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Digital Skills

Digital Marketing

Conor M, Felix Gottschalk, Caterina Maniscalco, Arati Chitre, Fernanda Reyes, Anna R, Jennifer Berenguer, and Cathy McGettigan

Week 1 - How to use digital marketing Week 2 - Digital marketing techniques Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required. Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture .

Topics Covered

Search engine optimisation
Email marketing
How to integrate these techniques

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Reviews summary

Digital marketing: a solid beginner's foundation

According to learners, this course provides a solid foundation in digital marketing, making it highly suitable for beginners and career changers. Students appreciate the clear and concise content on topics like SEO and email marketing, with many finding the bite-sized modules and engaging instructor delivery to be very helpful. While it excels as a starting point, some students note a lack of depth and desire more advanced strategies or real-world case studies. There's also a recurring observation that some content, particularly concerning SEO algorithms, may feel outdated. Overall, it's seen as a valuable introductory overview.

Well-organized modules and effective instructor explanations.

"The bite-sized modules made it easy to fit into my busy schedule. The instructor explanations were always clear."

"The structure is logical and easy to follow. I particularly liked how it connected different aspects of digital marketing."

"The instructor's delivery was engaging. I think it sets a good base."

Covers essential concepts broadly, setting a good base.

"It covers the essentials well. For a free course, it's excellent. Just don't expect to become an expert; it's a foundation, as advertised."

"This course truly opened my eyes to the world of digital marketing. It's comprehensive enough for beginners and the clear explanations made complex topics simple."

"Good overview for beginners. The course does a good job of introducing the various facets of digital marketing."

Provides a strong, accessible introduction for newcomers.

"This course provided a really good foundation in digital marketing. The content on SEO and email marketing was clear and concise, perfect for a beginner like me."

"Absolutely fantastic! As someone new to the field, this course helped me understand the core concepts of digital marketing... Great starting point."

"Perfect for career changers! I had zero experience in digital marketing, and this course made it accessible. The structure is logical and easy to follow."

"As a small business owner, I needed to understand digital marketing without getting overwhelmed. This course delivered exactly that."

Insufficient hands-on opportunities or real-world projects.

"I was hoping for more advanced strategies or real-world case studies."

"My main concern is that it doesn't offer enough opportunities for hands-on application. The quizzes are basic and don't really challenge you to think critically."

"I was looking for actionable insights to apply in my small business, but much of it was generic advice."

Some material, especially on SEO, feels outdated.

"The course content is relatively outdated in some areas, especially concerning SEO algorithms, which change rapidly."

"While the fundamentals are there, I felt some specific examples were not current. It needs an update to stay relevant."

"Some parts could use more recent examples, but the core principles remain valid."

Content can be superficial, lacking advanced insights.

"I wish it went a bit deeper into some topics, it felt a little too basic sometimes."

"Disappointed. I felt the content was too superficial and lacked depth. While it covers SEO and email marketing, it doesn't go beyond surface level."

"Needed more practical, step-by-step guidance. The course felt like a glossary of terms rather than a deep dive."

Career center

Learners who complete Digital Skills: Digital Marketing will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digital Skills: Digital Marketing.

Digital Marketing Strategy

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Provides an exhaustive, highly structured framework for planning, executing, and evaluating cross-channel digital marketing initiatives. Simon Kingsnorth systematically dissects search optimization, programmatic media, content distribution, and automation workflows. It serves as an indispensable reference for practitioners seeking to build cohesive, revenue-aligned digital engines.

Digital Skills

Topics Covered

Topics Covered

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Reviews summary

Digital marketing: a solid beginner's foundation

Career center

Reading list

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