This is going to be a step by step guide on how to create a tour/tourism experience. We will get a theoretical background into some theories and some concepts of the tourism industry and then we will see real-life examples. Together we will dive into all the steps of the creation of a tourism product. We will define what is a tour/tourism experience then we will see how to put our idea into the table and then how to make this idea take form. Everything you need to start and you will need to continue performing will be demonstrated to you. Many people have a hobby/passion that they are really good at it and they would like to make it into a tour or an experience as their main profession or a part-time job and they just need a small push. My first experiences were about local legends that I really love them so anything is possible. Please consider this course as the ideal nudge. I have 3 academic degrees in tourism, years of managerial positions inside the tourism industry but I was still afraid/did not have the courage to start performing my own tours/experiences. In order to conclude as I am mentioning in my course, If I can do it obviously you can do it also. So join me to see step by step how you can achieve it.
What's inside
Learning objectives
- To get a very deep understanding of what is a tour and what is a tourism experience and their differences. .
- All the possible aspects that someone need to take as a consideration before he starts a tourism experience or tour.
- To have all the theoretical background in order to start a tourism experience/tour.
- The learners would have receive real life examples and insights about all the process of creating an experience. from beginning to end.
- To understand all the communication process needed with clients, before , during and after a tourism creation.
- To have a great understanding about various marketing techniques for tours experiences.
- To estimate the importance of reviews.
- What to do if something goes wrong during a tour/experience.
- A deep understanding about what we need to do if something unfortunate happen during a tourism experience/tour.
- What to do about the competition and how to create collaborations.
- To know the platforms that need to focus like airbnb experiences and the importance of our own website.
- To have a great in depth understanding of the importance of insurances and policies.
- To know how to price a tourism experience/tour
- Show more
- Show less
- To get a very deep understanding of what is a tour and what is a tourism experience and their differences. .
- All the possible aspects that someone need to take as a consideration before he starts a tourism experience or tour.
- To have all the theoretical background in order to start a tourism experience/tour.
- The learners would have receive real life examples and insights about all the process of creating an experience. from beginning to end.
- To understand all the communication process needed with clients, before , during and after a tourism creation.
- To have a great understanding about various marketing techniques for tours experiences.
- To estimate the importance of reviews.
- What to do if something goes wrong during a tour/experience.
- A deep understanding about what we need to do if something unfortunate happen during a tourism experience/tour.
- What to do about the competition and how to create collaborations.
- To know the platforms that need to focus like airbnb experiences and the importance of our own website.
- To have a great in depth understanding of the importance of insurances and policies.
- To know how to price a tourism experience/tour
- Show more
- Show less
Syllabus
Here you can find a recap of who am I, if this is the proper course for you and what are we are going to learn.
Hello! Please let me introduce myself. Here you can have a look at my academic background, my professional career and my teaching experience.
Read more
Syllabus
Hello! Please let me introduce myself. Here you can have a look at my academic background, my professional career and my teaching experience.
Are you working in the tourism industry? Do you want to? Are you performing a tour or an experience? Do you have a general interest in the tourism industry? Do you want to learn new skills? If yes you are more than welcome.
Here you will get the logical framework that we will follow. Our courses would have 4 main thematics. Firstly, we will analyse some main topics around the creation of tourism experiences and tours. Then we will examine what needs to be prepared before the first client arrives. In the third thematic, we will dive into how we can create our tourism experiences/tours. The next thematic will be what we do when the client arrives and the last one what we do to improve our business and some insight thoughts. Any question you may have will be answered and analysed and obviously, as always you will receive many real-life examples.
In this chapter, we are going to start with the most basic definition ''What is a tour?'' and we are going to see who can participate and also some examples of tours.
What is an experience? In this chapter we will see the definition of an experience, we will examine the theory of experience economy and we will see the adaptation of experience economy into the field of the tourism industry. After you complete this chapter it will be clear what is a tourism experience.
What are the main differences between a tour and a tourism Experience? That is the main question we will focus on in this lecture but also we will some examples to justify our findings.
As the title mentioned in this chapter, we will provide evidence that justified if everyone can perform a tourism experience.
In the Part 1 we will see how to start our experiences/tour. How important it is to first perform your tour to locals before you put it online or on any platform. As always I will provide you with real-life examples.
In part 2 we will analyse together how you can personalise your tours into experiences. We will see why is great to have small groups and my rule for returning clients. Furthermore, we will see how to make experiences even more interesting. And as always you will hear many real-life examples.
I mentioned many times before that I used scripts. But do we really need them? Let's see together the importance of a script when we need one and when not.
Here I am providing you with examples of experiences in order to demonstrate that almost everything can become an experience and to inspire you of discovering yours.
In this lecture, we will see the importance of platforms. Some of the ''big players'' and the ideal balance we need to keep.
The time finally came, It is our time to welcome our first client, let's see together what we need to know before they arrive.
What are the most common mistakes people are doing during the pricing process? What we should never negotiate? Everything you need to know about pricing is going to be presented to you here.
Policies unfortunately an area that none is talking and people tend to learn only after they need them. So let's examine why they are so important.
What kind of communication do we need to establish with our clients, what do we need to share with them and when does the communication stop?
In this chapter, we will check if appearance and our clothes are important.
The time came and our first time arrived. Here you are going to hear about my personal experience with my first client.
What does it mean to reach 1000 clients?
Here we will examine why reviews are so important.
What we can offer to our clients as a thank you that they choose us.
I am going to provide you with my personal point of view about how I am not getting bored.
In this chapter, we will analyse what we need to know and what we need to always have with us. Furthermore, we will check the mechanisms we can develop that will help us solve any possible issue.
How we can market our products.
How a possible collaboration can help us and what we need to be carefull about collaborations.
The time came for us to try to make a step more forward. Here we will analyse how we can expand and what kind of investment we can do.
We will investigate why competition is important, how to deal with it and some examples to make everything clear.
When you will be able to feel complete, and what kind of goals we should put to ourselves in order to always have a motivation.
Thank you so much for being with me on this journey. In the last chapter, I will provide you with my final thoughts.
Traffic lights
Save this course
Save
Reviews summary
Guide to creating tourism experiences
Provides confidence and a push to start.
Includes many relevant examples.
Valuable insights on pricing, policies, and platforms.
Knowledgeable instructor with real-life experience.
Offers clear, actionable steps for creating tours.
Activities
Review 'The Experience Economy'
Show steps
Understand the theoretical underpinnings of the experience economy to better design tourism products.
View
The Experience Economy, With a New Preface by...
on Amazon
Show steps
-
Obtain a copy of 'The Experience Economy'.
-
Read the book, focusing on key concepts.
-
Relate the concepts to tourism examples.
-
Note down ideas for improving tours.
Review Basic Marketing Principles
Show steps
Solidify your understanding of marketing principles to effectively promote your tourism experience.
Show steps
-
Review marketing concepts like the 4Ps.
-
Research marketing strategies for tourism.
-
Identify target audiences for your tour.
-
Develop a basic marketing plan.
Develop a Tour Concept Outline
Show steps
Translate your passion into a structured tour concept, incorporating elements learned in the course.
Show steps
-
Brainstorm potential tour themes.
-
Define your target audience.
-
Outline the tour itinerary and activities.
-
Estimate costs and pricing.
-
Create a marketing summary.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Design a Promotional Flyer
Show steps
Practice marketing your tour by creating a visually appealing flyer to attract potential customers.
Show steps
-
Choose a design tool (Canva, etc.).
-
Select relevant images and graphics.
-
Write compelling descriptions.
-
Include contact information and pricing.
-
Get feedback and revise.
Draft a Customer Communication Template
Show steps
Improve customer relations by creating a template for pre- and post-tour communication.
Show steps
-
Identify key communication points.
-
Write a welcome message.
-
Create a tour reminder.
-
Draft a thank-you email.
-
Include a review request.
Pricing Scenarios Practice
Show steps
Refine your pricing skills by working through different scenarios and considering various factors.
Show steps
-
Create different pricing scenarios.
-
Factor in costs, competition, and value.
-
Determine optimal pricing strategies.
-
Justify your pricing decisions.
Review 'Tourism Management: Managing for Change'
Show steps
Gain a broader understanding of tourism management principles to enhance your tour operations.
View
Tourism Management
on Amazon
Show steps
-
Obtain a copy of 'Tourism Management'.
-
Read chapters on marketing and operations.
-
Identify best practices for tour management.
-
Apply insights to your tour concept.
Review 'The Experience Economy'
Show steps
Understand the theoretical underpinnings of the experience economy to better design tourism products.
View
The Experience Economy, With a New Preface by...
on Amazon
Show steps
- Obtain a copy of 'The Experience Economy'.
- Read the book, focusing on key concepts.
- Relate the concepts to tourism examples.
- Note down ideas for improving tours.
Review Basic Marketing Principles
Show steps
Solidify your understanding of marketing principles to effectively promote your tourism experience.
Show steps
- Review marketing concepts like the 4Ps.
- Research marketing strategies for tourism.
- Identify target audiences for your tour.
- Develop a basic marketing plan.
Develop a Tour Concept Outline
Show steps
Translate your passion into a structured tour concept, incorporating elements learned in the course.
Show steps
- Brainstorm potential tour themes.
- Define your target audience.
- Outline the tour itinerary and activities.
- Estimate costs and pricing.
- Create a marketing summary.
Design a Promotional Flyer
Show steps
Practice marketing your tour by creating a visually appealing flyer to attract potential customers.
Show steps
- Choose a design tool (Canva, etc.).
- Select relevant images and graphics.
- Write compelling descriptions.
- Include contact information and pricing.
- Get feedback and revise.
Draft a Customer Communication Template
Show steps
Improve customer relations by creating a template for pre- and post-tour communication.
Show steps
- Identify key communication points.
- Write a welcome message.
- Create a tour reminder.
- Draft a thank-you email.
- Include a review request.
Pricing Scenarios Practice
Show steps
Refine your pricing skills by working through different scenarios and considering various factors.
Show steps
- Create different pricing scenarios.
- Factor in costs, competition, and value.
- Determine optimal pricing strategies.
- Justify your pricing decisions.
Review 'Tourism Management: Managing for Change'
Show steps
Gain a broader understanding of tourism management principles to enhance your tour operations.
View
Tourism Management
on Amazon
Show steps
- Obtain a copy of 'Tourism Management'.
- Read chapters on marketing and operations.
- Identify best practices for tour management.
- Apply insights to your tour concept.
Career center
Tour Guide
Tourism Experience Designer
Travel Planner
Adventure Tourism Operator
Cultural Tourism Manager
Ecotourism Specialist
Destination Marketing Specialist
Theme Park Designer
Hospitality Consultant
Event Planner
Concierge
Social Media Manager
Freelance Writer
Market Research Analyst
Translator
Reading list
Save
Share
Similar courses
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
