Storytelling and Persuading with Data and Digital Technology
Decisions made by humans are rarely made by data alone. Human decision-makers have cognitive biases, are affected by emotions, and make conceptual leaps beyond what the data may suggest. The best way to educate and persuade decision-makers is through stories. Stories built by good data analysis.
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Decisions made by humans are rarely made by data alone. Human decision-makers have cognitive biases, are affected by emotions, and make conceptual leaps beyond what the data may suggest. The best way to educate and persuade decision-makers is through stories. Stories built by good data analysis.
Decisions made by humans are rarely made by data alone. Human decision-makers have cognitive biases, are affected by emotions, and make conceptual leaps beyond what the data may suggest. The best way to educate and persuade decision-makers is through stories. Stories built by good data analysis.
In this course, you will learn how to create stories based on data - data storytelling - by using the ABT (“And, But, Then”) Narrative Framework. We will start by using powerful data science techniques to explore and refine your data. We shape a compelling narrative out of the data findings using brain-friendly storytelling techniques.
Once you have your stories, you will learn to create insightful data visualizations and build a persuasive presentation for business professionals - both in-person or online.
The final week of the course deals with Customer Training. Customers want the latest and greatest digital products full of features. But customers don't want to spend too much time learning those features. Customer training helps the digital organization be more strategic by assisting the customer in engaging more with the product.
Using data storytelling skills, you will craft stories to help customers understand how your organization’s products and services will make their lives better. You will learn how to use the data analytics and machine learning in your digital organization to create effective customer training, so your products and services get the traction you need for digital transformation success.
What's inside
Syllabus
Week 1 Using Data in Your Stories
Week 2 Building Good Data Presentations
Week 3 Using Data for Persuasion
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Syllabus
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Activities
Review Basic Statistical Concepts
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Strengthen your foundation in statistics to enhance your ability to analyze data effectively.
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Statistics
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-
Review core statistical concepts (mean, median, mode, standard deviation, etc.)
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Practice applying these concepts to simple datasets
-
Identify resources for further learning in statistics
Review 'The Storytelling Animal' by Jonathan Gottschall
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Delve into the science of storytelling and its impact on human cognition and decision-making.
View
The Story Paradox
on Amazon
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-
Read and reflect on key chapters
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Identify the principles of effective storytelling
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Analyze how these principles can be applied to data storytelling
Compile Course Notes and Resources
Show steps
Stay organized and enhance your learning by compiling and reviewing your course notes and resources.
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-
Gather your notes, assignments, quizzes, and exams
-
Organize and categorize the materials
-
Review and summarize the key points
Four other activities
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Practice Data Analysis Exercises
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Sharpen your analytical skills by working through a series of data analysis exercises.
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Data Analysis
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-
Find a dataset and formulate research questions
-
Explore and clean the data
-
Analyze the data using statistical and visualization techniques
-
Draw insights and communicate your findings
Follow Tutorials on Tableau and Power BI
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Enhance your skills in data visualization by following step-by-step tutorials on industry-leading tools.
Browse courses on
Data Visualization
Show steps
-
Choose a platform and find a suitable tutorial
-
Follow the tutorial and create your own visualizations
-
Experiment with different visualization techniques
-
Share your visualizations with others for feedback
Start ABT Narrative Framework Development Project
Show steps
Build a strong foundation by initiating a project that will solidify your understanding of the ABT Narrative Framework and its application in data storytelling.
Browse courses on
Data Storytelling
Show steps
-
Identify a dataset and define a compelling narrative
-
Develop an ABT narrative outline
-
Explore and refine the data using powerful data science techniques
-
Create data visualizations to support your narrative
-
Prepare a persuasive presentation for business professionals
Attend a Data Visualization Workshop
Show steps
Immerse yourself in a workshop setting to acquire practical data visualization skills and learn advanced techniques.
Browse courses on
Data Visualization
Show steps
-
Research and identify a relevant workshop
-
Register and attend the workshop
-
Participate actively and engage with the instructors
-
Apply the new techniques and knowledge to your own projects
Review Basic Statistical Concepts
Show steps
Strengthen your foundation in statistics to enhance your ability to analyze data effectively.
Browse courses on
Statistics
Show steps
- Review core statistical concepts (mean, median, mode, standard deviation, etc.)
- Practice applying these concepts to simple datasets
- Identify resources for further learning in statistics
Review 'The Storytelling Animal' by Jonathan Gottschall
Show steps
Delve into the science of storytelling and its impact on human cognition and decision-making.
View
The Story Paradox
on Amazon
Show steps
- Read and reflect on key chapters
- Identify the principles of effective storytelling
- Analyze how these principles can be applied to data storytelling
Compile Course Notes and Resources
Show steps
Stay organized and enhance your learning by compiling and reviewing your course notes and resources.
Show steps
- Gather your notes, assignments, quizzes, and exams
- Organize and categorize the materials
- Review and summarize the key points
Practice Data Analysis Exercises
Show steps
Sharpen your analytical skills by working through a series of data analysis exercises.
Browse courses on
Data Analysis
Show steps
- Find a dataset and formulate research questions
- Explore and clean the data
- Analyze the data using statistical and visualization techniques
- Draw insights and communicate your findings
Follow Tutorials on Tableau and Power BI
Show steps
Enhance your skills in data visualization by following step-by-step tutorials on industry-leading tools.
Browse courses on
Data Visualization
Show steps
- Choose a platform and find a suitable tutorial
- Follow the tutorial and create your own visualizations
- Experiment with different visualization techniques
- Share your visualizations with others for feedback
Start ABT Narrative Framework Development Project
Show steps
Build a strong foundation by initiating a project that will solidify your understanding of the ABT Narrative Framework and its application in data storytelling.
Browse courses on
Data Storytelling
Show steps
- Identify a dataset and define a compelling narrative
- Develop an ABT narrative outline
- Explore and refine the data using powerful data science techniques
- Create data visualizations to support your narrative
- Prepare a persuasive presentation for business professionals
Attend a Data Visualization Workshop
Show steps
Immerse yourself in a workshop setting to acquire practical data visualization skills and learn advanced techniques.
Browse courses on
Data Visualization
Show steps
- Research and identify a relevant workshop
- Register and attend the workshop
- Participate actively and engage with the instructors
- Apply the new techniques and knowledge to your own projects
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