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Пикулёва-Харгел Оксана Анатольевна
Мир движется благодаря тем,кто умеет думать и делает это иначе, чем остальные.
Этот курс научит видеть привычные вещи иначе. Необычное в обычном и простое в сложном.
Он не просто рассказывает о том, как быть креативным, а научно доказывает — свой мозг и...
Read more
Мир движется благодаря тем,кто умеет думать и делает это иначе, чем остальные.
Этот курс научит видеть привычные вещи иначе. Необычное в обычном и простое в сложном.
Он не просто рассказывает о том, как быть креативным, а научно доказывает — свой мозг и...
Read more
Мир движется благодаря тем,кто умеет думать и делает это иначе, чем остальные.
Этот курс научит видеть привычные вещи иначе. Необычное в обычном и простое в сложном.
Он не просто рассказывает о том, как быть креативным, а научно доказывает — свой мозг и творческое мышление можно развивать в любом возрасте до конца своей жизни.
Вы научитесь использовать творческие способности не только для бизнеса, но и в повседневной жизни.
В этом экспресс-курсе акцент сделан на содержании большого количества разных креативных техник и методологиях, которые в процессе своего применения усиливают продуктивность и оригинальность нашего мышления.
Register for this course and see more details by visiting:
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Teaches creative thinking, a skill highly sought after by employers in every industry
Examines the importance and benefits of creative thinking in everyday life, a topic of high significance for personal development
Emphasizes a practical approach to learning by providing a wealth of creative techniques and methodologies, which can enhance the learning experience
Focuses on boosting productivity and originality, thereby enhancing learners' problem-solving abilities
Scientifically demonstrates the potential for continuous brain development, challenging the notion that creativity is limited by age
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Activities
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Креативное мышление в бизнесе.
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Career center
Learners who complete Креативное мышление в бизнесе will develop knowledge and skills
that may be useful to these careers:
Creative Director
Creative Director
A Creative Director is someone who leads teams to develope creative work for advertising and marketing campaigns and initiatives. They may also work in marketing operations and conduct original research. An understanding of creative thinking can help boost this creativity. This course on creative thinking in business may help a creative director develop their skillset through a heavy emphasis on such techniques and methodologies.
Marketing Manager
Marketing Manager
Marketing Managers plan advertising and marketing campaigns to help organizations sell their products or services. An understanding of what makes advertising effective is key to success in this role. This course on creative thinking in business may help a Marketing Manager build on their skills by providing a background in creative thinking.
Advertising Manager
Advertising Manager
Advertising Managers plan and direct advertising and marketing programs and initiatives. An understanding of creative marketing is key to being able to properly plan and lead them. This course on creative thinking in business may help an Advertising Manager build on their skills by providing a background in this field.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and executing marketing campaigns to promote their brand's products or services. An understanding of creative marketing is key to being able to properly lead them. This course on creative thinking in business may help a Brand Manager build on their skills by providing a background in this field.
Product Manager
Product Manager
Product Managers are responsible for conceiving, developing, and marketing products and services. An understanding of creative thinking can help these individuals develop more inventive and effective products and services. This course in creative thinking in business may prove useful by providing a foundation for these individuals on which to develop their abilities.
Social Media Manager
Social Media Manager
A Social Media Manager works to increase the visibility of a company's products and services through social media. This role may require an understanding of what makes creative marketing, especially in the context of social media platforms, effective. This course on creative thinking in business may prove useful by offering such insights.
UX Designer
UX Designer
UX Designers research user behavior and create digital interfaces to provide the best possible experience. An understanding of creative thinking can help boost this creativity. This course on creative thinking in business may prove useful by providing a foundation for these individuals on which to develop their abilities.
Graphic designer
Graphic designer
Graphic Designers work to create visual concepts for a variety of clients. An understanding of creative thinking can help enhance their creative capabilities. This course on creative thinking in business may prove useful by providing a foundation for these individuals on which to develop their abilities.
UI Designer
UI Designer
UI Designers create the visual aspects of software and websites. An understanding of creative thinking can help boost this creativity. This course on creative thinking in business may prove useful by providing a foundation for these individuals on which to develop their abilities.
Copywriter
Copywriter
Copywriters work to create marketing materials that promote a product or service through various forms of media. An understanding of creative thinking can help boost this creativity. This course on creative thinking in business may prove useful by providing a foundation for these individuals on which to develop their abilities.
Entrepreneur
Entrepreneur
Entrepreneurs are responsible for creating and running their own businesses. An understanding of creative thinking is crucial to the development of the innovative business concepts and initiatives that are often essential to success in this field. This course on creative thinking in business may prove useful by providing a foundation for these individuals on which to develop their abilities.
Business Analyst
Business Analyst
Business Analysts research and analyze business needs and processes to help organizations improve their performance. An understanding of creative thinking can help these individuals develop more inventive and effective solutions. This course in creative thinking in business may prove useful by providing a foundation for these individuals on which to develop their abilities.
Consultant
Consultant
Consultants provide expert advice to organizations on a variety of business issues. An understanding of creative thinking can help these individuals develop more innovative and effective solutions. This course in creative thinking in business may prove useful by providing a foundation for these individuals on which to develop their abilities.
Project Manager
Project Manager
Project Managers are responsible for planning, organizing, and executing projects to achieve specific goals. An understanding of creative thinking can help these individuals develop more inventive and effective solutions. This course in creative thinking in business may prove useful by providing a foundation for these individuals on which to develop their abilities.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams to achieve sales goals. An understanding of creative thinking can help these individuals develop more persuasive and effective sales strategies. This course in creative thinking in business may prove useful by providing a foundation for these individuals on which to develop their abilities.
For more career information including salaries, visit:
OpenCourser.com/course/a6448c/kreativnoe
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Креативное мышление в бизнесе.
Classic work on innovation. Christensen argues that large, successful companies often fail to innovate because they are too focused on protecting their existing business models. He provides a framework for understanding the innovation process and a number of case studies of companies that have successfully innovated.
Practical guide to design thinking, a human-centered approach to problem solving. Brown provides a step-by-step process for using design thinking to develop new products, services, and businesses. He also includes a number of case studies of companies that have successfully used design thinking to achieve innovation.
Behind-the-scenes look at Pixar Animation Studios, one of the most creative companies in the world. Catmull, the co-founder and president of Pixar, shares his insights on how to build a creative culture, manage innovation, and take risks. He also includes a number of case studies of Pixar's most successful films.
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Practical guide to developing creative habits. Tharp, a world-renowned choreographer, shares her insights on how to overcome creative blocks, generate new ideas, and stay creative throughout your life. She also includes a number of exercises to help readers develop their creative skills.
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Argues that we are entering a new era of work, in which the most successful people will be those who can think creatively, collaborate effectively, and communicate persuasively. Pink provides a number of insights into the nature of creativity and offers practical advice on how to develop your creative skills.
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Classic work on creativity and resistance. Pressfield argues that creativity battle, and that we must overcome our inner resistance in order to produce our best work. He provides a number of insights into the nature of resistance and offers practical advice on how to overcome it.
Practical guide to developing your creativity. Cameron provides a number of exercises and prompts to help you overcome creative blocks, generate new ideas, and stay creative throughout your life. She also includes a number of case studies of artists who have successfully used her methods.
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Provides a scientific look at the nature of creativity. Eagleman explores the latest research on the brain and creativity, and he offers a number of insights into how we can enhance our creative abilities.
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Argues that design thinking is essential for business success. Martin provides a framework for using design thinking to develop new products, services, and businesses. He also includes a number of case studies of companies that have successfully used design thinking to achieve innovation.
Provides a practical guide to the lean startup methodology. Ries argues that startups should focus on building a minimum viable product, getting it to market quickly, and then iterating based on customer feedback. He also includes a number of case studies of startups that have successfully used the lean startup methodology.
Argues that entrepreneurs should focus on creating new markets rather than competing in existing ones. Thiel provides a number of insights into the nature of innovation and offers practical advice on how to build a successful startup.
Practical guide to building and running a successful startup. Horowitz shares his insights on a number of topics, including hiring, firing, fundraising, and managing growth. He also includes a number of case studies of startups that have successfully overcome challenges.
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Provides a practical guide to getting traction for your startup. Weinberg and Mares provide a number of insights into the nature of traction and offer practical advice on how to generate it. They also include a number of case studies of startups that have successfully generated traction.
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Provides a practical guide to building and running a successful web application. 37signals shares their insights on a number of topics, including design, development, marketing, and customer service. They also include a number of case studies of web applications that have successfully achieved profitability.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/a6448c/kreativnoe
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Time
12 hours
Via
Coursera
Institution
Saint Petersburg State University
Instructor
Пикулёва-Харгел Оксана Анатольевна
Good to know
Teaches creative thinking, a skill highly sought after by employers in every industry
Examines the importance and benefits of creative thinking in everyday life, a topic of high significance for personal development
Emphasizes a practical approach to learning by providing a wealth of creative techniques and methodologies, which can enhance the learning experience
Focuses on boosting productivity and originality, thereby enhancing learners' problem-solving abilities
Scientifically demonstrates the potential for continuous brain development, challenging the notion that creativity is limited by age
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