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How To Measure Your Campaign On Pinterest

Sydney McDonald

With completion of this project, beginners who have never used Pinterest or Canva will be able to review analytics on Pinterest campaigns and make adjustments if necessary. Throughout the project, you will be able to identify basic marketing techniques, like defining your target audience, to make the most out of each paid online advertisement. You will also be able to identify different types of campaigns and the potential outcomes of each. Each campaign with a different goal will have different analytics, so learning to understand what the different terms mean will lead to more effective campaigns and a better understanding of which type of conversion will work for each particular ad. We will be designing an ad based on a children’s crayon company and will learn how to market a campaign according to the target audience for that product.

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What's inside

Syllabus

Project Overview
With completion of this project, beginners who have never used Pinterest or Canva will be able to review analytics on Pinterest campaigns and make adjustments if necessary. Throughout the project, you will be able to identify basic marketing techniques, like defining your target audience, to make the most out of each paid online advertisement. You will also be able to identify different types of campaigns and the potential outcomes of each. Each campaign with a different goal will have different analytics, so learning to understand what the different terms mean will lead to more effective campaigns and a better understanding of which type of conversion will work for each particular ad. We will be designing an ad based on a children’s crayon company and will learn how to market a campaign according to the target audience for that product.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops basic marketing techniques and skills, which are core for paid digital advertising
Explores analytics and campaign types, which are essential for effective Pinterest advertising
Suitable for beginners with no prior experience in Pinterest or Canva, making it accessible to a wide audience
Could benefit from more advanced topics for learners with existing knowledge in Pinterest marketing
Focuses on a specific industry (children's crayons), limiting its applicability to other products or services
Provides a foundation for understanding Pinterest analytics, but may require additional resources for comprehensive campaign management

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How To Measure Your Campaign On Pinterest with these activities:
Review basic marketing techniques
This activity will help you refresh your knowledge of basic marketing techniques, such as defining your target audience, so that you can be more successful with your Pinterest campaigns.
Browse courses on Target Audience
Show steps
  • Read an article or watch a video about basic marketing techniques.
  • Create a list of the key concepts you learned.
  • Apply these concepts to your own Pinterest campaign.
Watch a tutorial on Pinterest marketing
This activity will help you learn more about Pinterest marketing and how to use the Pinterest Analytics tool.
Browse courses on Pinterest Analytics
Show steps
  • Search for a tutorial on Pinterest marketing on YouTube or Google.
  • Watch the tutorial.
Use the Pinterest Analytics tool
This activity will help you learn how to track the performance of your Pinterest campaigns and make adjustments as needed.
Browse courses on Pinterest Analytics
Show steps
  • Log in to your Pinterest account.
  • Click on the Analytics tab.
  • Explore the different metrics available.
  • Use the data to make adjustments to your campaigns.
One other activity
Expand to see all activities and additional details
Show all four activities
Write a blog post about Pinterest marketing
This activity will help you demonstrate your understanding of Pinterest marketing and share your knowledge with others.
Browse courses on Pinterest Marketing
Show steps
  • Choose a topic for your blog post.
  • Write a blog post on Social Media Examiner, sharing your insights on Pinterest marketing.
  • Promote your blog post.

Career center

Learners who complete How To Measure Your Campaign On Pinterest will develop knowledge and skills that may be useful to these careers:
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for developing and executing digital marketing campaigns. This course can help you learn how to use Pinterest as part of your digital marketing strategy. You will learn how to create Pinterest ads, track your results, and optimize your campaigns for success. This knowledge can help you succeed as a Digital Marketing Specialist by enabling you to create Pinterest campaigns that reach your target audience and achieve your digital marketing goals.
See salaries and explore the career path for Digital Marketing Specialist
Content Marketing Specialist
A Content Marketing Specialist is responsible for creating and managing content for a company's website, blog, and social media channels. This course can help you learn how to create engaging Pinterest content that will attract your target audience. You will learn how to use Pinterest to distribute your content, drive traffic to your website, and build relationships with potential customers. This knowledge can help you succeed as a Content Marketing Specialist by enabling you to create Pinterest content that reaches your target audience and achieves your content marketing goals.
See salaries and explore the career path for Content Marketing Specialist
Social Media Manager
A Social Media Manager is responsible for managing a company's social media presence. This course can help you learn how to create and manage successful Pinterest campaigns. You will learn how to use Pinterest to reach your target audience, engage with potential customers, and drive traffic to your website. This knowledge can help you succeed as a Social Media Manager by enabling you to create Pinterest campaigns that reach your target audience and achieve your social media marketing goals.
See salaries and explore the career path for Social Media Manager
Marketing Manager
A Marketing Manager oversees all aspects of marketing for a company. This course can help you learn how to develop and execute effective marketing campaigns on Pinterest. You will learn how to target your audience, create engaging content, and track your results. This knowledge can help you succeed as a Marketing Manager by enabling you to create Pinterest campaigns that reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Marketing Manager
Public relations manager
A Public Relations Manager is responsible for managing a company's public relations efforts. This course can help you learn how to use Pinterest to build relationships with journalists, influencers, and other stakeholders. You will learn how to create Pinterest content that is newsworthy and engaging, and how to use Pinterest to promote your company's brand. This knowledge can help you succeed as a Public Relations Manager by enabling you to create Pinterest campaigns that reach your target audience and achieve your public relations goals.
See salaries and explore the career path for Public relations manager
Marketing Analyst
A Marketing Analyst is responsible for analyzing marketing data and providing insights to help companies make better marketing decisions. This course can help you learn how to use Pinterest Analytics to track the performance of your Pinterest campaigns. You will learn how to use Pinterest Analytics to measure the reach, engagement, and conversion rates of your Pinterest campaigns. This knowledge can help you succeed as a Marketing Analyst by enabling you to create Pinterest campaigns that reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Marketing Analyst
Sales Manager
A Sales Manager is responsible for leading and managing a team of sales representatives. This course can help you learn how to use Pinterest to generate leads and close sales. You will learn how to create Pinterest ads that target your ideal customers, how to track your results, and how to optimize your campaigns for success. This knowledge can help you succeed as a Sales Manager by enabling you to create Pinterest campaigns that reach your target audience and achieve your sales goals.
See salaries and explore the career path for Sales Manager
UX Designer
A UX Designer is responsible for designing the user experience for a company's products or services. This course can help you learn how to use Pinterest to gather user feedback and insights. You will learn how to create Pinterest boards for UX design, how to use Pinterest to find inspiration for new UX designs, and how to use Pinterest to promote your UX designs to your target audience. This knowledge can help you succeed as a UX Designer by enabling you to create Pinterest campaigns that reach your target audience and achieve your UX design goals.
See salaries and explore the career path for UX Designer
Customer Success Manager
A Customer Success Manager is responsible for ensuring that customers are satisfied with a company's products or services. This course can help you learn how to use Pinterest to build relationships with customers and resolve their issues. You will learn how to create Pinterest boards for customer support, how to use Pinterest to find answers to customers' questions, and how to use Pinterest to promote your company's products or services to your target audience. This knowledge can help you succeed as a Customer Success Manager by enabling you to create Pinterest campaigns that reach your target audience and achieve your customer success goals.
See salaries and explore the career path for Customer Success Manager
Product Manager
A Product Manager is responsible for managing the development and launch of new products or features. This course can help you learn how to use Pinterest to gather customer feedback and insights. You will learn how to create Pinterest boards for product development, how to use Pinterest to find inspiration for new products or features, and how to use Pinterest to promote your products or features to your target audience. This knowledge can help you succeed as a Product Manager by enabling you to create Pinterest campaigns that reach your target audience and achieve your product management goals.
See salaries and explore the career path for Product Manager
Event Planner
An Event Planner is responsible for planning and executing events for a company or organization. This course can help you learn how to use Pinterest to plan and promote your events. You will learn how to create Pinterest boards for your events, how to use Pinterest to find vendors and inspiration, and how to use Pinterest to promote your events to your target audience. This knowledge can help you succeed as an Event Planner by enabling you to create Pinterest campaigns that reach your target audience and achieve your event planning goals.
See salaries and explore the career path for Event Planner
Art Director
An Art Director is responsible for overseeing the creative direction of a company's marketing and advertising materials. This course can help you learn how to use Pinterest to find inspiration for new creative campaigns. You will learn how to create Pinterest boards for art direction, how to use Pinterest to find inspiration for new creative campaigns, and how to use Pinterest to promote your creative campaigns to your target audience. This knowledge can help you succeed as an Art Director by enabling you to create Pinterest campaigns that reach your target audience and achieve your creative goals.
See salaries and explore the career path for Art Director
Graphic designer
A Graphic Designer is responsible for creating visual content for a company's marketing and advertising materials. This course can help you learn how to use Pinterest to find inspiration for new graphic designs. You will learn how to create Pinterest boards for graphic design, how to use Pinterest to find inspiration for new graphic designs, and how to use Pinterest to promote your graphic designs to your target audience. This knowledge can help you succeed as a Graphic Designer by enabling you to create Pinterest campaigns that reach your target audience and achieve your graphic design goals.
See salaries and explore the career path for Graphic designer
Web Designer
A Web Designer is responsible for designing and developing websites. This course can help you learn how to use Pinterest to gather inspiration for new website designs. You will learn how to create Pinterest boards for web design, how to use Pinterest to find inspiration for new website designs, and how to use Pinterest to promote your website designs to your target audience. This knowledge can help you succeed as a Web Designer by enabling you to create Pinterest campaigns that reach your target audience and achieve your web design goals.
See salaries and explore the career path for Web Designer
Creative Director
A Creative Director is responsible for overseeing the creative direction of a company's brand. This course can help you learn how to use Pinterest to find inspiration for new brand campaigns. You will learn how to create Pinterest boards for brand development, how to use Pinterest to find inspiration for new brand campaigns, and how to use Pinterest to promote your brand campaigns to your target audience. This knowledge can help you succeed as a Creative Director by enabling you to create Pinterest campaigns that reach your target audience and achieve your brand development goals.
See salaries and explore the career path for Creative Director

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How To Measure Your Campaign On Pinterest.
Cover image
The Big Data-Driven Business
Save
Practical guide to marketing analytics. It covers everything from collecting data to analyzing results. It would be a valuable resource for anyone who wants to learn more about how to measure the effectiveness of their marketing campaigns.
The Big Data-Driven Business: How to Use Big Data...
Audible Audiobook
$$
The Big Data-Driven Business: How to Use Big Data...
Kindle Edition
$$
Cover image
Facebook Marketing All-in-One For Dummies
Save
Comprehensive guide to Pinterest marketing that covers everything from strategy to measurement. It good choice for businesses who want to take their Pinterest marketing to the next level.
Facebook Marketing All-in-One for Dummies
Paperback
$$
Facebook Marketing All-in-One for Dummies
Paperback
$$
Cover image
The Conversion Code
Save
Practical guide to conversion optimization. It covers everything from creating landing pages to tracking results. It would be a valuable resource for anyone who wants to learn more about how to convert more leads into customers.
The Conversion Code
Paperback
Check
The Conversion Code
Kindle Edition
Check
Cover image
Social Marketing Digital Book Set
Save
Comprehensive guide to social media marketing. It covers everything from creating a social media strategy to measuring results. It would be a valuable resource for anyone who wants to learn more about how to use social media to grow their business.
Social Marketing Digital Book Set
Kindle Edition
$$
Lean Startup: How Today's Entrepreneurs Use...
Save
Provides a framework for building and testing new products and services. It's a valuable resource for anyone who wants to learn more about how to validate their Pinterest campaigns.
The Lean Startup: How Today's Entrepreneurs Use...
Hardcover
$$
The Lean Startup: How Today's Entrepreneurs Use...
Kindle Edition
$$
Cover image
Traction
Save
Provides a practical guide to getting customers for your startup. It's a valuable resource for anyone who wants to learn more about how to grow their Pinterest audience.
Traction
Paperback
$$
(Français) Traction - Comment toute start-up peut développer...
Kindle Edition
$$
(Italiano) Traction. Le strategie vincenti per ottenere una...
Paperback
$$

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Course image
Effort
1 hour
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Sydney McDonald
Language
English
Good to know
Develops basic marketing techniques and skills, which are core for paid digital advertising
Explores analytics and campaign types, which are essential for effective Pinterest advertising
Suitable for beginners with no prior experience in Pinterest or Canva, making it accessible to a wide audience
Could benefit from more advanced topics for learners with existing knowledge in Pinterest marketing
Focuses on a specific industry (children's crayons), limiting its applicability to other products or services
Provides a foundation for understanding Pinterest analytics, but may require additional resources for comprehensive campaign management
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