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Introduction to Digital Asset Management (DAM)

The introduction to Digital Asset Management (DAM) course is critical to managing large collections of digital content, digital assets, and metadata. Having a solid understanding of user experience and organizational digital asset needs will help get your management system and process underway. This course covers topics such as:

Identifying digital asset management role in institutions

Defining standards and tools used in digital asset management

Build your fundamentals of digital assets and digital asset management through this introductory course.

What you'll learn

  • What is Digital Asset Management
  • What is a Digital Asset
  • Understanding your Organization’s Digital Assets and their lifecycle
  • Using Workflows in a Digital Asset Management System
  • Understanding User Needs in your organization
  • Making the case for DAM: Return on Investment
  • Options for DAM software

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Length 4 weeks
Effort 4 weeks, 2–4 hours per week
Starts On Demand (Start anytime)
Cost $179
From The University of Wisconsin-Madison via edX
Instructor Bronwen Masemann
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Digital Asset Media Librarian $51k

Digital Asset Project Manager $51k

Digital Asset Archivist $55k

Digital Asset Librarian $60k

Digital Asset Management Librarian $67k

Digital Asset Coordinator 1 $72k

Digital Asset Management $80k

Digital Asset Coordinator Lead $90k

Senior Digital Asset Analyst Consultant $101k

Digital Asset Management Administrator $103k

Digital Asset Specialist Manager $105k

Team Digital Asset Coordinator Lead $116k

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Rating Not enough ratings
Length 4 weeks
Effort 4 weeks, 2–4 hours per week
Starts On Demand (Start anytime)
Cost $179
From The University of Wisconsin-Madison via edX
Instructor Bronwen Masemann
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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