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Conor M,
Felix Gottschalk,
Caterina Maniscalco,
Arati Chitre,
Fernanda Reyes,
Anna R,
Jennifer Berenguer,
and
Cathy McGettigan
Week 1 - How to use digital marketing Week 2 - Digital marketing techniques Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required. Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture .
Topics Covered
Read more
Week 1 - How to use digital marketing Week 2 - Digital marketing techniques Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required. Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture .
Topics Covered
Read more
Week 1 - How to use digital marketing Week 2 - Digital marketing techniques Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required. Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture .
Topics Covered
- Search engine optimisation
- Email marketing
- How to integrate these techniques
Register for this course and see more details by visiting:
OpenCourser.com/course/nyi8ev/digital
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Reviews summary
Digital marketing: a solid beginner's foundation
According to learners, this course provides a solid foundation in digital marketing, making it highly suitable for beginners and career changers. Students appreciate the clear and concise content on topics like SEO and email marketing, with many finding the bite-sized modules and engaging instructor delivery to be very helpful. While it excels as a starting point, some students note a lack of depth and desire more advanced strategies or real-world case studies. There's also a recurring observation that some content, particularly concerning SEO algorithms, may feel outdated. Overall, it's seen as a valuable introductory overview.
Well-organized modules and effective instructor explanations.
"The bite-sized modules made it easy to fit into my busy schedule. The instructor explanations were always clear."
"The structure is logical and easy to follow. I particularly liked how it connected different aspects of digital marketing."
"The instructor's delivery was engaging. I think it sets a good base."
Covers essential concepts broadly, setting a good base.
"It covers the essentials well. For a free course, it's excellent. Just don't expect to become an expert; it's a foundation, as advertised."
"This course truly opened my eyes to the world of digital marketing. It's comprehensive enough for beginners and the clear explanations made complex topics simple."
"Good overview for beginners. The course does a good job of introducing the various facets of digital marketing."
Provides a strong, accessible introduction for newcomers.
"This course provided a really good foundation in digital marketing. The content on SEO and email marketing was clear and concise, perfect for a beginner like me."
"Absolutely fantastic! As someone new to the field, this course helped me understand the core concepts of digital marketing... Great starting point."
"Perfect for career changers! I had zero experience in digital marketing, and this course made it accessible. The structure is logical and easy to follow."
"As a small business owner, I needed to understand digital marketing without getting overwhelmed. This course delivered exactly that."
Insufficient hands-on opportunities or real-world projects.
"I was hoping for more advanced strategies or real-world case studies."
"My main concern is that it doesn't offer enough opportunities for hands-on application. The quizzes are basic and don't really challenge you to think critically."
"I was looking for actionable insights to apply in my small business, but much of it was generic advice."
Some material, especially on SEO, feels outdated.
"The course content is relatively outdated in some areas, especially concerning SEO algorithms, which change rapidly."
"While the fundamentals are there, I felt some specific examples were not current. It needs an update to stay relevant."
"Some parts could use more recent examples, but the core principles remain valid."
Content can be superficial, lacking advanced insights.
"I wish it went a bit deeper into some topics, it felt a little too basic sometimes."
"Disappointed. I felt the content was too superficial and lacked depth. While it covers SEO and email marketing, it doesn't go beyond surface level."
"Needed more practical, step-by-step guidance. The course felt like a glossary of terms rather than a deep dive."
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Digital Skills: Digital Marketing.
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Learners who complete Digital Skills: Digital Marketing will develop knowledge and skills
that may be useful to these careers:
For more career information including salaries, visit:
OpenCourser.com/course/nyi8ev/digital
Reading list
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Great resource for anyone who wants to learn the basics of business. It covers topics such as finance, marketing, operations, and strategy.
Classic work on innovation and disruption. It covers topics such as the different types of innovation, the challenges of disruptive innovation, and the strategies that companies can use to avoid being disrupted.
Provides a framework for developing good strategy. It covers topics such as the elements of good strategy, the different types of strategy, and the challenges of implementing strategy.
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Collection of essays on startups and innovation. It covers topics such as the importance of monopolies, the challenges of scaling a startup, and the future of technology.
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Provides a contemporary perspective on marketing, focusing on how technology can be used to create, communicate, and deliver value. It is particularly relevant for understanding the latest trends and the future of digital marketing, making it valuable for advanced students and professionals. It builds upon foundational marketing concepts and applies them to the digital age.
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Seth Godin offers a fundamental shift in thinking about marketing, emphasizing empathy and building connections with a specific audience. is excellent for gaining a broad understanding of the core principles behind effective marketing in any age, including the digital one. It's a foundational read that helps reframe the purpose of digital marketing efforts.
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Delves into the science behind why certain ideas and products catch on and become popular. It's highly relevant for understanding the virality and shareability aspects crucial in digital marketing, particularly in social media and content marketing. It provides actionable principles for creating contagious content.
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Focusing on the importance of answering customer questions honestly and thoroughly, this book practical guide to content marketing and inbound sales in the digital age. It's highly valuable for understanding how to attract and engage digital consumers through valuable content. is often referenced by industry professionals.
Provides a framework for creating clear and compelling marketing messages by focusing on the customer as the hero. It's essential for anyone involved in digital marketing content creation and strategy, helping to ensure messaging resonates with the target audience. It simplifies the brand messaging process.
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Focuses specifically on Search Engine Optimization, a critical component of digital marketing. It covers current SEO strategies and potential future changes, making it highly relevant for those looking to deepen their understanding of driving organic traffic. It is particularly useful for staying updated on the latest SEO practices.
This workbook provides practical exercises and guidance for developing and implementing a social media marketing strategy. It's valuable for hands-on learning and applying social media concepts to business goals, suitable for students and professionals alike. It serves as a practical guide and reference.
Joe Pulizzi, a leading content marketing expert, outlines how to attract and retain customers by creating valuable, compelling content. is essential for understanding the principles of content marketing and its role in a digital strategy. It's a key resource for anyone focused on content creation.
Understanding data is crucial in digital marketing. focuses on the analytical aspects, explaining how to collect, analyze, and interpret digital consumer data to inform marketing decisions. It is particularly relevant for those interested in the measurement and optimization side of digital marketing. It provides in-depth knowledge for a deeper understanding.
While not solely focused on digital marketing, Cialdini's work on the psychology of persuasion is foundational for understanding consumer behavior and influencing decisions in any context, including digital. provides valuable insights into the underlying principles that drive online interactions and conversions. It's a classic in the field of influence.
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This classic by Seth Godin introduced the concept of obtaining customer consent before sending marketing messages, a principle that is even more relevant in the digital age with concerns about privacy and spam. It's a foundational text for understanding ethical and effective digital communication.
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Explores 19 different channels for gaining traction and customers, many of which are digital marketing channels. It provides a practical framework for testing and implementing various growth strategies, making it highly valuable for startups and businesses focused on scaling. It's a useful reference for exploring different digital channels.
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Nir Eyal presents the 'Hook Model,' a four-step process embedded in many successful products to encourage repeat engagement. Understanding this model is beneficial for digital marketers looking to build engaging digital experiences and foster customer habits. It provides insights into user behavior and product design.
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Explores the power of behavioral economics and irrationality in marketing and decision-making. It offers a unique perspective on creating effective marketing campaigns by understanding human behavior beyond logic and data, which is increasingly relevant in a data-driven digital world.
Provides a comprehensive framework for developing and implementing a digital marketing strategy, integrating various online channels and tactics. It's a valuable resource for understanding how to create a cohesive and effective digital marketing plan. It can serve as a textbook for undergraduate and graduate programs.
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Is not specifically about digital marketing, but it valuable resource for any entrepreneur who wants to learn how to build a lifestyle business. It covers topics such as outsourcing, automation, and passive income.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/nyi8ev/digital
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Time
4 hours
Via
FutureLearn
Institution
Accenture
Instructors
Conor M
Felix Gottschalk
Caterina Maniscalco
Arati Chitre
Fernanda Reyes
Anna R
Jennifer Berenguer
Cathy McGettigan
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