Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women from Coursera

Este curso online gratuito es uno de los 10 cursos disponibles en la colección Goldman Sachs 10,000 Women, diseñado para emprendedoras listas para llevar su negocio al siguiente nivel.

Este curso te ayudará a desarrollar tus estrategias de marketing y a construir tu marca a medida que tu negocio crezca. También examinarás una gama de herramientas sobre marketing y aprenderás cómo utilizar métricas útiles para tu empresa.

Comprenderás claramente y a fondo el ciclo de ventas y marketing. Utilizarás este ciclo como base para desarrollar tus planes de marketing y proceso de ventas. Al final de este curso, comprenderás cómo identificar las herramientas de marketing adecuadas para llegar a tu público objetivo, y cómo un plan de marketing efectivo puede convertirse en ventas e ingresos para tu negocio.

La colección de cursos 10,000 Women ofrece una experiencia de aprendizaje en línea verdaderamente flexible. Tendrás la libertad de acercarte al programa de cualquier manera que funcione para ti: toma cualquier curso o combinación de cursos para adaptar tu viaje de aprendizaje a las necesidades individuales de crecimiento de tu negocio. Si eliges tomar los 10 cursos, explorarás todos los elementos clave de tu negocio y desarrollarás un plan exhaustivo para el crecimiento de tu negocio.

Obtén más información sobre la colección Goldman Sachs 10,000 Women en las preguntas frecuentes.

What's inside

Syllabus

Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women

En este curso, comprenderás claramente y a fondo el ciclo de ventas y marketing. También examinarás una gama de herramientas y métricas útiles para tu empresa. Al final de este curso, sabrás cómo comunicar el valor a tus clientes objetivo y convertirlo en ventas y ganancias para tu empresa. Para cambiar la configuración de idioma en la plataforma Coursera, selecciona el perfil de tu cuenta en la barra de navegación superior derecha y selecciona “Ajustes”. Elige tu idioma preferido en el cuadro desplegable de idioma y selecciona “Guardar” para enviar tu preferencia.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Diseñado por Goldman Sachs 10,000 Women, un programa acreditado para el desarrollo empresarial femenino

Dirigido a empresarias dispuestas a hacer crecer sus negocios

Cubre estrategias de marketing y desarrollo de marca para negocios en crecimiento

Proporciona herramientas prácticas y métricas para optimizar las campañas de marketing

Ayuda a comprender el ciclo de ventas y marketing para desarrollar planes efectivos

Parte de la colección Goldman Sachs 10,000 Women, que ofrece una experiencia de aprendizaje flexible y completa

Reviews summary

Comprehensive sales and marketing knowledge for entrepreneurs

This course provides a comprehensive overview of sales and marketing fundamentals, covering topics such as developing strategies, building a brand, and utilizing marketing tools and metrics. The course is designed for entrepreneurs who want to take their business to the next level and is highly praised by learners for its clear and engaging content and practical applicability. Many learners found the course to be an excellent starting point for understanding sales and marketing concepts and for gaining valuable tools and insights for their businesses.

Concepts and tools are highly applicable to real-world business scenarios.

"The course was attractive and interesting..."

Content is clear, engaging, and easy to understand.

"The material is easy to comprehend and easy to apply..."

Provides valuable tools and insights for entrepreneurs.

"This course provides all the tools current in relation to sales and marketing..."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women with these activities:

Form Study Groups

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Encourages collaboration, knowledge sharing, and peer feedback, reinforcing key concepts and fostering a supportive learning environment.

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Connect with classmates
Identify common areas for collaboration
Establish regular meeting times
Discuss course materials, complete assignments together

Revise Marketing Fundamentals

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Reinforces foundational marketing concepts, providing a solid base to understand more advanced topics covered in the course.

View Dirección de Marketing on Amazon

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Read chapters 1-4
Summarize key concepts in your own words
Identify examples of marketing principles in real-world scenarios

Connect with Industry Mentors

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Offers guidance and support from experienced professionals, providing valuable insights and networking opportunities.

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Identify potential mentors
Reach out and introduce yourself
Establish regular communication
Seek advice and feedback

Five other activities

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Show all eight activities

Assist Local Businesses with Marketing

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Provides hands-on experience in implementing marketing strategies and gaining insights into the challenges faced by small businesses.

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Identify local businesses in need of marketing assistance
Offer your services pro bono
Develop and implement marketing plans
Track and analyze results

Develop Targeted Marketing Campaigns

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Provides hands-on practice in developing targeted marketing campaigns, enhancing understanding of customer segmentation and positioning

Browse courses on Marketing Campaigns

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Choose a specific product or service
Conduct market research and identify target audience
Develop a marketing campaign strategy
Create marketing materials based on the strategy

Attend Industry Conferences

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Provides opportunities to connect with industry experts, stay updated on trends, and gain insights into best practices.

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Research upcoming conferences
Register for relevant conferences
Attend sessions and workshops
Connect with industry professionals

Participate in Marketing Workshops

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Offers focused training in specific marketing areas, enabling students to refine their skills and expand their knowledge.

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Identify areas for skills development
Research and register for workshops
Actively participate in the workshops
Apply learnings to practical situations

Build a Brand Story

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Encourages students to think creatively and develop a compelling brand story that resonates with customers, solidifying their understanding of brand identity.

Browse courses on Brand Storytelling

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Define your brand's purpose and values
Identify your target audience
Craft a narrative that connects with your audience
Create a brand style guide

Career center

Learners who complete Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women will develop knowledge and skills that may be useful to these careers:

Marketing Manager

A Marketing Manager oversees the development and execution of marketing campaigns, working to build brand awareness and generate leads. This course can help build a foundation in marketing principles and provide the skills needed to develop effective marketing strategies. It can also help you understand the sales cycle and how to align marketing efforts with sales goals.

See salaries and explore the career path for Marketing Manager

Sales Manager

A Sales Manager is responsible for leading and motivating a sales team to achieve revenue targets. This course can help you understand the sales cycle, develop sales strategies, and manage a sales team. It can also provide you with the skills needed to build relationships with customers and close deals.

See salaries and explore the career path for Sales Manager

Account Manager

An Account Manager is responsible for managing relationships with key clients, ensuring their satisfaction and driving revenue growth. This course can help you develop the skills needed to build strong customer relationships, understand customer needs, and develop solutions that meet those needs. It can also provide you with the knowledge needed to manage customer accounts.

See salaries and explore the career path for Account Manager

Business Development Manager

A Business Development Manager is responsible for generating new business opportunities and developing new markets. This course can help you develop the skills needed to identify new opportunities, build relationships with potential customers, and close deals. It can also provide you with the knowledge of marketing and sales principles needed to be successful in business development.

See salaries and explore the career path for Business Development Manager

Product Manager

A Product Manager is responsible for managing the development and launch of new products. This course can help you develop the skills needed to understand customer needs, develop product specifications, and manage product launches. It can also provide you with the knowledge of marketing and sales principles needed to be successful in product management.

See salaries and explore the career path for Product Manager

Marketing Analyst

A Marketing Analyst is responsible for collecting and analyzing data to measure the effectiveness of marketing campaigns. This course can help you develop the skills needed to collect, analyze, and interpret data. It can also provide you with the knowledge of marketing principles and data analysis techniques needed to be successful in marketing analysis.

See salaries and explore the career path for Marketing Analyst

Sales Analyst

A Sales Analyst is responsible for collecting and analyzing data to measure the effectiveness of sales campaigns. This course can help you develop the skills needed to collect, analyze, and interpret data. It can also provide you with the knowledge of sales principles and data analysis techniques needed to be successful in sales analysis.

See salaries and explore the career path for Sales Analyst

Customer Success Manager

A Customer Success Manager is responsible for ensuring that customers are satisfied with their products or services. This course can help you develop the skills needed to build strong customer relationships, understand customer needs, and resolve customer issues. It can also provide you with the knowledge of marketing and sales principles needed to be successful in customer success management.

See salaries and explore the career path for Customer Success Manager

Marketing Consultant

A Marketing Consultant provides marketing advice and services to businesses. This course can help you develop the skills needed to develop marketing strategies, create marketing campaigns, and manage marketing budgets. It can also provide you with the knowledge of marketing principles and best practices needed to be successful in marketing consulting.

See salaries and explore the career path for Marketing Consultant

Sales Consultant

A Sales Consultant provides sales advice and services to businesses. This course can help you develop the skills needed to develop sales strategies, create sales presentations, and close deals. It can also provide you with the knowledge of sales principles and best practices needed to be successful in sales consulting.

See salaries and explore the career path for Sales Consultant

Entrepreneur

An Entrepreneur is someone who starts and runs their own business. This course can help you develop the skills needed to identify business opportunities, develop business plans, and market and sell your products or services. It can also provide you with the knowledge of marketing and sales principles needed to be successful in entrepreneurship.

See salaries and explore the career path for Entrepreneur

Freelance Marketer

A Freelance Marketer provides marketing services to businesses on a contract basis. This course can help you develop the skills needed to develop marketing strategies, create marketing campaigns, and manage marketing budgets. It can also provide you with the knowledge of marketing principles and best practices needed to be successful in freelance marketing.

See salaries and explore the career path for Freelance Marketer

Freelance Salesperson

A Freelance Salesperson provides sales services to businesses on a contract basis. This course can help you develop the skills needed to develop sales strategies, create sales presentations, and close deals. It can also provide you with the knowledge of sales principles and best practices needed to be successful in freelance sales.

See salaries and explore the career path for Freelance Salesperson

Small Business Owner

A Small Business Owner is someone who owns and operates a small business. This course can help you develop the skills needed to start and run a small business, including marketing and sales. It can also provide you with the knowledge of business principles and best practices needed to be successful in small business ownership.

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Marketing Professor

A Marketing Professor teaches marketing courses at a college or university. This course may be useful in providing you with the knowledge of marketing principles and best practices needed to be successful in teaching marketing.

See salaries and explore the career path for Marketing Professor