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Andre Erving

This course will teach Freight Brokers and Freight Broker Agents how to find shippers.

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This course will teach Freight Brokers and Freight Broker Agents how to find shippers.

In this course you learn various ways of how to find shippers, a lot of them are free and some of them are paid. This is a great way to capitalize on your prospecting tasks. As I go over in my Freight Broker Training course, you can NEVER have too many shippers. The goal is to have at least one shipper in each state, this course will show you how to accomplish that.

I recommend taking this course along with my "Freight Broker Training" and my "How To Find Carriers" courses. All three courses are essential in becoming a successful Freight Broker or Freight Broker Agent.

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What's inside

Learning objective

How to find shippers

Syllabus

Intro
Session 1
Google
Session 2
Read more
Trucking Planet
Session 3
LinkedIn
Session 4
Macrae's Bluebook
Session 5
Google Alerts
Outro

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches methods for finding shippers, which is a core part of freight brokerage
Offers a foundation in how to identify and contact shippers, which is key for freight brokers and agents
Meant for those with freight brokerage experience, as it discusses working with existing shippers
Taught by an industry professional, which brings real-world context and insights to the lessons
Provides a cost-effective option for learning about shipper acquisition, as many methods discussed are free or low-cost
May not be suitable for complete beginners as it assumes some familiarity with the freight brokerage industry

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How To Find Shippers with these activities:
Review the basics of transportation and logistics
Brushing up on the basics will help you better understand the industry and the concepts covered in this course.
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Show steps
  • Review the different modes of transportation and their advantages and disadvantages.
  • Learn the basics of supply chain management and logistics operations.
  • Familiarize yourself with the different types of freight and their handling requirements.
  • Identify the key players in the transportation and logistics industry.
  • Read industry publications and articles to stay up-to-date on the latest trends and developments.
Review business development skills
Having a solid foundation in business development will help you stand out in the field of freight brokerage.
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Show steps
  • Identify your target audience and research their needs.
  • Develop a strong value proposition that highlights the benefits of your services.
  • Create a sales pitch that is tailored to your target audience's needs.
  • Practice your sales pitch and role-play different scenarios.
  • Attend industry events and network with potential clients.
Develop a marketing plan for your freight brokerage business
Creating a solid marketing plan helps you attract clients and build your brand.
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Show steps
  • Define your target audience and research their needs.
  • Develop a marketing message that highlights your unique value proposition.
  • Choose the right marketing channels to reach your target audience.
  • Create high-quality marketing materials, such as brochures, website, and social media content.
  • Track your marketing results and make adjustments as needed.
One other activity
Expand to see all activities and additional details
Show all four activities
Contribute to open-source projects related to freight brokerage or transportation
Contributing to open-source projects can help you stay up-to-date on the latest technologies and trends.
Browse courses on Open-Source Software
Show steps
  • Identify open-source projects that are relevant to freight brokerage or transportation.
  • Review the project's documentation and code.
  • Find an area where you can contribute your skills and knowledge.
  • Submit a pull request or issue to the project's repository.
  • Collaborate with other contributors to improve the project.

Career center

Learners who complete How To Find Shippers will develop knowledge and skills that may be useful to these careers:
Freight Broker
As a Freight Broker, you will be responsible for arranging the transportation of goods for clients. This course will help you build a foundation in finding shippers, a key aspect of success in this role.
Account Manager
As an Account Manager, you will be responsible for managing relationships with clients. This course can help you build a foundation in finding shippers, a key aspect of success in this role.
Business Development Manager
As a Business Development Manager, you will be responsible for generating new business for a company. This course can help you build a foundation in finding shippers, a key aspect of success in this role.
Sales Manager
As a Sales Manager, you will be responsible for leading a team of sales professionals and developing sales strategies. This course can help you build a foundation in finding shippers, a key aspect of success in this role.
Transportation Manager
As a Transportation Manager, you will be responsible for overseeing the transportation of goods and services. This course, "How to Find Shippers," may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.
Operations Manager
As an Operations Manager, you will be responsible for overseeing the day-to-day operations of a business. This course may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.
Marketing Manager
As a Marketing Manager, you will be responsible for developing and implementing marketing strategies. This course may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.
Entrepreneur
As an Entrepreneur, you will be responsible for starting and running your own business. This course may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.
Customer Success Manager
As a Customer Success Manager, you will be responsible for ensuring that customers are satisfied with a company's products or services. This course may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.
Real Estate Agent
As a Real Estate Agent, you will be responsible for helping clients buy and sell properties. This course may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.
Logistics Analyst
As a Logistics Analyst, you will be responsible for analyzing and improving the efficiency of logistics operations. This course, "How to Find Shippers," can be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.
Consultant
As a Consultant, you will be responsible for providing advice and guidance to clients. This course may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.
Project Manager
As a Project Manager, you will be responsible for planning, executing, and closing projects. This course may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.
Product Manager
As a Product Manager, you will be responsible for managing the development and launch of new products. This course may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.
Supply Chain Analyst
As a Supply Chain Analyst, you will be responsible for analyzing and improving the efficiency of supply chains. This course, "How to Find Shippers," may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How To Find Shippers.
Guide to sales. It provides tips and strategies for selling your freight brokerage services.
Guide to closing deals. It provides tips and strategies for closing deals with shippers.
Provides a practical guide to the freight brokerage business. It covers everything from the basics of the industry to advanced topics such as negotiating rates and managing risk.
This specialized book delves into advanced strategies for freight brokers, including techniques for finding and retaining shippers.
Guide to freight transportation for shippers. It covers everything from choosing the right carrier to negotiating rates. It great resource for anyone who wants to learn more about freight transportation.
This textbook provides a broad perspective on logistics management, including a section on shipper management.
Provides a comprehensive guide to the freight brokerage business. It covers everything from the basics of the industry to advanced topics such as negotiating rates and managing risk.

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