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Jean Burgess,
Kim Osman,
Axel Bruns,
Tim Highfield,
Ehsan Dehghan,
Edward Hurcombe,
and
Silvia Montana
Topics Covered
- The role and structures of social media conversations
- Methods for and implications of gathering data
- Key metrics used for analysing Twitter
- Methods for identifying trends in social data
- The theory of social networks
- Methods for creating and interpreting data visualisations
Register for this course and see more details by visiting:
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Reviews summary
Basic intro to social media analytics
The course provides a basic introduction to social media analytics, covering both the theoretical and practical aspects. The course uses easy-to-access tools and is appropriate for beginners with no coding skills.
Good for beginners with no coding skills.
"This course will allow learners without coding skills to access, analyse and visualise their own social media data."
Covers the basics of social media analytics.
"A nice course interested in understanding basic social media analytics"
Covers only a few practical tools.
"... covering both the approach, and some easily accessible tools (Tableau and Gephi in particular are a nice tool for people looking to grow their experience)."
Activities
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Social Media Analytics: Using Data to Understand Public Conversations.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Social Media Analytics: Using Data to Understand Public Conversations will develop knowledge and skills
that may be useful to these careers:
For more career information including salaries, visit:
OpenCourser.com/course/tbh3pd/social
Reading list
We haven't picked any books for this reading list yet.
Provides a comprehensive overview of social media analytics, including how to track, measure, and analyze social media activities to gain insights into user behavior, trends, and sentiment. It is particularly strong in its coverage of using social media analytics to improve marketing campaigns.
Provides a comprehensive overview of social media marketing, including how to develop and implement effective social media campaigns. It is particularly strong in its coverage of using social media marketing to generate leads and drive sales.
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Provides a practical guide to social media marketing, including how to develop and implement effective social media campaigns. It is particularly strong in its coverage of using social media marketing to generate leads and drive sales.
Provides a comprehensive overview of social media data analysis, including how to collect, clean, and analyze social media data to extract meaningful insights. It is particularly strong in its coverage of using social media data analysis to understand user behavior and trends.
Provides a practical guide to social media marketing, including how to develop and implement effective social media campaigns. It is particularly strong in its coverage of using social media marketing to generate leads and drive sales.
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Provides a practical guide to social media marketing, including how to develop and implement effective social media campaigns. It is particularly strong in its coverage of using social media marketing to generate leads and drive sales.
Provides a practical guide to social media marketing, including how to develop and implement effective social media campaigns. It is particularly strong in its coverage of using social media marketing to generate leads and drive sales.
Provides a comprehensive overview of Twitter, covering everything from creating an account to using advanced features. It's a great resource for beginners who want to learn more about the platform.
Provides a practical guide to social media measurement, including how to set social media goals, track key metrics, and analyze your results. It is particularly strong in its coverage of using social media measurement to improve your social media marketing efforts.
Provides a comprehensive overview of social media marketing, including Twitter. It covers topics such as creating a social media strategy, building a community, and measuring your results.
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Tells the story of Twitter's founding and early years. It's a fascinating look at how the platform came to be and how it has evolved over time.
Explores the power of Twitter to connect people and change the world.
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This short book examines how Twitter has changed the way that people consume news.
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Provides a comprehensive overview of Twitter, covering topics such as the platform's history, culture, and impact on society.
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Explores the political and social impact of Twitter.
Examines the impact of social media on culture and society.
Explores the role of social media in social movements.
Examines the social impact of Twitter.
Provides a comprehensive overview of social media marketing, including Twitter. It covers topics such as creating a social media strategy, building a community, and measuring your results.
Comprehensive guide to data visualization for data scientists. It covers a wide range of topics, from the basics of visual perception to the design of effective charts and graphs. It great resource for data scientists who want to learn more about data visualization.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/tbh3pd/social
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