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Bronwen Masemann
This self-paced tutorial puts your skills to work in maintaining a sustainable DAM system for your organization. Learn the basics of digital preservation and system migration, build efficient access for your organization’s teams to the assets they need, learn the fundamentals of brand and rights management to protect your organization, and understand some of the most common reasons that digital assets management initiatives fail and how to avoid them. Setting up appropriate permissions, workflows, and how to resuse assets are also critical to a well functioning DAM system.
Read more
This self-paced tutorial puts your skills to work in maintaining a sustainable DAM system for your organization. Learn the basics of digital preservation and system migration, build efficient access for your organization’s teams to the assets they need, learn the fundamentals of brand and rights management to protect your organization, and understand some of the most common reasons that digital assets management initiatives fail and how to avoid them. Setting up appropriate permissions, workflows, and how to resuse assets are also critical to a well functioning DAM system.
Read more
This self-paced tutorial puts your skills to work in maintaining a sustainable DAM system for your organization. Learn the basics of digital preservation and system migration, build efficient access for your organization’s teams to the assets they need, learn the fundamentals of brand and rights management to protect your organization, and understand some of the most common reasons that digital assets management initiatives fail and how to avoid them. Setting up appropriate permissions, workflows, and how to resuse assets are also critical to a well functioning DAM system.
What you'll learn
-
Manage access requests and create access profiles
-
Define the lifecycle of assets based on institutional needs
-
Write and implement policies for asset management
-
Apply digital preservation methods
-
Learn the fundamentals of brand and rights management in a digital asset management system
Register for this course and see more details by visiting:
OpenCourser.com/course/v2pric/sustainable
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Builds a strong foundation for beginners by teaching the basics of digital preservation and system migration
Develops a strong foundation of brand and rights management for participants
Taught by instructors who work in the industry
May require participants to have experience with digital preservation and system migration
Requires participants to have a basic understanding of digital asset management
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Reviews summary
Practical foundations for sustainable dam
According to learners, this course provides a strong foundation and practical insights into establishing a sustainable Digital Asset Management (DAM) system. Many found the content on digital preservation, access management, and brand and rights management to be incredibly insightful and easy to understand, with real-world examples. While largely seen as a valuable course for professionals and those new to DAM, some noted it serves as a general overview rather than a deep dive, suggesting it might be less suitable for very experienced practitioners seeking advanced topics or extensive hands-on exercises. Despite minor comments about certain technology examples feeling somewhat dated, the course is frequently praised for its clarity and relevance to current organizational needs.
Content is clear and highly applicable to professional roles.
"The instructors presented complex information clearly."
"The material was relevant to my work, and I could immediately apply what I learned."
"The lectures were clear, and the overall structure was logical, reinforcing my existing knowledge."
Covers key aspects of DAM from preservation to brand management.
"A solid introduction to DAM sustainability. The modules on access management and asset lifecycle were very well done."
"I gained a holistic view of DAM, and the discussion on asset reuse and workflows was particularly practical."
"As someone new to managing digital assets, this course clarified so much. The content on brand management and avoiding common pitfalls was eye-opening."
Offers actionable strategies for building a sustainable DAM system.
"This course was incredibly insightful and practical. The instructor explained complex DAM concepts like digital preservation and rights management in an easy-to-understand way."
"It really helped me understand how to implement a sustainable DAM system in my organization."
"I learned how to use practical tools and strategies that I could apply immediately to my work."
While core concepts are solid, some tech examples may feel slightly dated.
"I found the course decent, but it felt a little dated in some areas regarding technology examples."
"The core concepts are sound, especially on preservation and access, but I expected more modern tools or approaches to be discussed."
Provides a strong foundation but lacks advanced hands-on application.
"Some parts felt a bit theoretical, and I wished for more hands-on exercises."
"I was hoping for more advanced techniques or case studies, which were not as prominent as I'd hoped."
"While it provided a strong foundation, I found it lacked the advanced practical application I was looking for."
Ideal for new or developing DAM professionals, less for advanced users.
"The course felt like a general overview rather than a deep dive, making it a good starting point for me."
"I found this course somewhat basic for my needs, as the depth wasn't there for someone already working in the field for years."
"This course is perhaps better for beginners or those transitioning into a DAM role."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Sustainable DAM: Preservation, Access, and Brand Management with these
activities:
Practice managing digital assets in a simulated environment
Show steps
This exercise will provide you with an opportunity to practice managing digital assets in a safe and controlled environment.
Show steps
-
Find a simulated digital asset management system.
-
Create a few digital assets.
-
Manage the digital assets using the simulated system.
Organize your course materials
Show steps
By organizing your course materials, you will have a better understanding of the material covered and be better prepared for assessments.
Show steps
-
Gather all of your course materials in one place.
-
Create a system for organizing your materials.
-
Regularly review your organized materials.
Follow a tutorial on digital preservation
Show steps
This tutorial will teach you the basics of digital preservation and how to protect your digital assets from loss.
Show steps
-
Search for and identify a comprehensive digital preservation tutorial.
-
Follow the tutorial step-by-step.
-
Test your understanding by completing the exercises at the end of the tutorial.
Ten other activities
Expand to see all activities and additional details
Show all 13 activities
Find a mentor in the DAM field
Show steps
A mentor can provide you with valuable guidance and support as you learn about DAM and build your career.
Show steps
-
Network with people in the DAM field.
-
Attend industry events.
-
Reach out to people you admire in the field and ask if they would be willing to mentor you.
Review The DAM Book
Show steps
Reviewing The DAM Book will provide you with a comprehensive overview of digital asset management and help you to understand the key concepts and best practices.
View
The DAM Book
on Amazon
Show steps
-
Read the book from cover to cover.
-
Take notes on the key concepts and best practices.
-
Apply what you have learned to your own DAM system or workflow.
Attend a workshop on digital asset management
Show steps
This workshop will provide you with practical tips and tricks for managing digital assets effectively.
Show steps
-
Research and identify relevant digital asset management workshops.
-
Register for and attend the workshop.
-
Take notes and ask questions during the workshop.
-
Implement what you learned from the workshop in your own digital asset management system.
Review digital preservation best practices
Show steps
Reviewing digital preservation best practices will help you protect valuable assets and ensure their long-term accessibility.
Show steps
-
Start by identifying the digital assets that are most important to your organization.
-
Next, research different digital preservation methods and select the ones that are best suited for your needs.
-
Finally, implement a digital preservation plan and regularly monitor your assets to ensure that they are being preserved properly.
Create a digital asset management policy
Show steps
This activity will help you to develop a clear and concise digital asset management policy for your organization.
Show steps
-
Gather information about your organization's digital assets.
-
Identify the risks associated with your digital assets.
-
Develop a plan to mitigate the risks.
-
Write a digital asset management policy that outlines your plan.
Implement a permissions system
Show steps
Implementing a permissions system will reinforce your understanding of access control in digital asset management.
Browse courses on
Permissions
Show steps
-
Start by creating a list of user roles for your DAM system.
-
Next, define the permissions that each role will have.
-
Finally, assign users to roles and test the permissions system.
Attend a DAM workshop or conference
Show steps
Attending a DAM workshop or conference can be a great way to learn from experts in the field and get up-to-date on the latest trends.
Show steps
-
Research different DAM workshops and conferences.
-
Choose a workshop or conference that is relevant to your interests and needs.
-
Attend the workshop or conference and take notes on the presentations.
Join a peer support group for digital asset managers
Show steps
This group will provide you with a forum to discuss challenges and share solutions with other digital asset managers.
Show steps
-
Search for and join a peer support group for digital asset managers.
-
Attend regular meetings and participate in discussions.
-
Share your experiences and learn from others.
Build a small-scale DAM system
Show steps
Building a small-scale DAM system will give you valuable hands-on experience and help you to understand the different components of a DAM system and how they work together.
Show steps
-
Start by defining the requirements for your DAM system.
-
Next, choose a DAM software platform and install it.
-
Finally, configure the DAM system and import your assets.
Mentor a junior colleague in DAM
Show steps
By mentoring a junior colleague, you will reinforce your own understanding of DAM and help to develop the next generation of DAM professionals.
Show steps
-
Identify a junior colleague who is interested in learning about DAM.
-
Share your knowledge and expertise with them.
-
Provide them with feedback and support as they develop their skills.
Practice managing digital assets in a simulated environment
Show steps
This exercise will provide you with an opportunity to practice managing digital assets in a safe and controlled environment.
Show steps
Show steps
Show steps
- Find a simulated digital asset management system.
- Create a few digital assets.
- Manage the digital assets using the simulated system.
Organize your course materials
Show steps
By organizing your course materials, you will have a better understanding of the material covered and be better prepared for assessments.
Show steps
Show steps
Show steps
- Gather all of your course materials in one place.
- Create a system for organizing your materials.
- Regularly review your organized materials.
Follow a tutorial on digital preservation
Show steps
This tutorial will teach you the basics of digital preservation and how to protect your digital assets from loss.
Show steps
Show steps
Show steps
- Search for and identify a comprehensive digital preservation tutorial.
- Follow the tutorial step-by-step.
- Test your understanding by completing the exercises at the end of the tutorial.
Ten other activities
Expand to see all activities and additional details
Show all 13 activities
Find a mentor in the DAM field
Show steps
A mentor can provide you with valuable guidance and support as you learn about DAM and build your career.
Show steps
Show steps
Show steps
- Network with people in the DAM field.
- Attend industry events.
- Reach out to people you admire in the field and ask if they would be willing to mentor you.
Review The DAM Book
Show steps
Reviewing The DAM Book will provide you with a comprehensive overview of digital asset management and help you to understand the key concepts and best practices.
View
The DAM Book
on Amazon
Show steps
Show steps
Show steps
- Read the book from cover to cover.
- Take notes on the key concepts and best practices.
- Apply what you have learned to your own DAM system or workflow.
Attend a workshop on digital asset management
Show steps
This workshop will provide you with practical tips and tricks for managing digital assets effectively.
Show steps
Show steps
Show steps
- Research and identify relevant digital asset management workshops.
- Register for and attend the workshop.
- Take notes and ask questions during the workshop.
- Implement what you learned from the workshop in your own digital asset management system.
Review digital preservation best practices
Show steps
Reviewing digital preservation best practices will help you protect valuable assets and ensure their long-term accessibility.
Show steps
Show steps
Show steps
- Start by identifying the digital assets that are most important to your organization.
- Next, research different digital preservation methods and select the ones that are best suited for your needs.
- Finally, implement a digital preservation plan and regularly monitor your assets to ensure that they are being preserved properly.
Create a digital asset management policy
Show steps
This activity will help you to develop a clear and concise digital asset management policy for your organization.
Show steps
Show steps
Show steps
- Gather information about your organization's digital assets.
- Identify the risks associated with your digital assets.
- Develop a plan to mitigate the risks.
- Write a digital asset management policy that outlines your plan.
Implement a permissions system
Show steps
Implementing a permissions system will reinforce your understanding of access control in digital asset management.
Browse courses on
Permissions
Show steps
Show steps
Show steps
- Start by creating a list of user roles for your DAM system.
- Next, define the permissions that each role will have.
- Finally, assign users to roles and test the permissions system.
Attend a DAM workshop or conference
Show steps
Attending a DAM workshop or conference can be a great way to learn from experts in the field and get up-to-date on the latest trends.
Show steps
Show steps
Show steps
- Research different DAM workshops and conferences.
- Choose a workshop or conference that is relevant to your interests and needs.
- Attend the workshop or conference and take notes on the presentations.
Join a peer support group for digital asset managers
Show steps
This group will provide you with a forum to discuss challenges and share solutions with other digital asset managers.
Show steps
Show steps
Show steps
- Search for and join a peer support group for digital asset managers.
- Attend regular meetings and participate in discussions.
- Share your experiences and learn from others.
Build a small-scale DAM system
Show steps
Building a small-scale DAM system will give you valuable hands-on experience and help you to understand the different components of a DAM system and how they work together.
Show steps
Show steps
Show steps
- Start by defining the requirements for your DAM system.
- Next, choose a DAM software platform and install it.
- Finally, configure the DAM system and import your assets.
Mentor a junior colleague in DAM
Show steps
By mentoring a junior colleague, you will reinforce your own understanding of DAM and help to develop the next generation of DAM professionals.
Show steps
Show steps
Show steps
- Identify a junior colleague who is interested in learning about DAM.
- Share your knowledge and expertise with them.
- Provide them with feedback and support as they develop their skills.
Career center
Learners who complete Sustainable DAM: Preservation, Access, and Brand Management will develop knowledge and skills
that may be useful to these careers:
Digital Asset Manager
Digital Asset Manager
The Digital Asset Manager maintains, organizes, and manages digital assets, including images, videos, and audio files. This course will help you build a foundation in digital preservation and system migration, and you will learn how to write and implement policies for asset management. You will also learn the basics of brand and rights management in a digital asset management system, which is critical for protecting your organization's assets.
Digital Archivist
Digital Archivist
A Digital Archivist preserves, manages, and provides access to digital assets. This course may be useful for learning the basics of digital preservation and system migration, as well as how to write and implement policies for asset management.
Digital Preservation Librarian
Digital Preservation Librarian
A Digital Preservation Librarian is responsible for the preservation and management of digital assets in a library or other cultural institution. This course can help you build a foundation in digital preservation and system migration, and you will learn how to write and implement policies for asset management. You will also learn about the lifecycle of assets and how to apply digital preservation methods.
Records Manager
Records Manager
A Records Manager is responsible for the management and preservation of records, both physical and digital. This course may be useful for learning the basics of digital preservation and system migration, as well as how to write and implement policies for asset management.
Metadata Specialist
Metadata Specialist
A Metadata Specialist is responsible for creating and managing metadata for digital assets. This course may be useful for learning how to write and implement policies for asset management, as well as the basics of brand and rights management in a digital asset management system.
Digital Collections Manager
Digital Collections Manager
A Digital Collections Manager is responsible for the management and preservation of digital collections in a library or other cultural institution. This course can help you build a foundation in digital preservation and system migration, and you will learn how to write and implement policies for asset management. You will also learn the lifecycle of assets and how to apply digital preservation methods.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a brand's identity and reputation. This course can help you build a foundation in brand and rights management in a digital asset management system, which is critical for protecting your organization's brand.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns. This course may be useful for learning the basics of brand and rights management in a digital asset management system, as well as how to write and implement policies for asset management.
Communications Manager
Communications Manager
A Communications Manager is responsible for managing and communicating with the public. This course may be useful for learning the basics of brand and rights management in a digital asset management system, as well as how to write and implement policies for asset management.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing and communicating with the public. This course may be useful for learning the basics of brand and rights management in a digital asset management system, as well as how to write and implement policies for asset management.
Media Manager
Media Manager
A Media Manager is responsible for managing and distributing media content. This course may be useful for learning the basics of brand and rights management in a digital asset management system, as well as how to write and implement policies for asset management.
Information Architect
Information Architect
An Information Architect is responsible for designing and organizing websites and other digital products. This course may be useful for learning how to write and implement policies for asset management, as well as the basics of brand and rights management in a digital asset management system.
User Experience Designer
User Experience Designer
A User Experience Designer is responsible for designing and evaluating user interfaces. This course may be useful for learning the basics of brand and rights management in a digital asset management system, as well as how to write and implement policies for asset management.
Web Developer
Web Developer
A Web Developer is responsible for designing and developing websites. This course may be useful for learning the basics of brand and rights management in a digital asset management system, as well as how to write and implement policies for asset management.
Graphic Designer
Graphic Designer
A Graphic Designer is responsible for creating visual content, such as logos, brochures, and websites. This course may be useful for learning the basics of brand and rights management in a digital asset management system, as well as how to write and implement policies for asset management.
For more career information including salaries, visit:
OpenCourser.com/course/v2pric/sustainable
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Sustainable DAM: Preservation, Access, and Brand Management.
Practical handbook on digital preservation. It covers all aspects of digital preservation, including planning, implementation, and evaluation. The book also includes case studies of successful digital preservation projects.
Save
Background knowledge: Provides insight into basic DAM system considerations and how to select a DAM, with an emphasis on artistic needs and applications.
Save
Comprehensive guide to managing digital assets from a content management perspective. It covers all aspects of digital asset management, including planning, implementation, and evaluation. The book also includes case studies of successful digital asset management projects.
Comprehensive guide to brand management. It covers all aspects of brand management, including brand strategy, brand identity, and brand communications. The book also includes case studies of successful brands.
Practical guide to DAM for museums. It covers all aspects of DAM, including planning, implementation, and evaluation. The book also includes case studies of successful DAM projects in museums.
Save
Additional reading: Provides greater depth on the digital preservation topics covered in this course, with an archival perspective.
Save
Additional reading: Offers real-world context on brand and rights management in a DAM system, including some case studies.
Save
Additional reading: Provides more depth on designing effective digital assets and interfaces, including considerations for user experience and accessibility.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/v2pric/sustainable
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Effort
2 to 4 hours per week for 4 weeks
Level
Introductory
Via
edX
Institution
The University of Wisconsin-Madison
Instructor
Bronwen Masemann
Language
English
Transcript
English
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