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Daria Toropchyn

По окончании данного проекта вы научитесь создавать индивидуальную панель отчетов в Hubspot, узнаете как добавлять индивидуализированные маркетинговые отчеты, настроить отображение маркетинговых отчетов на панели. Ваши новые знания помогут вам эффективно управлять маркетингом на вашем предприятии и иметь доступ к самой актуальной информации в ваших маркетинговых отчетах в Hubspot.

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What's inside

Syllabus

Обзор проекта
По окончании данного проекта вы научитесь создавать индивидуальную панель отчетов в Hubspot, узнаете как добавлять индивидуализированные маркетинговые отчеты, настроить отображение маркетинговых отчетов на панели.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Обучает тому, что необходимо для настройки маркетинговых панелей и отчётов в Hubspot, что является ключевой задачей маркетологов
Позволяет создавать индивидуальные маркетинговые панели и отчеты в Hubspot, что дает возможность решать конкретные задачи
Использует интерактивные материалы, что способствует эффективному усвоению материала

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Как создать панель маркетинговых отчетов в Hubspot with these activities:
Сбор ресурсов по созданию отчетов в HubSpot
Создание коллекции полезных ресурсов поможет вам иметь под рукой ценную информацию для дальнейшего обучения и совершенствования навыков отчетности.
Show steps
  • Посетите веб-сайт HubSpot и найдите статьи, руководства и шаблоны отчетов.
  • Изучите сторонние блоги и форумы по маркетингу для поиска советов и примеров.
Поиск наставника по отчетности в HubSpot
Наставник может предоставить ценное руководство, поддержку и советы, помогая вам быстрее освоить создание отчетов в HubSpot.
Show steps
  • Посетите LinkedIn и найдите профессионалов, специализирующихся на маркетинговой аналитике и отчетности в HubSpot.
  • Свяжитесь с ними и запросите наставничество или информационную встречу.
Обзор материалов предыдущих курсов
Обновление знаний по основам маркетинга и платформе HubSpot поможет лучше усвоить содержание курса.
Browse courses on HubSpot
Show steps
  • Просмотрите лекции и учебные материалы по предыдущим курсам по маркетингу.
  • Изучите документацию HubSpot и ознакомьтесь с основными функциями и инструментами.
Four other activities
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Show all seven activities
Обсуждение панелей отчетов с коллегами или одноклассниками
Обмен идеями и опытом с другими поможет вам расширить свои знания и получить дополнительную перспективу в создании отчетов.
Show steps
  • Найдите коллег или одноклассников, которые также работают с HubSpot.
  • Запланируйте встречу для обсуждения панелей отчетов и обмена лучшими практиками.
Разработка плана представления отчетов заинтересованным сторонам
Разработка плана представления отчетов позволит вам эффективно донести свои результаты и рекомендации заинтересованным сторонам.
Show steps
  • Определите цели и аудиторию своих отчетов.
  • Выберите подходящий формат и стиль представления.
  • Подготовьте ключевые выводы и рекомендации.
Создание персональной панели отчетов
Практическое создание панели отчетов в HubSpot закрепит ваши знания и поможет вам адаптировать отчетность к потребностям вашего бизнеса.
Show steps
  • Определите ключевые показатели эффективности (KPI), которые хотите отслеживать.
  • Выберите соответствующие отчеты и добавьте их на панель.
  • Настройте внешний вид и функциональность панели для удобства использования.
Помощь некоммерческим организациям с их маркетинговыми отчетами
Добровольчество позволит вам применить свои знания на практике, помочь обществу и расширить свой профессиональный опыт.
Show steps
  • Свяжитесь с некоммерческими организациями, которым требуется помощь с маркетинговыми отчетами.
  • Предложите свои услуги и определите сферу проекта.
  • Подготовьте отчеты, используя ваши знания и навыки по HubSpot.

Career center

Learners who complete Как создать панель маркетинговых отчетов в Hubspot will develop knowledge and skills that may be useful to these careers:
Marketing Manager
As a Marketing Manager, you will be responsible for developing and executing marketing campaigns that generate leads, build brand awareness, and drive sales. This course will help you develop the skills you need to create effective marketing reports that track the success of your campaigns. You will learn how to use HubSpot's reporting tools to create customized reports that provide insights into your target audience, campaign performance, and ROI.
Product Marketing Manager
As a Product Marketing Manager, you will be responsible for developing and executing marketing campaigns that launch new products and services. This course will help you develop the skills you need to create effective marketing reports that track the success of your campaigns. You will learn how to use HubSpot's reporting tools to create customized reports that provide insights into your target audience, campaign performance, and ROI.
Content Marketing Manager
As a Content Marketing Manager, you will be responsible for creating and managing content that attracts and engages your target audience. This course will help you develop the skills you need to create effective marketing reports that track the success of your content. You will learn how to use HubSpot's reporting tools to create customized reports that provide insights into your target audience, content performance, and ROI.
Advertising Manager
As an Advertising Manager, you will be responsible for planning and executing advertising campaigns that reach your target audience. This course will help you develop the skills you need to create effective marketing reports that track the success of your campaigns. You will learn how to use HubSpot's reporting tools to create customized reports that provide insights into your target audience, campaign performance, and ROI.
Marketing Operations Manager
As a Marketing Operations Manager, you will be responsible for managing the day-to-day operations of your marketing department. This course will help you develop the skills you need to create effective marketing reports that track the success of your marketing campaigns. You will learn how to use HubSpot's reporting tools to create customized reports that provide insights into your target audience, campaign performance, and ROI.
Marketing Analyst
As a Marketing Analyst, you will be responsible for collecting, analyzing, and interpreting marketing data to identify trends and make recommendations for improving marketing campaigns. This course will help you develop the skills you need to create persuasive marketing reports that communicate your findings to stakeholders. You will learn how to use HubSpot's reporting tools to create customized reports that are visually appealing and easy to understand.
Market Research Analyst
As a Market Research Analyst, you will be responsible for conducting market research to identify opportunities and trends. This course will help you develop the skills you need to create effective marketing reports that communicate your findings to stakeholders. You will learn how to use HubSpot's reporting tools to create customized reports that are visually appealing and easy to understand.
Public relations manager
As a Public Relations Manager, you will be responsible for managing the public image of your company. This course will help you develop the skills you need to create effective marketing reports that track the success of your public relations efforts. You will learn how to use HubSpot's reporting tools to create customized reports that provide insights into your target audience, media coverage, and brand reputation.
Social Media Manager
As a Social Media Manager, you will be responsible for creating and managing social media campaigns that generate leads, build brand awareness, and drive sales. This course will help you develop the skills you need to create effective marketing reports that track the success of your campaigns. You will learn how to use HubSpot's reporting tools to create customized reports that provide insights into your target audience, campaign performance, and ROI.
Brand Manager
As a Brand Manager, you will be responsible for developing and managing the brand identity of your company. This course will help you develop the skills you need to create effective marketing reports that track the success of your branding efforts. You will learn how to use HubSpot's reporting tools to create customized reports that provide insights into your target audience, brand awareness, and brand perception.
Digital Marketing Specialist
As a Digital Marketing Specialist, you will be responsible for creating and executing digital marketing campaigns that drive traffic to your website and generate leads. This course will help you develop the skills you need to create effective marketing reports that track the success of your campaigns. You will learn how to use HubSpot's reporting tools to create customized reports that provide insights into your target audience, campaign performance, and ROI.
Sales Manager
As a Sales Manager, you will be responsible for leading and motivating a sales team to achieve their goals. This course may help you develop the skills you need to track the performance of your sales team and identify areas for improvement. You will learn how to use HubSpot's reporting tools to create customized reports that provide insights into your sales pipeline, win rates, and customer lifetime value.
Customer Success Manager
As a Customer Success Manager, you will be responsible for ensuring that customers are satisfied with your company's products or services. This course may help you develop the skills you need to track customer satisfaction and identify areas for improvement. You will learn how to use HubSpot's reporting tools to create customized reports that provide insights into customer churn, customer lifetime value, and customer satisfaction.
Account Manager
As an Account Manager, you will be responsible for managing relationships with existing customers. This course may help you develop the skills you need to track customer satisfaction and identify areas for improvement. You will learn how to use HubSpot's reporting tools to create customized reports that provide insights into customer churn, customer lifetime value, and customer satisfaction.
Business Development Manager
As a Business Development Manager, you will be responsible for generating new business for your company. This course may help you develop the skills you need to track the success of your business development efforts. You will learn how to use HubSpot's reporting tools to create customized reports that provide insights into your sales pipeline, win rates, and customer lifetime value.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Как создать панель маркетинговых отчетов в Hubspot.
Это учебник, который научит вас основам маркетинговых коммуникаций. Он поможет вам понять роль коммуникаций в маркетинге, разработать эффективные коммуникационные программы и использовать различные каналы связи.
Это руководство поможет вам использовать социальные сети для продвижения вашего бизнеса. Оно поможет вам создать стратегию социальных сетей, создать контент и привлечь аудиторию.
Provides a comprehensive overview of marketing data science, with a focus on using data to model, measure, and predict marketing outcomes. It covers topics such as data mining, machine learning, and statistical modeling.
Provides a practical guide to marketing analytics, with a focus on using data to improve marketing performance. It covers topics such as data collection, data analysis, and data visualization.
Эта книга представляет собой сборник примеров из реального мира, демонстрирующих, как компании используют аналитику для улучшения своих маркетинговых результатов. Она полна советов и рекомендаций, которые можно сразу же применить в вашей работе.
Provides a practical guide to digital marketing analytics, with a focus on using data to improve marketing campaigns. It covers topics such as web analytics, social media analytics, and email marketing analytics.
Provides a data-driven approach to marketing analytics, with a focus on using data to make better marketing decisions. It covers topics such as data collection, data analysis, and data visualization.
Эта книга представляет собой руководство по использованию данных для улучшения результатов ваших маркетинговых кампаний. Она охватывает все аспекты аналитики маркетинга, от сбора данных до построения моделей и интерпретации результатов.

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