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Conor M,
Felix Gottschalk,
Caterina Maniscalco,
Arati Chitre,
Fernanda Reyes,
Anna R,
Jennifer Berenguer,
and
Cathy McGettigan
Topics Covered
- Search engine optimisation
- Email marketing
- How to integrate these techniques
Register for this course and see more details by visiting:
OpenCourser.com/course/nyi8ev/digital
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Digital Skills: Digital Marketing.
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Learners who complete Digital Skills: Digital Marketing will develop knowledge and skills
that may be useful to these careers:
For more career information including salaries, visit:
OpenCourser.com/course/nyi8ev/digital
Reading list
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Provides a comprehensive overview of digital marketing, covering everything from social media to email marketing to SEO. It's a great choice for beginners who want to learn the basics of digital marketing.
More advanced guide to digital marketing, covering topics such as data analytics, customer relationship management, and digital advertising. It's a great choice for students and professionals who want to learn more about the latest digital marketing trends.
Focuses on social media marketing, covering topics such as content marketing, social media advertising, and social media analytics. It's a great choice for businesses that want to learn how to use social media to reach their target audience.
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Provides a comprehensive overview of web analytics, covering topics such as data collection, data analysis, and data visualization. It's a great choice for businesses that want to learn how to use web analytics to improve their website and marketing campaigns.
Provides a step-by-step guide to developing a digital marketing strategy. It covers topics such as target market analysis, competitive analysis, and marketing budgeting. It's a great choice for businesses that want to learn how to develop and implement a successful digital marketing strategy.
Focuses on the creative side of digital marketing, covering topics such as content creation, social media storytelling, and video marketing. It's a great choice for businesses that want to learn how to create digital marketing campaigns that are both effective and engaging.
Provides a practical guide to growth hacker marketing, covering topics such as customer acquisition, product development, and data analysis. It's a great choice for businesses that want to learn how to use growth hacker marketing to grow their business rapidly.
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Is not specifically about digital marketing, but it valuable resource for any entrepreneur who wants to learn how to build a successful business. It covers topics such as customer development, product validation, and iterative development.
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Is another great resource for entrepreneurs who want to learn how to acquire customers. It covers topics such as customer segmentation, marketing channels, and sales funnels.
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Is not specifically about digital marketing, but it valuable resource for any entrepreneur who wants to learn how to build a lifestyle business. It covers topics such as outsourcing, automation, and passive income.
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Great resource for anyone who wants to learn the basics of business. It covers topics such as finance, marketing, operations, and strategy.
Classic work on innovation and disruption. It covers topics such as the different types of innovation, the challenges of disruptive innovation, and the strategies that companies can use to avoid being disrupted.
Provides a framework for developing good strategy. It covers topics such as the elements of good strategy, the different types of strategy, and the challenges of implementing strategy.
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Collection of essays on startups and innovation. It covers topics such as the importance of monopolies, the challenges of scaling a startup, and the future of technology.
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Provides a comprehensive overview of SEO, covering everything from keyword research to link building. It's a great resource for beginners and experienced SEOs alike.
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Classic in the field of SEO. It covers all the essential topics in detail, and it's written in a clear and concise style.
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Great introduction to SEO for beginners. It covers the basics in a clear and easy-to-understand way.
Comprehensive guide to link building, one of the most important factors in SEO. It covers everything from outreach to content creation.
Comprehensive guide to e-commerce SEO, which involves optimizing your website for online sales.
Comprehensive guide to video SEO, which involves optimizing your website's videos for search results.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/nyi8ev/digital
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