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Digital Skills

Social Media

Mark Sherwin, Linda Wickstrom, gabrielle stern, Ciara C, Muhammad Umar Ahmed, Visha Tailor, Chotika A, Irina Niculicea, gabrielle S, and Rachel Parlour

Week 1 Week 2 Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for those seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required. Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture .

Topics Covered

What is social media?
Target groups
Social media channels
Managing your social media presence
Social media management tools
Social media top tips
The importance of performance measurement
Social media listening

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Reviews summary

Practical introduction to social media

According to learners, this course provides a good introduction and solid foundation for understanding social media, particularly for beginners and those looking to apply skills in a career or business context. Many found the content practical and easy to understand, offering actionable steps. Some learners noted that while it's excellent for getting started, it might be too basic for those already familiar with social media marketing or seeking advanced strategies.

Concepts explained simply and clearly

"The modules were bite-sized and easy to digest, perfect for a busy schedule."

"Complex ideas were broken down into simple, understandable steps."

"The language used was straightforward, no jargon overload."

Provides actionable steps for use

"I immediately started applying the tips for my small business social media accounts."

"The strategies taught are very practical and easy to implement right away."

"Learned useful ways to think about targeting and managing my online presence."

Excellent starting point for beginners

"This course is a perfect introduction for anyone new to social media for business."

"I had zero experience, and this course helped me get a solid grip on the basics."

"It provided the foundational knowledge I needed to start building my online presence."

Too simple for those with experience

"If you already know social media basics, this might be too introductory."

"I was hoping for more advanced analytics or strategy details."

"It's great for total beginners, but limited if you need advanced skills."

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Career center

Learners who complete Digital Skills: Social Media will develop knowledge and skills that may be useful to these careers:

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Establishing, Managing, and Protecting Your Online...

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This specialized guide focuses on social media marketing for healthcare providers, providing valuable insights and strategies for building an online presence and engaging with patients.

Digital Skills

Social Media

Topics Covered

Topics Covered

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Reviews summary

Practical introduction to social media

Activities

Career center

Reading list

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