Fundamentals of Data Storytelling from Pluralsight

The course will teach you how to organize your data and present it in a compelling narrative format to engage your stakeholders, such that they are able to understand the insights within the data and take action based on your recommendations.

In this course, Fundamentals of Data Storytelling, you’ll learn how to transform the data that you manage into a compelling story, which engages your stakeholder audience so well that it prompts them to take immediate action, based on your narrative. First, you'll learn why presenting and communicating data insights without storytelling is an incomplete effort, and why storytelling changes the way people perceive data presented to them. Next, you'll discover how to get your audience interested in the data you would present, so that you are able to personalize the narrative based on your target audience. Following that, you'll understand the different storytelling approaches you can employ to your advantage to make your data engaging. Finally, you will learn how to structure your data presentation for a lasting impact, even after your speaking opportunity is complete. When you're finished with this course, you'll have the fundamental knowledge of storytelling in data.

What's inside

Syllabus

Course Overview

Understanding Data and Analytics Terms: A Quick Primer

Why Do We Need Storytelling in the World of Data?

Understanding Different Approaches to Storytelling

How to Prepare Your Data for Storytelling

Preparing a Lasting Impact for Data Storytelling

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches data storytelling skills, which are highly relevant to professionals in business and analytics

Engages learners through narrative storytelling

Delivers practical techniques for presenting data in a compelling way

Covers a range of storytelling approaches, providing learners with a comprehensive understanding

Introduces essential concepts of data storytelling, providing a strong foundation for beginners

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentals of Data Storytelling with these activities:

Learn the fundamentals of data storytelling

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Review the basics of data storytelling to prepare for this course.

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Read an article or blog post on data storytelling.
Watch a video tutorial on data storytelling.
Take a free online course on data storytelling.

Follow a tutorial on creating a data story

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Complete a guided tutorial to apply the principles of data storytelling.

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Choose a data set and a story to tell.
Follow the steps in the tutorial to create a data story.
Get feedback on your data story from a friend or colleague.

Attend a workshop on data storytelling

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Attend a workshop on data storytelling to learn from experts and network with other professionals.

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Find a workshop on data storytelling that fits your interests.
Register for the workshop.
Attend the workshop and actively participate in the activities.

Four other activities

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Practice presenting data stories

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Practice presenting data stories to improve your delivery and effectiveness.

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Prepare a short data story.
Practice presenting your data story to a friend or colleague.
Record yourself presenting your data story and review the recording.

Create a data story for a specific audience

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Create a data story for a specific audience to apply the principles learned in the course.

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Identify your audience and their needs.
Choose a data set and a story to tell.
Create a data story that is clear, concise, and engaging.
Present your data story to your audience.

Start a project to apply the principles of data storytelling

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Start a project to apply the principles of data storytelling and showcase your skills.

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Identify a problem or opportunity that you can solve using data storytelling.
Gather the data you need to tell your story.
Create a data story that is clear, concise, and engaging.
Present your data story to your stakeholders.

Participate in a data storytelling competition

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Participate in a data storytelling competition to challenge yourself and showcase your skills.

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Find a data storytelling competition that fits your interests.
Develop a data story that meets the competition requirements.
Submit your data story to the competition.

Career center

Learners who complete Fundamentals of Data Storytelling will develop knowledge and skills that may be useful to these careers:

Data Scientist

A Data Scientist is responsible for collecting, analyzing, and interpreting data to extract meaningful insights. They use these insights to solve business problems and make informed decisions. The course, Fundamentals of Data Storytelling, can help you develop the skills needed to effectively communicate your findings to stakeholders, which is essential for success in this role.

See salaries and explore the career path for Data Scientist

Data Analyst

A Data Analyst is responsible for collecting, cleaning, and analyzing data to identify trends and patterns. They use these insights to help businesses make better decisions. The course, Fundamentals of Data Storytelling, can help you develop the skills needed to present your findings in a clear and concise way, which is essential for success in this role.

See salaries and explore the career path for Data Analyst

Business Analyst

A Business Analyst is responsible for analyzing business processes and identifying areas for improvement. They use data to support their recommendations and help businesses make better decisions. The course, Fundamentals of Data Storytelling, can help you develop the skills needed to communicate your findings to stakeholders in a way that is clear and persuasive, which is essential for success in this role.

See salaries and explore the career path for Business Analyst

Market Researcher

A Market Researcher is responsible for collecting and analyzing data about markets and customers. They use this information to help businesses develop new products and services and make better marketing decisions. The course, Fundamentals of Data Storytelling, can help you develop the skills needed to present your findings in a way that is clear and persuasive, which is essential for success in this role.

See salaries and explore the career path for Market Researcher

Product Manager

A Product Manager is responsible for developing and managing the lifecycle of a product. They work with engineers, designers, and marketers to bring products to market and ensure that they meet customer needs. The course, Fundamentals of Data Storytelling, can help you develop the skills needed to communicate your product vision and roadmap to stakeholders, which is essential for success in this role.

See salaries and explore the career path for Product Manager

Consultant

A Consultant provides advice and guidance to businesses on a variety of topics. They use data to support their recommendations and help businesses make better decisions. The course, Fundamentals of Data Storytelling, can help you develop the skills needed to communicate your findings in a clear and persuasive way, which is essential for success in this role.

See salaries and explore the career path for Consultant

Financial Analyst

A Financial Analyst is responsible for analyzing financial data and making recommendations on investments. They use data to identify trends and patterns and help investors make informed decisions. The course, Fundamentals of Data Storytelling, can help you develop the skills needed to communicate your findings in a clear and concise way, which is essential for success in this role.

See salaries and explore the career path for Financial Analyst

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns. They use data to track the effectiveness of their campaigns and make adjustments as needed. The course, Fundamentals of Data Storytelling, can help you develop the skills needed to communicate your campaign results to stakeholders in a way that is clear and persuasive, which is essential for success in this role.

See salaries and explore the career path for Marketing Manager

Sales Manager

A Sales Manager is responsible for leading and motivating a sales team. They use data to track the performance of their team and make adjustments as needed. The course, Fundamentals of Data Storytelling, can help you develop the skills needed to communicate your sales goals and strategies to your team in a way that is clear and motivating, which is essential for success in this role.

See salaries and explore the career path for Sales Manager

Customer Success Manager

A Customer Success Manager is responsible for ensuring that customers are satisfied with a company's products or services. They use data to track customer satisfaction and identify areas for improvement. The course, Fundamentals of Data Storytelling, can help you develop the skills needed to communicate your findings to customers in a way that is clear and persuasive, which is essential for success in this role.

See salaries and explore the career path for Customer Success Manager

Operations Manager

An Operations Manager is responsible for the day-to-day operations of a business. They use data to track the efficiency of their operations and make improvements as needed. The course, Fundamentals of Data Storytelling, can help you develop the skills needed to communicate your findings to stakeholders in a way that is clear and persuasive, which is essential for success in this role.

See salaries and explore the career path for Operations Manager

Human Resources Manager

A Human Resources Manager is responsible for the human resources function of a business. They use data to track employee performance and identify areas for improvement. The course, Fundamentals of Data Storytelling, can help you develop the skills needed to communicate your findings to stakeholders in a way that is clear and persuasive, which is essential for success in this role.

See salaries and explore the career path for Human Resources Manager

Project Manager

A Project Manager is responsible for planning, executing, and closing projects. They use data to track the progress of their projects and make adjustments as needed. The course, Fundamentals of Data Storytelling, can help you develop the skills needed to communicate your project plans and progress to stakeholders in a way that is clear and persuasive, which is essential for success in this role.

See salaries and explore the career path for Project Manager

Software Engineer

A Software Engineer is responsible for designing, developing, and maintaining software applications. They use data to test and debug their applications and make improvements as needed. The course, Fundamentals of Data Storytelling, may help you develop the skills needed to communicate your technical findings to stakeholders in a way that is clear and persuasive, which is helpful for success in this role.

See salaries and explore the career path for Software Engineer

Data Engineer

A Data Engineer is responsible for designing, building, and maintaining data pipelines. They use data to ensure that data is accurate and reliable and that it is available to users in a timely manner. The course, Fundamentals of Data Storytelling, may help you develop the skills needed to communicate your technical findings to stakeholders in a way that is clear and persuasive, which is helpful for success in this role.

See salaries and explore the career path for Data Engineer