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How To Find Shippers

4.4

Based on 311 ratings

, see reviews

Andre Erving

This course will teach Freight Brokers and Freight Broker Agents how to find shippers.

In this course you learn various ways of how to find shippers, a lot of them are free and some of them are paid. This is a great way to capitalize on your prospecting tasks. As I go over in my Freight Broker Training course, you can NEVER have too many shippers. The goal is to have at least one shipper in each state, this course will show you how to accomplish that.

Read more

This course will teach Freight Brokers and Freight Broker Agents how to find shippers.

In this course you learn various ways of how to find shippers, a lot of them are free and some of them are paid. This is a great way to capitalize on your prospecting tasks. As I go over in my Freight Broker Training course, you can NEVER have too many shippers. The goal is to have at least one shipper in each state, this course will show you how to accomplish that.

I recommend taking this course along with my "Freight Broker Training" and my "How To Find Carriers" courses. All three courses are essential in becoming a successful Freight Broker or Freight Broker Agent.

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What's inside

Learning objective

How to find shippers

How to find shippers

Syllabus

Intro

Session 1

Google

Session 2

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Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Teaches methods for finding shippers, which is a core part of freight brokerage

Offers a foundation in how to identify and contact shippers, which is key for freight brokers and agents

Meant for those with freight brokerage experience, as it discusses working with existing shippers

Taught by an industry professional, which brings real-world context and insights to the lessons

Provides a cost-effective option for learning about shipper acquisition, as many methods discussed are free or low-cost

May not be suitable for complete beginners as it assumes some familiarity with the freight brokerage industry

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Reviews summary

Practical shipper prospecting strategies

According to students, this course provides practical, actionable strategies for finding shippers, making it a game-changer for new freight brokers. Learners particularly highlight the value of specific methods like using Google Alerts, LinkedIn, and Macrae's Bluebook for prospecting. Many find it an essential complement to broader freight broker training. While the course is broadly praised for its clear and structured approach, some more experienced learners noted that certain content felt like common knowledge or was less in-depth than expected, particularly regarding paid methods. However, more recent reviews indicate a consistently high level of satisfaction, suggesting the course effectively serves its target audience or has seen improvements.

Recent reviews indicate a consistently high level of course satisfaction.

"This course is a game-changer! ... Definitely worth the investment for any new freight broker. (Oct 2023)"

"Excellent guidance on prospecting! ... This course truly complements the freight broker training. (Aug 2023)"

"A very useful course for anyone in freight brokering... overall, it's a solid resource. (Sep 2023)"

Enhances broader freight broker training and fills knowledge gaps.

"A very useful course... Would recommend alongside the main training."

"This course truly complements the freight broker training."

"Absolutely essential for anyone serious about freight brokering. This course filled significant gaps in my knowledge."

Offers useful guidance on specific platforms for lead generation.

"The instructor's advice on using LinkedIn and Google Alerts was particularly valuable."

"The section on Macrae's Bluebook was something I hadn't considered before."

"I specifically benefited from the section on 'Trucking Planet'. The real-world application of Google Alerts was a revelation."

Provides immediate, actionable methods for finding shippers.

"This course is a game-changer! The methods taught for finding shippers are incredibly practical and I've already started implementing them."

"The instructor breaks down complex tasks into actionable steps. It's concise and directly applicable to my business."

"I learned how to use practical tools and strategies that I could apply immediately to my work."

Some desired more extensive coverage of paid prospecting methods.

"The 'paid' methods section was quite brief. I expected more detail there."

More beneficial for beginners; experienced users may find it basic.

"Much of the information on Google and LinkedIn felt like common sense if you're already tech-savvy. It felt a bit basic for me."

"I was hoping for more advanced or proprietary methods, but much of the content felt superficial... not much new information for someone with experience."

"I found the course decent introductory material but not much beyond that. It's a quick listen but not a deep dive."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How To Find Shippers with these activities:

Review the basics of transportation and logistics

Show steps

Brushing up on the basics will help you better understand the industry and the concepts covered in this course.

Browse courses on Transportation

Show steps

Review the different modes of transportation and their advantages and disadvantages.
Learn the basics of supply chain management and logistics operations.
Familiarize yourself with the different types of freight and their handling requirements.
Identify the key players in the transportation and logistics industry.
Read industry publications and articles to stay up-to-date on the latest trends and developments.

Review business development skills

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Having a solid foundation in business development will help you stand out in the field of freight brokerage.

Browse courses on Business Development

Show steps

Identify your target audience and research their needs.
Develop a strong value proposition that highlights the benefits of your services.
Create a sales pitch that is tailored to your target audience's needs.
Practice your sales pitch and role-play different scenarios.
Attend industry events and network with potential clients.

Develop a marketing plan for your freight brokerage business

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Creating a solid marketing plan helps you attract clients and build your brand.

Browse courses on Marketing Plan

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Define your target audience and research their needs.
Develop a marketing message that highlights your unique value proposition.
Choose the right marketing channels to reach your target audience.
Create high-quality marketing materials, such as brochures, website, and social media content.
Track your marketing results and make adjustments as needed.

One other activity

Expand to see all activities and additional details

Show all four activities

Contribute to open-source projects related to freight brokerage or transportation

Show steps

Contributing to open-source projects can help you stay up-to-date on the latest technologies and trends.

Browse courses on Open-Source Software

Show steps

Identify open-source projects that are relevant to freight brokerage or transportation.
Review the project's documentation and code.
Find an area where you can contribute your skills and knowledge.
Submit a pull request or issue to the project's repository.
Collaborate with other contributors to improve the project.

Career center

Learners who complete How To Find Shippers will develop knowledge and skills that may be useful to these careers:

Freight Broker

As a Freight Broker, you will be responsible for arranging the transportation of goods for clients. This course will help you build a foundation in finding shippers, a key aspect of success in this role.

See salaries and explore the career path for Freight Broker

Business Development Manager

As a Business Development Manager, you will be responsible for generating new business for a company. This course can help you build a foundation in finding shippers, a key aspect of success in this role.

See salaries and explore the career path for Business Development Manager

Sales Manager

As a Sales Manager, you will be responsible for leading a team of sales professionals and developing sales strategies. This course can help you build a foundation in finding shippers, a key aspect of success in this role.

See salaries and explore the career path for Sales Manager

Account Manager

As an Account Manager, you will be responsible for managing relationships with clients. This course can help you build a foundation in finding shippers, a key aspect of success in this role.

See salaries and explore the career path for Account Manager

Marketing Manager

As a Marketing Manager, you will be responsible for developing and implementing marketing strategies. This course may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.

See salaries and explore the career path for Marketing Manager

Product Manager

As a Product Manager, you will be responsible for managing the development and launch of new products. This course may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.

See salaries and explore the career path for Product Manager

Project Manager

As a Project Manager, you will be responsible for planning, executing, and closing projects. This course may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.

See salaries and explore the career path for Project Manager

Operations Manager

As an Operations Manager, you will be responsible for overseeing the day-to-day operations of a business. This course may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.

See salaries and explore the career path for Operations Manager

Consultant

As a Consultant, you will be responsible for providing advice and guidance to clients. This course may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.

See salaries and explore the career path for Consultant

Entrepreneur

As an Entrepreneur, you will be responsible for starting and running your own business. This course may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.

See salaries and explore the career path for Entrepreneur

Logistics Analyst

As a Logistics Analyst, you will be responsible for analyzing and improving the efficiency of logistics operations. This course, "How to Find Shippers," can be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.

See salaries and explore the career path for Logistics Analyst

Real Estate Agent

As a Real Estate Agent, you will be responsible for helping clients buy and sell properties. This course may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.

See salaries and explore the career path for Real Estate Agent

Transportation Manager

As a Transportation Manager, you will be responsible for overseeing the transportation of goods and services. This course, "How to Find Shippers," may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.

See salaries and explore the career path for Transportation Manager

Supply Chain Analyst

As a Supply Chain Analyst, you will be responsible for analyzing and improving the efficiency of supply chains. This course, "How to Find Shippers," may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.

See salaries and explore the career path for Supply Chain Analyst

Customer Success Manager

As a Customer Success Manager, you will be responsible for ensuring that customers are satisfied with a company's products or services. This course may be useful as it will teach you how to identify and connect with potential clients, a crucial skill for this role.

See salaries and explore the career path for Customer Success Manager

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How To Find Shippers.

Cover image

Cover image

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Guide to sales. It provides tips and strategies for selling your freight brokerage services.

Selling 101: What Every Successful Sales...

Selling 101: What Every Successful Sales...

Cover image

Cover image

SME Policy Index: Latin America and the Caribbean...

Save

Offers another perspective on freight shipping and transportation, and as such, can provide additional insights on finding shippers.

SME Policy Index: Latin America and the Caribbean...

SME Policy Index: Latin America and the Caribbean...

Cover image

Cover image

The Closer's Survival Guide

Save

Guide to closing deals. It provides tips and strategies for closing deals with shippers.

The Closer's Survival Guide

The Closer's Survival Guide

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Cover image

Shareholder Democracies?

Save

Provides a practical guide to the freight brokerage business. It covers everything from the basics of the industry to advanced topics such as negotiating rates and managing risk.

Shareholder Democracies?: Corporate Governance in...

Cover image

Cover image

Business Size, Market Power, and Public Policy

Save

This specialized book delves into advanced strategies for freight brokers, including techniques for finding and retaining shippers.

Business Size, Market Power, and Public Policy

Business Size, Market Power, and Public Policy

Cover image

Cover image

Walford's Guide to Reference Material: Social and...

Save

Guide to freight transportation for shippers. It covers everything from choosing the right carrier to negotiating rates. It great resource for anyone who wants to learn more about freight transportation.

Walford's Guide to Reference Material: Social and...

Walford's Guide to Reference Material: Social and...

Cover image

Cover image

Logistics Management and Strategy

Save

This textbook provides a broad perspective on logistics management, including a section on shipper management.

Logistics Management & Strategy: Competing Through...

Logistics Management and Strategy: Competing...

Cover image

Cover image

Malaysia Handbook

Save

Provides a comprehensive guide to the freight brokerage business. It covers everything from the basics of the industry to advanced topics such as negotiating rates and managing risk.

1996 Indonesia Malaysia & Singapore Handbook...

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Rating

4.4

Effort

1.5 total hours

Via

Udemy

Instructor

Andre Erving

Language

English

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Teaches methods for finding shippers, which is a core part of freight brokerage

Offers a foundation in how to identify and contact shippers, which is key for freight brokers and agents

Meant for those with freight brokerage experience, as it discusses working with existing shippers

Taught by an industry professional, which brings real-world context and insights to the lessons

Provides a cost-effective option for learning about shipper acquisition, as many methods discussed are free or low-cost

May not be suitable for complete beginners as it assumes some familiarity with the freight brokerage industry

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