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MaaS

Adoption and Use

Soora Rasouli

In this course you will learn how to evaluate the potential of MaaS for a city of country before putting substantial investment in realizing any MaaS pilots or large scale projects. More precisely, you will be introduced to methods allowing you to collect data from citizens. We will also have a look at some example studies in which this type of data has been analyzed to provide answers to the following questions:

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In this course you will learn how to evaluate the potential of MaaS for a city of country before putting substantial investment in realizing any MaaS pilots or large scale projects. More precisely, you will be introduced to methods allowing you to collect data from citizens. We will also have a look at some example studies in which this type of data has been analyzed to provide answers to the following questions:

"Would a MaaS service attract enough travelers in the study area?"

"What would be the best service design to maximize MaaS adoption rates?"

"Would MaaS be really be a sustainable alternative; in other words: will it trigger more citizens to move towards more environmentally friendly transpotation options?"

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What's inside

Syllabus

MaaS: Adoptation and Use

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Introduces MaaS platform adoption, which is standard in urban planning and transportation industry
Guides data collection methods to evaluate MaaS potential, which are essential for decision-making in transportation planning
Examines MaaS sustainability with a focus on environmental impact, which is becoming increasingly relevant in urban areas
Provides practical examples of MaaS evaluation studies, which can be used as a reference for real-world applications
Requires learners to have a basic knowledge of MaaS concepts, which may limit accessibility for beginners
Does not cover advanced MaaS implementation or integration techniques, which may be limiting for experienced transportation professionals

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Career center

Learners who complete MaaS: Adoption and Use will develop knowledge and skills that may be useful to these careers:
Urban Planner
Urban Planners develop plans for the use of land in cities and towns. This course can help you succeed as an Urban Planner by providing you with the skills to evaluate the potential of MaaS for a city or country. This knowledge can be used to develop plans that will improve the sustainability and livability of cities.
Transportation Engineer
Transportation Engineers design and build transportation systems. This course can help you succeed as a Transportation Engineer by providing you with the skills to evaluate the potential of MaaS for a city or country. This knowledge can be used to develop and implement designs that will improve the efficiency and safety of transportation systems.
Transportation Planner
Transportation Planners develop and implement plans to improve transportation systems. This course can help you succeed as a Transportation Planner by providing you with the skills to evaluate the potential of MaaS for a city or country. This knowledge can be used to develop plans that will improve the efficiency and sustainability of transportation systems.
Market Research Analyst
Market Research Analysts study market conditions to help companies make informed decisions about product development, marketing, and sales. This course can help you succeed as a Market Research Analyst by providing you with the skills to collect and analyze data from citizens. This data can be used to understand the needs of the market and to develop products and services that meet those needs. Additionally, this course can help you to develop the communication and presentation skills that are essential for success in this field.
Data Analyst
Data Analysts collect, analyze, and interpret data to help organizations make informed decisions. This course can help you succeed as a Data Analyst by providing you with the skills to collect and analyze data from citizens. This data can be used to understand the needs of the market and to develop products and services that meet those needs.
Civil Engineer
Civil Engineers design and build infrastructure, such as roads, bridges, and buildings. This course can help you succeed as a Civil Engineer by providing you with the skills to evaluate the potential of MaaS for a city or country. This knowledge can be used to develop and implement designs that will improve the sustainability and resilience of infrastructure.
Business Analyst
Business Analysts help organizations to improve their business processes. This course can help you succeed as a Business Analyst by providing you with the skills to evaluate the potential of MaaS for a city or country. This knowledge can be used to develop plans that will improve the efficiency and effectiveness of business processes.
Mechanical Engineer
Mechanical Engineers design and build machines and other mechanical systems. This course can help you succeed as a Mechanical Engineer by providing you with the skills to evaluate the potential of MaaS for a city or country. This knowledge can be used to develop and implement designs that will improve the efficiency and performance of mechanical systems.
Electrical Engineer
Electrical Engineers design and build electrical systems. This course can help you succeed as an Electrical Engineer by providing you with the skills to evaluate the potential of MaaS for a city or country. This knowledge can be used to develop and implement designs that will improve the efficiency and reliability of electrical systems.
Environmental Scientist
Environmental Scientists study the environment and its interactions with humans. This course can help you succeed as an Environmental Scientist by providing you with the skills to evaluate the potential of MaaS for a city or country. This knowledge can be used to develop plans that will reduce the environmental impact of transportation.
Sustainability Consultant
Sustainability Consultants help organizations to improve their sustainability performance. This course can help you succeed as a Sustainability Consultant by providing you with the skills to evaluate the potential of MaaS for a city or country. This knowledge can be used to help organizations to develop and implement sustainability plans.
Operations Research Analyst
Operations Research Analysts use mathematical and analytical techniques to solve problems in business and industry. This course can help you succeed as an Operations Research Analyst by providing you with the skills to evaluate the potential of MaaS for a city or country. This knowledge can be used to develop and implement solutions that will improve the efficiency and effectiveness of operations.
Project Manager
Project Managers plan and execute projects to achieve specific goals. This course can help you succeed as a Project Manager by providing you with the skills to evaluate the potential of MaaS for a city or country. This knowledge can be used to develop and implement plans that will achieve the desired outcomes.
Software Engineer
Software Engineers design and build software systems. This course can help you succeed as a Software Engineer by providing you with the skills to evaluate the potential of MaaS for a city or country. This knowledge can be used to develop and implement designs that will improve the efficiency and reliability of software systems.
Computer Scientist
Computer Scientists design and build computer systems. This course can help you succeed as a Computer Scientist by providing you with the skills to evaluate the potential of MaaS for a city or country. This knowledge can be used to develop and implement designs that will improve the efficiency and performance of computer systems.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in MaaS: Adoption and Use .
While this book focuses mostly on the technical aspects of developing a Mobility-as-a-Service (MaaS) system, it goes into significant detail on the various ways to efficiently and reliabily evaluate the economic, ecological, and social effects and implications of MaaS.
Provides a comprehensive overview of the MaaS concept, including its benefits, challenges, and potential. It valuable resource for anyone interested in learning more about MaaS and its potential to improve transportation.
Provides a comprehensive overview of the MaaS concept, including its benefits, challenges, and potential. It valuable resource for anyone interested in learning more about MaaS and its potential to improve transportation.
This report provides an overview of MaaS. It discusses the different aspects of MaaS, the challenges and opportunities it presents, and its potential to transform the way we move.

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