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How to create an email campaign with SendinBlue

Sara Nefzaoui

At the end of this project, you will have all the basic skills to create a professional Newsletter using SendinBlue, an online tool for creating professional Email Campaigns. You will be able to share your latest news and inform your favorite target audience, promote your brand and grow your business with beautifully designed emails.

This project is intended for beginners, small business owners and startups who would like to create, share and analyze their Email campaigns.

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What's inside

Syllabus

Project Overview
At the end of this project, you will have all the basic skills to create a professional Newsletter using SendinBlue, an online tool for creating professional Email Campaigns. You will be able to share your latest news and inform your favorite target audience, promote your brand and grow your business with beautifully designed emails. This project is intended for beginners, small business owners and startups who would like to create, share and analyze their Email campaigns.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
This course is intended for beginners, small business owners, and startups, making it a highly accessible option for those new to email marketing
Introduces learners to SendinBlue, a widely used platform for professional email campaigns, enabling them to create visually appealing and effective emails
Focuses on the practical application of email marketing, equipping learners with the skills to promote their brand, nurture leads, and drive conversions
Provides foundational knowledge for those seeking to establish a strong foundation in email marketing
Led by Sara Nefzaoui, an expert in digital marketing, offering learners the opportunity to gain insights from an experienced professional

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to create an email campaign with SendinBlue with these activities:
Review Digital Marketing Concepts
Strengthen your understanding of digital marketing fundamentals to enhance your email marketing skills.
Browse courses on Digital Marketing
Show steps
  • Review notes or materials from previous digital marketing courses.
  • Read articles or watch videos on digital marketing best practices.
Refresh concepts in Email Marketing
Review key concepts in email marketing to strengthen your understanding of the course material.
Browse courses on Email Marketing
Show steps
  • Review lecture notes and textbooks on email marketing principles.
  • Go through sample email campaigns to analyze their structure and content.
Attend Industry Events
Attend industry events to connect with professionals in the field and learn about the latest email marketing trends.
Browse courses on Networking
Show steps
  • Research upcoming industry events.
  • Register for and attend events.
  • Connect with other attendees.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Develop a Newsletter Outline
Create an outline for your newsletter, including sections, content ideas, and a call-to-action.
Browse courses on Content Planning
Show steps
  • Brainstorm newsletter topics and target audience.
  • Organize topics into logical sections.
  • Write a draft of the newsletter content.
Create Practice Email Campaigns
Design and send out practice email campaigns to test your skills and get feedback.
Browse courses on Email Campaign Creation
Show steps
  • Set up a SendinBlue account.
  • Create an email campaign.
  • Send out test emails to yourself and colleagues.
  • Analyze campaign results and make adjustments.
Share Feedback on Newsletters
Exchange feedback with peers on your newsletters to identify areas for improvement.
Browse courses on Peer Feedback
Show steps
  • Join or create a peer review group.
  • Share your newsletter drafts.
  • Provide constructive criticism and feedback.
Explore Advanced SendinBlue Features
Expand your knowledge of SendinBlue by exploring advanced features such as segmentation and automation.
Show steps
  • Watch tutorials on SendinBlue's website.
  • Experiment with different features in your own SendinBlue account.
Design a Comprehensive Newsletter
Create a high-quality newsletter that showcases your understanding of email marketing principles and SendinBlue.
Browse courses on Newsletter Design
Show steps
  • Finalize newsletter content and design.
  • Use SendinBlue to create and send your newsletter.
  • Monitor newsletter performance and make adjustments.

Career center

Learners who complete How to create an email campaign with SendinBlue will develop knowledge and skills that may be useful to these careers:
Email Marketing Manager
This course provides the foundation you need to launch a career as an Email Marketing Manager. You'll learn how to create, share, and analyze email campaigns using SendinBlue. As an Email Marketing Manager, you'll be responsible for planning, executing, and tracking email marketing campaigns. A deep understanding of email marketing best practices is essential to succeeding in this role. This course will help you hit the ground running and quickly become an asset to your organization.
See salaries and explore the career path for Email Marketing Manager
Marketing Specialist
The skills you learn in this course on SendinBlue will serve you well as a Marketing Specialist. You will be able to use your knowledge of email marketing to create and execute successful marketing campaigns that reach your target audience. Marketing Specialists are responsible for a variety of tasks, including developing marketing strategies, creating marketing materials, and managing marketing budgets. This course will help you build a strong foundation in email marketing, which is an essential skill for any Marketing Specialist.
See salaries and explore the career path for Marketing Specialist
Digital Marketing Manager
This SendinBlue course is an excellent way to gain the skills you need to become a Digital Marketing Manager. You will learn how to use email marketing to reach your target audience and achieve your marketing goals. Digital Marketing Managers are responsible for planning, executing, and tracking digital marketing campaigns. They need to have a strong understanding of email marketing best practices, as well as other digital marketing channels. This course will help you build the skills you need to succeed as a Digital Marketing Manager.
See salaries and explore the career path for Digital Marketing Manager
Content Marketing Manager
The skills you learn in this SendinBlue course will be valuable to you as a Content Marketing Manager. You will be able to use email marketing to promote your content and reach a wider audience. Content Marketing Managers are responsible for planning, creating, and distributing content that is valuable to their target audience. They need to have a strong understanding of email marketing best practices, as well as other content marketing channels. This course will help you build the skills you need to succeed as a Content Marketing Manager.
See salaries and explore the career path for Content Marketing Manager
Growth Marketing Manager
The skills you learn in this SendinBlue course may be helpful to you as a Growth Marketing Manager. You will be able to use email marketing to acquire and retain customers. Growth Marketing Managers are responsible for planning, executing, and tracking marketing campaigns that drive growth. They need to have a strong understanding of email marketing best practices, as well as other marketing channels. This course will help you build a foundation in email marketing, which can be a valuable skill for a Growth Marketing Manager.
See salaries and explore the career path for Growth Marketing Manager
Social Media Manager
The skills you learn in this SendinBlue course may be helpful to you as a Social Media Manager. You will be able to use email marketing to promote your social media content and reach a wider audience. Social Media Managers are responsible for planning, creating, and distributing content on social media platforms. They need to have a strong understanding of social media marketing best practices, as well as other digital marketing channels. This course will help you build a foundation in email marketing, which can be a valuable skill for a Social Media Manager.
See salaries and explore the career path for Social Media Manager
Product Marketing Manager
The skills you learn in this SendinBlue course may be helpful to you as a Product Marketing Manager. You will be able to use email marketing to promote your products and reach a wider audience. Product Marketing Managers are responsible for planning, creating, and executing marketing campaigns for products. They need to have a strong understanding of email marketing best practices, as well as other marketing channels. This course will help you build a foundation in email marketing, which can be a valuable skill for a Product Marketing Manager.
See salaries and explore the career path for Product Marketing Manager
Business Development Manager
The skills you learn in this SendinBlue course may be helpful to you as a Business Development Manager. You will be able to use email marketing to generate and qualify leads. Business Development Managers are responsible for identifying and developing new business opportunities. They need to have a strong understanding of email marketing best practices, as well as other business development channels. This course will help you build a foundation in email marketing, which can be a valuable skill for a Business Development Manager.
See salaries and explore the career path for Business Development Manager
Brand Manager
The skills you learn in this SendinBlue course may be helpful to you as a Brand Manager. You will be able to use email marketing to build and manage your brand. Brand Managers are responsible for developing and implementing branding strategies. They need to have a strong understanding of email marketing best practices, as well as other marketing channels. This course will help you build a foundation in email marketing, which can be a valuable skill for a Brand Manager.
See salaries and explore the career path for Brand Manager
Public relations manager
The skills you learn in this SendinBlue course may be helpful to you as a Public Relations Manager. You will be able to use email marketing to build and manage your brand. Public Relations Managers are responsible for developing and implementing public relations strategies. They need to have a strong understanding of email marketing best practices, as well as other public relations channels. This course will help you build a foundation in email marketing, which can be a valuable skill for a Public Relations Manager.
See salaries and explore the career path for Public relations manager
Sales Manager
The skills you learn in this SendinBlue course may be helpful to you as a Sales Manager. You will be able to use email marketing to generate and qualify leads. Sales Managers are responsible for planning, executing, and tracking sales campaigns. They need to have a strong understanding of email marketing best practices, as well as other sales channels. This course will help you build a foundation in email marketing, which can be a valuable skill for a Sales Manager.
See salaries and explore the career path for Sales Manager
Data Analyst
The skills you learn in this SendinBlue course may be helpful to you as a Data Analyst. You will be able to use email marketing data to track campaign performance and identify areas for improvement. Data Analysts are responsible for collecting, analyzing, and interpreting data. They need to have a strong understanding of email marketing best practices, as well as other data analysis channels. This course will help you build a foundation in email marketing, which can be a valuable skill for a Data Analyst.
See salaries and explore the career path for Data Analyst
Customer Service Manager
The skills you learn in this SendinBlue course may be helpful to you as a Customer Service Manager. You will be able to use email marketing to communicate with customers and resolve their issues. Customer Service Managers are responsible for planning, executing, and tracking customer service strategies. They need to have a strong understanding of email marketing best practices, as well as other customer service channels. This course will help you build a foundation in email marketing, which can be a valuable skill for a Customer Service Manager.
See salaries and explore the career path for Customer Service Manager
Operations Manager
The skills you learn in this SendinBlue course may be helpful to you as an Operations Manager. You will be able to use email marketing to improve communication and collaboration within your team. Operations Managers are responsible for planning, executing, and tracking operations strategies. They need to have a strong understanding of email marketing best practices, as well as other operations management channels. This course will help you build a foundation in email marketing, which can be a valuable skill for an Operations Manager.
See salaries and explore the career path for Operations Manager
Project Manager
The skills you learn in this SendinBlue course may be helpful to you as a Project Manager. You will be able to use email marketing to communicate with stakeholders and track project progress. Project Managers are responsible for planning, executing, and tracking projects. They need to have a strong understanding of email marketing best practices, as well as other project management channels. This course will help you build a foundation in email marketing, which can be a valuable skill for a Project Manager.
See salaries and explore the career path for Project Manager

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to create an email campaign with SendinBlue.
Cover image
The Encyclopedia of Civil Liberties in America
Save
Offers practical advice and case studies on how to create successful email marketing campaigns. It is particularly useful for those looking to improve their email marketing strategy.
The Encyclopedia of Civil Liberties in America
Kindle Edition
$$$$
Cover image
The New Email Revolution
Save
Provides a comprehensive overview of email marketing, including how to create effective email campaigns, manage your email list, and track your results.
The New Email Revolution: Save Time, Make Money,...
Paperback
$$
The New Email Revolution: Save Time, Make Money,...
Kindle Edition
$$
Cover image
Email Marketing Rules
Save
This definitive guide covers all aspects of email marketing, from strategy to execution. It valuable reference for both beginners and experienced email marketers.
Email Marketing Rules: Frameworks & Checklists to...
Paperback
$$
Email Marketing Rules: 184 Best Practices to...
Paperback
$$
Email Marketing Rules: Checklists, Frameworks, and...
Paperback
$$
Cover image
Winfluence
Save
Provides a creative and innovative approach to email marketing, including how to create effective email campaigns that stand out from the crowd.
Winfluence: Reframing Influencer Marketing to...
Paperback
$$
Winfluence - The Influence Marketing Podcast
Podcast
Check Price
Winfluence: Reframing Influencer Marketing to...
Kindle Edition
$
Cover image
Solving Urban Infrastructure Problems Using Smart...
Save
Provides a beginner-friendly introduction to marketing automation, including how to use email marketing as part of an automated marketing strategy.
Solving Urban Infrastructure Problems Using Smart...
Paperback
$$$$
Solving Urban Infrastructure Problems Using Smart...
Kindle Edition
$$$$
Cover image
Recall!
Save
Provides a practical overview of email marketing, including how to create effective email campaigns and measure their success.
Recall!: California's Political Earthquake
Paperback
$$$
Recall!: California's Political Earthquake
Kindle Edition
$$$$

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Course image
Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Sara Nefzaoui
Language
English
Good to know
This course is intended for beginners, small business owners, and startups, making it a highly accessible option for those new to email marketing
Introduces learners to SendinBlue, a widely used platform for professional email campaigns, enabling them to create visually appealing and effective emails
Focuses on the practical application of email marketing, equipping learners with the skills to promote their brand, nurture leads, and drive conversions
Provides foundational knowledge for those seeking to establish a strong foundation in email marketing
Led by Sara Nefzaoui, an expert in digital marketing, offering learners the opportunity to gain insights from an experienced professional
Share and help others discover this course.
Facebook LinkedIn X Reddit Link Email
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