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Francisco Diaz Hermelo
and
Roberto S. Vassolo
El curso te da las herramientas básicas para identificar los desafíos estratégicos de una organización, evaluar la importancia de estos desafíos, y armar el plan de prioridades de modo de hacer frente exitosamente a esos desafíos. Dentro de todas las empresas que existen, el curso se focaliza en aquellas cuyo producto o servicio tiene algún grado de diferenciación con respecto a los competidores de la industria en la que se desenvuelve.
Read more
El curso te da las herramientas básicas para identificar los desafíos estratégicos de una organización, evaluar la importancia de estos desafíos, y armar el plan de prioridades de modo de hacer frente exitosamente a esos desafíos. Dentro de todas las empresas que existen, el curso se focaliza en aquellas cuyo producto o servicio tiene algún grado de diferenciación con respecto a los competidores de la industria en la que se desenvuelve.
Read more
El curso te da las herramientas básicas para identificar los desafíos estratégicos de una organización, evaluar la importancia de estos desafíos, y armar el plan de prioridades de modo de hacer frente exitosamente a esos desafíos. Dentro de todas las empresas que existen, el curso se focaliza en aquellas cuyo producto o servicio tiene algún grado de diferenciación con respecto a los competidores de la industria en la que se desenvuelve.
El curso tiene un enfoque único, mezclando modelos conceptuales que permiten identificar los desafíos actuales y predecir los de mediano plazo, junto con ejemplificaciones prácticas que permiten llevar a la práctica los modelos conceptuales.
El curso no tiene requisitos previos. Sin embargo, la materia que trata (los desafíos estratégicos de una organización) puede requerir del alumno cierta capacidad de síntesis que dificulte la comprensión de aquellos que tienen muy baja exposición a la realidad empresarial. Los alumnos que tienen o han tenido exposición a realidades empresariales o que están estudiando o han estudiado carreras afines abordarán el curso con mayor facilidad.
Register for this course and see more details by visiting:
OpenCourser.com/course/43c9lu/estrategia
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What's inside
Syllabus
La Historia de las Industrias
En este primer módulo abordaremos los siguientes temas: La base tecnológica del nacimiento de una industria. La ley de Moore. El proceso de llevar las tecnologías a negocios. Impacto tecnológico en las ventajas competitivas. La demanda insatisfecha como fuerza de presiones competitivas. Crecer luego de un océano azul. Las respuestas de producto ante la maduración de una industria. Y, finalmente, a rentabilizar el portafolio de productos.
Read more
Syllabus
La Historia de las Industrias
En este primer módulo abordaremos los siguientes temas: La base tecnológica del nacimiento de una industria. La ley de Moore. El proceso de llevar las tecnologías a negocios. Impacto tecnológico en las ventajas competitivas. La demanda insatisfecha como fuerza de presiones competitivas. Crecer luego de un océano azul. Las respuestas de producto ante la maduración de una industria. Y, finalmente, a rentabilizar el portafolio de productos.
Read more
La Posición Competitiva
En este segundo módulo abordaremos los siguientes temas: Crear y monetizar el valor. Curva de valor. Liderar en la industria. El rol de los costos y la diferenciación. La búsqueda de nicho vs la segmentación del mercado. Estructura de mercado. La sustentabilidad del posicionamiento competitivo. El grupo estratégico.
La Velocidad a la cuál Escalar un Negocio
En esta tercera semana, abordaremos los siguientes contenidos: Los mecanismos de aislación competitiva. Mecanismos de oferta y demanda. Ventajas de primer entrante. Entrada y velocidad de crecimiento.
La tasa de difusión de un nuevo producto o servicio. Los mercados de competencia en plataformas
Los Nuevos Negocios
En esta última semana abordaremos los siguientes temas: Los océanos azules. El agotamiento de la mejora incremental en la curva de valor. El ERIC. Los caminos del descubrimiento. Negocios de costo marginal cero. Soñar grande.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Examines the history of industries, which is standard in business studies
Develops knowledge in competitive positioning, which is relevant for business management
Covers mechanisms for scaling a business, which is beneficial to entrepreneurs
Discusses the concept of blue oceans, which is valuable in identifying new market opportunities
May require students to have prior exposure to business concepts
Save this course
Save Estrategia Empresarial to your list so you can find it easily later:
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Reviews summary
Estrategia empresarial
Los estudiantes describen este curso sobre estrategia empresarial como completo y completo, con un contenido bien estructurado e informativo. Los profesores son muy bien recibidos por su claridad y dedicación. Se les anima a los estudiantes a tener experiencia en negocios para obtener el máximo beneficio de este curso. Las actividades colaborativas y los ejemplos de la vida real se utilizan para reforzar los conceptos aprendidos.
El curso incluye actividades colaborativas que permiten a los estudiantes compartir ideas y aprender unos de otros
"Los ejercicios prácticos personalmente me han gustado, ya que se fundamenta en lo aprendido en los PDF y videos."
El curso utiliza ejemplos de la vida real para ilustrar conceptos y hacerlos más relevantes
"Los profesores explican a detalle cada margen del tema, una gran experiencia desde mi punto de vista ..."
"La estructura ayuda a seguir los temas. Destaco la presentación de casos de latinoamérica"
Los profesores son expertos en el campo y están comprometidos a enseñar
"Excelente desempeño por parte de los instructores"
"Felicito a los profesores por si dedicación y esfuerzo"
Los profesores explican los conceptos de forma clara y concisa
"...y siempre indica contenido complementario para expandir el contenido típico"
"La mecánica del curso muy interesante y atractiva, fácil de comprensión y muy bien detallada por los dos profesores"
"No hay redundancias ni problemas de definición de concepto"
El curso es muy completo, que cubre todos los aspectos de la estrategia empresarial
"Tanto el material como los videos brindados por la universidad fueron impecables."
"Es un excelente curso que enseña de forma sencilla y muy completa los básicos de la creación de estrategias empresariales"
"El curso es demasiado completo, porque ayuda a comprender la estrategia empresarial desde sus inicios"
Se recomienda a los estudiantes que tengan experiencia en negocios antes de tomar este curso
"Estos cursos son excelentes para profesionales con experiencia laboral"
"los estudiantes al parecer no tienen esta experiencia y no son objetivos"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Estrategia Empresarial with these
activities:
Review Stock Market Basics
Show steps
Start by reviewing the basic concepts surrounding the stock market to ensure they are clear in advance of this course
Browse courses on
Financial Markets
Show steps
-
Define stocks and bonds
-
Explain how the stock market works
-
Identify different types of stocks
-
Discuss factors that affect stock prices
Solve Business Case Studies
Show steps
Solving business case studies helps you apply your knowledge of strategic challenges to real-world scenarios
Show steps
-
Read and analyze the business case study
-
Identify the key strategic challenges
-
Develop and evaluate alternative solutions
-
Recommend a course of action
Mentor Junior Business Professionals
Show steps
Mentoring others helps you solidify your understanding of the challenges companies face and how to address them
Show steps
-
Identify opportunities to mentor junior professionals
-
Provide guidance and support on strategic challenges
-
Facilitate learning and development
Four other activities
Expand to see all activities and additional details
Show all seven activities
Write a Blog Post or Article
Show steps
Writing helps you synthesize and reinforce the concepts learned in this course
Show steps
-
Choose a topic related to the strategic challenges of a company
-
Research and gather information
-
Write a draft and edit your writing
-
Publish your work
Contribute to Open-Source Business Case Study Repositories
Show steps
Contributing to open-source case study repositories allows you to engage with other practitioners and contribute to the development of valuable resources
Show steps
-
Identify relevant open-source business case study repositories
-
Review the guidelines and contribute high-quality case studies
Participate in Business Case Competitions
Show steps
Participating in business case competitions challenges you to apply your knowledge in a competitive setting and gain valuable experience
Show steps
-
Identify relevant business case competitions
-
Form a team and develop a solution
-
Present your solution to a panel of judges
Develop a Business Strategy for a Startup or Small Business
Show steps
Developing a business strategy for a real-world company provides you with hands-on experience in addressing strategic challenges
Show steps
-
Identify a suitable startup or small business
-
Conduct market research and industry analysis
-
Develop a business strategy and implementation plan
-
Pitch your strategy to potential investors or stakeholders
Review Stock Market Basics
Show steps
Start by reviewing the basic concepts surrounding the stock market to ensure they are clear in advance of this course
Browse courses on
Financial Markets
Show steps
Show steps
Show steps
- Define stocks and bonds
- Explain how the stock market works
- Identify different types of stocks
- Discuss factors that affect stock prices
Solve Business Case Studies
Show steps
Solving business case studies helps you apply your knowledge of strategic challenges to real-world scenarios
Show steps
Show steps
Show steps
- Read and analyze the business case study
- Identify the key strategic challenges
- Develop and evaluate alternative solutions
- Recommend a course of action
Mentor Junior Business Professionals
Show steps
Mentoring others helps you solidify your understanding of the challenges companies face and how to address them
Show steps
Show steps
Show steps
- Identify opportunities to mentor junior professionals
- Provide guidance and support on strategic challenges
- Facilitate learning and development
Four other activities
Expand to see all activities and additional details
Show all seven activities
Write a Blog Post or Article
Show steps
Writing helps you synthesize and reinforce the concepts learned in this course
Show steps
Show steps
Show steps
- Choose a topic related to the strategic challenges of a company
- Research and gather information
- Write a draft and edit your writing
- Publish your work
Contribute to Open-Source Business Case Study Repositories
Show steps
Contributing to open-source case study repositories allows you to engage with other practitioners and contribute to the development of valuable resources
Show steps
Show steps
Show steps
- Identify relevant open-source business case study repositories
- Review the guidelines and contribute high-quality case studies
Participate in Business Case Competitions
Show steps
Participating in business case competitions challenges you to apply your knowledge in a competitive setting and gain valuable experience
Show steps
Show steps
Show steps
- Identify relevant business case competitions
- Form a team and develop a solution
- Present your solution to a panel of judges
Develop a Business Strategy for a Startup or Small Business
Show steps
Developing a business strategy for a real-world company provides you with hands-on experience in addressing strategic challenges
Show steps
Show steps
Show steps
- Identify a suitable startup or small business
- Conduct market research and industry analysis
- Develop a business strategy and implementation plan
- Pitch your strategy to potential investors or stakeholders
Career center
Learners who complete Estrategia Empresarial will develop knowledge and skills
that may be useful to these careers:
Business Consultant
Business Consultant
Business Consultants provide advisory services to help organizations of all sizes improve their performance and achieve their business goals. They analyze business operations, identify areas for improvement, and develop and implement strategies to address challenges and drive growth. The course, Estrategia Empresarial, would be a valuable addition to a Business Consultant's skill set, as it provides a framework for understanding the challenges organizations face, evaluating their importance, and developing a plan to address them. The course's focus on differentiated products and services would also be particularly relevant to Business Consultants working with businesses in competitive industries.
Entrepreneur
Entrepreneur
Entrepreneurs are individuals who start and manage their own businesses. They have a vision for a new product or service and the drive to turn that vision into a reality. The course, Estrategia Empresarial, would be beneficial for Entrepreneurs as it provides a framework for identifying market opportunities, evaluating competitive landscapes, and developing a strategy for success. The course's emphasis on innovation and creating value would also be particularly relevant to Entrepreneurs looking to establish a differentiated business in a crowded market.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing strategies to promote products and services, build brand awareness, and drive sales. They analyze market data, identify target audiences, and create marketing campaigns to reach those audiences. The course, Estrategia Empresarial, would provide knowledge on strategic planning that is valuable for Marketing Managers. The course's focus on understanding customer needs and developing differentiated value propositions would also be particularly relevant to Marketing Managers looking to create effective marketing campaigns that resonate with target audiences.
Product Manager
Product Manager
Product Managers are responsible for the development and management of products from inception to launch and beyond. They work closely with marketing, engineering, and other teams to ensure that products meet customer needs and are successful in the marketplace. The course, Estrategia Empresarial, would help Product Managers develop a deep understanding of the strategic considerations involved in product development and management. The course's focus on identifying market opportunities, evaluating competitive landscapes, and developing a strategy for success would also be particularly relevant to Product Managers looking to launch and manage successful products.
Sales Manager
Sales Manager
Sales Managers are responsible for leading sales teams and developing sales strategies to achieve revenue goals. They manage sales pipelines, forecast sales, and develop training and coaching programs for sales representatives. The course, Estrategia Empresarial, would provide valuable insights to Sales Managers on how to develop and implement effective sales strategies. The course's focus on understanding customer needs, developing differentiated value propositions, and creating competitive advantage would also be particularly relevant to Sales Managers looking to increase sales and grow revenue.
Strategic Analyst
Strategic Analyst
Strategic Analysts provide research and analysis to support decision-making at all levels of an organization. They analyze data, identify trends, and develop recommendations on a variety of business issues. The course, Estrategia Empresarial, would be a valuable addition to a Strategic Analyst's skill set, as it provides a framework for understanding the challenges organizations face, evaluating their importance, and developing a plan to address them. The course's focus on strategic planning and analysis would also be particularly relevant to Strategic Analysts looking to develop actionable insights and recommendations for their organizations.
Innovation Manager
Innovation Manager
Innovation Managers are responsible for developing and implementing innovation strategies for their organizations. They identify new opportunities, develop new products and services, and create a culture of innovation within their organizations. The course, Estrategia Empresarial, would provide Innovation Managers with a framework to develop and implement effective innovation strategies. The course's emphasis on identifying market opportunities, evaluating competitive landscapes, and creating competitive advantage would also be particularly relevant to Innovation Managers looking to drive innovation and growth within their organizations.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities for their organizations. They work closely with sales and marketing teams to generate leads, build relationships, and close deals. The course, Estrategia Empresarial, would provide valuable insights for Business Development Managers on how to identify and qualify leads, develop effective sales strategies, and close deals. The course's focus on understanding customer needs, developing differentiated value propositions, and creating competitive advantage would also be particularly relevant to Business Development Managers looking to grow their businesses.
Research Analyst
Research Analyst
Research Analysts provide research and analysis on a variety of topics to support decision-making at all levels of an organization. They analyze data, identify trends, and develop recommendations on a variety of business issues. The course, Estrategia Empresarial, would provide valuable insights to Research Analysts on how to conduct research and develop actionable insights and recommendations. The course's focus on understanding customer needs, developing differentiated value propositions, and creating competitive advantage would also be particularly relevant to Research Analysts looking to contribute to strategic decision-making within their organizations.
Management Consultant
Management Consultant
Management Consultants provide advisory services to help organizations of all sizes improve their performance and achieve their business goals. They analyze business operations, identify areas for improvement, and develop and implement strategies to address challenges and drive growth. The course, Estrategia Empresarial, would be a valuable addition to a Management Consultant's skill set, as it provides a framework for understanding the challenges organizations face, evaluating their importance, and developing a plan to address them. The course's focus on strategic planning and analysis would also be particularly relevant to Management Consultants looking to develop actionable insights and recommendations for their clients.
Operations Manager
Operations Manager
Operations Managers are responsible for planning, organizing, and controlling the operations of an organization. They ensure that the organization's resources are used efficiently and effectively to achieve its goals. The course, Estrategia Empresarial, may be useful to Operations Managers as it provides a framework for understanding the challenges organizations face, evaluating their importance, and developing a plan to address them. The course's focus on strategic planning and analysis may also be relevant to Operations Managers looking to improve the efficiency and effectiveness of their operations.
Financial Analyst
Financial Analyst
Financial Analysts provide research and analysis on financial data to support investment decisions. They analyze financial statements, evaluate companies, and make recommendations on buying, selling, or holding stocks. The course, Estrategia Empresarial, may be useful to Financial Analysts as it provides a framework for understanding the challenges organizations face, evaluating their importance, and developing a plan to address them. The course's focus on financial analysis may also be relevant to Financial Analysts looking to develop their skills in evaluating companies and making investment decisions.
Project Manager
Project Manager
Project Managers are responsible for planning, organizing, and controlling projects to ensure they are completed on time, within budget, and to the required quality standards. The course, Estrategia Empresarial, may be useful to Project Managers as it provides a framework for understanding the challenges organizations face, evaluating their importance, and developing a plan to address them. The course's focus on project planning and management may also be relevant to Project Managers looking to improve their skills in managing projects successfully.
Supply Chain Manager
Supply Chain Manager
Supply Chain Managers are responsible for planning, organizing, and controlling the flow of goods and services from suppliers to customers. They ensure that the supply chain is efficient and effective in meeting customer demand. The course, Estrategia Empresarial, may be useful to Supply Chain Managers as it provides a framework for understanding the challenges organizations face, evaluating their importance, and developing a plan to address them. The course's focus on supply chain management may also be relevant to Supply Chain Managers looking to improve their skills in managing supply chains effectively.
Risk Manager
Risk Manager
Risk Managers are responsible for identifying, assessing, and mitigating risks to an organization. They develop and implement risk management strategies to protect the organization from financial losses, legal liabilities, and reputational damage. The course, Estrategia Empresarial, may be useful to Risk Managers as it provides a framework for understanding the challenges organizations face, evaluating their importance, and developing a plan to address them. The course's focus on risk management may also be relevant to Risk Managers looking to improve their skills in identifying and mitigating risks.
For more career information including salaries, visit:
OpenCourser.com/course/43c9lu/estrategia
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Estrategia Empresarial.
Este libro explora el concepto de los 'océanos azules', mercados sin competencia que se crean al innovar y diferenciarse de los competidores existentes. Proporciona estrategias prácticas para encontrar y desarrollar estos nuevos mercados.
Save
Este libro clásico proporciona un marco integral para el análisis de la industria y la competencia. Cubre conceptos como las cinco fuerzas de Porter, la ventaja competitiva y las estrategias genéricas.
Este libro ayuda a los lectores a desarrollar buenas estrategias centrándose en la claridad, el enfoque y la alineación. Proporciona una guía paso a paso para crear y comunicar estrategias efectivas.
Este libro explora el fenómeno del 'dilema del innovador', donde las empresas establecidas a menudo luchan por innovar y adaptarse a las nuevas tecnologías disruptivas.
Este libro proporciona una visión general integral de la estrategia empresarial, cubriendo temas como la ventaja competitiva, el posicionamiento estratégico y el análisis de la industria.
Este libro de texto ofrece una cobertura completa de la estrategia empresarial, con un enfoque en el desarrollo y la implementación de estrategias competitivas.
Este clásico texto militar ofrece lecciones atemporales sobre estrategia, planificación y liderazgo. Aunque está escrito desde una perspectiva militar, sus principios se pueden aplicar a los negocios y la gestión de estrategias.
Save
Esta edición ampliada del clásico 'Océano azul' proporciona contenido adicional y estudios de casos sobre cómo aplicar el marco del océano azul en diferentes industrias y contextos.
Este libro ofrece una hoja de ruta para crear y mantener un crecimiento exitoso a través de la innovación. Cubre temas como la gestión de la innovación, las redes de innovación y la construcción de organizaciones innovadoras.
Save
Este libro ofrece una guía práctica para desarrollar buenas estrategias. Cubre temas como la claridad, el enfoque, la alineación y la comunicación.
Este libro introduce el enfoque 'lean' para la innovación y el desarrollo de productos. Proporciona herramientas y técnicas para probar y validar ideas rápidamente, minimizar el desperdicio y pivotar según sea necesario.
Save
Este libro ofrece una guía paso a paso para adquirir clientes y generar tracción para las nuevas empresas. Cubre temas como el marketing, las ventas y el desarrollo de productos.
Este libro ofrece una visión poco convencional sobre la construcción de nuevas empresas y la creación de nuevos mercados. Cubre temas como la competencia, el monopolio y el pensamiento a largo plazo.
Este libro ofrece una mirada cruda y honesta a los desafíos de construir y administrar una nueva empresa. Cubre temas como la recaudación de fondos, la gestión de equipos y la toma de decisiones difíciles.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/43c9lu/estrategia
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Effort
El curso te demandará entre 3 y 4 horas de estudio por semana.
Level
Introductory
Via
Coursera
Institution
Universidad Austral
Instructors
Francisco Diaz Hermelo
Roberto S. Vassolo
Language
Español
Good to know
Examines the history of industries, which is standard in business studies
Develops knowledge in competitive positioning, which is relevant for business management
Covers mechanisms for scaling a business, which is beneficial to entrepreneurs
Discusses the concept of blue oceans, which is valuable in identifying new market opportunities
May require students to have prior exposure to business concepts
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