content aligns well with current industry needs and best practices in digital marketing."

Offers a solid understanding of earned media and social listening.

"The modules on social listening were particularly insightful and well-explained."

"It really helped me grasp the nuances of earned media and its importance in digital strategy."

"Provided a good introduction to social media analytics and relevant tools, making complex topics understandable."

Provides actionable insights for digital media professionals.

"I gained practical strategies for earned media campaigns that I could immediately apply."

"The course truly provided actionable insights that I could apply directly to my work."

"Learned how to implement earned media strategies into content marketing plans effectively."

Some tools mentioned may evolve quickly; course content may need updates.

"While the concepts are timeless, some specific tools discussed felt a bit dated already due to rapid tech changes."

"I wish there were more updated examples of the latest social listening platforms being used today."

"The fast pace of tech means some examples might need refreshing, but the underlying principles are sound."

Career center

Learners who complete Digital Media Analytics: Earned Media will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digital Media Analytics: Earned Media.

Digital Marketing Strategy

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Provides an exhaustive, highly structured framework for planning, executing, and evaluating cross-channel digital marketing initiatives. Simon Kingsnorth systematically dissects search optimization, programmatic media, content distribution, and automation workflows. It serves as an indispensable reference for practitioners seeking to build cohesive, revenue-aligned digital engines.

Digital Media Analytics

Topics Covered

Topics Covered

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Reviews summary

Practical insights into earned media analytics

Career center

Reading list

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