Social Media Analytics
Using Data to Understand Public Conversations
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for anyone who wants to gain insight into social media analysis, develop a critical understanding of how digital media are used and gain skills using three digital tools. This course will allow learners without coding skills to access, analyse and visualise their own social media data.
Topics Covered- The role and structures of social media conversations
- Methods for and implications of gathering data
- Key metrics used for analysing Twitter
- Methods for identifying trends in social data
- The theory of social networks
- Methods for creating and interpreting data visualisations
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Rating | 4.0★ based on 2 ratings |
---|---|
Length | 3 weeks |
Effort | 3 hours per week |
Starts | Dec 13 (224 weeks ago) |
Cost | $84 |
From | Queensland University of Technology via FutureLearn |
Instructors | Jean Burgess, Kim Osman, Axel Bruns, Tim Highfield, Ehsan Dehghan, Edward Hurcombe, Silvia Montana |
Download Videos | Only via web browser |
Language | English |
Subjects | Business |
Tags | Business & Management |
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What people are saying
basic social media analytics
A nice course interested in understanding basic social media analytics, covering both the approach, and some easily accessible tools (Tableau and Gephi in particular are a nice tool for people looking to grow their experience).
people looking to grow
grow their experience
some easily accessible
tool for people
course interested
covering both
accessible tools ( tableau
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Social Media Analyst 3 $24k
Social Media/ Blogger $33k
Social Media Host $33k
Social Media Adviser $35k
Mobile & Social Media $36k
Social Media Expert $41k
Media & Social Planner $44k
Social Media Researcher $45k
Associate Social Media $54k
Social Media Evangelist $75k
Digital Social Media $90k
Social Media SME $154k
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Rating | 4.0★ based on 2 ratings |
---|---|
Length | 3 weeks |
Effort | 3 hours per week |
Starts | Dec 13 (224 weeks ago) |
Cost | $84 |
From | Queensland University of Technology via FutureLearn |
Instructors | Jean Burgess, Kim Osman, Axel Bruns, Tim Highfield, Ehsan Dehghan, Edward Hurcombe, Silvia Montana |
Download Videos | Only via web browser |
Language | English |
Subjects | Business |
Tags | Business & Management |
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