Цифровой маркетинг и социальные сети from Coursera

В основе курса – изучение применения технологий Интернет, информационных технологий и компьютерных программ, социальных сетей, использования компьютеров и мобильных устройств в маркетинге. Диджитализация переводит маркетинг из режима off-line в режим on-line. Взаимодействие с потребителем, разработка товаров, ценообразование, дистрибуция и особенно маркетинговые коммуникации (реклама, связи с общественностью, стимулирование продаж) становятся быстрыми, индивидуальными, интересными, интерактивными. Традиционные off-line коммуникации также модернизируются, переходят в цифровую форму и становятся интерактивными и интересными. Цель онлайн курса – дать слушателям представление о цифровом маркетинге как о современном направлении развития маркетинга и о социальных сетях – как о новой платформе маркетинговых коммуникаций, на практических примерах и в упражнениях показать инструментарий цифрового маркетинга и продвижения в социальных сетях. Этот курс предназначен для всех, кто хочет получить практические навыки в интернет-рекламе, рекламе в социальных сетях и представление о разных инструментах цифрового маркетинга. В результате обучения слушатели будут знать и уметь применять методы цифрового маркетинга, продвижения в социальных сетях. Формируемые компетенции: - Владение навыками анализа поведения потребителей, разработки и осуществления стратегии организации, направленной на установление долгосрочных взаимовыгодных отношений с клиентами. - Способность разрабатывать мероприятия маркетинговых коммуникаций в Интернет. - Способность оценивать влияние цифровой среды на функционирование организаций и органов государственного и муниципального управления, конкурентной среды организации, рынков различных товаров и услуг.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores digital marketing and social networks, which is standard in industry

Taught by Anastasii Klimin, who are recognized for their work in marketing

Develops skills in internet advertising, social media marketing, and digital marketing

Examines digital environment, which is highly relevant to marketing

Teaches methods for analyzing consumer behavior and developing marketing strategies

Provides practical examples and exercises to demonstrate digital marketing tools

Serves as an introduction to digital marketing and social media marketing

Reviews summary

Valuable course in digital marketing

This course provides valuable knowledge in digital marketing. It is especially helpful for beginners or those who want to enhance their skills in this field. The course offers a comprehensive curriculum with theoretical and practical content, covering various aspects of digital marketing. The materials are well-presented and engaging, making it easy to understand and retain the information.

Suitable for those new to digital marketing.

"The course is suitable for beginners and those who are not yet very confident in digital marketing."

Hands-on assignments to solidify knowledge.

"Practical tasks are an important part of the course, allowing you to "touch" the knowledge."

Covers diverse aspects of digital marketing.

"The course includes a lot of useful information (various topics of digital marketing, examples, links to websites and articles with useful information and materials for self-study)."

Missing explanations for calculations.

"In the practical tasks on calculations, I would like to see formulas in Excel files, and not just numbers that are not clear where they came from."

Course content may need updates.

"In modern realities, when everything in the digital sphere changes daily, it is necessary to finalize and update the course."

Career center

Learners who complete Цифровой маркетинг и социальные сети will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A Social Media Manager creates, manages, and analyzes social media content and campaigns to engage with target audiences on various social media platforms. This course provides insights into social media marketing, covering topics such as content creation, community management, and paid advertising. It can help you develop the skills and strategies necessary for success in this role.

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Social Media Marketing Specialist

A Social Media Marketing Specialist creates and executes social media campaigns to engage with target audiences on various social media platforms. This course provides insights into social media marketing, covering topics such as content creation, community management, and paid advertising. It can help you develop the skills and strategies necessary for success in this role.

See salaries and explore the career path for Social Media Marketing Specialist

Digital Analyst

A Digital Analyst collects, analyzes, and interprets digital data to measure the effectiveness of marketing campaigns and make data-driven recommendations. This course provides training in digital marketing analytics, which is crucial for measuring and optimizing digital marketing efforts. Taking this course may help you develop the skills and knowledge needed to succeed in this role.

See salaries and explore the career path for Digital Analyst

Digital Marketing Specialist

A Digital Marketing Specialist plans, executes, and evaluates digital marketing campaigns using various online channels to reach target audiences. This course helps build a foundation in digital marketing, including essential strategies, tools, and best practices. Taking this course can provide you with the knowledge and practical skills necessary to succeed in this role.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Manager

A Marketing Manager oversees the development and execution of marketing campaigns, strategies, and initiatives across various channels. This course offers a comprehensive overview of digital marketing, including both traditional and modern techniques. Taking this course may enhance your understanding of digital marketing and its role within a comprehensive marketing strategy.

See salaries and explore the career path for Marketing Manager

SEO Specialist

An SEO Specialist optimizes websites and content to improve their visibility and ranking in search engine results pages (SERPs). This course covers essential concepts of digital marketing, including search engine optimization (SEO) techniques and strategies. Taking this course may provide you with insights into how digital marketing can support SEO efforts.

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Content Marketing Manager

A Content Marketing Manager creates and distributes valuable, consistent, and engaging content to attract and retain a clearly defined target audience. This course provides a foundation in digital marketing, including content creation and distribution strategies. Taking this course may enhance your understanding of how digital marketing can support content marketing efforts.

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SEM Specialist

A SEM Specialist plans, executes, and manages search engine marketing (SEM) campaigns to increase website traffic and visibility. This course provides training in digital marketing, including search engine marketing techniques and strategies. Taking this course may enhance your understanding of how digital marketing can contribute to SEM success.

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Public Relations Specialist

A Public Relations Specialist manages and maintains the public image and reputation of an organization or individual. This course provides insights into social media marketing, which is an essential channel for public relations. Taking this course may help you develop the skills and knowledge needed to succeed in this role.

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Web Developer

A Web Developer designs, develops, and maintains websites and web applications. This course provides training in digital marketing analytics, which is essential for measuring and optimizing website performance. Taking this course may help you develop the skills and knowledge needed to succeed in this role.

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Customer Relationship Manager

A Customer Relationship Manager (CRM) manages and develops customer relationships to increase customer satisfaction and loyalty. This course provides insights into digital marketing, which is a valuable tool for CRM. Taking this course may enhance your understanding of how digital marketing can support CRM efforts.

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Data Analyst

A Data Analyst collects, analyzes, and interprets data to identify trends, patterns, and insights that inform decision-making. This course provides training in digital marketing analytics, which is essential for measuring and optimizing digital marketing efforts. Taking this course may help you develop the skills and knowledge needed to succeed in this role.

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Market Research Analyst

A Market Research Analyst conducts research to understand market trends, customer behavior, and competitive landscapes. This course provides insights into digital marketing, which is a valuable tool for market research. Taking this course may enhance your understanding of how digital marketing can support market research efforts.

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E-commerce Manager

An E-commerce Manager plans, executes, and optimizes e-commerce strategies to increase online sales and revenue. This course covers essential aspects of digital marketing, including e-commerce marketing techniques and strategies. Taking this course may provide you with insights into how digital marketing can contribute to e-commerce success.

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Brand Manager

A Brand Manager manages and develops a brand's identity, reputation, and customer perception. This course provides insights into digital marketing and social media, which are essential channels for building and maintaining a strong brand presence. Taking this course may help you develop the skills and knowledge needed to succeed in this role.

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