The Last Amazon FBA Course - Private Label Guide

Key Takeaways:

• Brock talks about his 7 failed products to help future sellers avoid the same mistakes.

• Reasons why the products failed:

  • Low Sales

  • Differentiation

  • Competing against direct Chinese sellers

  • Ranking

  • Bad models

  • Research on distribution of sales

  • Quality and product function

Action Steps:

1. 1. Don’t mind the format, this was a YouTube video that we thought all members should see :)

   2. DO NOT create a new product niche! People have to be familiar with your product.

   3. Use Viral Launch for more accurate data!

   4. Make sure you have a great product that has a competitive edge so you can command a higher price.

   5. Never give up! Keep going!

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• I explain why Amazon FBA is the best opportunity to start an e-commerce business and in general the best investment of your time and money for years to come.

• While Google is the search engine for information, Amazon is the search engine for products. Over 46.7% of all product searches online now start on Amazon.

• E-commerce is a megatrend and the biggest revolution in commerce history. Amazon is well suited and positioned to dominate this trend for decades to come.

• Amazon is by far the best and most lucrative platform to leverage, in order to start a business. Amazon FBA provides you the customers, infrastructure, and logistics at a scale unrivaled by any other company or marketplace.

• The Amazon FBA opportunity is the best investment opportunity in the world as if today.No other industry is producing more millionaires and successful business today. It is simply the fastest place to go from an idea to profit.

Action Steps:

1. Take note & understand this Amazon opportunity...

2. Use this information & take ACTION!

3. Utilize the idea graphic and resources below...

Key Takeaways:

• E-commerce is a megatrend and will continue to be for years to come. More than half of all sales on Amazon are by 3rd party sellers just like you.

• Private labeling is essentially creating your own brand with a long-term sustainable business mindset.

• Majority of courses on Amazon FBA are NOT teaching the business model correctly or with a long-term focus.

• Your goal on Amazon is to look a given market and find the ‘in-between’ spaces where demand is not being met. Fill that demand with a solution in the form of a product.

• Use product research tools to gather the correct data from Amazon.

Action Steps:

1. Get an Idea.

2. Seach Alibaba (search engine for factories) for manufacturers.

3. Use a freight forwarder to ship to Amazon

4. Create a product listing

5. Use Amazon’s marketing (PPC)

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• Learning what to look for when trying to find product opportunities is important.

• You need to look for markets where there is volume. Look at the sales level. How much are they doing per month?

• You can’t go to Amazon and Invent products, you have to find what people are already searching for.

• Remember Amazon is a search engine for products. Identify the words consumers are using to look for products.

• Analysis framework: Utility or Self Expression. The different factors in the analysis framework will determine if products fail or succeed.

• For beginners, self-expression will be an easier route to success relative to the utility route.

Action Steps

1. Understand the analysis framework.

2. Make your decisions with those factors in mind.

3. Differentiate from your competition.

Key Takeaways:

• This section is focused on showing you how to find and navigate the idea generation process on Amazon

• When generating ideas, you can think up ideas from the top of your head or use tools like Vira Launch to help you come up with product ideas.

• Product research tools like Viral Launch, are 1 of the top 3 requirements for a successful Amazon business; A good product, differentiation/value-added, correct DATA.

• For beginners, focus on the main factors and columns highlighted in the video when doing your research.

• Instead of coming up with ideas and hoping it meets the critter for success, by using Viral Launch, you can input your own criteria and get a list of products that meet the standard directly from Amazon.

• While in the idea generating stage, expand your mind, creativity, and be open-minded.

• This course is $1 because I rather YOU have money to invest in tools and your business so you can be successful.

Action Steps:

1. Think of ideas.

2. Get Viral Launch and download the chrome extension.

3. Use Product Discovery and set your criterias

4. Use keyword research to find markets

5. Take ACTION & find 5 ideas before you watch the next video.

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• In this section, we take your 5 product ideas and go through how to validate your ideas using a framework.

• When validating ideas, use the scientific method. Gather as many ideas as possible, aim to destroy it through analysis, do it again. If it withstands the process it's potentially a good opportunity.

• A framework for evaluting ideas: Gather ideas → do you have the resources? → How can you differentiate & add value? → Ability to source the product.

• Profitability is the most important bottom line criteria. Can you make money selling this product?

• For beginners, all product ideas should be put through this framwork in order to maximize your success. Not all ideas will be good but it only takes one idea to succeed.

• Post below and tell us why your idea worked or why it did not work with specific details. Let's build a collaborative community, where we can help each other shorten the learning curve on this journey to success.

Action Steps:

1. Run your idea through the framework

2. Take into account the other factors mentioned

3. Repeat until you discover a good opportunity.

4. Comment below why your idea did or did not work.

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• Having a good-optimized listing and a good quality product are the two main requirements for success on Amazon.

• There are two steps to building a successful Amazon listing: making the machine (algorithm) & people (customers) happy.

• You can make the algorithm happy by using the highest volume keywords and converting for sale. The more sales you make the higher you will be ranked.

• You make people happy by providing them value through a quality product and quality images. Amazon is a visual shopping experience and professional images are a necessity.

• Take note of the role the title, bullet points, descriptions, and images play in creating a great product listing.

• You must be able to write for both the machine and the customers where appropriate.

• Be cognizant of the buying process on Amazon so you can better serve your customers.

Action Steps:

1. Understand the different components of a listing

2. Research the highest volume keywords

3. Get quality images

4. Write a great copy

Key Takeaways:

• This section covers the entire process of sourcing your products from Alibaba - ‘the search engine for suppliers”

• Evaluate all the factors mentioned in the video carefully so you can source the best products.

• Research and determine if your supplier is a factory or a trading company.

• When sourcing your product, keep in mind it is not all about the lowest price, you should aim to produce the highest quality product possible.

• Make sure you follow the strategy outlined in this section to find the most qualified suppliers.

Action Steps:

1. Go to Alibaba

2. Search your product (more broadly than specific)

3. Evaluate products

4. Evaluate suppliers

5. Order samples

6. Choose supplier

7. Pay supplier

8. Get your products to Amazon.

Key Takeaways:

• Launching your product is the most exciting part of the process, where you get to watch all your hard work come together and pay off.

• Your main goal when launching a product is to get ranking for your keywords. Amazon gives you a favorable 14-30 days as a grace period.

• When setting your price, set the highest price because by differentiating and having a quality product you get to charge a premium price.

• Learn how Amazon ads work and the different options for PPC (Pay Per Click) strategies.

• Keep in mind, it is okay to not make money or lose a little upfront, once you rank, Amazon will provide you traffic - sales and profits.

• Use the data from ads to key in on the most relevant and converting keywords.

Action Steps:

1. Optimize your listing

2. Set your price

3. Launch your product

4. Run ads and get data

5. Optimize and repeat

Key Takeaways:

• I share my experiences on how I learned about other ways of making money before starting my private label.

• The general, long term idea is to keep learning the skill of making money, and keep finding other opportunities. These are skills that you will have for the rest of your life.

• A lot of people think that having a job is the only way to make money. That's not entirely true. But even if you do have a job, there are other ways to make extra money too.

• Gig economies (like Uber or Instacart) and offering services (on Craigslist or Fiverr) are great and easy ways to earn money.

• The service you provide doesn't have to be hard, you can be creative and strategic with your methods. Analyze supply and demand.

• Using this strategy enables you to have multiple streams of income. One of these streams could take off and provide you with a full time income, or it could be the best way to earn money on the side to invest in your business.

• Even if you don't have a starting capital, you can take what you learned from this course and get paid by providing services that can help other people optimize their Amazon business.

• You are not limited by your resources, you are only limited by your resourcefulness.

Action Steps:

1. Take a leap of faith!

2. Keep learning new skills.

3. Find new opportunities for those skills.

4. You can offer services as a way to earn more money. Be creative and strategic.

5. If you don't have the money to invest in your business yet, consider this strategy to help you get started.

6. Take action and keep testing. Opportunities are out there.

7. Don't give up!

Key Takeaways:

• Product Research is the MOST important step of Amazon FBA.

• You are only one successful product away from changing your life!

• Product Research IS NOT a linear journey, there will be ups and downs.

• This section will teach you the tools & strategies to find and validate successful Products.

Action Steps:

1. Consider purchasing Viral Launch or Helium 10. The right Product Research tools will help you find ideas and lucrative opportunities. 

2. Step one of product research is GATHERING potential ideas.

3. The second step is to VALIDATE your idea.

4. Once validated, you MUST TAKE ACTION! 7 out of 10  people will not order their first product. Join the 30% who TAKE ACTION & realize their dreams. 

5. If you have ANY questions or concerns, please leave a comment. This course is made with you in mind. 

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• You will learn what makes a great product idea by analyzing a market

• We will be going over which kinds of criteria you should avoid and which you should pursue.

• There are no guarantees in the business, but the more winning criteria you have on your side, the more likely you will succeed.

Key Takeaways:

• 55% of online shoppers start at Amazon, with 74% converting. Among non-prime members it is still 13% conversion rate, while online retailers have only a 3.32% conversion rate.

• Amazon ranks products based on sales.

• Keyword volume shows you what keywords are actually being searched.

• I use Helium 10 for keywords, while Viral-Launch is used more for product discovery.

• Reviews have no impact on ranking.

Action Steps:

• Download Viral-Launch if you're searching for products

• Download Helium 10 when you're searching for keywords

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• Understand why people are misguided when going into markets

• Understand how to go about product research

Action Steps:

• Determine if there is a void to fill in numerous markets

• Make a list of those products

Key Takeaways:

• My methodology establishes a different perspective and approach. It asks "how can I provide TRUE VALUE to customers?"

• My method to success is not the only on that works. I have 8 figure sellers who approach product research differently.

• Regardless of the methodology, all successful sellers know this: You need quality products!

Action Steps:

1. Find the difference in Supply & Demand!

2. Find a way to ADD VALUE to underserved markets with a Premium product.

3. Decide if you want to build a brand or make short-term money.

Key Takeaways:

• In the next few videos, I'll be going over techniques of how to do proper product research.

• Essentially there are techniques for finding good products and I'll be continually breaking them down using these strategies.

• Also, there are numerous red flags to watch out for which we will go over throughout this entire section.

• Eventually you'll find products that make a lot of sense to go after based on my criteria where you'll be able to pull the trigger on that product.

Key Takeaways:

• You want to be able to fulfill customer needs.

• There are general needs like time, utility, self-expression, and price.

• The product must be able to differentiate itself from other products or else you will just be competing on price.

• There are some products customers will search for that fulfill some utility like functionality: how are the products used? Does it improve the customer experience? How reliable or durable is the product? Will it perform as well as the customer wants? How compatible is it? Obviously, some utilities will be met and others won't, but you have to break it down.

• Go into markets where there is a multitude of needs.

Action Steps:

• Find markets where you can provide the most value to a customer

• Continue with the treasure hunt

Key Takeaways: 

• This is the most important criteria for product research. 

• There are many different ways to add value and differentiate.

  • Color, design, marketing, product mold, quality, bundling.

• If you provide something different to the market and personalize for your customers, reviews don't matter as much.

Action Steps:

1. Analyze your market and determine what type of differentiation you'll need in order to add value. 

2. Read through negative reviews to see what market is being undeserved. 

3. Invent & innovate within your market by using feedback from reviews and research tools. 

4. Personalize your product for your target market. 

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• If you can find a market with low innovation, you will have many opportunities for differentiation.

• Adding VALUE is going to give a competitive advantage over your competition.

Action Steps:

1. Invent within search parameters for a given product. This will allow you to stand out within a market.

2. Contact manufacturers and change around the product. Add value and differentiate yourself.

3. Test your new product.

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• The most important Criteria to look for in Product Research is Keywords.

• Keywords - are words that describe a specific product.

• Keywords are what help customers find relevant products on Amazon.

Action Steps:

1. When doing product research, you want to look for the products main keywords. 

2. Reverse search a product with Cerebro to find a products main keywords. 

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• Premium products allow you to charge premium prices.

• I was able to generate 300-500 sales per day while charging a premium price. More importantly, you will make your customers happy and Amazon will love you for it!

• There are many benefits to having a premium brand. From higher perceived value, higher quality reviews and importantly higher margins.

Action Steps:

1. Build a PREMIUM product or brand.

2. Provide real VALUE and solve customer problems.

3. Enjoy your success on Amazon!

Key Takeaways:

• Going into an under-served market will increase your odds of success on Amazon. Go into markets where there is more demand than supply.

• With Amazon FBA, you can go where big retailers won't. Their barriers could be your competitive advantage.

• Some examples are providing bundles, taboo products found at Spencer's, or going into a specific niche.

• Some cultures are under-served because products they need don't exist.

• You can find opportunities in selling business to business products or to governments because they need to buy large volumes of materials and don't have time to leave reviews.

• Seasonal products are also great because there's little innovation and it's historically harder to track.

• New markets are a good place to go into because some trends last, but beware of fads.

Action Steps:

1. Think outside the box and find under-served markets. One that might also fit your product.

2. Cater to those niches and gain a competitive advantage.

3. Find where there is more demand than supply.

Key Takeaways: 

• Biting off more than you can chew is dangerous on Amazon. 

• Finding markets and products that allow you to be competitive is crucial for the health of your business. 

• Take into account the cash flow of each market. 

Action Steps:

1. Determine how much capital you'll need to launch a product. You do this based on the number of sales for a product on the first page.

2. Ask yourself, do I have resources and skill to compete on this first page? 

3. Would you buy your product over the competition? why?

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• This is one of the most important factors in deciding which markets to go into and where it is possible to compete.

• A barrier to entry is anything that can make it difficult to enter a market.

• Barriers to entry in some cases can also be a competitive advantage.

• The more barriers you can bypass, the less competition for you.

Action Steps:

1. Find the barriers to entry in your niche.

2. Take into account all the barriers you need to get over.

3. If you want to compete in competitive markets, you need a competitive advantage.

Key Takeaways:

• A competitive advantage is anything that gives you a leg-up on your competition within a market.

• There is always room for the rich.

Action Steps:

• Add a better feature to a product.

• Add value to a product with a bundle or information.

• Protect your business with a competitive advantage.

Key Takeaways:

• Predict and plan for the future by analyzing your market.

• What is the long-term value of the market you are entering?

Action Steps:

1. Identify why you are entering the market; is it a brand opportunity or an arbitrage opportunity?

2. Identify what type of market it is: is it a megatrend, seasonal, or new?

3. Get to know your competitors: what kind of player are they?

4. Structure a game theory and plan for the possible scenarios.

Key Takeaways:

• There are two parts of expected value.

• Planning for limiting your downside.

• Maximizing your upside.

Action Steps:

1. Limit your downside by making your product have utility in other areas besides Amazon.

2. Map out potential scenarios of what might happen - have a backup plan.

3. If you're a new seller, limit your risk more by going with a higher probability of success.

4. Choose something that is less competitive not many sellers would enter. You can earn experience and limit your exposure.

Key Takeaways:

• Size of your products can affect your success with shipping and lead times.

• The faster your lead time, the faster your feedback loop.

Action Steps:

1. If you are a beginner, try to find a smaller product that you can air-ship.

2. Take action and learn.

3. Reorder and repeat.

Key Takeaways:

• ROI and lead time are your most important factors for scaling your business

• ROI multiplies your money because you want to reinvest it into your business

• Lead time will decrease the time to multiply your money

• Having a higher ROI will solve cash flow issues

• If you buy more inventory to decrease the amount of cash per unit, you lose the opportunity cost of reinvesting into a better product.

Action Steps:

• When searching for a supplier, make sure to negotiate the lowest possible lead time

Key Takeaways: 

• Building a brand can help you retain long-term value and brand loyalty with your customers. 

• Most customers will buy one product and never buy again. It's important to sell more than one product and build your launch list. 

Action Steps:

1. Get to know your market.

2. Who is your customer?

3. What is the long-term value of a customer? 

4. Build a relationship with your customer. 

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• The most valuable asset of an Amazon listing is the 'real estate' of your keywords.

• It is important to grab digital 'real estate' NOW while Amazon is still in its Golden Era.

• These digital spaces or 'real estate' will only rise in value, as the digital space becomes more saturated. "If there is money in a market, there is land to grab."

Action Steps:

1. Look at the search results of an Amazon sales page and gauge how much 'real estate' is being taken up in the respective nitch. See my Anker's power bank example for reference.

2. Examine what part of the niche big amazon sellers are dominating.

3. Find a sub-niche away from the big competition.

Key Takeaways:

• Each product could be part of multiple markets.

• When you find a product, look through all the keywords that product ranks for. Are they good markets to go into?

• Going to trade shows or in-person events and building a relationship with suppliers can be your competitive advantage

Action Steps:

• Start collecting all your ideas because we will break it down in other product research videos by validating it and seeing what are the pitfalls

Key Takeaways:

• Knowing what NOT to do is at times just as important as knowing what to do.

• Most common reasons sellers fail:

  • giving up

  • no differentiating

  • going into competitive markets

  • going for trend products

  • making products no one wants

  • bad listings

• Here is how to never fail:

  • have a good product

  • solve an unsolved need

  • go into non-competitive markets

• I've seen thousands of sellers and looked at why they fail or succeed. Watch and TAKE ACTION! on the principles, I teach you in this course.

Action Steps:

1. Understand the reasons why most sellers fail

2. Watch this course to learn how to succeed

3. TAKE ACTION!

Key Takeaways:

• Reading reviews of competitors products is a good signal of an unsatisfied need in the market

• DIY projects can be great ideas for products

• If you know there is a product that hasn't been invented yet that can fill a need, that is also a good indicator.

Action Steps:

• Look out for negative reviews of products

• Search DIY projects that fill some type of demand

Key Takeaways:

• How you can download and analyze negative reviews.

• Helium 10’s chrome extension is great for this method.

• This method will allow you to find rooms for improvement with products and markets.

Action Steps:

1. Find a product on Amazon.

2. Use the Helium 10 Chrome extension to download Reviews.

3. Export reviews to Excel and Sort

4. Use the Frankenstein tool in Helium 10 to sort by criteria

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• One unique filter is the ability to exclude keywords from the title

• You can view keyword volume using either the Cerebro or Magnet tool in Helium 10

• Helium 10 is unique because you can view all the keywords that product ranks for and the position it's ranked for

• You can also view where that product is advertised on using the "Sponsored Results" filter

• Helium 10 is convenient because of all the keyword data they give

Action Steps:

• Research your products and which keywords those product ranks for

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• This Helium 10 research method gives you full flexibility when choosing keywords and niche.

• Black Box is Helium 10's product research tool. Black Box is unique because it allows you to filter by keywords in a product title. 

• Cerebro allows you to reverse ASIN search. This allows you to see which keywords listings are optimized for. 

• Magnet is a keyword research tool that allows you to see similar keywords within a nitch. 

Action Steps:

1. Navigate to Black Box, pick your criteria and give it some keywords. 

2. Sort monthly revenue by highest to lowest - this allows you to see high revenue listings with your keywords. 

3. Find a promising product and insert its ASIN into Cerebro to do a reverse search. 

4. Find a high volume keyword and check if other Amazon listings are optimized for it. 

5. Take your high volume keyword and put it into Magnet to discover other products in the nitch. 

6. Check the monthly sales for demand. 

7. Find room for innovation and differentiation.  

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• Choosing the wrong keywords is the #1 biggest mistake sellers on Amazon make.

• Fake Keywords can trick you, especially if you are new.

• Tools like Viral Launch and JungleScout will enormously help you in choosing the right keywords.

• The right keywords will Maximize your sales without faking anything.

Action Steps:

1. Go to Helium or Viral Launch

2. Do a reverse ASIN search on the product.

3. Find out what Keyword it is ranking the highest for.

4. Choose Keywords making all the sales.

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• In this video, I want to get across the point of exactly how important Cerebro really is.

• When you find products, sometimes they don’t look viable, but with a little bit of research, you will find hidden opportunities.

• Today I show you the tools that will help you in identifying the keywords and markets that will benefit you the most.

Action Steps:

1. Find a product on Amazon.

2. Use Cerebro and reverse search ASIN.

3. Find opportunities and take ACTION!

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• The product discovery tool is my favorite thing to use when doing product research.

• Market intelligence and product discovery allow you to filter many different things with ease.

• Product discovery is for coming up with ideas while Market Intelligence is real-time estimator of the market.  

Action Steps:

1. Learn from the CEO behind the tools.

2. Take action and use the tools!

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways: 

• With this methodology, we are looking at keyword to product offering ratio. 

• You will be able to find underserved markets.  

• A lot of searches are happening but there aren't a lot of products optimized for those keywords.

Action Steps:

1. Type descriptive words into Helium 10's Magnet tool to gather ideas

2. Enter exact search volume - I usually search for 500 exact searches.

3. Enter in a Magnet IQ Score - I usually use an IQ score of 1000.

4. SEARCH. 

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

80% of Learning Occurs When You Take Action

It'd be really beneficial if you bought Viral Launch for these next few videos so you can follow along at home.

If you can't afford it there is still value to be derived from these videos and you can get helium 10 for free for 7 days.

Product research tools aren't necessary, but they help you generate ideas/opportunities faster. 

My #1 goal when learning skills is to get feedback as fast as possible. These tools give you immediate feedback.

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• Try searching for products with little to no reviews.

• Cross-reference sales volume using both Helium 10 and Viral Launch

• Understand my methodology for searching for products using Helium 10's "Black Box" tool

Action Steps:

• Find products with low reviews and in markets where you know you can compete

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• My input on what markets to find products in using Viral-Launch categories

• People spend a lot of time on their hobbies

• Any market where you can provide value like "Tools & Home Improvement"

• Avoid fads and new trends because it's harder to compete

Action Steps:

• Look through categories you want to do business in

• Avoid fads and new trends when finding products

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• Brock and Bradley talk about Black Box and Keywords using the Brock Johnson Methodology.

• Review Count - average number of reviews for the top products.

• Putting a 2-word count is advisable since 2-word phrases tend to have more buyer intent.

• Use X-Ray to view sales performance and number of reviews.

• Use Cerebro to Reverse ASIN a listing.

• Use the Profitability Calculator to calculate ROI.

Action Steps:

1. Sit down and search around. There is a lot to learn from using Black Box and Keywords.

2. Take advantage of 7-Day Free Trial exclusive to you!

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• My method on how to use one of the most powerful tools within Viral-Launch

• After finding the product in Helium 10, I recommend using VL to cross-reference those products with your ideal criteria.

• Consider business to business sales

Action Steps:

• Find products with less than 2% review rate

• Input less than a thousand searches in your search methods

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• This is the most powerful way I know to find potential opportunities.

• I show you how to find markets that are easy to get into.

• You can spy on sellers who are profiting without Optimization.

Action Steps:

1. Use Helium 10 and pick the criteria in the video.

2. Search for products that meet the criteria.

3. Pick enticing products and validate sales using Viral Launch or Helium 10.

4. Search Seller storefront for other products.

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• Use unique filters from Helium 10 and Viral Launch 

• I'm a big fan of seasonal items and will use the "Sales Pattern" filter in VL to find those types of products

• Identify your budget and where you can add value

Action Steps:

• Use the unique filters from Helium 10 and Viral Launch

• Add a comment if you find a way to use these features

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• The seasonal market is one of the best opportunities, but it's not easy

• When doing seasonal products, you have to plan ahead of time

• There is less competition, easier to rank, less innovation, and higher profit margins

Action Steps:

• Consider doing seasonal products if this is a market you want to enter

• Let me know in the comments section if you want more videos on seasonal

Key Takeaways: 

• This is a basic product research strategy that helps you see their best selling products.

• I show you how to follow already successful sellers to replicate in your own business strategies and path.

Action Steps:

1. Click the brand names on the seller - "sold by ____."

2. Click their products tab to see what they are selling.

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

 Key Takeaways: 

• With the Viral Launch Brand Tool, you can find other successful companies,  to see what works for them & innovate in their niche.

• Narrow down your market into specific categories, preferably less than $60

• Find a category you want to innovate in.

• Once you find a product, look if they have low reviews, but high sales over time. This is usually a good indicator of a market you can get in.

• You want to find a brand that has sales distributed among various products because it shows that those products are in high demand.

Action Steps:

1. Narrow down a niche with filters.

2. Find a big company that launches frequently.

3. See if that Company has a trademarked name. 

4. Check out the market and see where you can innovate within a niche. 

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways: 

• Using Amazon's native tools can be a powerful way of finding profitable products on Amazon.

• This can be a great way to gather product ideas and learn about specific categories. 

Action Steps:

1. Narrow your scope to a sub-niche in 'Best Sellers'.

2. Validate revenue and search demand.

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• Using JungleSearch, you can sort the entire Amazon catalog FREE.

• I show you how to optimize your product searches to see what the best sellers are launching every day.

Action Steps:

1. Go to JungleSearch.com

2. Set the criteria as described in the video.

3. Find products and further validate.

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• You can use Google Advanced Search to spy on competitors failures.

• This method allows you to take their negative reviews and use it to your advantage.

Action Steps:

1. Go to Google, Settings, Advanced Search

2. Follow criteria in the video

3. Take product ASIN and look it up on CamelCamelCamel

4. Extract reviews and learn from it.

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• Product research tools are great and recommend.

• There are also many FREE search methods that assist you in finding profitable products.

Action Steps:

1. Learn all the FREE alternative methods in this section.

2. You can use platforms such as:
   

   • Pinterest

   • Etsy

   • Facebook Ads & more.

3. Get ahead of trends and you'll be far more successful in selling.

Key Takeaways:

• Looking at other marketplaces and physical stores, you'll find different niche products.

• Using online platforms to research can allow you to add different products to your Amazon store.

Action Steps:

• Search niches on Esty, eBay, and Groupon.

• Go to physical stores and figure out how you can add value to a product.

Key Takeaways:

• Google Trends allows you to find product ideas that you won't find anywhere else.

• I show an example of how to utilize this tool to its full potential.

Action Steps:

1. Enter a common material into Google Trend

2. To find something seasonal or recent, sort by the last 7 days

3. Find a search term and check Amazon sales

4. If you don't find what you are looking for, play around with different time frames.

Key Takeaways: 

• Pinterest is a great way to discover trends before they 'pop.'

• Pinterest allows you to visually see a market. 

Action Steps:

• Click around find interesting keywords to search on Pinterest

• Find unique items that people are selling in their Shopify stores.

• Use a Shopify URL hack to see their best selling products.

• Validate the market by using a keyword tool like Cerebro and Magnet from Helium 10

• Serve the trending market but keep in mind, that it might not be sustainable. 

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• With the visual power of Pinterest, you can find different products to sell in your niche.

• In this video, I show you in real-time, my thought process of what makes an underserved market.

• This research method reverse engineers the process of finding profitable products on Amazon.

Action Steps:

• Search keywords with purchase intent.

• Find a Shopify store and see if their best selling products with the Shopify URL hack.

• Check the search demand on Amazon.

• Find a profitable product and do a reverse ASIN search to gather important keywords.

• Analyze the trend and determine whether it's a dying or growing industry.

Key Takeaways:

• Kickstarter allows you to find product ideas before they hit the market.

• When there is a megatrend in a market, physical products are built around that culture.

• Although you might not see the search volume on Amazon yet, you can validate if it's a good idea.

Action Steps:

1. Sort by successful projects and most funded, to see where the money is.

2. Validate if there is search demand on Amazon.

3. If there is, see if you can private label the product.

4. If there isn't, wait and see if another product within that megatrend is invented and built upon.

Key Takeaways:

• Paying attention to new laws and regulations is a great way to find niche markets that may be underserved.

• A few years ago, I bought a bag that was specialized for Spirit Airlines. The bag sizes for Spirit are always super strict and I spent a really long time looking for a bag that fits my style.

• This is an example of an under-served niche market that has to follow a certain regulation.

• As for new laws, the marijuana industry is growing exponentially and new markets are forming based on what laws pass and which don't.

Action Steps:

1. If you already follow the news, think of how you can create a brand or product around a new law or regulation.

2. Think about your own pain points for regulations you ha

Key Takeaways:

• Organizing your product research is important for workflow.

• I show how to organize and collect research using Pinterest.

Action Steps:

1. Get Pinterest

2. Go on Amazon

3. Pin products to your desired board.

Key Takeaways:

• Another unconventional way of finding other product opportunities you can ask for their product catalog.

• Most suppliers don't want to put all their products on Alibaba because their competitors will copy them.

• I've actually been to China three times and I had the opportunity to speak to hundreds of suppliers so I learned

Action Steps:

• Ask your supplier for their product catalog.

• If you have the opportunity, go to the Canton Fair, Global Sources, or Yiwu. The feedback loop will be much faster.

• If you'd like to hear more about my experience at the Canton Fair, watch this

Key Takeaways:

• You must invent something that has a search volume

• Avoid trying to compete for brand if you're a new seller

• You can't find something that looks identical to another listing and sell on that

• Avoid highly competitive products

• Source a highly quality product

Action Steps:

• Consider these tips to avoid pitfalls

• Continue on through this section

Key Takeaways:

• The most important part of Amazon FBA is your product selection.

• Before I started on Amazon, I had no idea how to validate search demand from customers.

• Amazon is a platform to capture demand, not generate it.

Action Steps:

1. Ask yourself, why would someone buy my products over the others?

2. Find a way to differentiate yourself from your competitors.

3. Don't make an innovative invention that doesn't exist on Amazon.

Key Takeaways: 

• Casey has seen over 30,000 product launches on Amazon.

• Product research is the most important part of Amazon FBA.

• Most product research failures start in highly competitive markets.

Action Steps:

1. Analyze the whole market. Just because one ASIN is doing well, doesn't mean it equals the entire market.

2. Pay attention to how you can achieve success.

3. Don't source the exact same product because someone else had success. 

4. People must be able to find your product through a keyword search. 

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• Hijackers are sellers who can sell on our listings for various reasons.

• To completely protect yourself from hijackers, you need to file a trademark.

• How I bought all my hijackers products and reported them to Amazon (with proof).

• My experience with Amazon's legal team and fighting off hijackers while in the hospital.

Action Steps:

1. Buy your own products and report hijackers through Amazon.

2. Fight for the buy box by adjusting the price.

Key Takeaways:

• The importance of sales distributions on product listings. 

• When using sales estimation tools, variation sales always skew the sales.

• You can estimate sales by checking the number of reviews per variation.

• In theory, if each variation is doing the same amount of sales volume, then they'd all have roughly the same amount of reviews. 

Action Steps:

1. Run the Helium 10 chrome extension and see if sales are skewed.

2. Download the product reviews from Helium 10.

3. Export the reviews as an excel file. 

4. Sort the product reviews by variation (color, size, etc.)

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways: 

• Brand affiliation is powerful because customers are loyal to a brand. 

• If sales aren't evenly distributed in a market, the market could be dominated by a specific brand. 

Action Steps:

1. Check if there is brand affiliation in a market. Are one or two brands dominating the nitch?  

2. Run the Viral Launch chrome extension and analyze the sales data and reviews. 

3. Figure out if people are buying the product because of brand loyalty or the quality of the product. 

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• Selling restricted products can get you banned.

• To sell restricted products you NEED the proper certifications.

• There are products Amazon will NEVER allow you to sell.

• Young listings, with low reviews, are often restricted, make sure to verify.

Action Steps:

1. Navigate to the "Restricted Products" page on Amazon.

2. Read through all restricted products so you know what to avoid.

3. When you find a home-run product, always check if its restricted.

4. If unsure about restrictions, contact Amazon with an example listing and verify permission.

Key Takeaways:

• Trademarks are words, phrases or images that a company owns the right to.

• When a market is wide open, with a few competitors, it's probably patented.

• When one company/brand is taking all the sales, while other listings are young, in most cases the product is probably patented.

• Patent-pending can also be a liability, allowing a company to sue you once their patent is issued.

Action Steps:

1. Look up trademarks on Trademarkia.com

2. To check a patent, enter search terms on Google Patents.

3. Look at the photos and research the patents as best you can

4. If you're still unsure, speak to a patent attorney.

Key Takeaways:

• Amazon is based on KEYWORDS only.

• Customers come to Amazon ready to BUY not research.

• It is essential for you to invent within the KEYWORDS or demand.

Action Steps:

1. Invent within keywords customers are actually searching for.

2. Solve the problem customers are searching for.

3. Match the right keywords to your solution for them.

Key Takeaways:

• Amazon has a variety of private label brands like Amazon Basics.

• Amazon's employees have no incentive to optimize their listings.

• Amazon selling in a market is a good indicator. This could mean there is high sales volume for that market.

Action Steps:

1. Compete against Amazon if you can add value and differentiate.

2. Stay away from markets like batteries where Amazon is dominating and also has little room for differentiation.

Key Takeaways:

• Check products that have inherent liability

• Typically avoid electronic items, baby products, and products that go inside people

• Check if that product needs certification

• If you follow through with a product that needs certification, it becomes your competitive advantage

Action Steps:

• Take into account products that have liabilities and need certification

Key Takeaway:

• Sales estimators are generally accurate but there are a few pitfalls you may run into as you analyze a market in depth.

• For example, high price and low sales tend to be inflated. So it's important to validate search demand.

• For products that are at the top of their category, sales per day tend to be higher than the sales estimator. When I was selling 3,000 solar eclipse glasses per day, sales estimators said I was selling 100-300 per day.

• Variations can be deceiving as well. A sales estimator might tell you that each variation is doing the same amount of sales.

Action Steps:

• Watch How To Validate Search Demand to avoid these pitfalls.

• Watch my video about variations

Key Takeaways:

• The biggest pitfall is having a low quality product.

• Having a high quality product means you can compete because you will get reviews, people will suggest it, and you will build a brand.

Action Steps:

• Research suppliers who can help you source a good product

• Make sure you can deliver a high quality product

Key Takeaways:

• When you're researching products who have a ton of sales and just barely launched, be wary.

• You want to look at products who have sales data with at least a few months.

• Products with high sales are most likely spending a lot of money on marketing like running outside traffic, promotional ads, etc.

Action Steps:

• Avoid factoring in products with high sales volume, but little to no sales history

• Look at smaller markets where you can differentiate

Key Takeaways:

• You need to have money if you want to sell on Amazon

• If you want to be on the first page, you have to have as many units as the top seller to compete

• Biggest pitfalls are you don't differentiate and don't have the money

Action Steps:

• Do the math and get as short of a lead time as you can when finding a supplier

Key Takeaways:

• Pay attention to the FBA fees like the dimension of your product

• Little changes can alter the size and weight of your product which can cost a bit more affecting your profit

• Make sure to calculate your shipping and storage costs

Action Steps:

• Be mindful of all the potential fees for your product

Key Takeaways:

• When finding a product to sell, invent within what the market wants, not what you want.

• On Amazon, it's important to serve the market because we are capturing the demand within the keywords.

Action Steps:

• Look at the reviews and actually analyze the market you will be serving.

Key Takeaways:

• When Validating demand for Privat Label products, using search volume and actual sales is not enough. Especially in up and coming markets.

• Beating the “herd’ or potential competitors to a market is critical.

• Use the tools mentioned in this video to validate ideas if you’re getting into something early.

Action Steps:

1. Use Helium 10 to look-up keyword for the product. Is there a demand for the keyword?

2. Search Amazon for the product.

3. Use Google Adwords and Trends to gauge demand through search volume.

4. Use eBay Sold Items to verify Proof of Sale.

5. Use youtube, Ali express, and Pinterest for additional validation.

Note:

• Viral Launch and Helium 10 have the most accurate historical data.

• Brock begins the tutorials with Viral Launch because the interface is user friendly. Their Product Discovery is currently supported in the following countries: United States, United Kingdom, Germany, Canada, Mexico, Spain, France, Italy. Viral Launch's Keyword Research data is only available for the US market.

• FOR INTERNATIONAL SELLERS: For Keyword Research on Canada, Germany, Spain, Italy, France, UK, India and the US, use Helium 10.

Key Takeaways:

• Amazon's rules are always changing and your listing could be suppressed or suspend.

• When a listing is suppressed, it won't show up to any customers or search terms.

• When a listing is suspended, it is completely closed down and could destroy your business.

Action Steps:

1. Make sure you can sell in a given category - it could be gated.

2. Ask yourself, if there is any certification or requirements need to make your product listing.

3. Make your own website and a product listing on that site with a UPC code.

4. Contact Amazon and show them your product on your website.